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What if efficiency is the reason you’ve plateaued? Is “optimization” just outsourcing your biggest decisions? What if you’ve been doing this for years...and that’s the problem? In this episode, learn more about: -- The AI impact no one can measure yet. -- Why “optimized” today is what you’ll have t…
Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely? In this episode, learn more about: -- Why your ICP isn’t your Lighthouse Client. -- How founders overlook this shift in prospecting…
Are you still doing what you’ve always done…and expecting business progress? Are last year’s goals still on this year’s list? Are friends, peers, or AI the only voices guiding your decisions? In this episode, learn more about: -- The question founders don’t want to ask themselves. -- Why the people…

Play Mode

Is your business working…but no longer exciting you? Are you just going through the motions and that feels fine? Have you forgotten what made you first bet on yourself? In this episode, learn more about: -- How this one photo resets my brain to “play mode.” -- Why founders slowly stop playing to wi…
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