How to Make Every Collaboration Run Smoothly From Start to Finish

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Hey, it's Nadalie and welcome to the Hey Let's Collab Podcast.
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This is a podcast about how successful creators grow through collaboration.
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Every episode, we unpack one specific partnership from the first pitch to the final result.
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This gives you the full blueprint on how to collaborate with confidence and grow your business through aligned connections.
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Ready to get started?
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You'll love this week's collaboration.
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So you want to run a collaboration, or maybe you have been invited to participate in one and you're feeling stressed about it, right?
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There's so many things that can go wrong.
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Heck, Mercury could be in retrograde, and technology can stop working.
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It's a thing.
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Seriously, every time AWS crashes, Mercury is in retrograde.
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So let's talk about how we can avoid tech fails and being disorganized and all the other bazillion things that can go wrong, from sending the wrong link to showing up at the wrong time.
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Alright, y'all.
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So let's go around the room and just share to kick things off.
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What's one thing that you do to ensure that every collaboration you're a part of runs smoothly?
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Anna, how about you start us off?
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Absolutely.
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Oh gosh.
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Uh so the very first thing that I do is I put all of the dates on my content calendar.
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So I am an email marketer, I email is my primary channel.
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So I have a content calendar with all of the emails I'm sending.
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That's the first place that everything goes on.
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As soon as I know the dates, they are on there.
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And uh because without that, you get wired in the details, you get, you know, busy with your everyday emails, and then those deadlines can really sneak up on you, and then you realize, oh crap, I'm supposed to send a solo email about this bundle, or I'm supposed to tell my people about the summit, and it's tomorrow, and then you scramble.
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So I like to avoid that.
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So everything goes on my content calendar right near my most important piece of content that I produce.
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I love that.
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Add it to a calendar.
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Rachel, what you got as your number one way to ensure collaborations run smoothly.
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Yeah, so I um so I used to use Google Sheets, but I recently discovered Airtable and absolutely love it.
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Um I really like that I can add like all the details of each of the collabs, but then there's also like a calendar view and a Kanban view, and it's really nice because you can really see them.
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Um and then also I can connect it to shareables and send it in my emails when they're live.
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Love that.
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Okay.
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You said Airtable and my mind thought Liz Stapleton.
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Yes.
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I was like hand clapping over here.
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Um, so yeah, I absolutely do use Airtable to help me stay organized, whether I'm the host or participating.
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So when I'm participating, I have an Airtable base that I call my visibility ops hub, where I log everything I've applied to, everything I'm accepted to.
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Basically, anything that's in the application gets put into the Airtable record.
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So I'm not wondering what did I submit?
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Or what was the description I used in?
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Plus, then it's easy to reuse things later.
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Um, and so everything gets logged in there, including like what the promo requirements are gonna be, when is the deadline that I'm gonna find out if I got accepted or not, and so on.
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And so I utilize that when I'm planning out my monthly emails, which is primarily how I promote.
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I'm I'm slowly, slowly, slowly getting better at social, but um emails where I primarily promote.
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And so I go in and I plan out my emails for the month and all the promotions I need to do.
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And I do do, you know, um, I think I don't quite do it the same way she does, but it's a really well-known that Damas four by four footers, if you guys have heard of those.
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Um, and so I have Airtable dynamically up with kit MCP and I think it's codex, dynamically update my footers so that it's always showing whatever is live um at the time when my emails go out.
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I I would like to I would like to introduce y'all to the wonderful KM Laws of launched a you are a sponsor of my bundle and you're incredible.
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Thank you.
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Okay, so my number one is that I don't have final approval of anything because nobody finds your mistakes like other people.
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And you think that you did it right, and you're sure that you put the link in, and you read it a thousand times, so you can't see typos anymore.
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So I do not have final approval.
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I have to send it to my team, or when I didn't have a team, I was like, dear husband or mother dear or somebody else read this and click all the things and do the process because when we created it, it's really hard to find our own mistakes, and everyone else is like, that's not even a sentence.
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I can't see typos.
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I literally can't.
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I can't see them.
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Like, unless I have this is why I need like grammarly to be like highlighting things and like I need it to like pop up and be like, girl, fix your mistake.
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Because I I just can't see them.
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And I need to work on that, but these are really great tips.
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Does anyone have anything else to add when it comes to like I would love to know if you have like do you check in?
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Because I think you know, we all mentioned um the importance of having the calendar.
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Do you have it send you notifications?
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Is it part of your weekly routine to be like, okay, what's on the docket for this week?
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I'm just curious as to how you're using those calendars to keep you on track.
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So I have a morning debrief that AI pulls together for me that tells me things like if there's any customer support tickets that I need to take care of and any events ongoing that I'm part of.
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Like chances are I've scheduled my promo, but I can go and just make sure everything's working and, you know, check that stuff's going well and if I'm gonna like do a social post or something, because that's usually more off the fly for me.
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Um so yeah, I kind of have all the different calendars from all my air table bases and all the things going on put into a report each day so that I can see what's going on and check in and make sure everything's going smoothly.
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Okay, I know we're just at the start, but Liz, I feel like this is where you should tell us a little bit about you because when it comes to Airtable and just being on top of stuff, I think of you.
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So introduce yourself.
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Uh sure.
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So I'm Liz Stebleton and I run multiple brands, but I think the main one in terms of collaboration that I'm known for is my creator Opsub, formerly brought blogger Breakthrough, where I ran a summit with 50 plus speakers every year solo by myself.
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Um, I'm still solo.
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I don't want to manage a team.
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I'll, you know, managing AI is plenty for me.
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Um, but yeah, so I focus on systems and organization and automation because I am digitally disorganized, thank goodness for automations.
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That's how I stay on top of things uh and building out new systems.
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So that's really kind of where I focus.
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Yes, you are so excellent at it.
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So connect with Liz if y'all need help with that.
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Okay, um what about the rest of you?
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How are you using this calendar?
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Because I think some people listening might be like, yeah, I wrote it down, but I still forget.
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Or I'm worried something will fall through the cracks.
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So one of the things that I've learned is that some people are airtable people and I am a Notion person.
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And I feel like those are two very different types of brain things.
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Um, so I could definitely talk about uh what I have built.
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I've built a dashboard in Notion that pulls um like all of the information from different databases across my Notion workspace on one page.
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And it's the one page that always stays open.
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I'm looking at it every single day uh and throughout the day to keep track of what I need to be doing.
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It pops up any deadlines, it tells me what the next content that I need to create is.
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And actually, Kara, um, I was really interested to hear that you hand off the checking to somebody else.
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Um, I feel like I'm gonna have to do that because I also cannot catch my own mistakes because I think obviously I am perfect and I did everything correctly, right?
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You do! You are perfection.
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And then when I get the email in my inbox, I'm like, wait a minute, that's not right.
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So, yes, I think I will definitely think about who I can volunteel to help this.
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But yeah, my my whole thing is uh being able to see everything in one go.
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That's how my brain works best.
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Um, and I've that's why I kind of settled on Notion.
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I've tried uh other tools, um, and it's not to say that the tool is everything, but for me being able to see what content is going out every single day.
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Um I don't usually email every single day.
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I email mostly three times a week, but I like to prep them ahead in advance.
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I don't like to panic right on the same day that they're going out.
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That's how those mistakes usually happen.
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Um, but yeah, I look at it every single day and just make sure that the content that is going out later this week is content that I've already um scheduled, set up, double checked as best to my ability.
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Maybe at some point in the future I'll have somebody do that for me, but that's how I do it.
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Yeah.
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It's funny though, like for myself, I'm not a see the full picture everyday type of person.
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I've noticed that maybe it's a flaw, maybe it's a superpower, I don't know.
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But like I say I can only care about two things at once.
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And as long as I I do, of course, know big picture things that are coming down the line, but like if I'm, for example, working on my bundle, I'm working on my bundle.
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If I'm working on my podcast launch, I'm working on my podcast launch, and I have my list of tasks for that thing, and I just I can't I can't even I it's like the other stuff doesn't even exist.
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But fatal flaw, perhaps.
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I don't think so.
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I wish I had that.
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I wish I could only focus on one or two things at a time, but yeah, that's stuff that does not happen.
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My brain just doesn't work that way, so you know, have to try and deal with it.
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Yeah.
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And I use my Google Calendar a little bit differently.
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Like I live and die by my calendar, but when I'm doing a collaboration, we have a collaboration calendar that we invite everyone to.
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So all of my deadlines and all the times I need their stuff, you know, because nobody gives it to you.
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That's half the job, is like, I still need your headshot.
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And all of that goes on to their calendar as well.
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And I really like that because the people who are calendar people twitch a little bit because it's on their calendar and they remember to do it.
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So, like, I don't use it to track my stuff as well.
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Like, I know that it's there, but I use it to help reinforce that y'all have to give me your crap.
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And then that works out just a little bit better for like, you know, a quarter of the people.
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Yeah, I feel like I remember doing that for when I would host my summit.
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Like, there's the reminder that this is the day your video is due.
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And then Google Calendar would block me though, because they were like, you are inviting too many people to these calendar events.
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And I would do that for my joint webinars.
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Like, Liz, you've probably gotten that email from me once where it's like, send testimonial to Nadalie.
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Like, this is the link to the form, like the the event link is the like form that I need to like fill out with the details.
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Do you I mean I because I'm not a calendar person.
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Like, I if there's like more than three things on my calendar for a day, I'm like, um, and I mean like they could be like hours apart.
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Like, I'm just not a calendar person.
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And so I always do reminder emails that I automate.
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And so I'm just curious if you guys have found one works better than the other.
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Like you email yourself?
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No, I automate following up with people of like you haven't submitted this.
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Uh yes.
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And it sends them an email as opposed or I do a hey, just a reminder, sessions are due in a week.
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Or hey, reminder, you have we haven't received your recession, it's due tomorrow.
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Like those emails get automated because I'm not a calendar person, so I never really think to like I think I've tried a calendar like once, but I was like, I don't even look at it, so I don't how can I expect them to?
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I do a lot on your own.
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And then the emails too, because you're gonna miss people no matter which system you try, because then you have calendar people and not calendar people, and email people, and other people who didn't check their email for 17 days.
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And so, like, I gotta do both.
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I have a question.
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Are you raise your hand if you're a zero inbox person?
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Or do you have like a Okay, never mind?
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I don't see anything.
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I mean you can take a zero unread zero.
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Yes, I guess.
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Unred zero.
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That's that's regular.
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Yeah.
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Okay.
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But like clear out.
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I only actually go through and do the responding maybe once or twice a week, though.
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Um, I like set aside like one day a week where I really sit down and respond to everything.
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Because I've got, again, I've got all these automations that are like, okay, I know that needs a response or that doesn't, you know, and I can look at it my own time.
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Um, I use the Google Workspace studio for flows that will like route your emails so that you know what you have to deal with.
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Yeah, I'm a fan of I use Mac mail and I just have all my email addresses in there.
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And there's a lot of automations.
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If like this word is in the email, it goes into this folder and it just clears out uh the inbox a little bit.
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And I always have that one folder that's just like collaborations.
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So anytime I'm like, wait, I have that event.
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What's what was that email again?
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I just go to that folder because I know all the details are in there.
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Yeah, Mac is pretty good.
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It's awesome.
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Yeah, I'm a huge fan.
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Yeah, my email software allows me to create a permalink to an email.
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So whenever I get an email from one of you wonderful people hosting bundles and summits, um, I will create a permalink and put it on my Notion dashboard with the rest of the information for the event.
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So that way I don't have to hunt for the email because my inbox is a black hole.
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I hate going in there.
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I know this sounds really weird because I I'm an email person and I love talking to people with email, like through email, but I don't enjoy checking my email and sorting it and figuring out what things go where.
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Um, so yeah, that's how I do it.
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I set up uh permalinks.
00:15:04.399 --> 00:15:09.759
Hey! Pausing the episode because I really wanted to tell you about my collab starter kit.
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Link in the show notes if you're ready to start collaborating with confidence.
00:15:42.320 --> 00:15:49.440
Anna, you're in tell us a little bit about you, more about what you do.
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Yeah, sure.
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So um I am Anna Crosby.
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I'm an email marketing strategist.
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I help people create connection and community with email.
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So um I teach people how to uh break away from a newsletter-based email marketing model um and instead focus on having conversations.
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So uh that's kind of my big thing.
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I love talking to people in email, like I said, um, just not checking my personal email, which feels weird.
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But anyway, so that's that's what I do.
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Yeah.
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I love that.
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And do not reach out to Anna asking for inbox organization tips.
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Yes, do not.
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If you need help writing your marketing emails, if you need help getting people to respond to your marketing emails, definitely reach out to me.
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But don't ask me how to organize your personal inbox.
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No.
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Yeah.
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This is so let's transition to this question, which I think is perfectly kind of on the flip side of things, you know.
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Um, if a collaboration starts feeling messy, behind schedule or unbalanced, what's the best way to get it back on track?
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And I would just add, like, what do you do when you, oh my gosh, I'm so behind?
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Like, this session is due tomorrow, or I should have sent those emails a week ago.
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How do y'all handle that?
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Um, I'm not backtracking.
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So, like, if I needed to send that a week ago and it didn't get said a week ago, I'm not sending it.
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Like, I'm not gonna.
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If I realize I'm in trouble and we haven't done everything right and things are crazy, I'm starting with where I am and creating the timeline from there.
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I can't worry about the things that didn't happen because they already didn't happen.
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And so we have to just move forward.
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So I kind of recreate my timeline moving forward.
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What can I do today?
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What does it look like next week?
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Those things moving forward instead of trying to do everything.
00:17:45.039 --> 00:17:49.200
It's like, okay, well, I have four weeks left or three weeks left, or whatever it is.
00:17:49.200 --> 00:17:50.400
What can I do with this?
00:17:51.599 --> 00:17:52.160
Yeah.
00:17:53.599 --> 00:17:56.319
I would just add uh a kind of same approach, right?
00:17:56.319 --> 00:17:57.519
If I I've missed it, I've missed it.
00:17:57.519 --> 00:18:07.440
But anything that doesn't go wrong or any kind of hiccup I run into, I make a note of it so that I can plan out better or anticipate for it next time or create better.
00:18:07.440 --> 00:18:12.960
A lot of times it's I need to create better speaker informations where I mentioned this or I mentioned that.
00:18:12.960 --> 00:18:13.839
I'm like, you know what?
00:18:13.839 --> 00:18:14.880
No background music.
00:18:14.880 --> 00:18:20.160
I need to make a note of that because that was super annoying to have to deal with, you know, whatever the case may be.
00:18:20.160 --> 00:18:31.759
So anything that's like caused me some friction or that I missed, I make a note and so that I can kind of figure out a way to automate it next time is probably what I'll do.
00:18:32.079 --> 00:18:32.480
Yeah.
00:18:32.799 --> 00:18:46.319
Rachel, what do you do if things are like I have a part-time career, so I kind of freak out about deadlines, so I won't do something unless I know for sure I can get it done way ahead of time.
00:18:46.319 --> 00:18:54.000
Um, like I was just in a summit a couple months ago, and I think I was the first one by a month that had their presentation done.
00:18:54.000 --> 00:18:57.680
Just because I don't want to be that person that's way behind.
00:18:57.680 --> 00:19:04.799
Um But with that said, I focused in on a project yesterday and forgot to send an email.
00:19:04.799 --> 00:19:06.880
So just send to it today.
00:19:06.880 --> 00:19:09.279
Um, and then yeah, just make a note of it.
00:19:10.559 --> 00:19:19.440
Yeah, like sometimes I I was wondering, like, for myself, based on what you said, Kara, about like the past is the past.
00:19:19.440 --> 00:19:24.880
Um I think sometimes I'll just I'll I'm more like Rachel, where I'm just I'm just gonna send it now.
00:19:24.880 --> 00:19:27.039
Like it's not the ideal time.
00:19:27.039 --> 00:19:33.039
Like, sure, I should have been promoting this thing three weeks ago, but hey, we're here now.
00:19:33.039 --> 00:19:34.559
It's just going out now.
00:19:34.559 --> 00:19:39.519
And like whether or not that's when I'm supposed to send emails or not.
00:19:39.519 --> 00:19:52.720
Um, I think I've just like for this one brand of mine, I'm like, I'm just whenever I feel like sending the email, that's when I'm gonna send the email, or it's just like never gonna be sent because I'm realizing myself is like not sticking to the schedule.
00:19:52.720 --> 00:19:55.359
So right now the schedule is not to have a schedule.
00:19:55.359 --> 00:20:00.319
So yeah, like I just hits just just do the best you can.
00:20:00.319 --> 00:20:03.279
Because at the end of the day, that's literally all we're doing.
00:20:03.279 --> 00:20:14.240
Is like we are just duct taping and like fueled by coffee and just trying to do the best we can.
00:20:14.240 --> 00:20:19.440
And I think, you know, most of us don't have like a huge team.
00:20:19.440 --> 00:20:27.119
Like maybe some of us have gotten to the point where we got like the AI's bots on our side, but it's okay if you're not there yet, you know?
00:20:27.119 --> 00:20:28.079
Uh yeah.
00:20:28.079 --> 00:20:34.640
I think, you know, um, based on all of what everyone is saying, it's like just use the tech that you have.
00:20:34.640 --> 00:20:42.079
You can like if your tech is a literal notebook, because y'all, this is my go-to.
00:20:42.079 --> 00:20:52.640
Something just it it feels so right to just like cross things out, and I just can't get that feeling with technology.
00:20:52.640 --> 00:20:55.200
Um, and that's my system.
00:20:55.200 --> 00:21:02.160
And like I wake up, I write down the few things I'm gonna do, I do them, and that's it.
00:21:02.160 --> 00:21:03.680
So just do you.
00:21:03.680 --> 00:21:05.599
And Anna, you want to say something?
00:21:06.000 --> 00:21:15.200
I do because I also want to say that we've we're forgetting that we're all humans and we can just communicate to each other.
00:21:15.200 --> 00:21:30.400
So it's something like I've uh was in a bundle, I think like that was supposed to have already happened, but the host had some life problems or health issues, and they just reached out and said, Hey, here's what's going on, here's why I haven't been in touch.
00:21:30.400 --> 00:21:32.559
And it was totally fine.
00:21:32.559 --> 00:21:39.839
Like it was, you know, nobody that I'm aware of was upset, you know, that deadlines moved back for or moved back.
00:21:39.839 --> 00:21:45.279
In fact, I was actually relieved that the deadline has moved back because I wasn't sure what was going on.
00:21:45.279 --> 00:21:59.519
So yeah, I feel like even if you're a host or a participant, if something went wrong, you dropped a ball, I feel just reaching out to the other person and saying, hey, this is what happened.
00:21:59.519 --> 00:22:03.759
This is, you know, what my plan is to go forward.
00:22:03.759 --> 00:22:04.880
Is that okay?
00:22:04.880 --> 00:22:06.400
Is that not okay?
00:22:06.400 --> 00:22:08.640
Um, what can we do from there?
00:22:08.640 --> 00:22:13.759
I think that's one of the un most underrated uh strategies.
00:22:13.759 --> 00:22:20.000
Like it's not even like a strategy, but it's uh this underrated thing that we don't like think about sometimes.
00:22:20.000 --> 00:22:27.119
But um, like that's that's what I always fall back on is to just just communicate.
00:22:27.599 --> 00:22:30.079
Yeah, let people know what's happening.
00:22:30.079 --> 00:22:32.000
I think, like, yeah, agree with you.
00:22:32.000 --> 00:22:33.279
Communication is huge.
00:22:33.279 --> 00:22:40.880
What's not good is just ghosting people and leaving people to wonder, like, what's going on?
00:22:40.880 --> 00:22:45.519
Like, hi, uh, I like I don't have your stuff.
00:22:45.519 --> 00:22:49.839
Like, what's like just don't leave people hanging.
00:22:49.839 --> 00:23:00.960
I think it doesn't matter like what the situation is, whether you're a host, whether you're a participant, like if you need more time, just ask for more time.
00:23:00.960 --> 00:23:04.880
If you're unclear about something, ask for clarity.
00:23:04.880 --> 00:23:15.680
You know, just I think it's okay to ask questions, to update people, and to be real as hell about like what's going on.
00:23:15.680 --> 00:23:20.559
And yeah, like I think we're all just humans trying to make it through.
00:23:20.559 --> 00:23:23.279
And collaboration is about us doing this together.
00:23:23.279 --> 00:23:26.319
So we can't have collaboration without communication.
00:23:26.319 --> 00:23:28.880
It just doesn't work at all.
00:23:29.279 --> 00:23:31.119
Someone throw that on a sticker.
00:23:31.920 --> 00:23:34.559
It just doesn't work, you know?
00:23:34.559 --> 00:23:35.279
Yeah.
00:23:35.279 --> 00:23:38.000
Um, I love this, also love this question.
00:23:38.000 --> 00:23:44.319
How do you keep everyone on track when there are deadlines, deliverables, and multiple people involved?
00:23:44.319 --> 00:23:46.880
When there's so many cooks in the kitchen.
00:23:46.880 --> 00:23:49.039
And yeah, we have talked about a few things, right?
00:23:49.039 --> 00:23:50.799
Like the email reminders.
00:23:50.799 --> 00:23:59.279
Liz is a pro at using her air table to automate the reminders for everyone who hasn't submitted materials.
00:23:59.279 --> 00:24:04.319
You know, like for me, I'm all about just the communication.
00:24:04.319 --> 00:24:11.279
And like, like right now, the bundle, when we're recording this, the bundle has wrapped, and I want the data.
00:24:11.279 --> 00:24:16.559
So I'm gonna keep following up and following up in different ways.
00:24:16.559 --> 00:24:26.079
So, you know, like the first two times, it was an email blast to all the contributors.
00:24:26.079 --> 00:24:33.359
My next move is gonna be a solo email to everyone where I'm like, hey, I saw you got this many clicks.
00:24:33.359 --> 00:24:34.960
How many signups did you get?
00:24:34.960 --> 00:24:35.920
Just hit reply.
00:24:35.920 --> 00:24:36.960
Thank you, love ya.
00:24:36.960 --> 00:24:38.880
That's gonna be my next one.
00:24:38.880 --> 00:24:45.839
Yeah, and I think it's just gonna be like the communication, providing all the details, all the deadlines.
00:24:45.839 --> 00:24:53.039
I love like my thing for if you're in anything with me, the bottom of the email, you are gonna have the timeline.
00:24:53.039 --> 00:24:56.960
This is happening this day, this is happening this day, you are here.
00:24:56.960 --> 00:25:03.440
And I just think like reminding people next time I'm gonna make it a calendar they can subscribe to you.
00:25:03.680 --> 00:25:08.480
I think on top of the like these are the dates, which I think is always great.
00:25:08.480 --> 00:25:15.599
And I add those two, and I think I kind of picked that up from you, was I've started adding, here's everything you've submitted.
00:25:15.599 --> 00:25:20.160
So you're not, I'm not getting the what link did I submit, or what did I say was my CTA?
00:25:20.160 --> 00:25:35.359
I either like literally have it all spelled out there, or I have a link where they can view everything they've submitted so that, you know, they don't have to go digging for the copy, or I'll yeah, for a while I was like, you received a copy of your application, here's a subject line, like you can find it that way, you know?
00:25:35.359 --> 00:25:44.400
Um, but I've been upgraded since to be like, here's everything you've submitted, um, so that you're not asking me questions about it because that's just a waste of both of our time.
00:25:44.960 --> 00:25:45.200
Yeah.
00:25:45.200 --> 00:25:46.400
I think that's super smart.
00:25:46.400 --> 00:25:52.640
I love bundles where they can show me what I've done because I'm busy and forgetful.
00:25:52.640 --> 00:25:54.880
And so if I don't, I don't want to have to ask them.
00:25:54.880 --> 00:26:04.000
So if I can just click in and know what it is, and then your timeline at the bottom of your emails where you're like crossed at what we've done, and you're like, you guys are here.
00:26:04.000 --> 00:26:05.200
Thank you.
00:26:05.200 --> 00:26:07.519
Thank you, because we know what's happening next.
00:26:07.519 --> 00:26:26.640
And so that communication, being able to click into things and know where I'm at, or if things worked and check my link, all of that is so good to help keep everybody on track, like just having your own crap together so you don't have to answer all of the questions and people can find it for themselves, I think is really important.
00:26:27.359 --> 00:26:30.480
Yeah, and I would just say, like, don't hide the link.
00:26:30.480 --> 00:26:37.359
Like, I was recently in uh something and it's like they're like, submit your thing, submit your thing.
00:26:37.359 --> 00:26:39.279
And I'm like, Where?
00:26:39.279 --> 00:26:51.039
Like, I shouldn't have to scroll through a whole group to find a Google Doc, to then scroll to the bottom of that Google Doc to find a link to the link.
00:26:51.039 --> 00:26:56.960
Like, I'm like, just make it a button, like put it in my front of my face.
00:26:56.960 --> 00:27:02.720
Like, I think we can make it super hard on people and hard on ourselves.
00:27:02.720 --> 00:27:03.839
You know?
00:27:03.839 --> 00:27:06.000
Am I the only one that happens to?
00:27:06.160 --> 00:27:07.759
Or I'm like, where is the link?
00:27:07.759 --> 00:27:09.599
Definitely not the only one.
00:27:09.599 --> 00:27:17.839
And um, I've been seeing a trend where bundle hosts have like a hub for the bundle or the summit that has like all of the information.
00:27:17.839 --> 00:27:36.319
And bless you, all of you Airtable savvy people, because the ones that use Airtable, you can literally just select your name from a drop-down, and then all of the information that you've submitted, all of your links, like all of your affiliate links just show up in like a little filtered view for you.
00:27:36.319 --> 00:27:44.079
Um, I don't know how to set that up because I don't know how to use Airtable, but if you guys know how to use Airtable, I know it's possible in that.
00:27:44.079 --> 00:28:00.000
And that's just such a big help for me as a participant, because even like even though I do have my own notion page for every event I participate in, sometimes I forget to paste the information, or I'm like, oh, I'll paste it later.
00:28:00.000 --> 00:28:01.599
And you know how that goes.
00:28:01.599 --> 00:28:04.240
Later never happens, and I forget about it.
00:28:04.240 --> 00:28:07.839
So having that hub link and I can just look up all my stuff.
00:28:07.839 --> 00:28:08.960
Oh, that's great.
00:28:08.960 --> 00:28:10.079
That's the best.
00:28:10.559 --> 00:28:13.839
It's also why I so appreciate if they send me a copy of my application.
00:28:13.839 --> 00:28:18.000
Like, oh, like it's such a simple thing to set up on the back end when you're the host.
00:28:18.000 --> 00:28:26.880
But as a contributor myself to stuff, like it's so helpful because sometimes I do for like I get distracted and I forgot to copy, you know, like make note of everything I put in.
00:28:26.880 --> 00:28:27.920
So helpful.
00:28:28.240 --> 00:28:29.119
Yes, absolutely.
00:28:29.119 --> 00:28:33.359
I know that you did that, Liz, and I always appreciate that about your events.
00:28:33.359 --> 00:28:35.200
Yeah, love that.
00:28:35.440 --> 00:28:38.000
Just give the people the information.
00:28:38.000 --> 00:28:41.519
You keep a copy of your information, I think.
00:28:41.519 --> 00:28:50.799
Information, communication, clarity, these are the things that are going to help any collaboration run smoothly.
00:28:50.799 --> 00:28:52.960
I love this question that was submitted.
00:28:52.960 --> 00:29:01.599
How do you reuse and repurpose collaboration content so you're not reinventing the wheel every time you're featured somewhere?
00:29:01.599 --> 00:29:04.319
Anyone have any good tips on this?
00:29:04.720 --> 00:29:06.319
I absolutely do.
00:29:06.319 --> 00:29:09.599
I reuse my stuff everywhere.
00:29:09.599 --> 00:29:14.880
So the most obvious one to reuse is your bio, your links, all of those things.
00:29:14.880 --> 00:29:26.400
I used to type my name and my email address and my website link, and I don't do that anymore after I made a mistake in my own name one time, but with quiet typo.
00:29:26.400 --> 00:29:32.319
So I now have everything on a card that's linked everywhere that I can just copy and paste.
00:29:32.319 --> 00:29:35.359
I copy paste my name, copy paste my email address.
00:29:35.359 --> 00:29:41.359
That way I know there's almost no chance of typos or mistakes.
00:29:41.359 --> 00:29:49.200
Um and um, but yeah, I just keep track of everything like that, and I make sure that I have a reusable place.
00:29:49.200 --> 00:29:56.319
Um, for my bio, um, I have a main bio and then I have a part of the bio that I change depending on the event.
00:29:56.319 --> 00:30:03.039
So that's also really helpful because I don't have to think about what I want to say about myself from scratch every single time.
00:30:03.039 --> 00:30:10.799
And finally, the the thing that I reuse the most is my promotion email templates.
00:30:10.799 --> 00:30:28.480
So of course, every event is different, there's a different topic, uh, there's a different focus, maybe your submission is different, but the structure of how I talk, like how I introduce the promotion, how I introduce my specific product, is almost always the same.
00:30:28.480 --> 00:30:32.160
So I use those as templates and I store them.
00:30:32.160 --> 00:30:36.319
And then when I'm going to write my emails, I'm never writing them from scratch.
00:30:36.319 --> 00:30:42.319
That's something that I teach for all kinds of emails, is that should never be starting from scratch.
00:30:42.319 --> 00:30:45.519
It should always start from something that you've already written.
00:30:45.519 --> 00:31:08.000
Um, and if you are using AI tools, then that makes it even simpler because you can have a file with all of your summit and bundle promotion emails and have AI write new emails using your existing material already that sounds like you, that you don't have to edit a bunch of times and tweak until it doesn't sound like Chat GPT or whatever.
00:31:08.000 --> 00:31:18.720
Uh, and I feel like that's just um the biggest chance for reusing your own material is by just keeping it all in one place that you can access later.
00:31:18.960 --> 00:31:19.519
Hold up.
00:31:19.519 --> 00:31:25.440
Sorry for the interruption, but I really wanted to tell you about my collab pitch generator.
00:31:25.440 --> 00:31:40.079
It's helping creators just like you skip that awkward staring at a blank page, not knowing what to write phase, and get straight to the crafting personalized, ready to send pitches in minutes.
00:31:40.079 --> 00:31:44.799
It's available at paylet's collab.com for $27.
00:31:44.799 --> 00:31:50.640
Link in the show notes if you're ready to finally hit send on your pitches.
00:31:50.640 --> 00:31:59.519
I have a Google Doc that I have my bio, the variations of the bio.
00:31:59.519 --> 00:32:07.359
I have all of the descriptions for the common gifts that I give away for each brand.
00:32:07.359 --> 00:32:11.839
So I don't because I feel like for me on the forms, that's always the thing that trips me up.
00:32:11.839 --> 00:32:13.920
I'm like, what's the description for this thing again?
00:32:13.920 --> 00:32:15.440
Like I know the name.
00:32:15.440 --> 00:32:18.000
Um, and I'm like, I don't want to write a new description.
00:32:18.000 --> 00:32:21.359
So I just keep that stuff easily on hand.
00:32:21.359 --> 00:32:24.160
Photos, graphics, all of that.
00:32:24.160 --> 00:32:26.160
Um, Rachel, what about you?
00:32:26.160 --> 00:32:31.359
Because you are ahead of time, always getting things done early.
00:32:31.359 --> 00:32:34.799
So for the procrastinators in the room, help us.
00:32:35.519 --> 00:32:38.079
And you guys mentioned quite a bit, especially that headshot.
00:32:38.079 --> 00:32:44.480
I have my headshot on my desk desktop too, so you're not like trying to search through all your files and stuff.
00:32:44.480 --> 00:32:49.200
Um, another thing is a lot of people talk about landing pages.
00:32:49.200 --> 00:32:57.279
And um, I used to use like kit landing pages, but I actually found just using my sales page, I use Zilvi for it.
00:32:57.279 --> 00:33:03.279
Using my sales page and having a coupon embedded is so much faster.
00:33:03.279 --> 00:33:07.279
So I just use my sales page, that's already pretty.
00:33:07.599 --> 00:33:07.839
Yeah.
00:33:07.839 --> 00:33:10.720
What was your the tool you said you used for sales pages?
00:33:11.519 --> 00:33:12.799
I use Zilvi.
00:33:12.799 --> 00:33:16.160
Um I wanted a drive car, but it didn't really work out.
00:33:16.160 --> 00:33:16.559
Okay.
00:33:17.440 --> 00:33:17.599
Yeah.
00:33:18.000 --> 00:33:20.640
Zilvi was on an appsumo or something, right?
00:33:20.640 --> 00:33:22.319
Am I wrong?
00:33:22.559 --> 00:33:29.519
Yeah, it was on Appsimo and it still has a lifetime um deal, so I like the lifetime tech.
00:33:29.519 --> 00:33:31.440
Yeah, don't we have that?
00:33:32.319 --> 00:33:34.079
As long as they keep lifing.
00:33:34.079 --> 00:33:35.119
Oh, sorry.
00:33:35.119 --> 00:33:38.319
I was just saying as long as they keep lifing, but carry on.
00:33:38.799 --> 00:33:40.000
I've gotten overboard.
00:33:40.000 --> 00:33:45.119
I hate filling out those applications to join a summit or anything like that.
00:33:45.119 --> 00:33:57.759
And so if there's any new question ever, I have a spreadsheet for every question I've ever been asked for any summit with the answer so I can copy and paste it in because I I hate it and it's such like a time suck.
00:33:57.759 --> 00:34:05.200
And then I only have six things that I give away in uh bundles and summits, and I just rotate through them so they're far enough apart.
00:34:05.200 --> 00:34:08.880
The one I did for this one is my Market Like You Matter course.
00:34:08.880 --> 00:34:14.800
And over the last like two years, I think we've brought in over a thousand subscribers just from that one thing.
00:34:14.800 --> 00:34:17.760
And I literally have nothing to do at this point.
00:34:17.760 --> 00:34:25.679
I just copy and paste in the information about Market Like You Matter and send it in, and it's a hundred percent ready to go every time.
00:34:26.000 --> 00:34:27.840
Can I put you on the spot?
00:34:27.840 --> 00:34:28.960
Yes.
00:34:28.960 --> 00:34:31.599
How many signups have you gotten from?
00:34:32.000 --> 00:34:37.039
I know that I have not told you that yet because I'm not sure off the top of my head because it mixed with another bundle.
00:34:37.039 --> 00:34:40.159
But I think it's about 350-ish.
00:34:40.159 --> 00:34:44.800
I think that's about where it is, but I did not get to see the exact number.
00:34:44.800 --> 00:34:45.679
What's that?
00:34:45.679 --> 00:34:49.119
Are you happy you uh became a sponsor?
00:34:49.360 --> 00:34:49.920
Awesome.
00:34:50.320 --> 00:34:52.880
Yeah, no, I think that's I think that's great.
00:34:52.880 --> 00:34:58.639
That's 30% almost from what from the total signups, right?
00:34:58.639 --> 00:35:01.280
You said you had about a thousand signups, is that right?
00:35:01.840 --> 00:35:05.920
Oh no, I meant uh for the event it was two thousand four hundred.
00:35:05.920 --> 00:35:11.039
Uh but your I think your link got over a thousand clicks.
00:35:11.039 --> 00:35:12.559
Okay.
00:35:12.559 --> 00:35:13.360
Okay.
00:35:13.519 --> 00:35:15.840
See, so then I'd have to spend it.
00:35:15.840 --> 00:35:20.800
But if I and that's why that's why I need to redo it, is because I'm not a hundred percent sure what it is.
00:35:20.800 --> 00:35:24.400
That's almost twenty percent, that's 17%, which still is good.
00:35:24.400 --> 00:35:31.039
It's not amazing, but it's still good, uh, especially in a bundle as big as this one, that's not bad at all.
00:35:31.920 --> 00:35:32.639
We still got time.
00:35:32.639 --> 00:35:33.679
We still got time, yeah.
00:35:33.679 --> 00:35:36.239
Yeah, um, but yeah, I love that.
00:35:36.239 --> 00:35:39.039
Like, I hate having to like redo anything.
00:35:39.039 --> 00:35:45.199
So if you are listening to this and you guys are like, how can I keep myself organized?
00:35:45.199 --> 00:35:49.760
Just have like a master doc of all the things.
00:35:49.760 --> 00:35:56.880
You know, when it comes to recycling training, for example, like I have two feelings about this.
00:35:56.880 --> 00:36:11.440
One, I recycle things all the time, but I try to make sure that if I'm recycling a training, that training isn't gonna pop up in like three other summits in a short amount of time.
00:36:11.440 --> 00:36:27.760
Because I feel like I don't know if what's up with the summit space lately, but I will go to a summit signup page and like maybe I'm not in it, maybe I am, and I'm seeing a lot of the same faces, and I'm seeing a lot of the exact same sessions, and that kind of irks me.
00:36:27.760 --> 00:36:34.239
Um, like I do think, yes, 100% we should be able to recycle and repurpose.
00:36:34.239 --> 00:36:42.480
But I do think, like, especially when it comes to trainings, like uh maybe not every single summit should be the exact same one.
00:36:42.480 --> 00:36:45.199
Uh, because then what's the point?
00:36:45.199 --> 00:36:48.880
So yeah, thoughts on this, anyone?
00:36:49.920 --> 00:36:51.119
So as a I yeah.
00:36:51.119 --> 00:36:52.079
Oh for it.
00:36:52.800 --> 00:36:53.679
Oh, okay.
00:36:53.679 --> 00:36:55.039
Thanks, Liz.
00:36:55.039 --> 00:37:00.400
Um, I definitely think summits are different than bundles in that respect.
00:37:00.400 --> 00:37:06.320
I feel like bundles are kind of like more meaty resources that you have.
00:37:06.320 --> 00:37:09.119
So those take maybe a little bit more time to create.
00:37:09.119 --> 00:37:24.320
But summit presentations are only 20 minutes, and I've always gotten the best results from summits where I have tailored my presentations specifically to the focus of the summit, um, which doesn't mean that I don't reuse my ideas, right?
00:37:24.320 --> 00:37:46.719
Um, it's still my own work and everything, but it has a slightly different angle that I feel like I've gotten more responses and more engaged people on my session when I did take the extra time to, you know, tweak a little bit what this slide says and to kind of record a new training versus just kind of reuse a previous one.
00:37:46.719 --> 00:37:52.559
So just wanted to mention that from the side of participating in bundles.
00:37:52.559 --> 00:38:15.039
I do know that a lot of uh bundles and summits lately have started putting in, you know, this must not have appeared anywhere in the past six months, which I think is great because as somebody who also looks through bundles and summits uh as a participant, not necessarily if I'm contributing, uh, I like to see fresh things from the people that I really like.
00:38:15.039 --> 00:38:22.239
Um, and I try to give that same courtesy to my audience and other audiences from the people doing the collab event.
00:38:22.239 --> 00:38:23.119
Yeah.
00:38:23.119 --> 00:38:23.760
Sure.
00:38:24.480 --> 00:38:28.400
So I was gonna say, like, as a summit host, I absolutely want to see new sessions.
00:38:28.400 --> 00:38:34.719
And I think I've started putting in like, you can't have taught this in the same, like the exact same thing a month ago.
00:38:34.719 --> 00:38:37.199
You know, like that's just that's not useful.
00:38:37.199 --> 00:38:42.400
As someone who also presents, I will say I have reused presentations.
00:38:42.400 --> 00:38:50.480
But so for example, I actually did, I spoke at AI Unlocked, which was Jem Ubuntu Carter's and AI Exposed, which was Monica Fro's.
00:38:50.480 --> 00:38:57.199
Um, and I did the exact same topic, but because the AI changed so fast, the actual content ended up being different.
00:38:57.199 --> 00:39:01.519
So I've never just like recorded and then submitted that same recording for everything.
00:39:01.519 --> 00:39:04.400
I always end up recording fresh for the event.
00:39:04.400 --> 00:39:05.519
I might reuse slides.
00:39:05.519 --> 00:39:07.760
Chances are I'm gonna change a few things up.
00:39:07.760 --> 00:39:09.840
It's not ever gonna be exactly the same.
00:39:09.840 --> 00:39:11.199
I'm constantly learning.
00:39:11.199 --> 00:39:14.400
So if I learn a new tip, that's gonna go in the newer session.
00:39:14.400 --> 00:39:21.840
Um, but I ended up being because my workflow had completely changed between the two, even though the topic was the same and I was essentially showing the same thing.
00:39:21.840 --> 00:39:28.400
I was showing it with like an extra like layer, keeping in mind of like data privacy with AI and how I did that.
00:39:28.400 --> 00:39:32.559
So, you know, I'm I'm not opposed if you're doing something like that.
00:39:32.559 --> 00:39:40.079
And I always say, like, if you have a question or you're not sure about something, just reach out to me and we can talk about it and I can help you figure out if it's gonna be a fit.
00:39:40.079 --> 00:39:43.760
Um, but I definitely will reuse things.
00:39:43.760 --> 00:39:47.360
And it depends too on if I have time to come up with something new, right?
00:39:47.360 --> 00:39:49.199
So it depends on what's already on my calendar.
00:39:49.199 --> 00:39:50.639
How short of notice is this?
00:39:50.639 --> 00:39:53.679
Is this a friend that just like needs another speaker and I'm helping them out?
00:39:53.679 --> 00:39:56.480
Okay, well, I'm probably gonna like go reuse something.
00:39:56.480 --> 00:39:58.239
I have lots of things I can reuse.
00:39:58.239 --> 00:40:00.239
It doesn't have to be what I did, you know.
00:40:00.239 --> 00:40:03.679
Um, but it's just it kind of just depends, right?
00:40:03.679 --> 00:40:06.079
You gotta have time if you're gonna create something brand new.
00:40:06.079 --> 00:40:08.400
And so how far out is this person planning?
00:40:08.400 --> 00:40:11.119
I've been seeing people that are like, the summit's in two weeks.
00:40:11.119 --> 00:40:12.159
Do you want to participate?
00:40:12.159 --> 00:40:14.960
And I'm like, kudos to you.
00:40:14.960 --> 00:40:20.000
My anxiety cannot take that, but kudos to you.
00:40:20.000 --> 00:40:27.360
Um, so yeah, I I think it's you know, it's a fine line, it's a balance, and I it kind of is a it depends type of a thing.
00:40:27.360 --> 00:40:29.519
Never the exact same recording though.
00:40:30.239 --> 00:40:31.599
Yeah, for sure.
00:40:32.000 --> 00:40:43.280
So I actually do brand new summit presentations for every single summit, except I will check with the hosts and then I will repurpose them into mini courses.
00:40:43.280 --> 00:40:46.000
Um, so then they become like a bite-sized course.
00:40:46.000 --> 00:40:53.360
So when I'm making the summit presentations, I think about how I'm gonna make it into a course later and then add in bonuses and stuff into the course.
00:40:54.639 --> 00:40:55.360
I love that.
00:40:55.360 --> 00:40:57.199
Thinking ahead.
00:40:57.199 --> 00:41:10.239
I will say that, like, maybe for summits, let's not be recycling the exact same presentation, but there are different ways that you can reuse the same song and dance.
00:41:10.239 --> 00:41:20.559
So, for example, I have a master class that I pretty much have memorized from start to finish because I have hosted it so many times.
00:41:20.559 --> 00:41:26.800
But here's the thing: I'm doing it for different audiences, and typically only once a year.
00:41:26.800 --> 00:41:28.800
Sometimes it's longer than a year.
00:41:28.800 --> 00:41:30.480
Um, Liz knows this.
00:41:30.480 --> 00:41:34.639
We've done my song and dance for your audience, I think three times now.
00:41:34.639 --> 00:41:38.159
And of course, I within that year it is updated.
00:41:38.159 --> 00:41:50.400
So it's never the exact same webinar or master class, but you can take your show on the road and bring it to different audiences.
00:41:50.400 --> 00:41:54.800
I think the same can be said in many ways for podcasting.
00:41:54.800 --> 00:42:04.159
A lot of the times you have the same talking points, you're you've got the same message, and you're just bringing it to different audiences.
00:42:04.159 --> 00:42:07.840
You can do that in people's memberships, in people's communities.
00:42:07.840 --> 00:42:12.239
So I think there's definitely room for recycling.
00:42:12.239 --> 00:42:16.000
Um, if we talk about email swaps, right?
00:42:16.000 --> 00:42:22.480
You have the one freebie, maybe a couple freebies, and you're just bringing it to new.
00:42:22.480 --> 00:42:23.280
Oh, you want this?
00:42:23.280 --> 00:42:23.760
Awesome.
00:42:23.760 --> 00:42:27.679
Oh, hey, I got like you don't need to always redo.
00:42:27.679 --> 00:42:31.679
So I think it's good to also keep that in mind.
00:42:31.679 --> 00:42:38.800
I think we can maximize our energy um by repurposing our message.
00:42:38.800 --> 00:42:39.679
Yeah.
00:42:40.719 --> 00:42:42.800
Anything to add, anyone?
00:42:42.800 --> 00:42:46.639
It's kind of an exercise in creativity, too.
00:42:46.639 --> 00:42:56.320
Um, I like I like summits that have a unique angle because then that makes me think, okay, well, how can I adapt this thing that I always talk about?
00:42:56.320 --> 00:42:59.039
You know, I talk about no newsletter email marketing.
00:42:59.039 --> 00:43:03.360
How can I talk about that with an audience that's focused on collaborations?
00:43:03.360 --> 00:43:08.159
How can I talk about that with an audience that's focused on workflow, right?
00:43:08.159 --> 00:43:15.599
Um, it's a different angle that keeps me thinking about what people need to hear and how they need to hear it.
00:43:15.599 --> 00:43:22.480
I feel like it makes me a better marketer thinking of all these different angles instead of just reusing the same thing to everyone.
00:43:22.480 --> 00:43:23.920
Yeah.
00:43:23.920 --> 00:43:25.519
I love that.
00:43:25.760 --> 00:43:26.000
Yeah.
00:43:26.000 --> 00:43:29.840
And I mean, people have to hear things multiple times before it sinks in, right?
00:43:29.840 --> 00:43:33.440
So you repeating yourself like you gotta do it.
00:43:33.760 --> 00:43:45.599
I think it's really easy to get stuck in a process of constantly recreating and starting from scratch and doing it again and again and again, trying to like appeal to every different audience.
00:43:45.599 --> 00:43:57.519
But if you like are standing really solidly in your brand and you know what you're selling, you really can attract the people in that audience who relate to what you're doing and who need what you have.
00:43:57.519 --> 00:44:18.159
And so I think it's I I Important not to just be a record that just keeps going, but also it's super duper important to make sure you're not just starting over again and again and again because so many entrepreneurs are just stuck because every time they get out there and start marketing, they're starting from ground zero every single time.
00:44:18.159 --> 00:44:19.920
And it's so hard to build a good audience.
00:44:19.920 --> 00:44:27.840
It's still hard to build your product and uh establish your brand when you're starting from ground zero every time.
00:44:27.840 --> 00:44:30.960
It's it's a great way to say stuff.
00:44:30.960 --> 00:44:34.880
So that's like a really basic thing to kind of just pay attention to.
00:44:35.599 --> 00:44:37.280
Kara, can you tell us about you?
00:44:38.159 --> 00:44:38.559
Sure.
00:44:38.559 --> 00:44:39.039
Sure.
00:44:39.039 --> 00:44:39.360
Yeah.
00:44:39.360 --> 00:44:40.800
My name is Kara Laws.
00:44:40.800 --> 00:44:51.199
Uh I teach business foundations, how to make sure you have a really solid foundation for your business so that it can support you without making you completely crazy.
00:44:51.199 --> 00:44:53.440
I have started seven businesses.
00:44:53.440 --> 00:44:55.199
I've sold five of those.
00:44:55.199 --> 00:44:56.800
I still run two.
00:44:56.800 --> 00:45:01.119
And I've been a business owner for 20-something years.
00:45:01.119 --> 00:45:03.599
I've been teaching business education for eight.
00:45:03.599 --> 00:45:15.119
Um, we have clients coast to coast and in six different countries, and we just help make sure you're building like a business business and not like a product or a service, or just start it over again and again.
00:45:15.119 --> 00:45:15.920
That's our goal.
00:45:16.239 --> 00:45:17.679
Or a hobby.
00:45:17.679 --> 00:45:20.559
That one doesn't make you money.
00:45:20.559 --> 00:45:22.559
I want you to make money.
00:45:22.559 --> 00:45:23.599
Love that.
00:45:23.599 --> 00:45:24.400
Love that.
00:45:24.400 --> 00:45:31.599
How do you set expectations so there are no surprises or disappointments later?
00:45:31.599 --> 00:45:37.760
And as someone who just hosted a bundle, was first time hosting this specific bundle.
00:45:37.760 --> 00:45:44.800
I definitely feel the pressure of this, where I don't want anyone to be disappointed.
00:45:44.800 --> 00:45:53.280
And I'm gonna do everything I can, like to make sure that everyone like walks away with a win.
00:45:53.280 --> 00:45:58.239
So, how do you all do that for your own collaborations?
00:45:58.239 --> 00:46:09.679
Whether we're talking about being the host or being the participant, you know, what's what's a way that you're making sure that everyone is winning?
00:46:10.000 --> 00:46:10.400
Yes.
00:46:10.400 --> 00:46:17.440
So so as a participant, um, I know my industry standards.
00:46:17.440 --> 00:46:22.079
So, like sometimes you go in there and you're like, oh my gosh, 2,000 people signed up for this bundle.
00:46:22.079 --> 00:46:25.679
Why didn't I get 2,000 people signing up for my own email list?
00:46:25.679 --> 00:46:30.079
Except you have to know what the industry standard is for the conversion rate, right?
00:46:30.079 --> 00:46:32.000
So I told you earlier that's like almost 20%.
00:46:32.000 --> 00:46:32.960
That's fine.
00:46:32.960 --> 00:46:39.360
That's like a really good average right there, especially for a bundle like the one we just did that has so many people in it.
00:46:39.360 --> 00:46:48.480
So if you know what the industry standard is for actually converting for whatever you're doing, that's gonna help so much as a contributor.
00:46:48.480 --> 00:46:52.000
Because then you can gauge, oh, I'm doing okay, or I'm doing really well.
00:46:52.000 --> 00:46:58.000
And sometimes what you think is a failure is actually really, really well statistically.
00:46:58.000 --> 00:46:59.280
You just didn't know the data.
00:46:59.519 --> 00:47:00.239
I love that.
00:47:00.239 --> 00:47:01.679
Data, data, data.
00:47:01.679 --> 00:47:14.960
And I think a way that I like uh as the host of that bundle, I am gonna do my best to communicate to everyone on average how everyone is doing.
00:47:14.960 --> 00:47:18.239
Because we are all silos in a way.
00:47:18.239 --> 00:47:24.559
And it's like if you're just looking at your number, like you have no, there's no like benchmark there.
00:47:24.559 --> 00:47:36.239
You don't know like where on the curve you are, and like also not knowing perhaps why you aren't getting the conversion or the outcome that you may have expected.
00:47:36.239 --> 00:47:46.159
And like, I think me being the host, I'm taking that responsibility to figuring out why, for example, someone isn't getting that outcome.
00:47:46.159 --> 00:47:49.199
But yeah, I love that you mention the benchmark.
00:47:49.199 --> 00:47:51.199
And I think that's important for everything.
00:47:51.199 --> 00:48:05.679
Like, Anna, I'm sure you could speak on that about emails because I think you know, we can be like, oh my gosh, only three percent of the people opened and click or clicked on my link in my emails and we're like, that's the worst, right?
00:48:05.679 --> 00:48:28.719
Or, you know, like my sales page has a three, or I think I keep saying three, four percent conversion rate, or like, you know, it can feel so personal and like we suck at this, but then you know, you're you you Google and you see that like heck, like on average people are doing, I don't know, like 1.5% and it's just a numbers game.
00:48:28.719 --> 00:48:35.440
And I think when you realize it's just a numbers game, um, I think that makes me feel better.
00:48:35.440 --> 00:48:36.159
Liz?
00:48:36.480 --> 00:48:41.280
Um, I was just gonna say, like, first of all, to make sure no one's surprised, communication.
00:48:41.280 --> 00:48:42.960
I think we've really driven that home.
00:48:42.960 --> 00:48:44.320
Like, communicate.
00:48:44.320 --> 00:48:58.000
Um, and then another thing I like to do for my summits is at the end, I send out their data of like your session got this many unique views or this many impressions, and I include what the average was across the entire summit.
00:48:58.000 --> 00:49:01.119
So they can they can see, you know, where they lined up.
00:49:01.119 --> 00:49:03.920
Um, and I always get people being like, I've never had this sent to me.
00:49:03.920 --> 00:49:05.679
And I was like, it's not that hard.
00:49:05.679 --> 00:49:12.559
Um, and I think it's just getting easier and easier as data makes it easier to compile data or AI makes it easier to compile data.
00:49:12.559 --> 00:49:13.519
I can talk, I swear.
00:49:13.519 --> 00:49:14.639
It's Friday afternoon.
00:49:14.880 --> 00:49:15.840
I love that advice.
00:49:15.840 --> 00:49:16.559
It's so good.
00:49:16.559 --> 00:49:18.639
I'm gonna steal that from you, Liz.
00:49:18.639 --> 00:49:23.199
The averages of how things are going.
00:49:23.199 --> 00:49:25.519
I'm definitely gonna send everyone.
00:49:25.519 --> 00:49:37.519
Yeah, like my leaderboard has a thing where it will compile for everybody, like both sides of it, how their promotion went and how the claiming is going, right?
00:49:37.519 --> 00:49:40.000
So I think there's like two sides of that.
00:49:40.000 --> 00:49:49.519
Um, and just having that information visible, like I had super fun creating a leaderboard, for example, that showed how things were going.
00:49:49.519 --> 00:49:56.239
Um, because yeah, I I just personally don't always want to have to log into like Thrivecart to like see what's going on.
00:49:56.239 --> 00:50:00.559
Um Liz can go on about that, but yeah.
00:50:00.559 --> 00:50:03.679
Um, Rachel, any thoughts on this?
00:50:03.679 --> 00:50:05.679
Expectations.
00:50:06.559 --> 00:50:12.400
Okay, so for expectations as a bundle host, setting up expectations from the start, like on your form.
00:50:12.400 --> 00:50:26.159
Um, one other thing that I found, I just hosted a bundle in May, and I had hosted about five bundles last year, and a lot of them were like seasonal bundles, so as long as you had something fall themed, you could be in.
00:50:26.159 --> 00:50:34.320
Whereas this one was like very focused on PLR, MM, MRR, um like party templates and stuff.
00:50:34.320 --> 00:50:39.679
And it was a lot easier to tell people like, hey, this does not apply.
00:50:39.679 --> 00:50:44.079
Um, can you please repres resubmit or I'm sorry, I can't include you.
00:50:44.079 --> 00:50:52.639
Whereas when it was like a vague topic, um, it was very difficult to tell people if it didn't apply.
00:50:52.639 --> 00:50:55.280
So be focused and be up front.
00:50:56.320 --> 00:50:57.840
Yeah, a hundred percent.
00:50:57.840 --> 00:50:58.880
Like tell them.
00:50:58.880 --> 00:51:04.559
I think, yeah, like I I for myself, I'm always like, hey y'all, just a reminder.
00:51:04.559 --> 00:51:06.320
This is what you agreed to.
00:51:06.320 --> 00:51:08.960
One solo, one this, one that.
00:51:08.960 --> 00:51:21.119
Like, I think um even just reminding people, because hey, we're humans, we forget we don't all put all this stuff in our calendar or have AI making daily briefs for us, right?
00:51:21.119 --> 00:51:23.519
Like, we need to be reminded.
00:51:23.519 --> 00:51:26.960
And I think there's nothing wrong with reminding people.
00:51:26.960 --> 00:51:30.400
Um, hopefully not, because I do a lot of that.
00:51:30.400 --> 00:51:40.320
And yeah, I just agree, communications, being clear from day one, day zero, right?
00:51:40.320 --> 00:51:43.119
Like this is the application form.
00:51:43.119 --> 00:51:57.519
I think if anyone's sending pitches, uh be clear in that email what the big expectations are in terms of promotion, in terms of deliverables, in terms of dates.
00:51:57.519 --> 00:52:01.039
I shouldn't have to hit reply and say, hey, when is this?
00:52:01.039 --> 00:52:06.559
You know, I think just have the information in there, right?
00:52:06.559 --> 00:52:08.159
And have it everywhere.
00:52:08.159 --> 00:52:14.480
So it's not like, you know, at the bottom of a Facebook group in a Google Doc, at the bottom of a Google Doc at another link.
00:52:14.480 --> 00:52:18.960
Um, nobody wants to go on a scavenger hunt for clarity.
00:52:18.960 --> 00:52:21.119
It's unnecessary.
00:52:21.119 --> 00:52:23.280
We're all busy, right?
00:52:23.679 --> 00:52:26.800
Give me my link too, which you do this really well, Nadalie.
00:52:26.800 --> 00:52:32.159
I think I think everyone here does, but I've definitely I'm in something where I had to go hunt for it.
00:52:32.159 --> 00:52:36.880
And I was like, especially because it was in Thrive, the only place it was was in Thrivecart.
00:52:36.880 --> 00:52:49.440
And I was like, I gotta go find you on the page, which means finding you on page six, and then I have to go hunt through your products, which okay, at least you gave me that that I can, you know, control F on once I find your products page.
00:52:49.440 --> 00:52:53.760
But I was like, oh, like I can't stand it.
00:52:54.079 --> 00:52:57.920
Yeah, I think just giving people the link.
00:52:57.920 --> 00:53:07.599
And for anyone who's listening and is like all about summits, for example, I am I'm kind of like pro no login pages.
00:53:07.599 --> 00:53:08.880
And that's just me.
00:53:08.880 --> 00:53:13.280
I'm like, if I'm hosting something, I don't want someone to have to log in.
00:53:13.280 --> 00:53:15.760
I don't want someone to have to like use a password.
00:53:15.760 --> 00:53:17.360
Like, this is just the link.
00:53:17.360 --> 00:53:19.840
The video is just gonna be there.
00:53:19.840 --> 00:53:23.280
The contributors, CTA is just gonna be there.
00:53:23.280 --> 00:53:35.119
I'm not gonna sneakily not use it and instead include my affiliate link because hey, I've had that happen at summits where my link is not there and they have inserted, you know, a link to something else.
00:53:35.119 --> 00:53:44.880
So I think just being clear, least amount of clicks possible, I think is also some good advice.
00:53:44.880 --> 00:53:48.320
Um, Rachel, can you tell us a little bit about you?
00:53:48.320 --> 00:53:52.880
You said you ran five bundles last year on various topics.
00:53:52.880 --> 00:53:54.239
Introduce yourself.
00:53:54.239 --> 00:53:58.079
Well, outro do yourself outrodo yourself at this point.
00:53:58.480 --> 00:54:01.840
Okay, so I feel like I might be the odd one out here.
00:54:01.840 --> 00:54:07.119
Um I kind of took a really long time to figure out what I wanted to do.
00:54:07.119 --> 00:54:11.760
So I started like with printables and then got into business courses and stuff.
00:54:11.760 --> 00:54:14.400
Um, but now I'm a PL art creator.
00:54:14.400 --> 00:54:27.119
Um, and I mostly do like mini books, um, party principles, templates and stuff, um, and then some games and some fun different templates that you might not see anywhere else.
00:54:28.159 --> 00:54:29.360
I love that.
00:54:29.360 --> 00:54:31.760
We are a great bunch.
00:54:31.760 --> 00:54:40.719
So I hope everyone who has been listening has learned about communication, organization.
00:54:40.719 --> 00:54:44.639
I like to end these panels.
00:54:44.639 --> 00:54:58.880
If we could just quickly go around and maybe just a couple words of advice to someone who's, you know, thinking about doing collaboration and maybe just needs that little bit of encouragement.
00:54:58.880 --> 00:55:00.800
It could be your party line.
00:55:00.800 --> 00:55:03.440
No uh, no worries with that.
00:55:03.440 --> 00:55:04.800
But any advice?
00:55:04.800 --> 00:55:06.000
Final words?
00:55:06.320 --> 00:55:08.400
I guess um, I'll go first.
00:55:08.400 --> 00:55:27.920
Uh, I have a lot of um, a lot of people in my audience who have maybe tried collaborations before and they have just kind of, you know, swung and missed, uh, or it didn't go well, or they didn't have a great experience, and it's just kind of when I talk to them about it, they're like, well, I tried that and it doesn't work.
00:55:27.920 --> 00:55:32.320
And it's like, well, maybe it worked two years ago, but it doesn't work now.
00:55:32.320 --> 00:55:39.920
But I think the fact that this podcast exists, that everybody is still continuing to run bundles and run summits.
00:55:39.920 --> 00:55:58.000
Um, I think my biggest advice is if you had a not so great experience, that it is really a numbers game, that you can find people who you really vibe with, you can find events that really fit your niche and what your products are, what your expertise is.
00:55:58.000 --> 00:56:00.079
You just have to keep trying and look for it.
00:56:00.079 --> 00:56:06.559
I don't think that you need to just rule them out as something that doesn't work because clearly it does.
00:56:06.559 --> 00:56:09.519
You just have to find the one that's right for you.
00:56:09.840 --> 00:56:11.679
Yeah, I love that.
00:56:11.679 --> 00:56:13.119
I can go next.
00:56:13.119 --> 00:56:29.519
So I'd say plan make a plan if you want to do a collaboration, but also set a deadline because you can plan until the cops come home, but you will learn so much more when you're actually in it, you know, and making those notes of like, oh, I wish I would have done this so that next time goes smoother.
00:56:29.519 --> 00:56:41.119
Um, and the other thing I would say is if, you know, it's not working out for you, one of the best little business pieces of advice I ever heard was don't write something off until you've tried it three times, right?
00:56:41.119 --> 00:56:44.239
Tried launching it three times or tried participating in three times, right?
00:56:44.239 --> 00:56:48.239
Like I've hosted a lot of events, but I've also been in a lot of events.
00:56:48.239 --> 00:56:52.559
And there are some that I will never go back to for various reasons, right?
00:56:52.559 --> 00:56:53.760
I've had bad experiences.
00:56:53.760 --> 00:56:54.480
That's just life.
00:56:54.480 --> 00:56:57.280
You're gonna get, you're gonna have some good ones, you're gonna have some bad ones.
00:56:57.280 --> 00:56:58.800
I'd say the vast majority have been good.
00:56:58.800 --> 00:57:01.280
I've primarily grown my business through collaborations.
00:57:01.280 --> 00:57:02.880
I don't tend to run ads.
00:57:02.880 --> 00:57:05.920
Um and so it can be a great way to grow.
00:57:05.920 --> 00:57:11.119
And I think it's just especially in this online space, so nice to have that community of people that you know that you meet.
00:57:11.119 --> 00:57:22.159
Like Nadalie and I, I don't even know how many times we've collaborated between you being in my summits, me being in your summits, you teaching your class, like, you know, it's just nice to like connect with people that get it.
00:57:22.159 --> 00:57:26.400
And so that alone, I think is worth giving it another go if you're having trouble.
00:57:26.960 --> 00:57:28.719
Yeah, I love that.
00:57:28.719 --> 00:57:36.079
My parting thoughts um are going to be that it doesn't matter what you know, it matters what you do.
00:57:36.079 --> 00:57:45.360
And so you can keep learning this again and again and again and get stuck in this learning loop forever, but you're gonna learn the most when you implement it.
00:57:45.360 --> 00:57:48.480
And you probably know more than you think that you know.
00:57:48.480 --> 00:57:53.599
And endlessly learning isn't actually going to get you where you need to go.
00:57:53.599 --> 00:57:55.599
You need to start implementing.
00:57:55.599 --> 00:57:57.760
So start moving forward, start doing it.
00:57:57.760 --> 00:58:01.519
It's gonna be messy the first time and the second time and the third time, and it's gonna get better.
00:58:01.519 --> 00:58:04.320
And you're gonna learn something every time you do it.
00:58:04.320 --> 00:58:08.000
But if you just continue to learn and not implement, it doesn't really matter.
00:58:08.000 --> 00:58:08.880
So you gotta do it.
00:58:08.880 --> 00:58:10.159
Great advice.
00:58:10.480 --> 00:58:12.000
Hey, just show up.
00:58:12.000 --> 00:58:33.039
Um, try, keep trying, keep track of the bundles that do well, but really show up because then um people will start to recognize you, they'll start to recognize your products, your brand, and you might also get like other contributors and hosts and stuff that wanna do other collaborations and even like sharing affiliate links and stuff.
00:58:33.039 --> 00:58:34.400
So show up.
00:58:34.400 --> 00:58:36.239
Yes.
00:58:36.639 --> 00:58:37.280
Thank you.
00:58:37.280 --> 00:58:38.480
Thank you, thank you.
00:58:38.480 --> 00:58:44.639
Thank you, Anna Crosby, Rachel Mole, Liz Stapleton, and Kara Lawz.
00:58:44.639 --> 00:58:54.960
Thank you, thank you so much for showing up for saying yes, not only saying yes to the bundle, but saying yes to this podcast recording.
00:58:54.960 --> 00:58:58.719
I know I've gotten so much value out of it.
00:58:58.719 --> 00:59:05.920
I am going to definitely review the show notes and be like, okay, this is how I can do even better.
00:59:05.920 --> 00:59:12.480
And if you are listening to this and you are like, okay, I think I'm ready.
00:59:12.480 --> 00:59:13.599
I feel ready.
00:59:13.599 --> 00:59:14.559
You are ready.
00:59:14.559 --> 00:59:15.119
All right.
00:59:15.119 --> 00:59:21.039
And be sure to hit that subscribe button because collaborations are live and well.
00:59:21.039 --> 00:59:22.559
Moo, moo, moo.
00:59:22.559 --> 00:59:23.360
It's time.
00:59:23.360 --> 00:59:28.320
The cows are mooing or the cot calling home or whatever it is you said, Liz.
00:59:28.320 --> 00:59:43.360
And yeah, I just hope that this will be a resource that can help you to not only take action, but to get that growth in your audience, in your business, in your bottom line that you're looking forward to.
00:59:43.360 --> 00:59:45.519
So yeah, hit subscribe.
00:59:45.519 --> 00:59:51.679
And if you want to connect with any of our incredible panelists, their links are going to be where the links are.
00:59:51.679 --> 00:59:55.760
I think that's show notes or the blog posts that will go along with this.
00:59:55.760 --> 00:59:58.800
So thank you so much for tuning in.
00:59:58.800 --> 01:00:01.360
See y'all in the next episode.
01:00:01.360 --> 01:00:04.719
Thanks for tuning in to Hey Let's Collab.
01:00:04.719 --> 01:00:16.239
If you're looking to kickstart your collaboration game and land that dream partnership, check out heyletscollab.com and download the free collab scripts to get started.