ABOUT THIS EPISODE
Struggling to win customers? This is the episode for you.
Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media?
In this episode, we’re breaking down why market demand is the real kingmaker—and how even the best branding can’t fix a lack of demand.
We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.”
Enjoy this episode, leave a review, and share it with your business besties 🎧
What you’ll learn in this episode:
✨ Why some businesses succeed despite objectively 'average' marketing – and why great marketing won’t fix weak demand.
✨ The Darwin cafe with a 2.3-star Google rating that’s still standing (and what it teaches us about supply and demand).
✨ The reality of launching into an oversaturated market (looking at you, gift hampers).
✨ How needs-based segmentation can help small businesses carve out their niche.
✨ The booming business categories and where opportunities lie right now.
Segments in this episode:
The Big Swing: Oslo’s self-deprecating campaign embraced its flaws and attracted the right audience by flipping traditional marketing on its head.
Low Hanging Fruit: A look at the hottest market segments in 2025, from zero-alcohol drinks to AI-powered productivity tools, and where new opportunities are emerging
Ps. Ripple Festival is coming!
🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now—visit RippleFestival.au for details
We are beyond excited.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
- The Lime Cafe
- The Hamper Emporium
- Koko Black
- Maggie Beer
- Pinterest trend report
- Visit Oslo campaign film
- Casuarina Shopping Centre
- Sodaly and Kombucha
- Thank you products
- Who Gives a Crap
- The North Face
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