00:01:34How Elan got Started with Alkemist
00:03:23How does Alkemist Differentiate Itself?
00:05:36What is Most Frustrating about the Natural Product Industry Today?
00:07:32Are More Companies Transitioning Towards Transparency?
00:10:50What Should Consumers Look for in Natural Products?
00:13:15Companies Achieving Transparency
00:15:35Culture and Transparency
00:21:20Fraudulent CoA's
00:25:30Ransomware
00:31:37What's the Outlook for the Natural Product Industry?
00:34:49Elan's Transparent 10