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What is the number one problem small business owners and salespeople face when it comes to getting sales and generating revenue? It’s not how competitive our product or service is, and it’s not our marketing or sales presentations.  It comes down to the most critical but most difficult part of the …
Have you ever bought something and then said to yourself shortly after, “why did I buy that?” Then you returned it or felt duped you bought it? This is classic buyer’s remorse. We’ve all experienced it in our personal lives. Buyer’s remorse can cause us to lose a lot of money in the short term, but…
Have you ever thought, “If I could only get through the gatekeeper, I know I could sell the decision maker?” Getting through to decision makers is the Holy Grail of marketing and sales. It’s critical, but it also happens to be difficult. Let’s talk about some techniques to get through gatekeepers, …
Have you ever had someone tell you or thought, “you know, I need to go back to school to learn more. That way I will make more money? That might be true for an employee in corporate America. For us business owners, however, there is only one degree that matters and will make us money in the long ru…
Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize it’s not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have.  It comes down to effectively evaluating return on in…
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