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Welcome back to Good Authority. In today’s episode, we’re deep-diving into the world of online courses and how entrepreneurs love to sell but rarely deliver.   The problem with online courses is that the completion rates are extremely low. They can be as low as 10% and as high as 60%. This could …
This is Good Authority, a podcast that questions influence, online gurus, sales tactics and marketing motivations. If you want to learn how you can grow with integrity and make letter business decisions, this is the podcast for you.   I’m Amie Finlayson, your host and an online marketer who is on…
Let’s talk about FOMO – the Fear Of Missing Out.    None of us are immune to FOMO; you know that feeling, scrolling through social media and seeing a friend at an event, concert or party that you didn’t attend, but wished you had.   But did you know that marketers and entrepreneurs are using th…
Testimonials and reviews have a strong swaying power but many marketers and entrepreneurs use them in a predatory, coercive and unethical way.   The easiest way to create trust online is to get someone else to say how great you are and it's fundamentally good for business when they do, however, y…
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