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Welcome to Her Talks, a conversation on why women's health matters now, presented by Her Health EQ.
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My name is Greta Mauch. I'm the content developer for Her Health EQ, a global non-profit focused on
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deploying medical equipment to improve women's health in underserved regions worldwide. At Her
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Health EQ, we believe that women are the cornerstone of the family unit and communities at large,
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and when we give women in under-resourced geographies the tools they need to survive and
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thrive, the benefits clearly extend to their children, families, and nations as a whole.
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Her Talks is our quarterly panel with innovators, researchers, health care professionals,
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philanthropy experts, and more, where we discuss how we can use our strengths to achieve women's
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health equity. The episode you're about to hear was our second Her Talks panel, which originally
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aired on January 19th, 2021. In this episode of Her Talks, the panelists discuss how public and
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private partnerships can further social impact around the world. The panelists first give
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examples of global non-profit partnership programs. Then they discuss how to develop
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successful partnerships and what brands look for in partnership opportunities. Last, they discuss
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the meaning of empowerment and how partnerships can contribute to developing and measuring it.
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This episode is a conversation between four experts, Faith Legendre, Jennifer Iannolo,
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Rachel Svetanoff, and Andy Levy. Faith Legendre is a circular economy specialist and an accomplished
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resourceful system strategist with 15 plus years of experience with 200 plus organizations worldwide.
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She's a highly sought after speaker with 45 plus industry speaking engagements globally,
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and she is an inclusion and diversity champion and ambassador. Jennifer Iannolo is a global
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development catalyst for women founders. She's the founder and CEO of Imperia, a global innovation
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incubator for women around the globe, which has welcomed women from 21 countries into its cohorts
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with a goal of 195 countries participating by 2030. Jennifer is also a global keynote speaker
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and featured expert on women's entrepreneurship for the US Department of State Speaker Program.
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At the time of this recording, Rachel Svetatnoff was the Caring Crowd Programs Lead at Johnson & Johnson.
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Since then, she's become the founder of the Global Futurists Initiative, a startup with a mission to
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prioritize youth equity issues and global agendas. She's also now a Foundation Partnerships Consultant
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for UNICEF USA. Andy Levy is the vice chairperson of the board at Her Health EQ and the president of
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East Park Drive. East Park Drive creates corporate and promotional partnerships for NGOs and some of
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the world's most esteemed cause-based organizations by connecting companies and brands to the partners
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and projects that best align with their CSR focus. His portfolio consists of five different
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programs. The portfolio consists of a wide range of national and global programs that support the
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UN Sustainable Development Goals. All of their social media accounts and anything you hear in
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this panel, including a transcript, will be available in the show notes at www.herhealtheq.org
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slash her dash talks. I am so excited to share with you volume two of Her Talks, Public and Private Partnerships.
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Good morning, good afternoon, evening, depending on where you are joining us
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from in the world. We know you've probably been to thousands of Zooms by this point and you might
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have been to thousands of them, but we're delighted that you chose us today. As the old saying goes,
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if you have your health, then everything else follows. And when we have healthy women involved
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and leading within all sectors of our companies and communities and societies, we all win.
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Welcome to Her Talks, put on by Her Health EQ. Today we're going to have an authentic
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discussion around public-private partnerships. It's a tongue twister, right? I say that six times
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fast. And I'm delighted to be accompanied by this wonderful, incredible panel today.
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So let's start off with getting to know a little bit about who we have on our panel.
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Jennifer, can you start us off? Sure thing. I'm Jennifer Yanolo and I am the founder of
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Imperia, which is a global innovation incubator for women around the world who are working in
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a way that can have a social impact in a way where they want to change the world, whatever that means
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to them. So I'm based here in New York City, which is kind of a mini-globe of its own, which makes
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things interesting. And I'm here today because I think there is such a compelling methodology
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and impact that can be made through public-private partnerships. So I'm looking forward to the
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discussion. Thanks, Jennifer. We're delighted to hear your insights. And on to you, Rachel.
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Hi, everyone. My name is Rachel Svetanoff and I'm the program's lead of Caring Crowd,
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Johnson & Johnson's global public health crowdfunding platform for nonprofits to raise awareness
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and support projects to improve world health. I am located here in Indiana, home of Purdue
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University. I am in West Lafayette. It is my alma mater. I'm proud of it. I'm also proud to be a
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Notre Dame alumni too, so I have to represent both schools. And I'm here today because I am excited
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to support women's health equity. I love the work that Her Health EQ does, of course led by Marissa.
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And it's one of my passions because my mother is my inspiration. She is a widowed mother of two kids
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at the time who had to start over in life when my father passed away unexpectedly. And going through
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like those hardships of joblessness, homelessness, and even losing health insurance made me want to
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help others, especially those vulnerable to health and economic disparities. Wow. Thank you so much,
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Rachel, for sharing that personal story. I think those are the type of stories that really inspire
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all of us and make us know that we're not alone. So thank you so much. Andy, last but not least,
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on the panel here today, if you can introduce yourself, say a few words and maybe a personal
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story that inspires you. Sure. I'm Andy Levy. My company is called the East Park Drive. We are a
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cause partnership agency. I work with the United Nations, Earth Day, a couple of countries around
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the world, and I'm a busybody helping to put different organizations together with different
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brands. We try to raise awareness and support for a whole variety of issues, mostly around the UN's
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sustainable development goals. And I'm here because I'm proud to be on the advisory board
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of Her Health EQ. So always looking to promote the work that they do and happy to be here.
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Thanks so much, Andy. Let's start back in with you, Andy, because I know that you've been in
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this industry for a long time and you've taught me all the ins and outs of public-private partnerships
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and you're kind of my go-to person around that. So I'm sure you have some great examples. Can you
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share those great examples of public-private partnerships with us here today to kick us off?
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Sure. I'll mention too, I always think of the Walgreens partnership with the UN Foundation.
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They have a program called Get a Shot, Give a Shot, which is part of the UN Foundation's
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Shot at Life program, which is a vaccination program, not the current kind of vaccinations,
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but vaccinations for mostly kids in the developing world. So Walgreens created a partnership with
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the UN Foundation where you get your flu shot there and they will pay to vaccinate a child
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in the developing world. What's great about it is it drives traffic to the store. So there's a business
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return. It's great public relations. They're really sincere about what they're doing. They're not
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going there to do the vaccination, but they are funding the work of the UN Foundation. Very simple
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to do. Everybody wins. Really good all the way around. The other one is a project I'm working on
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in Jamaica right now around food security with a big brand there. They've been growing cassava
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as part of their production, but not very successfully. So the UN Environment program
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and some other groups are coming in to help support them to have a much more efficient program,
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eliminate importing corn syrup from the US there. So eliminating that carbon footprint, putting
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people, particularly women to work, working on soil regeneration because it's organic farming,
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hydroponic farming, vertical farming. So it's a win-win again all the way around. But again,
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you have to put all those moving parts together. That's kind of the secret because the other part
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of it is to then sell the other produce that's being grown there to the resorts, hotels,
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farmers, I'm sorry, grocers, even the cruise lines so that the cruise lines don't have to take as
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much with them when they go there. So just two examples. That's a great example. I love both of
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those and really the secret sauces and those localized shorter supply chains. So you're really
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making that happen, but also investing in the community as well. So it's a win-win-win. Fantastic.
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Rachel, over to you now, if I may please. The phrase public-private partnership. It's not totally
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reflective of the involvement of all the key stakeholders, namely nonprofits. So can you shed
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some light on the nonprofits and how they contribute to these partnerships? And I know that
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you have a great background in this and have a really unique position working with this sector
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directly. Sure. Yeah. Thank you. While international donor agencies are prioritizing partnerships that
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leverage skills, resources, and networks of the private sector, it's rare that businesses are the
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ones that are implementing the programs themselves. And that's where the nonprofits really come into
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play. They would even provide contracts or grants to nonprofits and development organizations to
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conduct efforts on their behalf, albeit with a little bit of significant technical and managerial
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oversight. So it's really that these implementers usually develop close working relationships with
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corporations and serve as kind of the linchpin between the donor agency and the corporations.
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And it's just my thing where I believe that if the development community wants to scale and replicate
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like these partnerships models, we need to have a clear understanding of the contributions of
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different stakeholders, namely one of them being nonprofits. It's great that they're included in the
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mix, not in the name, but definitely included in the mix. Right. Andy, back over to you, kind of a
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follow up to that. What can an NGO or a nonprofit do to create a partnership?
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Well, they typically have someone in development. It should be everyone's job. But I think
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from where I stand, the nonprofit and the NGO know what they do. They know what they stand for.
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So that's a given. The trick is knowing what the brands care about.
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That's how I work. That's what I'm always talking to somebody about something or other.
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But there are some links that I know you're going to share later to some online publications
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that every day have press releases come out and there are stories about what brands are doing what.
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So you'll see who's working in your space and then reach out to them. Hey, we know
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our missions align here. Let's talk about doing something together.
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That's great, Andy. And I will definitely. So that's what everybody has to stay for, definitely.
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So you can, I'll post those links at the end so you can copy and paste those from the chat there.
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All right. So now over to you, Rachel. How can we ensure that these stakeholders are being given
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a seat at the table in the midst of the partnership building?
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Sure thing. I think that it starts with recognition and it starts and
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and to follow up with that, it's recognition of like doing talks like this that incorporate like
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the contributions of nonprofits or other sectors that typically don't get highlighted. And then it
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also stems into like being advocates and champions. At least what we do at Caring Crowd is that we
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love champion our nonprofits. We try to get people in touch with each other. We try to advocate and
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to really champion like what they're about. And we absolutely love doing that. It's part of like our
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DNA in who we are and what we try to do. Love it. And I'll post that link as well to Caring Crowds
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at the end. So stay tuned so you can get those goodies, those takeaways. Okay, Jennifer. Now
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we've looked at this, you know, kind of taken it apart so we can understand it. Andy gave us some
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examples and then we had some best practices. So Jennifer, take us up to the 30,000 foot view,
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to the global arena. What can public-private partnerships look like on a global scale?
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Oh my goodness. So very many things. It's kind of where, you know, you're building the spaceship
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as you're flying, I guess. But you know, when we're looking at global, it is so hard to
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quantify this in a way that's meaningful, right? Because as Andy said, the women on the ground,
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well, for us, the women on the ground in IMPERIA are the experts in their field, whether it's,
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you know, working with children with disabilities or in the tech sector, whatever it is, we sort of,
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the way we're doing this is we see IMPERIA as kind of a clearinghouse for ideas where we can then go
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and, for example, next one month, we're debriefing the US State Department on the COVID response
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from our members in South Asia. What have they done? What have they built? So for us, it's really
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how can we get information into the hands of people who need to know what's happening at the
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10-foot level and then looking at what does that mean, you know, from a larger scope, which I know
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we're going to talk about a little bit as well. So it's kind of the, you know, the, the, the, the
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you know, we're constantly zooming in and out to see what questions need to be answered so that we
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can provide information. Outstanding. I love that because it's, it's that collaboration and that
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sharing. So what's working in one community all the way across the globe could also possibly work
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in another community on the other side of the globe. Exactly. I mean, yeah. And just as an
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example, you know, there's a young woman that is creating a program in Nigeria for children during
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COVID who do not have access to laptops. So we're trying to connect her here with organizations in
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New York that have managed that because it's the same situation, right? Lack of wifi, lack of
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resources. So we're trying to see how we can connect the dots. The whole idea with Imperia was to
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make the globe smaller so that we can solve problems together. So it's more of that information sharing
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that I was talking about. That's fantastic. Yeah. That's been a real issue. I know even here in the
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U S it's been an issue with students that had, that were sent home and then they didn't have,
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you know, wifi at home. Their parents couldn't afford it or, um, yeah, absolutely. Uh, you know,
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or it's just the signal was just not strong enough to have, uh, you know, the video, um, in their
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area. Uh, as, as a follow-up, Jennifer, you talked a little bit before about the impact. So, you know,
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looking at this from a global level, how do you measure that impact from a global level?
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Well, you know, this is one of those questions in progress because before we started Imperia,
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we tried to find some good solid data to work with. And of course, you know, WHO puts out
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information, so does the UN, but we were trying to find some deeper questions about the lives of
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women and what it looks like in particular countries. And that's that more granular data is
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hard to find. So through Imperia, we, we tried to look at people with projects that would impact
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a hundred people as a minimum. And from there, we're going to measure over time, how does that
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exponentially grow based on what these women are doing? So it's kind of a, we're building the
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research as we research, if that makes sense, um, because we're trying to figure out what the
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questions are to answer, because there are, you know, there are global demographics that,
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that paint a picture, but there are some very specific examples that I discover, um, because
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I travel around actually with the State Department working on women's entrepreneurship. So I was in
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a Scandinavian country, um, two years ago where everyone thought was a great example of something
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that works, everything was great, but then I had women pulling me aside after I came off the stage
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to say, Hey, something we don't talk about here is the, the really high levels of domestic violence
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that don't get reported. So, so you have to sometimes dig way under the data to find out
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what's actually going on in a society. Um, and so it's where we are looking to the women again,
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on the ground to tell us about these problems. So then we can really do something about them.
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Wow. That's incredible. Thank you for that, that work and, you know, not accepting the
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first answer and digging deeper because I think that's those follow-up questions and that
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appreciative inquiry is what's going to get us to the success. So thanks for doing that great work.
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Thank you.
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All right. So back to you, Andy, because I want to pick on something you said, you said, I,
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I focus on the brands, what they're interested in. What does a brand look for when they're
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engaging with an NGO or a nonprofit kind of dig, dig us deeper into that, please.
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Well, it has to align with their mission. I think most brands at this point have figured out what
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they care about and what they stand for, for hopefully there's a lot of new titles out there,
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head of diversity and inclusion, head of sustainability, which is great. Um, uh, but I
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think, uh, so, so they've, they figured out what they care about now. It's how do we execute?
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Um, how do we, how do we, how do we, how do we, how do we, how do we,
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um, create thought leadership opportunities? How do we create employee engagement, employee
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engagement opportunities? How do we get our employees involved? Because now this is an HR
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issue. Um, in order to attract and retain talent, you need to say what you care about and what you
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stand for, uh, particularly in industries that are, uh, I would say vanilla, um, uh, retail banking,
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you know, not much difference, uh, between the standard banks, but if this bank cares about what
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I care about, I'm more likely to go there. And I don't mean to pick on the banking industry, but
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it's just an example. Um, and the other is a way to create content, uh, particularly now that we're
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all online and it's social media as opposed to super bowl spots. Um, so, uh, it, the company,
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their ad agency, the PR firm, we're looking for content around how to, how is the brand supporting,
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uh, and executing on what they care about, what are they doing that we can then grab and distribute
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that, that information to get it out there. So, uh, a nonprofit or an NGO that's willing to, uh,
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work that way with a brand, uh, is great. Sometimes they're like, well, no, no, no, we,
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we won't do that. Well, then no one's going to play ball with you if you don't, you know, uh,
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allow the brand to leverage, uh, their support.
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Interesting. Yeah. You do see more around, uh, um, the brands talking about, uh, stakeholder primacy
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instead of just shareholder primacy. And those stakeholders, you know, really do involve the,
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the host communities that they're in and, um, in a myriad of other things like, uh, you know, I keep
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seeing this phrase, uh, it's, you know, it's beneficial for people, for planet and for
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prosperity for all. Um, and, and it's all around kind of, you know, wrapping in around the purpose.
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I think, uh, if we all work towards purpose, then the rest kind of falls into place, right?
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Yeah.
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Cool. Yeah.
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This is really interesting stuff and I'm taking, I'm taking some mental notes here.
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For to pass on to a lot of folks that I know. Here's the, here's the opportunity here where I'd
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like to switch it up a little bit because you've heard enough of me asking questions, right? So
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I'd like to open up to the panel to ask questions of each other. It's a little unique thing I like
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to do during panels. And so I'm going to start with you, Jennifer, because I know you were
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thinking in advance, you said, I have some questions I'd like to ask folks on the panel. So
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feel free.
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Well, you know, and this, this is the topic of conscious capitalism. Um, it's interesting,
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right? It's become this buzzword now, this buzz phrase, but I distinctly remember the moment in
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way back in 1994. Um, I was a senior at the Stern school of business and we held a conference on
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social responsibility through entrepreneurship and what that could look like. And I remember
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giving my keynote to open the conference and there was just dead silence. And there was just,
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they were like, what on earth are you talking about? And we had a VEDA there. We had share our
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strength there. So, so companies that were approaching things differently, even back then,
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and to now see, I mean, Andy, everything that you just talked about, right? Everything that
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is happening, it took 30 years for the company to be able to do that. And I think that's
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just ish. Um, but it's, but it's finally like, it can be considered that you can do good and do well
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and everybody wins and it's a good thing. And so it's, it's really heartwarming for me to see.
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Um, and I'm just wondering from, you know, Rachel, from your perspective and Andy from yours,
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you know, we talked about the sort of companies that have to show up well to hire well,
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but what other trends are emerging in this conversation of conscious capitalism? What does
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it mean internally, Rachel, at Johnson and Johnson? Sure. I, I think that at least the trends that I
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have seen personally is about authenticity. Um, it was like, we see that like that partnership
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are becoming more strategic and more aligned, et cetera. But I think at the end of the day,
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it all comes down to how authentic you are and how much, uh, uh, the brands and the nonprofits
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truly believe. And even like our consumers truly believe in what we're doing is real and, and for
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the good of everybody, um, being a millennial, um, and also like understanding like the way Gen Z
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works, like they don't want to see any social responsibility that feels like it's, it's just
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doing it out of a sense of obligation or duty. Um, yeah, it's, they'll call you out.
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It's very real. We're, we're about, we would even, and then the trend that I've seen emerge is that
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we're even willing to purchase something more for, because it, cause it's eco-friendly or because
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it's, it's a, there's a stand that this brand spoke on a social issue. Um, I know that I have
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applied that myself, um, as well as, as just the scene anecdotally happen, like, you know, across
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Twitter, like we hear about these boycotts, we hear about these like, Hey, go to this brand,
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because you know, they're, their product is, you know, they're at least they're taking, you know,
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a stance behind social justice or racial equity, et cetera, et cetera. So for me, um, definitely
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it's, uh, it's about authenticity. Yeah. Yeah. Rachel, I know you had some questions too. You
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wanted to ask the panel. You know, this is a good opportunity. Let's go over to you for the next
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question for the panel. Well, I wanted to, I was curious if Andy was going to also answer that too.
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So I just want to, Oh, sorry. I didn't, uh, yeah, Andy, let's give you an opportunity. You know, I,
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I think, um, with the pandemic and, uh, the rough year that we've just gotten through, um, I think
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brands are looking for opportunities this year to do things that are not COVID related. Uh, thank
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goodness. A lot of brands stepped up and did what they could do, but I'm hearing, okay, what have
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you got for this year? What's coming up? A lot of it's virtual still, and that's being accepted.
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Um, Earth Day is going to be mostly virtual. Last year was the 50th Earth Day and we were expecting
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half a million people on the national mall and couldn't do it. And this year they're like,
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okay, well, let's just do it virtually. And they have other programs, but, um, uh, brands are
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reacting great to that. They accept it and they're, they're hungry for those kinds of opportunities,
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um, uh, in a variety of causes and such. Uh, so I think that's a great trend coming up this year.
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Uh, would you guys agree seeing that too? I hope so. From the other side of the coin,
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I really hope so. That's great. Yeah. I mean, we don't, I mean, I mean, with Johnson and Johnson
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working on the COVID-19 vaccine, it's a, it's a little bit related. So I'm like, whoa. I mean,
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we, we like to, we like to see like other, for example, at least on Caring Crowd, we like to
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see other campaigns and love supporting them. But, um, one of, one of our initiatives that we did
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was for some COVID-19 related campaigns, uh, one of our other departments, Global Community Impact
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also, uh, uh, kicked in like some seed funding for us, work for those campaigns that related
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to COVID-19. So that was something that was at least with 2020 was really bringing people together
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and getting employees to really step up and get involved. We saw some remarkable campaigns from
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helping, um, uh, from helping food banks to providing school supplies to children to,
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to even providing like medical relief packages. Um, it was, it was a lot of good work that we,
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that we saw, like, you know, uh, at least through our eyes, like seeing people like really implement
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and step up. It was, it was quite remarkable, honestly. Um, so there was a little bit of silver
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lining there with, with COVID-19 at least. Yeah. Yeah.
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All right. Would you like, would you, yeah, you want to continue on with your question?
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Sorry. Sorry, I cut you off there, Andy. This was originally to Jennifer, but I would,
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I want to see Andy, I want to, I want to hear it from Andy too. And I'd be happy to even like share,
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share my example first. Um, so, but to start, Jennifer, how would you define empowerment
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and how do you implement your perspective into partnership building?
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Question. Yeah. So, you know, empowerment is one of those, um, it's one of those things that I
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approached less from a definition and more from a question of source and application. Um, so what I
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mean by that is a lot of times we hear about empowerment in the context of we're going to go
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and empower girls in India, right? We're going to empower women to learn or empower women to start
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companies. And in this whole inquiry of all the work that I've been doing over the last decade,
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I started asking the question, well, okay, if we're giving it, that means we can also take it away.
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So that does not provide any sustainability. And we see it happen again and again in the world of
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charitable models, right? The clarity leaves, there's a mess and then what. And so it's this
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very sort of feel good, quick solution. That's not really a solution. So when I'm talking about
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empowerment and when I'm working with these women around the world, it's really more about how does
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a woman create and sustain her own internal source of power so that it never leaves. And so everything
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that we do in the incubator is focused around that because, you know, governments collapse,
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economies collapse. Um, we have women dealing with rolling blackouts so they can't get on the call
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for the incubator or, you know, they're, they're in fear of being kidnapped or they might be arrested
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in particular countries for the work that they're doing for women. So we're trying to make sure that
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they have their own sort of solar power inside so that they are always at source of creating what
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they're creating. Incredible. Wow. I know that's all done through these private public partnerships,
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right? I think to kind of, uh, to share my example, I'm part of nonprofit organization called, uh,
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JP Dondolo, Inc. We remove barriers of access to clean waters and sanitation hygiene. And
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for, for, for us, and, and the way that this project actually got started was through Caring
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Crowd. That's how I met and got involved with the organization. So it was very much, you know,
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an integrated, very organic connection. Um, but with us, we didn't, we, with JP Dondolo, like we
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knew that there were problems, you know, with this clinic that needed addressing. And it wasn't until
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our founder and president Lumbi Mwamba went to that center that she understood that, that everything
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came from water. Like the community said, if you gave us water, like we, we won't even need the,
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like we would even sacrifice the clinic for it. And the fact that like women and girls share,
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bear the most responsibility for collecting water for, for everything, like it was, it was almost
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like it was intuitive that we knew that like with, with our sense of empowerment, and this is kind
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of related to, to you, Jennifer, is that with, with this perspective in mind, like we knew like,
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that we needed to implement like this solution and, and a solution that was sustainable for them for
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the long term. This project happened in 2012 and it, and today, like we've been able to, to help
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like a community of 20,000 still have that access to water. Um, recently, one of our current projects
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is Matopo Hills. It's called Water for Widows in Matopo Hills, Zimbabwe. And, and, and it's also
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focused on women and girls. It was kind of like it naturally occurring, but like the theme that we
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were seeing was that it was very much affecting women and girls. So it was, it was very much,
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it is very much like a part of who we are and a part of like our sense and even like my own
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definition of empowerment is implementing sustainable solutions so that way they can take ownership
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of their own health and their own needs. Um, so yeah, that's just a bit about my own experience
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and I guess definition of, of empowerment. Yeah. Well, and that's how we create the global change,
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right? It really, it, it is, if there's anything I'm really clear about, it's person by person by
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person, right? It's not this big thing that we sort of lay on top of society. It's one person at
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a time. Yes. Bravo. Andy, any further comments? Uh, about empowerment, I think, you know, obviously
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a lot of these programs are there to, uh, to help people look at her Healthy Q. These are
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women who don't have access to healthcare. Talk about empowerment to be alive and healthy. Um,
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I think on the, on the corporate side, empowerment is, um, letting everyone in your company know that
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you're working on this project as opposed to just the people that are in the C suite or the people
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that are the in sustainability or whatever. Um, I can tell you, I do some work with the Geico. Geico
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has a thing called Geico Cares, which is all about their employees saying, I want to support this
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particular nonprofit and they'll create some kind of matching opportunity. That's great. Pepsi is
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famous for not having a head of CSR because they want it to be everybody's job. Um, there's a lot
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of different ways to do it. Look at Johnson and Johnson. I mean, fantastic work on a whole bunch
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of different issues. Um, uh, but yeah, so obviously you're helping people and empowering, uh, women
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in particular, uh, but also the people in the company, um, feel good, want to support it,
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want to volunteer, want to tell their kids, want to get, you know, get involved.
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Yeah. I've even heard of some studies these days, um, around, you know, from, uh, doctors and whatnot
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when people and employees feel that they're doing rewarding purposeful work, you know,
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with these partnerships, um, they're actually healthier. There's, uh, there's, there's trying
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to think, find the connection. There's supposedly some kind of protein don't coo, you know, you're,
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I'm sure Rachel, your, your scientists would be rolling over right now because they're like,
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what is she talking about? But, um, it really, it really is, um, it's meaningful to give the employees
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that, uh, that purposeful work and like to talk about it, you know, not like you said, Andy, not
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just with the C level people, but with the entire organization. So let these organizations have, um,
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Slack channels now. And they have these, you know, so you can start the, the messaging there and then
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have people join. I know when I was at a large company, I just, I'm passionate about circular
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economy and getting people on board and forming these partnerships. And a lot of the salespeople
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came to me and said, Hey, I have a company that's interested in this circular economy. So, um, you
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know, we'd love to get together and, and, and, uh, talk about this and see what we can, the impacts
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that we can make. So, and it's, and you know, it wasn't from a presentation to a C level person.
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It was, you know, like you said, from, from the ground up, you know, with, with the whole
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community of people. Absolutely. All right. So we have a few minutes left here. I know, Jennifer,
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you had some more questions too, for the panel. So this is your opportunity. Ask away.
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Yeah. I, you know, my biggest question, uh, for both of you really is about measurements,
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right? And, and kind of how you are crafting the measurement of the impact of what you're doing.
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Um, I'm just curious to know what that looks like for both of you, Rachel. Sure. That is something
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that we are currently working on. So I'm just like, Ooh, that's a fantastic question because
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so not straightforward. Sure. Sure. So at least like with the way that we have done so thus far,
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um, and, and, and to kind of tease about what I'm going to be implementing, uh, is that we started
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with looking to see like, you know, how, how many lives that we've touched, um, with, with carrying
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crowd, we touched over 1.3 million lives and counting, of course, um, through, and the way
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that we measure that is by having the nonprofits first, they would, uh, before the project is
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launched, they would estimate that, but then it's later verified and revised as the projects are
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being implemented. And we build that, that trust with our nonprofits very much with the way that
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we operate, um, both the co-founder, John Brennick and myself is that we like to make
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sincere connection with each individual nonprofits, uh, to learn what they're about and, and to
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understand their story and, and building that trusting relationship really drives, um, these,
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these measurements, honestly. And we have had, uh, at least with the year 2020 to date, which
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was last measured through December 1st, a 96% success rate for campaigns funded on carrying crowd
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and overall 88%, which is humongous. It's actually larger than any, or it's a greater success rate
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than any other crowdfunding platform. We've been able to see at least publicly, like we are at
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least, uh, that we have seen publicly measured by comparison. And we've been able to fundraise, uh,
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about 4 million for 150, not over 150 nonprofits, uh, with people who are benefiting from over 50
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countries. And we have now just reached our 600 successful campaigns from the time.
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That is incredible. Congratulations.
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And so I have implemented was the sustainable development goals aspect. Uh, we have helped
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advance 13 out of the 17. And what we're hoping to do is look through like the targets and indicators
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and see where those have aligned. Um, and that's just, that's more of like a passion project of
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mine, but I, but I believe that it's really important because if we are to do this together
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and, and kind of like hone in on this theme of partnership building is that we need to focus
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on these type of global goals that everybody wants to achieve to make the world a better place.
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So yeah, that's at least measurement wise. Yeah. Yeah.
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One point was a 3 million people. That's incredible.
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Was that what that was just with one camp one?
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No, no, no, that was from all the total. Yeah.
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Yeah. Whoa, that's a lot. You would be in the Guinness book of world records for the other one.
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It's still one. I mean, it's just so nice to see these big numbers of
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real impact. And you, and you start, like you said, Jennifer, you start one person at a time,
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you know, that, that 1.3 million start with one person, right? That's incredible. Andy,
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any questions for, um, the two ladies on our panel today?
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Oh my goodness. If you don't have any, that's all right. It's okay.
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I don't, I'm just, you know, it's always great to talk with people who are doing great work in the
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world. I'm, I'm, I'm in awe of all you guys. Uh, and you know, I'm, I'm very happy to be the guy
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that makes a few connections here and there. You know, you, uh, Jennifer, you asked about, uh, data
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and collection and all that stuff. You know, I take people out to lunch for a living and make phone
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calls. So it's not my area. I didn't have any, any answer for you there. Um, but you guys really,
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really do the work. It's, it's great. And I, you know, it's been so great to work with Rachel and
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refer a lot of the nonprofits I work with to her. Um, uh, yeah, just, you know, it's, it's a joy to
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do this work. I'm sure you all feel the same way. It really is. Yeah. Well, we have a question
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that's come in from our panelists and B so with our four minutes left here, I'd love to share
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Mahima's question. Um, she says first, thanks for this great panel. And she talks about, um,
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you have touched on, uh, public, uh, partner, uh, partnerships. My question is on a similar
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lines being from a small town in India, seeing the lack of healthcare facilities and investing,
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uh, past year in market research. What I have seen is that, let me keep scrolling here.
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Um, what I've seen is that there are multiple innovation solutions. We know there's no, you
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know, limit to the innovations that are out there. Some being led by private entities, some by
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public. You keep scrolling here on a bigger scale. When we talk about more sustainable,
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equitable frameworks, this requires, this requires for integrated solutions for different pain points.
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What is the scope of a consortium formed by partnership between multiple private and public
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entities focusing their efforts and resources to solve the common bigger problem? If you could
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shed some light on that. Excellent. Very detailed. We wish all our questions for this perfect. So
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who would like to take Mahima's question?
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Well, there are several organizations, obviously the United Nations, um, working all over the
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world on a whole bunch of issues. Uh, and then there are separate entities within the UN. Um,
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they, uh, always welcome inquiries. Uh, you can just reach out to them. There are, there's, uh,
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business fights, poverty, there is, uh, CECP, there are several organizations. Um, you guys
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are probably members of some of them. Um, uh, and I think we posted some of them, or maybe we can
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post later on the LQQ site, which you can go visit. Um, some of these organizations, uh, that are,
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uh, um, not conglomerates. I'm sorry. What was the word that you use? Consortium consortiums. Yeah.
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Yeah. Of, of companies, brands, um, NGOs, et cetera, et cetera. There are, there are plenty
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of those out there. It's just about getting in front of them. Yeah. Jennifer, Rachel, any responses
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to Mahima's question? The first thing that came to my mind was listing off all of the ones in
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global health. So I thought of like the consortium of universities for global health, the Bay area
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alliance for global health. Um, and, and it's just so many more. So at least like within the global
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health space, um, we've been able to see that consortiums do play a large role in tackling
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some of these, uh, these, these larger issues. And even in ways that didn't start off at first,
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they've, they've been able to tackle things like along the way and, and in their own way,
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like come up with their own niche of being able to, to do, to, to do these solutions in ways that
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like single partnerships can't. Um, I think it just, like the old adage says, it takes a village to
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raise a baby. It takes, it takes the world to help the world, you know? It does. Yeah. Yeah. Yeah.
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Yeah. And there is actually in India, uh, one of our partners is one M one B one million for one
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billion. Um, and they've been bringing together actually teenagers transforming India and they've
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had a lot of projects around health, everything from like mobile health trucks that go to villages
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to, you know, so we are starting to see organizations like, uh, even like with what
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Imperial is trying to do, we're trying to kind of build that as well. But, but yeah, they're doing
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a lot of great work in India. Great. And Rachel, if you could just say those organizations one more
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time for people to, to note. Yes. Yeah. Uh, so can the court, the consortium of universities for
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global health, uh, the Bay area Alliance for global health, uh, women in global health, uh,
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the list is going to go on, but I think those were the main three that I mentioned.
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And yours as well, Jennifer. Um, so I posted it in the chat, activate one M one B.org.
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Great. I think, uh, Mahima now has some research to do lots of links to dig into an organization
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since I'm reading. Hopefully I'm Hima. We effectively answered your question for you. I see you nodding.
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Thank you so much for that question. All right. I think we're right at our time. Um, let's, let's
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end with your inspirational one quote that you'd like to leave us all with, um, something
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you know, they're fun or funny, and, uh, then we'll, uh, we'll close the meeting and we'll make sure
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that we have this posted on the website, on the her healthy key website, please go there. Cause
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we'll have all these links there at, like Andy said, um, this great, uh, great organization to
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read about and share with your different companies and, uh, different groups. So who should I start
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us off? Well, Andy, let's, let's go with the lettering here. Your first name starts with a.
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Yeah. When I was in kindergarten, I wondered why I was never first that it always went by my last name.
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Here's your chance. Now you're first.
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Here's my chance finally. Uh, look, it's going to be a great year. Uh, it's going to be better than
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last year, but, um, this is the year we're back in the game, uh, signing the Paris agreement
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tomorrow. Um, you know, all that good stuff, a lot of motion in the ocean and around the planet on
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the whole bunch of issues. Um, you know, get involved, learn about what you can do and, uh,
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participate.
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Wow. That's good to leave us on there. And how about for you, Rachel?
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Yeah, for me, it like, and it's even in my email signature, it's a quote that I try to live by
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every single day and it's by J R R Tolkien. And if you're a Lord of the Rings fan, kudos.
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And it goes all the way up to decide is what to do with the time that is given to us.
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So there are always going to be factors that are out of our control, but what we do have power,
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what, what we are empowered or enabled or enfranchised to be able to do it. Now's the time
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to, to, to implement that, to, to take advantage of it and to apply it in every day of our lives.
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So my dad was a big J R R fan. So I heard a lot of those quotes. That's great. It reminds me of
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Mary Oliver and you know, what are you going to do with your one wild and crazy life? Right. So
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great impact. Right. And Jennifer, how about for you?
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Two very short ones. One is one a friend said to me years ago, and it is to leave people better
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than you found them. And the other just to kind of wrap up this crazy roller coaster ride is wine is
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bottled poetry.
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Fantastic. We will, we will leave on that note. So again, check out the website,
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her healthy Q so we can, you know, share that recording with you through that medium and many
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thanks to Marissa for all these wonderful her.talks and bringing us inspiration as well as information
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for our companies and ourselves. Thank you so much everyone. And stay tuned for the next her talk.
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Welcome to Her Talks, a conversation on why women's health matters now, presented by Her Health EQ.
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My name is Greta Mauch. I'm the content developer for Her Health EQ, a global non-profit focused on
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deploying medical equipment to improve women's health in underserved regions worldwide. At Her
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Health EQ, we believe that women are the cornerstone of the family unit and communities at large,
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and when we give women in under-resourced geographies the tools they need to survive and
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thrive, the benefits clearly extend to their children, families, and nations as a whole.
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Her Talks is our quarterly panel with innovators, researchers, health care professionals,
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philanthropy experts, and more, where we discuss how we can use our strengths to achieve women's
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health equity. The episode you're about to hear was our second Her Talks panel, which originally
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aired on January 19th, 2021. In this episode of Her Talks, the panelists discuss how public and
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private partnerships can further social impact around the world. The panelists first give
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examples of global non-profit partnership programs. Then they discuss how to develop
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successful partnerships and what brands look for in partnership opportunities. Last, they discuss
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the meaning of empowerment and how partnerships can contribute to developing and measuring it.
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This episode is a conversation between four experts, Faith Legendre, Jennifer Iannolo,
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Rachel Svetanoff, and Andy Levy. Faith Legendre is a circular economy specialist and an accomplished
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resourceful system strategist with 15 plus years of experience with 200 plus organizations worldwide.
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She's a highly sought after speaker with 45 plus industry speaking engagements globally,
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and she is an inclusion and diversity champion and ambassador. Jennifer Iannolo is a global
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development catalyst for women founders. She's the founder and CEO of Imperia, a global innovation
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incubator for women around the globe, which has welcomed women from 21 countries into its cohorts
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with a goal of 195 countries participating by 2030. Jennifer is also a global keynote speaker
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and featured expert on women's entrepreneurship for the US Department of State Speaker Program.
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At the time of this recording, Rachel Svetatnoff was the Caring Crowd Programs Lead at Johnson & Johnson.
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Since then, she's become the founder of the Global Futurists Initiative, a startup with a mission to
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prioritize youth equity issues and global agendas. She's also now a Foundation Partnerships Consultant
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for UNICEF USA. Andy Levy is the vice chairperson of the board at Her Health EQ and the president of
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East Park Drive. East Park Drive creates corporate and promotional partnerships for NGOs and some of
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the world's most esteemed cause-based organizations by connecting companies and brands to the partners
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and projects that best align with their CSR focus. His portfolio consists of five different
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programs. The portfolio consists of a wide range of national and global programs that support the
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UN Sustainable Development Goals. All of their social media accounts and anything you hear in
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this panel, including a transcript, will be available in the show notes at www.herhealtheq.org
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slash her dash talks. I am so excited to share with you volume two of Her Talks, Public and Private Partnerships.
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Good morning, good afternoon, evening, depending on where you are joining us
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from in the world. We know you've probably been to thousands of Zooms by this point and you might
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have been to thousands of them, but we're delighted that you chose us today. As the old saying goes,
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if you have your health, then everything else follows. And when we have healthy women involved
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and leading within all sectors of our companies and communities and societies, we all win.
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Welcome to Her Talks, put on by Her Health EQ. Today we're going to have an authentic
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discussion around public-private partnerships. It's a tongue twister, right? I say that six times
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fast. And I'm delighted to be accompanied by this wonderful, incredible panel today.
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So let's start off with getting to know a little bit about who we have on our panel.
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Jennifer, can you start us off? Sure thing. I'm Jennifer Yanolo and I am the founder of
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Imperia, which is a global innovation incubator for women around the world who are working in
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a way that can have a social impact in a way where they want to change the world, whatever that means
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to them. So I'm based here in New York City, which is kind of a mini-globe of its own, which makes
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things interesting. And I'm here today because I think there is such a compelling methodology
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and impact that can be made through public-private partnerships. So I'm looking forward to the
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discussion. Thanks, Jennifer. We're delighted to hear your insights. And on to you, Rachel.
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Hi, everyone. My name is Rachel Svetanoff and I'm the program's lead of Caring Crowd,
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Johnson & Johnson's global public health crowdfunding platform for nonprofits to raise awareness
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and support projects to improve world health. I am located here in Indiana, home of Purdue
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University. I am in West Lafayette. It is my alma mater. I'm proud of it. I'm also proud to be a
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Notre Dame alumni too, so I have to represent both schools. And I'm here today because I am excited
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to support women's health equity. I love the work that Her Health EQ does, of course led by Marissa.
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And it's one of my passions because my mother is my inspiration. She is a widowed mother of two kids
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at the time who had to start over in life when my father passed away unexpectedly. And going through
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like those hardships of joblessness, homelessness, and even losing health insurance made me want to
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help others, especially those vulnerable to health and economic disparities. Wow. Thank you so much,
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Rachel, for sharing that personal story. I think those are the type of stories that really inspire
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all of us and make us know that we're not alone. So thank you so much. Andy, last but not least,
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on the panel here today, if you can introduce yourself, say a few words and maybe a personal
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story that inspires you. Sure. I'm Andy Levy. My company is called the East Park Drive. We are a
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cause partnership agency. I work with the United Nations, Earth Day, a couple of countries around
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the world, and I'm a busybody helping to put different organizations together with different
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brands. We try to raise awareness and support for a whole variety of issues, mostly around the UN's
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sustainable development goals. And I'm here because I'm proud to be on the advisory board
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of Her Health EQ. So always looking to promote the work that they do and happy to be here.
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Thanks so much, Andy. Let's start back in with you, Andy, because I know that you've been in
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this industry for a long time and you've taught me all the ins and outs of public-private partnerships
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and you're kind of my go-to person around that. So I'm sure you have some great examples. Can you
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share those great examples of public-private partnerships with us here today to kick us off?
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Sure. I'll mention too, I always think of the Walgreens partnership with the UN Foundation.
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They have a program called Get a Shot, Give a Shot, which is part of the UN Foundation's
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Shot at Life program, which is a vaccination program, not the current kind of vaccinations,
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but vaccinations for mostly kids in the developing world. So Walgreens created a partnership with
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the UN Foundation where you get your flu shot there and they will pay to vaccinate a child
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in the developing world. What's great about it is it drives traffic to the store. So there's a business
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return. It's great public relations. They're really sincere about what they're doing. They're not
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going there to do the vaccination, but they are funding the work of the UN Foundation. Very simple
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to do. Everybody wins. Really good all the way around. The other one is a project I'm working on
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in Jamaica right now around food security with a big brand there. They've been growing cassava
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as part of their production, but not very successfully. So the UN Environment program
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and some other groups are coming in to help support them to have a much more efficient program,
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eliminate importing corn syrup from the US there. So eliminating that carbon footprint, putting
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people, particularly women to work, working on soil regeneration because it's organic farming,
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hydroponic farming, vertical farming. So it's a win-win again all the way around. But again,
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you have to put all those moving parts together. That's kind of the secret because the other part
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of it is to then sell the other produce that's being grown there to the resorts, hotels,
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farmers, I'm sorry, grocers, even the cruise lines so that the cruise lines don't have to take as
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much with them when they go there. So just two examples. That's a great example. I love both of
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those and really the secret sauces and those localized shorter supply chains. So you're really
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making that happen, but also investing in the community as well. So it's a win-win-win. Fantastic.
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Rachel, over to you now, if I may please. The phrase public-private partnership. It's not totally
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reflective of the involvement of all the key stakeholders, namely nonprofits. So can you shed
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some light on the nonprofits and how they contribute to these partnerships? And I know that
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you have a great background in this and have a really unique position working with this sector
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directly. Sure. Yeah. Thank you. While international donor agencies are prioritizing partnerships that
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leverage skills, resources, and networks of the private sector, it's rare that businesses are the
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ones that are implementing the programs themselves. And that's where the nonprofits really come into
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play. They would even provide contracts or grants to nonprofits and development organizations to
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conduct efforts on their behalf, albeit with a little bit of significant technical and managerial
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oversight. So it's really that these implementers usually develop close working relationships with
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corporations and serve as kind of the linchpin between the donor agency and the corporations.
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And it's just my thing where I believe that if the development community wants to scale and replicate
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like these partnerships models, we need to have a clear understanding of the contributions of
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different stakeholders, namely one of them being nonprofits. It's great that they're included in the
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mix, not in the name, but definitely included in the mix. Right. Andy, back over to you, kind of a
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follow up to that. What can an NGO or a nonprofit do to create a partnership?
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Well, they typically have someone in development. It should be everyone's job. But I think
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from where I stand, the nonprofit and the NGO know what they do. They know what they stand for.
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So that's a given. The trick is knowing what the brands care about.
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That's how I work. That's what I'm always talking to somebody about something or other.
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But there are some links that I know you're going to share later to some online publications
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that every day have press releases come out and there are stories about what brands are doing what.
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So you'll see who's working in your space and then reach out to them. Hey, we know
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our missions align here. Let's talk about doing something together.
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That's great, Andy. And I will definitely. So that's what everybody has to stay for, definitely.
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So you can, I'll post those links at the end so you can copy and paste those from the chat there.
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All right. So now over to you, Rachel. How can we ensure that these stakeholders are being given
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a seat at the table in the midst of the partnership building?
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Sure thing. I think that it starts with recognition and it starts and
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and to follow up with that, it's recognition of like doing talks like this that incorporate like
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the contributions of nonprofits or other sectors that typically don't get highlighted. And then it
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also stems into like being advocates and champions. At least what we do at Caring Crowd is that we
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love champion our nonprofits. We try to get people in touch with each other. We try to advocate and
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to really champion like what they're about. And we absolutely love doing that. It's part of like our
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DNA in who we are and what we try to do. Love it. And I'll post that link as well to Caring Crowds
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at the end. So stay tuned so you can get those goodies, those takeaways. Okay, Jennifer. Now
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we've looked at this, you know, kind of taken it apart so we can understand it. Andy gave us some
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examples and then we had some best practices. So Jennifer, take us up to the 30,000 foot view,
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to the global arena. What can public-private partnerships look like on a global scale?
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Oh my goodness. So very many things. It's kind of where, you know, you're building the spaceship
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as you're flying, I guess. But you know, when we're looking at global, it is so hard to
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quantify this in a way that's meaningful, right? Because as Andy said, the women on the ground,
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well, for us, the women on the ground in IMPERIA are the experts in their field, whether it's,
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you know, working with children with disabilities or in the tech sector, whatever it is, we sort of,
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the way we're doing this is we see IMPERIA as kind of a clearinghouse for ideas where we can then go
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and, for example, next one month, we're debriefing the US State Department on the COVID response
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from our members in South Asia. What have they done? What have they built? So for us, it's really
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how can we get information into the hands of people who need to know what's happening at the
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10-foot level and then looking at what does that mean, you know, from a larger scope, which I know
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we're going to talk about a little bit as well. So it's kind of the, you know, the, the, the, the
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you know, we're constantly zooming in and out to see what questions need to be answered so that we
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can provide information. Outstanding. I love that because it's, it's that collaboration and that
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sharing. So what's working in one community all the way across the globe could also possibly work
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in another community on the other side of the globe. Exactly. I mean, yeah. And just as an
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example, you know, there's a young woman that is creating a program in Nigeria for children during
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COVID who do not have access to laptops. So we're trying to connect her here with organizations in
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New York that have managed that because it's the same situation, right? Lack of wifi, lack of
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resources. So we're trying to see how we can connect the dots. The whole idea with Imperia was to
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make the globe smaller so that we can solve problems together. So it's more of that information sharing
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that I was talking about. That's fantastic. Yeah. That's been a real issue. I know even here in the
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U S it's been an issue with students that had, that were sent home and then they didn't have,
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you know, wifi at home. Their parents couldn't afford it or, um, yeah, absolutely. Uh, you know,
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or it's just the signal was just not strong enough to have, uh, you know, the video, um, in their
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area. Uh, as, as a follow-up, Jennifer, you talked a little bit before about the impact. So, you know,
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looking at this from a global level, how do you measure that impact from a global level?
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Well, you know, this is one of those questions in progress because before we started Imperia,
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we tried to find some good solid data to work with. And of course, you know, WHO puts out
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information, so does the UN, but we were trying to find some deeper questions about the lives of
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women and what it looks like in particular countries. And that's that more granular data is
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hard to find. So through Imperia, we, we tried to look at people with projects that would impact
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a hundred people as a minimum. And from there, we're going to measure over time, how does that
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exponentially grow based on what these women are doing? So it's kind of a, we're building the
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research as we research, if that makes sense, um, because we're trying to figure out what the
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questions are to answer, because there are, you know, there are global demographics that,
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that paint a picture, but there are some very specific examples that I discover, um, because
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I travel around actually with the State Department working on women's entrepreneurship. So I was in
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a Scandinavian country, um, two years ago where everyone thought was a great example of something
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that works, everything was great, but then I had women pulling me aside after I came off the stage
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to say, Hey, something we don't talk about here is the, the really high levels of domestic violence
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that don't get reported. So, so you have to sometimes dig way under the data to find out
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what's actually going on in a society. Um, and so it's where we are looking to the women again,
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on the ground to tell us about these problems. So then we can really do something about them.
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Wow. That's incredible. Thank you for that, that work and, you know, not accepting the
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first answer and digging deeper because I think that's those follow-up questions and that
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appreciative inquiry is what's going to get us to the success. So thanks for doing that great work.
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Thank you.
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All right. So back to you, Andy, because I want to pick on something you said, you said, I,
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I focus on the brands, what they're interested in. What does a brand look for when they're
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engaging with an NGO or a nonprofit kind of dig, dig us deeper into that, please.
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Well, it has to align with their mission. I think most brands at this point have figured out what
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they care about and what they stand for, for hopefully there's a lot of new titles out there,
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head of diversity and inclusion, head of sustainability, which is great. Um, uh, but I
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think, uh, so, so they've, they figured out what they care about now. It's how do we execute?
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Um, how do we, how do we, how do we, how do we, how do we, how do we,
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um, create thought leadership opportunities? How do we create employee engagement, employee
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engagement opportunities? How do we get our employees involved? Because now this is an HR
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issue. Um, in order to attract and retain talent, you need to say what you care about and what you
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stand for, uh, particularly in industries that are, uh, I would say vanilla, um, uh, retail banking,
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you know, not much difference, uh, between the standard banks, but if this bank cares about what
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I care about, I'm more likely to go there. And I don't mean to pick on the banking industry, but
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it's just an example. Um, and the other is a way to create content, uh, particularly now that we're
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all online and it's social media as opposed to super bowl spots. Um, so, uh, it, the company,
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their ad agency, the PR firm, we're looking for content around how to, how is the brand supporting,
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uh, and executing on what they care about, what are they doing that we can then grab and distribute
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that, that information to get it out there. So, uh, a nonprofit or an NGO that's willing to, uh,
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work that way with a brand, uh, is great. Sometimes they're like, well, no, no, no, we,
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we won't do that. Well, then no one's going to play ball with you if you don't, you know, uh,
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allow the brand to leverage, uh, their support.
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Interesting. Yeah. You do see more around, uh, um, the brands talking about, uh, stakeholder primacy
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instead of just shareholder primacy. And those stakeholders, you know, really do involve the,
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the host communities that they're in and, um, in a myriad of other things like, uh, you know, I keep
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seeing this phrase, uh, it's, you know, it's beneficial for people, for planet and for
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prosperity for all. Um, and, and it's all around kind of, you know, wrapping in around the purpose.
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I think, uh, if we all work towards purpose, then the rest kind of falls into place, right?
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Yeah.
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Cool. Yeah.
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This is really interesting stuff and I'm taking, I'm taking some mental notes here.
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For to pass on to a lot of folks that I know. Here's the, here's the opportunity here where I'd
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like to switch it up a little bit because you've heard enough of me asking questions, right? So
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I'd like to open up to the panel to ask questions of each other. It's a little unique thing I like
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to do during panels. And so I'm going to start with you, Jennifer, because I know you were
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thinking in advance, you said, I have some questions I'd like to ask folks on the panel. So
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feel free.
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Well, you know, and this, this is the topic of conscious capitalism. Um, it's interesting,
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right? It's become this buzzword now, this buzz phrase, but I distinctly remember the moment in
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way back in 1994. Um, I was a senior at the Stern school of business and we held a conference on
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social responsibility through entrepreneurship and what that could look like. And I remember
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giving my keynote to open the conference and there was just dead silence. And there was just,
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they were like, what on earth are you talking about? And we had a VEDA there. We had share our
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strength there. So, so companies that were approaching things differently, even back then,
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and to now see, I mean, Andy, everything that you just talked about, right? Everything that
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is happening, it took 30 years for the company to be able to do that. And I think that's
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just ish. Um, but it's, but it's finally like, it can be considered that you can do good and do well
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and everybody wins and it's a good thing. And so it's, it's really heartwarming for me to see.
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Um, and I'm just wondering from, you know, Rachel, from your perspective and Andy from yours,
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you know, we talked about the sort of companies that have to show up well to hire well,
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but what other trends are emerging in this conversation of conscious capitalism? What does
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it mean internally, Rachel, at Johnson and Johnson? Sure. I, I think that at least the trends that I
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have seen personally is about authenticity. Um, it was like, we see that like that partnership
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are becoming more strategic and more aligned, et cetera. But I think at the end of the day,
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it all comes down to how authentic you are and how much, uh, uh, the brands and the nonprofits
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truly believe. And even like our consumers truly believe in what we're doing is real and, and for
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the good of everybody, um, being a millennial, um, and also like understanding like the way Gen Z
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works, like they don't want to see any social responsibility that feels like it's, it's just
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doing it out of a sense of obligation or duty. Um, yeah, it's, they'll call you out.
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It's very real. We're, we're about, we would even, and then the trend that I've seen emerge is that
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we're even willing to purchase something more for, because it, cause it's eco-friendly or because
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it's, it's a, there's a stand that this brand spoke on a social issue. Um, I know that I have
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applied that myself, um, as well as, as just the scene anecdotally happen, like, you know, across
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Twitter, like we hear about these boycotts, we hear about these like, Hey, go to this brand,
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because you know, they're, their product is, you know, they're at least they're taking, you know,
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a stance behind social justice or racial equity, et cetera, et cetera. So for me, um, definitely
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it's, uh, it's about authenticity. Yeah. Yeah. Rachel, I know you had some questions too. You
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wanted to ask the panel. You know, this is a good opportunity. Let's go over to you for the next
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question for the panel. Well, I wanted to, I was curious if Andy was going to also answer that too.
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So I just want to, Oh, sorry. I didn't, uh, yeah, Andy, let's give you an opportunity. You know, I,
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I think, um, with the pandemic and, uh, the rough year that we've just gotten through, um, I think
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brands are looking for opportunities this year to do things that are not COVID related. Uh, thank
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goodness. A lot of brands stepped up and did what they could do, but I'm hearing, okay, what have
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you got for this year? What's coming up? A lot of it's virtual still, and that's being accepted.
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Um, Earth Day is going to be mostly virtual. Last year was the 50th Earth Day and we were expecting
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half a million people on the national mall and couldn't do it. And this year they're like,
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okay, well, let's just do it virtually. And they have other programs, but, um, uh, brands are
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reacting great to that. They accept it and they're, they're hungry for those kinds of opportunities,
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um, uh, in a variety of causes and such. Uh, so I think that's a great trend coming up this year.
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Uh, would you guys agree seeing that too? I hope so. From the other side of the coin,
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I really hope so. That's great. Yeah. I mean, we don't, I mean, I mean, with Johnson and Johnson
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working on the COVID-19 vaccine, it's a, it's a little bit related. So I'm like, whoa. I mean,
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we, we like to, we like to see like other, for example, at least on Caring Crowd, we like to
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see other campaigns and love supporting them. But, um, one of, one of our initiatives that we did
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was for some COVID-19 related campaigns, uh, one of our other departments, Global Community Impact
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also, uh, uh, kicked in like some seed funding for us, work for those campaigns that related
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to COVID-19. So that was something that was at least with 2020 was really bringing people together
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and getting employees to really step up and get involved. We saw some remarkable campaigns from
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helping, um, uh, from helping food banks to providing school supplies to children to,
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to even providing like medical relief packages. Um, it was, it was a lot of good work that we,
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that we saw, like, you know, uh, at least through our eyes, like seeing people like really implement
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and step up. It was, it was quite remarkable, honestly. Um, so there was a little bit of silver
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lining there with, with COVID-19 at least. Yeah. Yeah.
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All right. Would you like, would you, yeah, you want to continue on with your question?
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Sorry. Sorry, I cut you off there, Andy. This was originally to Jennifer, but I would,
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I want to see Andy, I want to, I want to hear it from Andy too. And I'd be happy to even like share,
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share my example first. Um, so, but to start, Jennifer, how would you define empowerment
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and how do you implement your perspective into partnership building?
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Question. Yeah. So, you know, empowerment is one of those, um, it's one of those things that I
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approached less from a definition and more from a question of source and application. Um, so what I
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mean by that is a lot of times we hear about empowerment in the context of we're going to go
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and empower girls in India, right? We're going to empower women to learn or empower women to start
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companies. And in this whole inquiry of all the work that I've been doing over the last decade,
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I started asking the question, well, okay, if we're giving it, that means we can also take it away.
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So that does not provide any sustainability. And we see it happen again and again in the world of
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charitable models, right? The clarity leaves, there's a mess and then what. And so it's this
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very sort of feel good, quick solution. That's not really a solution. So when I'm talking about
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empowerment and when I'm working with these women around the world, it's really more about how does
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a woman create and sustain her own internal source of power so that it never leaves. And so everything
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that we do in the incubator is focused around that because, you know, governments collapse,
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economies collapse. Um, we have women dealing with rolling blackouts so they can't get on the call
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for the incubator or, you know, they're, they're in fear of being kidnapped or they might be arrested
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in particular countries for the work that they're doing for women. So we're trying to make sure that
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they have their own sort of solar power inside so that they are always at source of creating what
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they're creating. Incredible. Wow. I know that's all done through these private public partnerships,
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right? I think to kind of, uh, to share my example, I'm part of nonprofit organization called, uh,
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JP Dondolo, Inc. We remove barriers of access to clean waters and sanitation hygiene. And
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for, for, for us, and, and the way that this project actually got started was through Caring
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Crowd. That's how I met and got involved with the organization. So it was very much, you know,
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an integrated, very organic connection. Um, but with us, we didn't, we, with JP Dondolo, like we
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knew that there were problems, you know, with this clinic that needed addressing. And it wasn't until
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our founder and president Lumbi Mwamba went to that center that she understood that, that everything
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came from water. Like the community said, if you gave us water, like we, we won't even need the,
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like we would even sacrifice the clinic for it. And the fact that like women and girls share,
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bear the most responsibility for collecting water for, for everything, like it was, it was almost
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like it was intuitive that we knew that like with, with our sense of empowerment, and this is kind
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of related to, to you, Jennifer, is that with, with this perspective in mind, like we knew like,
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that we needed to implement like this solution and, and a solution that was sustainable for them for
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the long term. This project happened in 2012 and it, and today, like we've been able to, to help
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like a community of 20,000 still have that access to water. Um, recently, one of our current projects
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is Matopo Hills. It's called Water for Widows in Matopo Hills, Zimbabwe. And, and, and it's also
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focused on women and girls. It was kind of like it naturally occurring, but like the theme that we
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were seeing was that it was very much affecting women and girls. So it was, it was very much,
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it is very much like a part of who we are and a part of like our sense and even like my own
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definition of empowerment is implementing sustainable solutions so that way they can take ownership
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of their own health and their own needs. Um, so yeah, that's just a bit about my own experience
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and I guess definition of, of empowerment. Yeah. Well, and that's how we create the global change,
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right? It really, it, it is, if there's anything I'm really clear about, it's person by person by
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person, right? It's not this big thing that we sort of lay on top of society. It's one person at
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a time. Yes. Bravo. Andy, any further comments? Uh, about empowerment, I think, you know, obviously
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a lot of these programs are there to, uh, to help people look at her Healthy Q. These are
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women who don't have access to healthcare. Talk about empowerment to be alive and healthy. Um,
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I think on the, on the corporate side, empowerment is, um, letting everyone in your company know that
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you're working on this project as opposed to just the people that are in the C suite or the people
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that are the in sustainability or whatever. Um, I can tell you, I do some work with the Geico. Geico
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has a thing called Geico Cares, which is all about their employees saying, I want to support this
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particular nonprofit and they'll create some kind of matching opportunity. That's great. Pepsi is
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famous for not having a head of CSR because they want it to be everybody's job. Um, there's a lot
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of different ways to do it. Look at Johnson and Johnson. I mean, fantastic work on a whole bunch
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of different issues. Um, uh, but yeah, so obviously you're helping people and empowering, uh, women
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in particular, uh, but also the people in the company, um, feel good, want to support it,
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want to volunteer, want to tell their kids, want to get, you know, get involved.
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Yeah. I've even heard of some studies these days, um, around, you know, from, uh, doctors and whatnot
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when people and employees feel that they're doing rewarding purposeful work, you know,
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with these partnerships, um, they're actually healthier. There's, uh, there's, there's trying
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to think, find the connection. There's supposedly some kind of protein don't coo, you know, you're,
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I'm sure Rachel, your, your scientists would be rolling over right now because they're like,
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what is she talking about? But, um, it really, it really is, um, it's meaningful to give the employees
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that, uh, that purposeful work and like to talk about it, you know, not like you said, Andy, not
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just with the C level people, but with the entire organization. So let these organizations have, um,
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Slack channels now. And they have these, you know, so you can start the, the messaging there and then
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have people join. I know when I was at a large company, I just, I'm passionate about circular
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economy and getting people on board and forming these partnerships. And a lot of the salespeople
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came to me and said, Hey, I have a company that's interested in this circular economy. So, um, you
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know, we'd love to get together and, and, and, uh, talk about this and see what we can, the impacts
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that we can make. So, and it's, and you know, it wasn't from a presentation to a C level person.
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It was, you know, like you said, from, from the ground up, you know, with, with the whole
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community of people. Absolutely. All right. So we have a few minutes left here. I know, Jennifer,
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you had some more questions too, for the panel. So this is your opportunity. Ask away.
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Yeah. I, you know, my biggest question, uh, for both of you really is about measurements,
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right? And, and kind of how you are crafting the measurement of the impact of what you're doing.
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Um, I'm just curious to know what that looks like for both of you, Rachel. Sure. That is something
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that we are currently working on. So I'm just like, Ooh, that's a fantastic question because
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so not straightforward. Sure. Sure. So at least like with the way that we have done so thus far,
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um, and, and, and to kind of tease about what I'm going to be implementing, uh, is that we started
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with looking to see like, you know, how, how many lives that we've touched, um, with, with carrying
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crowd, we touched over 1.3 million lives and counting, of course, um, through, and the way
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that we measure that is by having the nonprofits first, they would, uh, before the project is
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launched, they would estimate that, but then it's later verified and revised as the projects are
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being implemented. And we build that, that trust with our nonprofits very much with the way that
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we operate, um, both the co-founder, John Brennick and myself is that we like to make
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sincere connection with each individual nonprofits, uh, to learn what they're about and, and to
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understand their story and, and building that trusting relationship really drives, um, these,
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these measurements, honestly. And we have had, uh, at least with the year 2020 to date, which
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was last measured through December 1st, a 96% success rate for campaigns funded on carrying crowd
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and overall 88%, which is humongous. It's actually larger than any, or it's a greater success rate
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than any other crowdfunding platform. We've been able to see at least publicly, like we are at
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least, uh, that we have seen publicly measured by comparison. And we've been able to fundraise, uh,
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about 4 million for 150, not over 150 nonprofits, uh, with people who are benefiting from over 50
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countries. And we have now just reached our 600 successful campaigns from the time.
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That is incredible. Congratulations.
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And so I have implemented was the sustainable development goals aspect. Uh, we have helped
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advance 13 out of the 17. And what we're hoping to do is look through like the targets and indicators
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and see where those have aligned. Um, and that's just, that's more of like a passion project of
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mine, but I, but I believe that it's really important because if we are to do this together
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and, and kind of like hone in on this theme of partnership building is that we need to focus
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on these type of global goals that everybody wants to achieve to make the world a better place.
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So yeah, that's at least measurement wise. Yeah. Yeah.
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One point was a 3 million people. That's incredible.
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Was that what that was just with one camp one?
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No, no, no, that was from all the total. Yeah.
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Yeah. Whoa, that's a lot. You would be in the Guinness book of world records for the other one.
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It's still one. I mean, it's just so nice to see these big numbers of
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real impact. And you, and you start, like you said, Jennifer, you start one person at a time,
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you know, that, that 1.3 million start with one person, right? That's incredible. Andy,
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any questions for, um, the two ladies on our panel today?
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Oh my goodness. If you don't have any, that's all right. It's okay.
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I don't, I'm just, you know, it's always great to talk with people who are doing great work in the
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world. I'm, I'm, I'm in awe of all you guys. Uh, and you know, I'm, I'm very happy to be the guy
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that makes a few connections here and there. You know, you, uh, Jennifer, you asked about, uh, data
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and collection and all that stuff. You know, I take people out to lunch for a living and make phone
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calls. So it's not my area. I didn't have any, any answer for you there. Um, but you guys really,
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really do the work. It's, it's great. And I, you know, it's been so great to work with Rachel and
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refer a lot of the nonprofits I work with to her. Um, uh, yeah, just, you know, it's, it's a joy to
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do this work. I'm sure you all feel the same way. It really is. Yeah. Well, we have a question
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that's come in from our panelists and B so with our four minutes left here, I'd love to share
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Mahima's question. Um, she says first, thanks for this great panel. And she talks about, um,
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you have touched on, uh, public, uh, partner, uh, partnerships. My question is on a similar
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lines being from a small town in India, seeing the lack of healthcare facilities and investing,
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uh, past year in market research. What I have seen is that, let me keep scrolling here.
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Um, what I've seen is that there are multiple innovation solutions. We know there's no, you
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know, limit to the innovations that are out there. Some being led by private entities, some by
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public. You keep scrolling here on a bigger scale. When we talk about more sustainable,
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equitable frameworks, this requires, this requires for integrated solutions for different pain points.
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What is the scope of a consortium formed by partnership between multiple private and public
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entities focusing their efforts and resources to solve the common bigger problem? If you could
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shed some light on that. Excellent. Very detailed. We wish all our questions for this perfect. So
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who would like to take Mahima's question?
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Well, there are several organizations, obviously the United Nations, um, working all over the
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world on a whole bunch of issues. Uh, and then there are separate entities within the UN. Um,
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they, uh, always welcome inquiries. Uh, you can just reach out to them. There are, there's, uh,
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business fights, poverty, there is, uh, CECP, there are several organizations. Um, you guys
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are probably members of some of them. Um, uh, and I think we posted some of them, or maybe we can
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post later on the LQQ site, which you can go visit. Um, some of these organizations, uh, that are,
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uh, um, not conglomerates. I'm sorry. What was the word that you use? Consortium consortiums. Yeah.
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Yeah. Of, of companies, brands, um, NGOs, et cetera, et cetera. There are, there are plenty
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of those out there. It's just about getting in front of them. Yeah. Jennifer, Rachel, any responses
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to Mahima's question? The first thing that came to my mind was listing off all of the ones in
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global health. So I thought of like the consortium of universities for global health, the Bay area
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alliance for global health. Um, and, and it's just so many more. So at least like within the global
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health space, um, we've been able to see that consortiums do play a large role in tackling
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some of these, uh, these, these larger issues. And even in ways that didn't start off at first,
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they've, they've been able to tackle things like along the way and, and in their own way,
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like come up with their own niche of being able to, to do, to, to do these solutions in ways that
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like single partnerships can't. Um, I think it just, like the old adage says, it takes a village to
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raise a baby. It takes, it takes the world to help the world, you know? It does. Yeah. Yeah. Yeah.
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Yeah. And there is actually in India, uh, one of our partners is one M one B one million for one
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billion. Um, and they've been bringing together actually teenagers transforming India and they've
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had a lot of projects around health, everything from like mobile health trucks that go to villages
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to, you know, so we are starting to see organizations like, uh, even like with what
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Imperial is trying to do, we're trying to kind of build that as well. But, but yeah, they're doing
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a lot of great work in India. Great. And Rachel, if you could just say those organizations one more
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time for people to, to note. Yes. Yeah. Uh, so can the court, the consortium of universities for
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global health, uh, the Bay area Alliance for global health, uh, women in global health, uh,
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the list is going to go on, but I think those were the main three that I mentioned.
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And yours as well, Jennifer. Um, so I posted it in the chat, activate one M one B.org.
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Great. I think, uh, Mahima now has some research to do lots of links to dig into an organization
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since I'm reading. Hopefully I'm Hima. We effectively answered your question for you. I see you nodding.
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Thank you so much for that question. All right. I think we're right at our time. Um, let's, let's
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end with your inspirational one quote that you'd like to leave us all with, um, something
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you know, they're fun or funny, and, uh, then we'll, uh, we'll close the meeting and we'll make sure
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that we have this posted on the website, on the her healthy key website, please go there. Cause
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we'll have all these links there at, like Andy said, um, this great, uh, great organization to
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read about and share with your different companies and, uh, different groups. So who should I start
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us off? Well, Andy, let's, let's go with the lettering here. Your first name starts with a.
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Yeah. When I was in kindergarten, I wondered why I was never first that it always went by my last name.
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Here's your chance. Now you're first.
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Here's my chance finally. Uh, look, it's going to be a great year. Uh, it's going to be better than
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last year, but, um, this is the year we're back in the game, uh, signing the Paris agreement
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tomorrow. Um, you know, all that good stuff, a lot of motion in the ocean and around the planet on
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the whole bunch of issues. Um, you know, get involved, learn about what you can do and, uh,
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participate.
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Wow. That's good to leave us on there. And how about for you, Rachel?
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Yeah, for me, it like, and it's even in my email signature, it's a quote that I try to live by
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every single day and it's by J R R Tolkien. And if you're a Lord of the Rings fan, kudos.
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And it goes all the way up to decide is what to do with the time that is given to us.
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So there are always going to be factors that are out of our control, but what we do have power,
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what, what we are empowered or enabled or enfranchised to be able to do it. Now's the time
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to, to, to implement that, to, to take advantage of it and to apply it in every day of our lives.
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So my dad was a big J R R fan. So I heard a lot of those quotes. That's great. It reminds me of
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Mary Oliver and you know, what are you going to do with your one wild and crazy life? Right. So
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great impact. Right. And Jennifer, how about for you?
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Two very short ones. One is one a friend said to me years ago, and it is to leave people better
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than you found them. And the other just to kind of wrap up this crazy roller coaster ride is wine is
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bottled poetry.
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Fantastic. We will, we will leave on that note. So again, check out the website,
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her healthy Q so we can, you know, share that recording with you through that medium and many
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thanks to Marissa for all these wonderful her.talks and bringing us inspiration as well as information
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for our companies and ourselves. Thank you so much everyone. And stay tuned for the next her talk.
