ABOUT THIS EPISODE
On this episode of the Herd Report Spotlight Series, we sit down with Lori and Ashley Wagner of Sonderup Angus, a family-operated Angus program based near Genoa, Nebraska, ahead of their Feb. 24, 2026 bull and female sale.
The conversation traces the history of the herd, from 4-H beginnings to a rebuilt cow base centered on depth, thickness, maternal strength, and disposition. Lori and Ashley explain why phenotype still matters, how they use AI and ET responsibly, and what buyers can expect in this year’s offering.
In this episode:
The Sonderup Angus family story
Why maternal cows drive long-term success
Balancing show-ring appeal with real-world function
Bulls and females built for longevity and usability
Sale-day details and buyer expectations
The conversation traces the history of the herd, from 4-H beginnings to a rebuilt cow base centered on depth, thickness, maternal strength, and disposition. Lori and Ashley explain why phenotype still matters, how they use AI and ET responsibly, and what buyers can expect in this year’s offering.
In this episode:
The Sonderup Angus family story
Why maternal cows drive long-term success
Balancing show-ring appeal with real-world function
Bulls and females built for longevity and usability
Sale-day details and buyer expectations
English
United States
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