ABOUT THIS EPISODE
When managing multiple creators in one campaign, inconsistency is the #1 risk.
Dan Coughlin’s playbook:
Start with a strong brief — clear, but not suffocating.
Implement a draft review process before anything goes live.
Evaluate content on 2 things:
Authenticity
Alignment with campaign messaging
Creators adjust → brand approves → campaign stays consistent.
Authentic voices, unified story.
English
United States
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OTHER EPISODES IN THIS PODCAST
Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.
You’ll discover:
Why adding video to your product pages instantly builds …
Question (Derek):“What’s your process for finding creators who don’t suck?”
Answer (Dan Coughlin & Matt Johnston):
Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.
Use Your Own Feed: TikTok, Instagram, YouTube your algorith…
Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”
Answer (Matt Johnston):
Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand.
Brand Is Customer-Created: Your brand…
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”
Answer (Dan Coughlin):
UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.
Polished…
Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”
Answer (Dan Coughlin & Matt Johnston):
Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.
Collect Feedback: Reviews and di…
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