ABOUT THIS EPISODE
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s business
What is it
The project website went live last year and is called Office Health (officehealth.com.au) and our primary presence is on Instagram. The objective of Office Health is to create a network of products and services that makes Australian workplaces a healthier, pleasant place to work by:
Asking employees about their workplace and finding out information about its health and well-being initiatives
Researching and approaching workplaces to understand the initiatives they offer to employees
Finding out what makes office workers happy and finding ways to impact change.
Audience
Employees: people who work in the office who are looking to live a healthier lifestyle
Haven't thought much about their health and well-being
Employers of small to medium-sized companies in Australia
Employers who can make decisions (budget holders) on behalf of their companies to make orders or bookings for items such as snack boxes or speaker presentations
Why?
Reports show that health, well-being and wellness in the workplace are getting more important and receiving more attention globally and in Australia. There are currently businesses in Australia that:
deliver fruit and snack boxes allied health professionals who do mobile visits to workplaces offering remedial massages, physio services etc
wellness speakers being hired to give presentations in workplaces.
There is a business opportunity to create a space where our two groups of audiences can go to manage their health and well-being needs when it comes to their health in the office. Currently, the Office Health website is a landing page directing users to complete a survey so we can gauge the audience and the effectiveness of health and wellness in their workplaces. The site can potentially expand to become a platform for users to find out information about the state of health and wellness in the Australian office landscape, see lists of health and services providers that can do office visits or more.
Competitors
We can potentially look into providing a listing on our website of Australian companies similar to Glassdoor, focusing on company data around health and wellness.
Get in touch with us:
www.haarper.co
hello@haarper.co
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
