00:00
I listen to your show, and I hate to say this, but 80% of what I listen for is the things that people don't have figured out.
00:08
You know that old cliche, "Misery loves company.
00:11
Oh yeah,
00:11
it's funny because I think dealers just like to know. Gosh, Dane, they're struggling too. Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host, and I have the great privilege of connecting the industry by interviewing the best people who work in tires and auto repair. This episode is powered by Tread Partners, the leader in paid search marketing, which includes Google Ads and LSAs for multi-location tire and auto repair shops. To learn more about Tread Partners, Visit TreadPartners.com. My guest today is Nick Best, who owns two stores in South Carolina, BNB Tire and Auto Care. He's also a Tire Pros dealer and a member of ITDG. Nick, welcome to the Gain Traction Podcast. Thank you for having me, Mike. It's pretty cool because you and I met because you made made an introduction. I think close to a buffet line, actually at ITDG conference 2026. If if I'm that is am I right exactly right? Yeah, yeah, that's what I thought, and I'm glad you did because I tell you when you do these podcasts, you know, I mean, it's fun getting to know people, and it's fun doing these one-on-one conversations. But you don't know your audience. I mean, you know, you're not sitting with people like we're in a bubble right now, you know. And it's like, how do you? Who's listening? You know, and then so it was very, it's very kind of you, very gracious of you to come up and say, hey, I listen to your podcast. I'm like, oh, all right. You know, it's it's refreshing to know that people tune in and like to hear from other dealers.
01:47
I'm big on gratitude, and I think a lot of people that are very humble don't ever know when something is effective because you're just doing it for Very non-selfish, selfless reasons. So I don't know at that at that time. I don't know if I thought you were going in for the dessert I wanted, or if I just needed to to pass along. But it, you know, it felt to me like you're doing something that really is a is a great cause for the dealers that struggle sometimes. So,
02:24
you know the funny thing about doing this that's the most fun, and I say this in a very genuinely caring way that I appreciate because I don't want to make it sound negative, but you know that old cliche, misery loves company.
02:37
Oh yeah,
02:38
it's funny because I think dealers just like to know, gosh dang, they're struggling too, or they've got that same problem, or what? It's just the camaraderie the podcast builds among dealers, you know. And it's funny because when I'm out there, most of the dealers tell me, I'll say, "What do you like about it? And they go, "I like the fact you interview other people just like me, shop owners, operators, manage somebody's in a decision-making process, and I like to know that somebody else is dealing with the same struggles I got, you know. And and so that's the refreshing part because we get a lot of people that want to be on the podcast that are, you know, they got a cool product or something to put to the industry, but at the end of the day, this is not meant to be an infomercial or whatever-it's meant to be, you know, connecting the industry among peers. And I think it-I think having guys on like yourself, I think you got a great story to tell. I think you had a great question that I want to get to with the audience, in particular. Let's go ahead and lay it out there-that one that you were like, I wonder if what was it? Is something about the people that sell if they would have done something different in that process?
03:47
Yeah,
03:48
yeah. So you'd like. So you know,
03:49
and I will say, I'm constantly trying to figure out. I don't know. My wife would tell me this is a problem, but what, like, what can I do better? You know. Yeah. And I don't want to say that I'm not content, you know, but I don't know. My my dad raised me to always be resourceful and don't get too comfortable and don't be complacent and lazy. So I don't know. I'm just I'm always wondering where that hidden piece is. Not the one hidden piece because there's going to be a lot of them, but like, where are these little hidden pieces, and where is the stone that somebody's not looking for to to turn over? And I, and that was my question. In a lot of cases, I feel like the people who have retired that have a wealth of knowledge, younger or older, you know, certainly they walk away at some point and think, "Man, I could have done this.
04:44
Yeah,
04:45
you know whether it was personal because all of us work a ton, or whether it's business, you know. And to your point, it's funny. I I listen to your show, and I hate to say this, but 80% of what I listen. For is the things that people don't have figured out.
05:04
Yeah, yeah. To
05:05
be honest, I don't like. I don't necessarily want to listen to everybody's got it all figured out, and they're just schooling me on you know what's going to work in my because it's all different. We're all everybody's shops, although we do the same work, they're all very different. So it is
05:19
different, and people, you know, I mean, if people understand that in this industry, that you know, if you're a shop owner and you've bought a shop, you understand that that second, third, fourth, fifth, sixth, they're all different because you have a different talent pool in the shop. You have a different clientele potentially, different market. You know, whether it's metro or more rural, whatever the case. So the personal, it's it's it's like, and you can have one brand and have two stores like yourself, or you can have 10 stores, but really they're all like separate businesses in a sense, with just with the same name in a way. That's right. Yeah,
05:52
I don't know anybody. I'm in a 20 group. I've been going to a 20 group for I don't know, probably a year now, and most of the guys in my group, have multi locations, and not one single person in that group, and it's a full group, has two stores that run closely enough that they can steal exact methodology from each other.
06:14
Yeah,
06:15
you know
06:16
that's pretty cool, though. That's what I think keeps you guys going. You know, you're you're entrepreneurs. You're staying within the same. You know, you're in the same industry, and and you're trying to grow it. But you recognize the fact that the next location, yeah, we're selling tires and auto services, but it's going to be different.
06:36
I will say my um my perspective on multi stores has changed a little bit. I think.
06:42
What since you got into it?
06:44
You know, I got, I got, I was very fortunate. My dad was very good at customer service and taking care of people. So I, I've inherited a role that I take a lot of pride in and I take very serious. So when I bought this store, it gave me a totally different perspective because then it was me from the ground up versus me coming in at the high level. But the amount of work it it takes it requires either a really good team or a guy who has so much energy and time that he must not have kids in a family. I don't know. I I it's a lot.
07:21
You guys had your dad had built a very successful one location operation. I mean, you got some really good volume, but then when you got this second one, I think the perspective changed probably because when you came in with your dad, yeah, it's a big deal coming in and managing something that's successful because it's basically don't mess it up, right? Like you got this pressure, like, hey, everything's running. I don't need to. I just I need to make sure I keep pushing this ball forward. But I think when you bought your second one, the vibe I got was you had to create you had to create some processes in there that weren't there. Change some things.
07:57
Yep, and we were able to adopt a lot of the processes, but you, you know, I will say this. It's funny because I thought we had it figured out, and we were going to take it to this other location, and it was going to be like, "Hey, everything's set out. Do this, do this, do this. But it is almost like refiguring out. You know, we question processes at the other store that worked fantastic here, so it was like, holy crap, what am I doing? You know, that's funny. Well, is it is it interesting to you
08:30
that now that you're a multi-location owner, that the importance? I'm not saying you didn't have it before because I know you did, but how much people play a role in success? Like a a good manager means everything, right? Or somebody that can, yeah. And I still accept some responsibility of where the buck stops.
08:55
And I'm still, you know, so I'm going to be one of the guys that comes on here that doesn't have all the answers and is still learning, and I hope everybody is. But I'm still learning to this day. My dad's been retired since 2020, we'll say, and my dad was very much the you're the first one there, the last one to leave. You need to try and touch every customer, so he was the lid, obviously. And I learned that after he retired, and I hired a business coach because I I had my first my first kid is almost five, and so I hired this guy who was actually one of my biggest commercial customers, and he sold out. So I hired him just to say like, what do I do? I can't take time off. My dad's model obviously works, but does it? Because I'm literally a a passenger on the bus, you know, in a lot of ways. So anyway, we we started having to realize. I started having to realize that I'm not supposed to be the lid, or that's not the. Model that I wanted, you know, and my dad had to be gone for that to happen because he was he started from nothing, so he had to put his hand on everything, or he felt like it was going to go haywire. My dad had three locations at one point, and because he didn't know, he had to close all of them and just have one good one that he was at. So my model is very different now, and it starts with the people.
10:24
And I think, I mean, because the the the initial entrepreneur, that's what they know, and they don't. They it there's not that's not a wrong way. It's just man, when you're knee deep and trying to survive, that's the way you survive. Survival
10:40
is the best word you could use.
10:41
Yeah, and so you you you think of survival. I think every day, and you don't take it for granted like your dad didn't. Even when when it gets to the volume that you guys got to, and then you're successful, then he's got the fear of I don't want I don't want to lose it. I yeah I got to fix it. I got to keep doing everything I've done because that's what got me here. And but I think I think that's the beautiful thing, and I say it's like a beautiful thing because I think it's really cool to see second generation come in, and your eyes are different, your perspective's different, and you can you can just adjust, you know, and and it's easier because I don't know how to phrase it, but you're not rooted in you're not rooted in that initial process that started it all, I guess.
11:24
You know what's funny is my dad. He always talked about how hard it was, and you know, with my dad, I'm like, "Dad, I, I don't know. I don't know. You keep telling me, and you want me to understand, but I, I don't know. You know, and that can be applied to so many aspects of life, marriage and kids. Like, you know, we can't understand what our wives go through every day, and they can understand what we go through. And my dad would always try and tell me, and I am glad to have a little bit more perspective of that now with the second store because I do know now closer to what it would have been like when he started. Although I didn't have the financial burden that he had putting his house up for collateral over and over again to pay a vendor, or so I still can't totally understand. But I'm really thankful that I have a little bit more perspective to how hard the the first guy that creates the business has to go through. That's that is I brag about my dad to people when it comes to Mangiel's business is awesome. It's a great model. Like Nick, you do a great job, and I say I'm a good operator. I think, and but it's because I feel like I'm somewhat humble, and my dad gets the credit. Yeah. Well, isn't it a cool thing though that you get to recognize the value of each generation? I mean, you know, like I love thinking about my granddads, both of them, and I think of the things I got from them. But then I got it through my dad, my mom as well, and it's kind of like I don't know. It's I mean, it's not necessarily business, but just character traits, integrity, something that you picked up on that
13:00
they just weren't willing to sacrifice, you know, for a buck and and lose integrity, or they weren't. They were willing to put some stuff on the line personally for their own character. Integrity, and you're like, nah, that's that's what I want to be. I want to be able to look back on that and say,
13:16
yeah,
13:16
you know, I had some guts at the right time, whenever that time was.
13:21
Yeah, for sure. The risk is different internally. You know, for our our parents or grandparents, when they start something, their risk is possibly a lot smaller because they started from absolutely nothing, and they could, like you said, they could lose every single thing from one bad decision. Where we make risk as second or third generation, but it's not going to bankrupt
13:44
us. Yeah,
13:44
hopefully,
13:45
right. You know, no, I mean, I yeah, typically it's not the case, but yes, I, but we all do know generational businesses. Sometimes they don't last and they struggle, and I think that's the that's usually in the case where somebody's being handed something, but never really putting a
14:01
sweat or learn how to operate it, or really wasn't handed off in the right way, or whatever. It was more nepotism. Hey, you're my son. You get it. Yep. Yeah. Yeah. I will say that's that's one thing that's different for me, and I think a lot of dealers that I've met through the years have a similar have a similar story. But my dad was: when you come to work, you're going to learn every single piece of what we do better than the than until you're better than the the senior guy here, you can't go to the next thing, and until you do everything, you can't run the business. Little did I know that I had it really good and easy working in the shop outside of running the business because that was where everything just piles up on you. But yeah, I was very very fortunate that my dad made me run a service truck for a year. I did alignments for as as long as I needed to. I went to every trade school he could put me in in the automotive industry. But I was very fortunate to to to this day. I'm not the best, but in our shop, the guys can come to me for anything and say, "Man, I can't figure this out. And I typically can help them get it done.
15:14
Let's go back to your original thought. You know, when we talked, it was it's an interesting question to wonder what what would a retired person or somebody that sold say, man? If I could do it differently, I'd do this. Have you ever gotten any answers on that?
15:32
No, and I was hoping that you know when I initially reached out to you, it was like, man, Mike knows. It feels like everybody in this treaty at this point. I've listened enough podcasts that you've talked to some really, really wise people, and I'm sure a lot of them have sold. But giving credit where credits due, there's there's something that can't be substituted. I think for the first generations, and a lot of those guys have sold. In a lot of cases, I feel like it could be even something as simple as "Hey, focus on your family and more, not the business. Because again, most of us are really bad at getting stuck in the business every day. So, no, I haven't talked to anybody. I know some guys who have sold recently. It seems like everybody's selling in the last year, but none of them have been out of it long enough to probably give that opinion. You know,
16:26
and I'll just open the door in case somebody wants to email me if they've got that answer. They think they do that they would have done something different. Just email me at Mike at our parent company, Tread Partners, but mike@treadpartners.com, and yeah, we'll see if we can't get some answers. But I think it's a cool question because I think in life, I mean, anytime you move from one stage to the next, I feel like if you don't have regrets, some regrets. I'm not talking about negative regrets all the time. That's right. Just some. I mean, I would have done this different. Well, I think regrets tell you that you learn from something, you know, and it's a, it's not a bad thing to have regrets or say, yeah, I didn't. I mean, I knew this business guy that he's passed on now, but I got to interview him when he was in his 90s. Really cool. It's about 15 years ago. I went through this leadership program, and we were we we had to interview a leader in our community or somewhere within the vicinity or whatever, and I said, "Can I get a past one? You know, past entrepreneur, whatever. And they said, "Oh yeah. So I interviewed this guy, and he had a phenomenal career. What he did, and anyway, he he had these regrets. Now this is a guy that made jillions, okay, and it was funny because he's very down to earth and he very blunt. And I go, "How do you? I don't understand how you see it that way. He goes, "Well, he goes when you when you get past when you get down the road and you can look back and then you realize, man, I didn't have as much risk as I thought I did, or I didn't know it was going to succeed the way it did, then I know I could have made more money and I could have done this and all this stuff. And he was just like, but I had employees that had take care of. I think he said he had 49 at the time. He goes, and their families depended on me. And he said, I just thought to myself, you know, if I go and partners with this big group, I'll be shielded at least a little bit from the big boys. And this is in the industry was in, and he was, and he went on to make great money, and he ended up being a president of this division and everything. But and they they they skyrocketed this thing, but his whole point was it could have all been just under me, and I I could have done the IPO and all of this stuff, and it was just, but it was funny because I'm sitting there looking at him, and everybody knows he's super successful, right? I mean, he he did his business and everything, and he's very down to earth. But it's funny to see him actually have regrets about some of his decisions. Not that he would take them back. He goes, "I'm not going to take them back because I had to do what I had to do at the time, and it still worked out. I just he goes. Maybe it's a little greedy thing. Like I could have done this a little bit better, or whatever. But he was a really interesting guy. But you know, the one thing I don't, I think when I talk to people, and I'd like to, I like this perspective. Open this one up too. But you know, you hear this from a lot of people. But I don't think people regret ever spending more time with their families,
19:23
yeah. Well, you know, you hear every you know super successful idealistic person that we see on you know on on internet TV shows whatever when they're older, it seems like they all say family time, and and I think there's obviously something to that, and that's why this was this was the there's not an idea of what I want to hear or what I would expect to hear. My dad, you ask me, have you ever asked your dad when we talked a couple weeks ago? And I I didn't, but I thought of something recently that my dad used to always tell me. He used to talk about a guy. That ran a wholesale center in the southeast. I won't say names because I don't know if I'm allowed to or not. But
20:06
you can. It doesn't matter unless I mean, as long as it's positive.
20:09
Well, and this guy has held a reputation because I've been on tire dealer trips with older guys who have talked about this guy. Bucky Stein used to run Target Tire, and he would come into my dad's shop, I guess, and my dad used to always gripe about it. He's like, "This guy used to come in here, but he was right. And I never thought about it when we talked, but afterwards, I was thinking. But Bucky's dad would come in. He would visit his dealers because he cared. Awesome guy, according to my dad and everybody I've talked to. But he would tell my dad, "He's like, man, you need to clean your your restrooms, and my dad's in survival mode. He's like, man, I don't have time to clean bathrooms. I'm trying to get like what I got done, but my dad has always I totally forgot about that. My dad always said, man, if I would have listened, I would have had a cleaner shop. And it's not like he was dirty. My dad was in the military. I'm not forgetting
20:57
it. It wasn't. It wasn't any top. Yeah,
21:00
exactly. Yeah, so even something little like that, you know. Have you ever heard of a
21:06
Have you ever heard of a book called The Challenger Cell?
21:08
No.
21:10
So a guy got me to read it. I'm going to say, I mean, it was had to be roughly 15 years ago, around 2010. But these guys wrote the book based in 2008, and it was built around the thought process. So why do some sales reps? And they're talking about going across the industry, like not our industry, but like industries. Like it didn't matter. And they were doing interviews, and they basically researched. I think they got over 8000 interviews in, and was crazy about the amount they did across the spectrum of services, products, everything. Why did some people survive and thrive during the economic downturn of 2008, and other ones obviously tanked? They they were wanted to know statistically, empirically, what was the difference between that guy and that guy, and they basically through their research they were able to categorize personalities within five categories, and the one that I'm getting to is called the Challenger Cell, and that's the guy that comes in and he knows your business and he knows he knows your business, and when he comes in, he gives information, and he's not worried about hurting your feelings, or he's not worried about. I mean, he's not an. He's he's not a. He's not butthole. He just he just he's not coming
22:27
there to offend you. He's not coming there to defend you.
22:30
He's just there to tell you the truth. But one of the things is the the customer. When things get real raw, they look for value in people, and even though this guy might not have the relationship that you might have with this more consultative, which was one category sales rep, he's the guy that comes in and says, "Hey, have you ever thought about this? You know, there's some data out there. I don't know if you're aware of this. You probably are. Maybe you're not. Here it is. I thought this would benefit you because I thought about your store. In other words, he's thinking for your stories, thank you for your business or whatever it is. But he comes in there, he provides value because he provides information. But he's also not afraid to tell you when he thinks you're doing something wrong and what else you should be doing. And when he does that, you check up because the data show. Now this was all data driven, which blew me away because you know I'm not a big fan of a lot of sales books because I think it's regurgitated motivational BS and some business books like that. But this one caught my attention because it was all data driven and empirical evidence of hey, if you're this personality, these are the types of people that survive and thrive in the worst conditions of business. And and and matter of fact, when they were the two authors of this book, when they were able to finally figure out the five categories, because they had to do so many interviews that they didn't know how to categorize them, and then they start putting them in personality categories. So they came up with these five. The one they thought that would not survive or be the best during the worst time was the what they define as the challenger sell, and that's the guy they'll challenge you. He'll he'll he'll push back, and it was just interesting that even the authors thought, well, we didn't think this category would win, but then once once we dug into the data, those that guy he was winning all the time, and it was just interesting. So like to your point about that guy that was coming in your dad's shop, he just man, and your dad had a you know he was able to look back on him and realize this guy was giving me value. He's giving me diamonds.
24:32
Yeah, he the people that I've talked to, my dad didn't explain it this way. I just knew it after I talked to other people. Was he cared, you know. He truly cared. He wanted people to be successful. He wanted his customers to be successful, not just because he wanted to sell them more tires, but he cared to buy the people. So it was he's he's a cool. I'm going to call him a legend from what I hear, just because he's like I have not heard a single negative thing. This guy was in the industry for.
25:01
That's a great story. That's a great what a legacy. I mean, in the sense that you're you didn't deal with him, but you you love the legacy. Like you're, I'm still here
25:11
about him. Yeah, what
25:12
I mean, that's what I mean. It's very that's very cool. And I think I could talk to you a long time, Nick, but give our audience a little bit of an idea. Everybody gives me a hard time, but I always like to ask you know the the the questions that get in deep, real deep about who people are. But what's your favorite movie?
25:31
Favorite movie I would have to say is probably Talladega Nights.
25:35
You know, there's a lot of movies. That tells you how much you really like that one. It is very humorous. You know,
25:39
I love the type of comedy in that movie. I'm I'm big on laughter. I truly believe laughter is medicine, and that that type of comedy to me is just really good.
25:54
I like I like all kinds of comedy. I really do. I grew up through the '80s, and I think we lived in an era that had tremendous, great comedy movies and actors from the Bill Murray's, Chevy Chases, etc. But there is something about the slapstick of that movie too. I love slapstick. Like I like, yeah. It's it's it's so there's so some parts of it just so stupid. You can't help but just belly laugh. That's
26:22
exactly right. Yeah, yeah. And I would say most people I've adopted shake and bake from that movie for years and years and years. So I would tell you if any of my personal friends could give a quote from me, they would probably say shake and bake it. I don't know what it is. Is it? I just love it.
26:39
So that's your quote. I was going to ask you what your quote was. Shake and bake.
26:42
Well, you know, if I had to give one slogan type quote, it would be shake and bake. But you know, there there are other things I kind of stand behind. But yeah, that one does go along with my favorite movie.
26:56
What what gets you out of bed in the morning, what drives you?
27:02
Kids for sure. So I'm 43. Had kids late. My first kid was at 39. And you know, when you don't have kid, I obviously I kind of got to where I was like, well, maybe I have kids, maybe I don't. And a lot of things with work were a little more selfish, I would say, because I had the time, you know.
27:21
Yeah.
27:21
But man, I'll tell you the the having kids just literally changes perspective on everything. I had the drastic change for me. I'm a motorcycle enthusiast. I raced their bikes when I was younger. I've had motorcycles forever. I used to do wheelies for miles down the highway, where everybody that I knew thought I was a complete idiot, but I was good at it. And was when we got pregnant, my wife and I were riding to lunch with my dad, and a car pulled out into a media. It was a four lane road with a center lane, and the car pulled out, and it wasn't like they were getting ready to hit me. But my wife and I were startled just enough that that was my aha moment to kids change everything about your personal being. Nothing's gonna be the same. And Larry sold both motorcycles within two years after that, and they sat in the garage and never got ridden between those that gap. So, kids for sure. That's
28:28
good, though. I mean, I think that's look. I tell people, I think the defining moment my life was pre kids and after kids. All of a sudden, you just recognize that it's not about you. You don't set your own schedule anymore.
28:41
No,
28:41
you don't get sleep the night before. Doesn't matter. You don't get you. You don't get to catch up like you used to. You know, if you want to take a you know quick siesta because a little shut eye can get it. No, you can't. I mean, you got things. You know, it just everything changes. And I I tell this because it's very humorous. But I'll never forget when we brought our daughter home, our first child. You know, we had a little room set up next to our room, little nursery, and I remember laying in bed, staring at the ceiling. I told my wife, I said, "There's a baby in there. It's dependent on us, and we're its mom and dad. You know, it's like. it just really it just hits you there. It's like holy cow, yeah. But then you just keep moving forward, and with God's grace, you just keep moving forward. And we had five, and the the youngest is going to be 19 in a in a month, and it's just it's just weird. All of a sudden, it just you just get to. If it
29:41
wasn't for me having kids, Mike, I would still be, and I still work every day. I'm here at the shop now. I'll I'll be downstairs after this, helping talk to customers and do whatever. But I but I get to do it when I want to now, for the most part. But if it wasn't for kids, I would still be. Behind the counter, 10 or 11 hours a day, and I wouldn't have extra people to help me do
30:05
it. Yeah,
30:05
you know, but I don't even think about whatever the financial offset is. Like, it's not whatever it is. It's not worth it to sacrifice what time I can get with them.
30:14
Yeah, yeah. No, it's that's that's cool, and it's cool that you express the way you did that. That's a that's a great motivator, hands down. Well, Nick, I'm I thank you again for introducing yourself at the the buffet that day, and but I really appreciate the friendship, just getting to know you, and I'm glad glad you reached out, and I'm really appreciative of being on the podcast.
30:39
Yeah, and thank you again. It's an honor to to be on.
30:43
Well, good deal. So maybe we'll see at the next conference or somewhere down the road. And please, I'll interrupt
30:50
you at the next buffet I see you at.
30:52
Perfect. Yeah, I'll be sure to take that last donut that you want.
30:56
That's right.
30:57
All right. Take care of yourself, and please stay in touch. Thanks, Mike. All right, have a good day to all our listeners out there. Thank you for being part of the podcast. We'll see you next time here at Gain Traction. Hey, folks, Mike Edge here with the Gain Traction podcast. Real quick, we get a lot of people ask us they know Gain Traction, but who who's Tread Partners? Well, Tread Partners is our parent company, and they're a marketing agency dedicated strictly to tire and automotive repair shops, anywhere from five locations all the way up to hundreds of locations. And primarily, one field that is always a pain for most people is paid search or PPC or Google Ads. We see enormous amount of waste in it, and we see inefficient spend in it. If you want to know if you're doing well or not, give us a call. We'll help you. We'll audit your account. We'll look under the hood and tell you if you're doing things the right way or the wrong way, and help you optimize that spend. You can reach me, and I'll direct you in the right direction at Mike at TreadPartners.com, or feel free to go to TreadPartners.com, the website. To all our listeners, thank you for being part of Gain Traction. If you'd like to find more podcasts like this, visit gaintractionpodcast.com. If you'd like to make a guest recommendation, please email me at mike@treadpartners.com. This episode has been powered by Tread Partners, the leader in paid search marketing such as Google Ads and LSAs for multi-location tire and auto repair shops. To learn more about Tread Partners, visit treadpartners.com. Don't forget to like and subscribe. We will see you here next time on the Gain Traction podcast.
I listen to your show, and I hate to say this, but 80% of what I listen for is the things that people don't have figured out.
00:08
You know that old cliche, "Misery loves company.
00:11
Oh yeah,
00:11
it's funny because I think dealers just like to know. Gosh, Dane, they're struggling too. Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host, and I have the great privilege of connecting the industry by interviewing the best people who work in tires and auto repair. This episode is powered by Tread Partners, the leader in paid search marketing, which includes Google Ads and LSAs for multi-location tire and auto repair shops. To learn more about Tread Partners, Visit TreadPartners.com. My guest today is Nick Best, who owns two stores in South Carolina, BNB Tire and Auto Care. He's also a Tire Pros dealer and a member of ITDG. Nick, welcome to the Gain Traction Podcast. Thank you for having me, Mike. It's pretty cool because you and I met because you made made an introduction. I think close to a buffet line, actually at ITDG conference 2026. If if I'm that is am I right exactly right? Yeah, yeah, that's what I thought, and I'm glad you did because I tell you when you do these podcasts, you know, I mean, it's fun getting to know people, and it's fun doing these one-on-one conversations. But you don't know your audience. I mean, you know, you're not sitting with people like we're in a bubble right now, you know. And it's like, how do you? Who's listening? You know, and then so it was very, it's very kind of you, very gracious of you to come up and say, hey, I listen to your podcast. I'm like, oh, all right. You know, it's it's refreshing to know that people tune in and like to hear from other dealers.
01:47
I'm big on gratitude, and I think a lot of people that are very humble don't ever know when something is effective because you're just doing it for Very non-selfish, selfless reasons. So I don't know at that at that time. I don't know if I thought you were going in for the dessert I wanted, or if I just needed to to pass along. But it, you know, it felt to me like you're doing something that really is a is a great cause for the dealers that struggle sometimes. So,
02:24
you know the funny thing about doing this that's the most fun, and I say this in a very genuinely caring way that I appreciate because I don't want to make it sound negative, but you know that old cliche, misery loves company.
02:37
Oh yeah,
02:38
it's funny because I think dealers just like to know, gosh dang, they're struggling too, or they've got that same problem, or what? It's just the camaraderie the podcast builds among dealers, you know. And it's funny because when I'm out there, most of the dealers tell me, I'll say, "What do you like about it? And they go, "I like the fact you interview other people just like me, shop owners, operators, manage somebody's in a decision-making process, and I like to know that somebody else is dealing with the same struggles I got, you know. And and so that's the refreshing part because we get a lot of people that want to be on the podcast that are, you know, they got a cool product or something to put to the industry, but at the end of the day, this is not meant to be an infomercial or whatever-it's meant to be, you know, connecting the industry among peers. And I think it-I think having guys on like yourself, I think you got a great story to tell. I think you had a great question that I want to get to with the audience, in particular. Let's go ahead and lay it out there-that one that you were like, I wonder if what was it? Is something about the people that sell if they would have done something different in that process?
03:47
Yeah,
03:48
yeah. So you'd like. So you know,
03:49
and I will say, I'm constantly trying to figure out. I don't know. My wife would tell me this is a problem, but what, like, what can I do better? You know. Yeah. And I don't want to say that I'm not content, you know, but I don't know. My my dad raised me to always be resourceful and don't get too comfortable and don't be complacent and lazy. So I don't know. I'm just I'm always wondering where that hidden piece is. Not the one hidden piece because there's going to be a lot of them, but like, where are these little hidden pieces, and where is the stone that somebody's not looking for to to turn over? And I, and that was my question. In a lot of cases, I feel like the people who have retired that have a wealth of knowledge, younger or older, you know, certainly they walk away at some point and think, "Man, I could have done this.
04:44
Yeah,
04:45
you know whether it was personal because all of us work a ton, or whether it's business, you know. And to your point, it's funny. I I listen to your show, and I hate to say this, but 80% of what I listen. For is the things that people don't have figured out.
05:04
Yeah, yeah. To
05:05
be honest, I don't like. I don't necessarily want to listen to everybody's got it all figured out, and they're just schooling me on you know what's going to work in my because it's all different. We're all everybody's shops, although we do the same work, they're all very different. So it is
05:19
different, and people, you know, I mean, if people understand that in this industry, that you know, if you're a shop owner and you've bought a shop, you understand that that second, third, fourth, fifth, sixth, they're all different because you have a different talent pool in the shop. You have a different clientele potentially, different market. You know, whether it's metro or more rural, whatever the case. So the personal, it's it's it's like, and you can have one brand and have two stores like yourself, or you can have 10 stores, but really they're all like separate businesses in a sense, with just with the same name in a way. That's right. Yeah,
05:52
I don't know anybody. I'm in a 20 group. I've been going to a 20 group for I don't know, probably a year now, and most of the guys in my group, have multi locations, and not one single person in that group, and it's a full group, has two stores that run closely enough that they can steal exact methodology from each other.
06:14
Yeah,
06:15
you know
06:16
that's pretty cool, though. That's what I think keeps you guys going. You know, you're you're entrepreneurs. You're staying within the same. You know, you're in the same industry, and and you're trying to grow it. But you recognize the fact that the next location, yeah, we're selling tires and auto services, but it's going to be different.
06:36
I will say my um my perspective on multi stores has changed a little bit. I think.
06:42
What since you got into it?
06:44
You know, I got, I got, I was very fortunate. My dad was very good at customer service and taking care of people. So I, I've inherited a role that I take a lot of pride in and I take very serious. So when I bought this store, it gave me a totally different perspective because then it was me from the ground up versus me coming in at the high level. But the amount of work it it takes it requires either a really good team or a guy who has so much energy and time that he must not have kids in a family. I don't know. I I it's a lot.
07:21
You guys had your dad had built a very successful one location operation. I mean, you got some really good volume, but then when you got this second one, I think the perspective changed probably because when you came in with your dad, yeah, it's a big deal coming in and managing something that's successful because it's basically don't mess it up, right? Like you got this pressure, like, hey, everything's running. I don't need to. I just I need to make sure I keep pushing this ball forward. But I think when you bought your second one, the vibe I got was you had to create you had to create some processes in there that weren't there. Change some things.
07:57
Yep, and we were able to adopt a lot of the processes, but you, you know, I will say this. It's funny because I thought we had it figured out, and we were going to take it to this other location, and it was going to be like, "Hey, everything's set out. Do this, do this, do this. But it is almost like refiguring out. You know, we question processes at the other store that worked fantastic here, so it was like, holy crap, what am I doing? You know, that's funny. Well, is it is it interesting to you
08:30
that now that you're a multi-location owner, that the importance? I'm not saying you didn't have it before because I know you did, but how much people play a role in success? Like a a good manager means everything, right? Or somebody that can, yeah. And I still accept some responsibility of where the buck stops.
08:55
And I'm still, you know, so I'm going to be one of the guys that comes on here that doesn't have all the answers and is still learning, and I hope everybody is. But I'm still learning to this day. My dad's been retired since 2020, we'll say, and my dad was very much the you're the first one there, the last one to leave. You need to try and touch every customer, so he was the lid, obviously. And I learned that after he retired, and I hired a business coach because I I had my first my first kid is almost five, and so I hired this guy who was actually one of my biggest commercial customers, and he sold out. So I hired him just to say like, what do I do? I can't take time off. My dad's model obviously works, but does it? Because I'm literally a a passenger on the bus, you know, in a lot of ways. So anyway, we we started having to realize. I started having to realize that I'm not supposed to be the lid, or that's not the. Model that I wanted, you know, and my dad had to be gone for that to happen because he was he started from nothing, so he had to put his hand on everything, or he felt like it was going to go haywire. My dad had three locations at one point, and because he didn't know, he had to close all of them and just have one good one that he was at. So my model is very different now, and it starts with the people.
10:24
And I think, I mean, because the the the initial entrepreneur, that's what they know, and they don't. They it there's not that's not a wrong way. It's just man, when you're knee deep and trying to survive, that's the way you survive. Survival
10:40
is the best word you could use.
10:41
Yeah, and so you you you think of survival. I think every day, and you don't take it for granted like your dad didn't. Even when when it gets to the volume that you guys got to, and then you're successful, then he's got the fear of I don't want I don't want to lose it. I yeah I got to fix it. I got to keep doing everything I've done because that's what got me here. And but I think I think that's the beautiful thing, and I say it's like a beautiful thing because I think it's really cool to see second generation come in, and your eyes are different, your perspective's different, and you can you can just adjust, you know, and and it's easier because I don't know how to phrase it, but you're not rooted in you're not rooted in that initial process that started it all, I guess.
11:24
You know what's funny is my dad. He always talked about how hard it was, and you know, with my dad, I'm like, "Dad, I, I don't know. I don't know. You keep telling me, and you want me to understand, but I, I don't know. You know, and that can be applied to so many aspects of life, marriage and kids. Like, you know, we can't understand what our wives go through every day, and they can understand what we go through. And my dad would always try and tell me, and I am glad to have a little bit more perspective of that now with the second store because I do know now closer to what it would have been like when he started. Although I didn't have the financial burden that he had putting his house up for collateral over and over again to pay a vendor, or so I still can't totally understand. But I'm really thankful that I have a little bit more perspective to how hard the the first guy that creates the business has to go through. That's that is I brag about my dad to people when it comes to Mangiel's business is awesome. It's a great model. Like Nick, you do a great job, and I say I'm a good operator. I think, and but it's because I feel like I'm somewhat humble, and my dad gets the credit. Yeah. Well, isn't it a cool thing though that you get to recognize the value of each generation? I mean, you know, like I love thinking about my granddads, both of them, and I think of the things I got from them. But then I got it through my dad, my mom as well, and it's kind of like I don't know. It's I mean, it's not necessarily business, but just character traits, integrity, something that you picked up on that
13:00
they just weren't willing to sacrifice, you know, for a buck and and lose integrity, or they weren't. They were willing to put some stuff on the line personally for their own character. Integrity, and you're like, nah, that's that's what I want to be. I want to be able to look back on that and say,
13:16
yeah,
13:16
you know, I had some guts at the right time, whenever that time was.
13:21
Yeah, for sure. The risk is different internally. You know, for our our parents or grandparents, when they start something, their risk is possibly a lot smaller because they started from absolutely nothing, and they could, like you said, they could lose every single thing from one bad decision. Where we make risk as second or third generation, but it's not going to bankrupt
13:44
us. Yeah,
13:44
hopefully,
13:45
right. You know, no, I mean, I yeah, typically it's not the case, but yes, I, but we all do know generational businesses. Sometimes they don't last and they struggle, and I think that's the that's usually in the case where somebody's being handed something, but never really putting a
14:01
sweat or learn how to operate it, or really wasn't handed off in the right way, or whatever. It was more nepotism. Hey, you're my son. You get it. Yep. Yeah. Yeah. I will say that's that's one thing that's different for me, and I think a lot of dealers that I've met through the years have a similar have a similar story. But my dad was: when you come to work, you're going to learn every single piece of what we do better than the than until you're better than the the senior guy here, you can't go to the next thing, and until you do everything, you can't run the business. Little did I know that I had it really good and easy working in the shop outside of running the business because that was where everything just piles up on you. But yeah, I was very very fortunate that my dad made me run a service truck for a year. I did alignments for as as long as I needed to. I went to every trade school he could put me in in the automotive industry. But I was very fortunate to to to this day. I'm not the best, but in our shop, the guys can come to me for anything and say, "Man, I can't figure this out. And I typically can help them get it done.
15:14
Let's go back to your original thought. You know, when we talked, it was it's an interesting question to wonder what what would a retired person or somebody that sold say, man? If I could do it differently, I'd do this. Have you ever gotten any answers on that?
15:32
No, and I was hoping that you know when I initially reached out to you, it was like, man, Mike knows. It feels like everybody in this treaty at this point. I've listened enough podcasts that you've talked to some really, really wise people, and I'm sure a lot of them have sold. But giving credit where credits due, there's there's something that can't be substituted. I think for the first generations, and a lot of those guys have sold. In a lot of cases, I feel like it could be even something as simple as "Hey, focus on your family and more, not the business. Because again, most of us are really bad at getting stuck in the business every day. So, no, I haven't talked to anybody. I know some guys who have sold recently. It seems like everybody's selling in the last year, but none of them have been out of it long enough to probably give that opinion. You know,
16:26
and I'll just open the door in case somebody wants to email me if they've got that answer. They think they do that they would have done something different. Just email me at Mike at our parent company, Tread Partners, but mike@treadpartners.com, and yeah, we'll see if we can't get some answers. But I think it's a cool question because I think in life, I mean, anytime you move from one stage to the next, I feel like if you don't have regrets, some regrets. I'm not talking about negative regrets all the time. That's right. Just some. I mean, I would have done this different. Well, I think regrets tell you that you learn from something, you know, and it's a, it's not a bad thing to have regrets or say, yeah, I didn't. I mean, I knew this business guy that he's passed on now, but I got to interview him when he was in his 90s. Really cool. It's about 15 years ago. I went through this leadership program, and we were we we had to interview a leader in our community or somewhere within the vicinity or whatever, and I said, "Can I get a past one? You know, past entrepreneur, whatever. And they said, "Oh yeah. So I interviewed this guy, and he had a phenomenal career. What he did, and anyway, he he had these regrets. Now this is a guy that made jillions, okay, and it was funny because he's very down to earth and he very blunt. And I go, "How do you? I don't understand how you see it that way. He goes, "Well, he goes when you when you get past when you get down the road and you can look back and then you realize, man, I didn't have as much risk as I thought I did, or I didn't know it was going to succeed the way it did, then I know I could have made more money and I could have done this and all this stuff. And he was just like, but I had employees that had take care of. I think he said he had 49 at the time. He goes, and their families depended on me. And he said, I just thought to myself, you know, if I go and partners with this big group, I'll be shielded at least a little bit from the big boys. And this is in the industry was in, and he was, and he went on to make great money, and he ended up being a president of this division and everything. But and they they they skyrocketed this thing, but his whole point was it could have all been just under me, and I I could have done the IPO and all of this stuff, and it was just, but it was funny because I'm sitting there looking at him, and everybody knows he's super successful, right? I mean, he he did his business and everything, and he's very down to earth. But it's funny to see him actually have regrets about some of his decisions. Not that he would take them back. He goes, "I'm not going to take them back because I had to do what I had to do at the time, and it still worked out. I just he goes. Maybe it's a little greedy thing. Like I could have done this a little bit better, or whatever. But he was a really interesting guy. But you know, the one thing I don't, I think when I talk to people, and I'd like to, I like this perspective. Open this one up too. But you know, you hear this from a lot of people. But I don't think people regret ever spending more time with their families,
19:23
yeah. Well, you know, you hear every you know super successful idealistic person that we see on you know on on internet TV shows whatever when they're older, it seems like they all say family time, and and I think there's obviously something to that, and that's why this was this was the there's not an idea of what I want to hear or what I would expect to hear. My dad, you ask me, have you ever asked your dad when we talked a couple weeks ago? And I I didn't, but I thought of something recently that my dad used to always tell me. He used to talk about a guy. That ran a wholesale center in the southeast. I won't say names because I don't know if I'm allowed to or not. But
20:06
you can. It doesn't matter unless I mean, as long as it's positive.
20:09
Well, and this guy has held a reputation because I've been on tire dealer trips with older guys who have talked about this guy. Bucky Stein used to run Target Tire, and he would come into my dad's shop, I guess, and my dad used to always gripe about it. He's like, "This guy used to come in here, but he was right. And I never thought about it when we talked, but afterwards, I was thinking. But Bucky's dad would come in. He would visit his dealers because he cared. Awesome guy, according to my dad and everybody I've talked to. But he would tell my dad, "He's like, man, you need to clean your your restrooms, and my dad's in survival mode. He's like, man, I don't have time to clean bathrooms. I'm trying to get like what I got done, but my dad has always I totally forgot about that. My dad always said, man, if I would have listened, I would have had a cleaner shop. And it's not like he was dirty. My dad was in the military. I'm not forgetting
20:57
it. It wasn't. It wasn't any top. Yeah,
21:00
exactly. Yeah, so even something little like that, you know. Have you ever heard of a
21:06
Have you ever heard of a book called The Challenger Cell?
21:08
No.
21:10
So a guy got me to read it. I'm going to say, I mean, it was had to be roughly 15 years ago, around 2010. But these guys wrote the book based in 2008, and it was built around the thought process. So why do some sales reps? And they're talking about going across the industry, like not our industry, but like industries. Like it didn't matter. And they were doing interviews, and they basically researched. I think they got over 8000 interviews in, and was crazy about the amount they did across the spectrum of services, products, everything. Why did some people survive and thrive during the economic downturn of 2008, and other ones obviously tanked? They they were wanted to know statistically, empirically, what was the difference between that guy and that guy, and they basically through their research they were able to categorize personalities within five categories, and the one that I'm getting to is called the Challenger Cell, and that's the guy that comes in and he knows your business and he knows he knows your business, and when he comes in, he gives information, and he's not worried about hurting your feelings, or he's not worried about. I mean, he's not an. He's he's not a. He's not butthole. He just he just he's not coming
22:27
there to offend you. He's not coming there to defend you.
22:30
He's just there to tell you the truth. But one of the things is the the customer. When things get real raw, they look for value in people, and even though this guy might not have the relationship that you might have with this more consultative, which was one category sales rep, he's the guy that comes in and says, "Hey, have you ever thought about this? You know, there's some data out there. I don't know if you're aware of this. You probably are. Maybe you're not. Here it is. I thought this would benefit you because I thought about your store. In other words, he's thinking for your stories, thank you for your business or whatever it is. But he comes in there, he provides value because he provides information. But he's also not afraid to tell you when he thinks you're doing something wrong and what else you should be doing. And when he does that, you check up because the data show. Now this was all data driven, which blew me away because you know I'm not a big fan of a lot of sales books because I think it's regurgitated motivational BS and some business books like that. But this one caught my attention because it was all data driven and empirical evidence of hey, if you're this personality, these are the types of people that survive and thrive in the worst conditions of business. And and and matter of fact, when they were the two authors of this book, when they were able to finally figure out the five categories, because they had to do so many interviews that they didn't know how to categorize them, and then they start putting them in personality categories. So they came up with these five. The one they thought that would not survive or be the best during the worst time was the what they define as the challenger sell, and that's the guy they'll challenge you. He'll he'll he'll push back, and it was just interesting that even the authors thought, well, we didn't think this category would win, but then once once we dug into the data, those that guy he was winning all the time, and it was just interesting. So like to your point about that guy that was coming in your dad's shop, he just man, and your dad had a you know he was able to look back on him and realize this guy was giving me value. He's giving me diamonds.
24:32
Yeah, he the people that I've talked to, my dad didn't explain it this way. I just knew it after I talked to other people. Was he cared, you know. He truly cared. He wanted people to be successful. He wanted his customers to be successful, not just because he wanted to sell them more tires, but he cared to buy the people. So it was he's he's a cool. I'm going to call him a legend from what I hear, just because he's like I have not heard a single negative thing. This guy was in the industry for.
25:01
That's a great story. That's a great what a legacy. I mean, in the sense that you're you didn't deal with him, but you you love the legacy. Like you're, I'm still here
25:11
about him. Yeah, what
25:12
I mean, that's what I mean. It's very that's very cool. And I think I could talk to you a long time, Nick, but give our audience a little bit of an idea. Everybody gives me a hard time, but I always like to ask you know the the the questions that get in deep, real deep about who people are. But what's your favorite movie?
25:31
Favorite movie I would have to say is probably Talladega Nights.
25:35
You know, there's a lot of movies. That tells you how much you really like that one. It is very humorous. You know,
25:39
I love the type of comedy in that movie. I'm I'm big on laughter. I truly believe laughter is medicine, and that that type of comedy to me is just really good.
25:54
I like I like all kinds of comedy. I really do. I grew up through the '80s, and I think we lived in an era that had tremendous, great comedy movies and actors from the Bill Murray's, Chevy Chases, etc. But there is something about the slapstick of that movie too. I love slapstick. Like I like, yeah. It's it's it's so there's so some parts of it just so stupid. You can't help but just belly laugh. That's
26:22
exactly right. Yeah, yeah. And I would say most people I've adopted shake and bake from that movie for years and years and years. So I would tell you if any of my personal friends could give a quote from me, they would probably say shake and bake it. I don't know what it is. Is it? I just love it.
26:39
So that's your quote. I was going to ask you what your quote was. Shake and bake.
26:42
Well, you know, if I had to give one slogan type quote, it would be shake and bake. But you know, there there are other things I kind of stand behind. But yeah, that one does go along with my favorite movie.
26:56
What what gets you out of bed in the morning, what drives you?
27:02
Kids for sure. So I'm 43. Had kids late. My first kid was at 39. And you know, when you don't have kid, I obviously I kind of got to where I was like, well, maybe I have kids, maybe I don't. And a lot of things with work were a little more selfish, I would say, because I had the time, you know.
27:21
Yeah.
27:21
But man, I'll tell you the the having kids just literally changes perspective on everything. I had the drastic change for me. I'm a motorcycle enthusiast. I raced their bikes when I was younger. I've had motorcycles forever. I used to do wheelies for miles down the highway, where everybody that I knew thought I was a complete idiot, but I was good at it. And was when we got pregnant, my wife and I were riding to lunch with my dad, and a car pulled out into a media. It was a four lane road with a center lane, and the car pulled out, and it wasn't like they were getting ready to hit me. But my wife and I were startled just enough that that was my aha moment to kids change everything about your personal being. Nothing's gonna be the same. And Larry sold both motorcycles within two years after that, and they sat in the garage and never got ridden between those that gap. So, kids for sure. That's
28:28
good, though. I mean, I think that's look. I tell people, I think the defining moment my life was pre kids and after kids. All of a sudden, you just recognize that it's not about you. You don't set your own schedule anymore.
28:41
No,
28:41
you don't get sleep the night before. Doesn't matter. You don't get you. You don't get to catch up like you used to. You know, if you want to take a you know quick siesta because a little shut eye can get it. No, you can't. I mean, you got things. You know, it just everything changes. And I I tell this because it's very humorous. But I'll never forget when we brought our daughter home, our first child. You know, we had a little room set up next to our room, little nursery, and I remember laying in bed, staring at the ceiling. I told my wife, I said, "There's a baby in there. It's dependent on us, and we're its mom and dad. You know, it's like. it just really it just hits you there. It's like holy cow, yeah. But then you just keep moving forward, and with God's grace, you just keep moving forward. And we had five, and the the youngest is going to be 19 in a in a month, and it's just it's just weird. All of a sudden, it just you just get to. If it
29:41
wasn't for me having kids, Mike, I would still be, and I still work every day. I'm here at the shop now. I'll I'll be downstairs after this, helping talk to customers and do whatever. But I but I get to do it when I want to now, for the most part. But if it wasn't for kids, I would still be. Behind the counter, 10 or 11 hours a day, and I wouldn't have extra people to help me do
30:05
it. Yeah,
30:05
you know, but I don't even think about whatever the financial offset is. Like, it's not whatever it is. It's not worth it to sacrifice what time I can get with them.
30:14
Yeah, yeah. No, it's that's that's cool, and it's cool that you express the way you did that. That's a that's a great motivator, hands down. Well, Nick, I'm I thank you again for introducing yourself at the the buffet that day, and but I really appreciate the friendship, just getting to know you, and I'm glad glad you reached out, and I'm really appreciative of being on the podcast.
30:39
Yeah, and thank you again. It's an honor to to be on.
30:43
Well, good deal. So maybe we'll see at the next conference or somewhere down the road. And please, I'll interrupt
30:50
you at the next buffet I see you at.
30:52
Perfect. Yeah, I'll be sure to take that last donut that you want.
30:56
That's right.
30:57
All right. Take care of yourself, and please stay in touch. Thanks, Mike. All right, have a good day to all our listeners out there. Thank you for being part of the podcast. We'll see you next time here at Gain Traction. Hey, folks, Mike Edge here with the Gain Traction podcast. Real quick, we get a lot of people ask us they know Gain Traction, but who who's Tread Partners? Well, Tread Partners is our parent company, and they're a marketing agency dedicated strictly to tire and automotive repair shops, anywhere from five locations all the way up to hundreds of locations. And primarily, one field that is always a pain for most people is paid search or PPC or Google Ads. We see enormous amount of waste in it, and we see inefficient spend in it. If you want to know if you're doing well or not, give us a call. We'll help you. We'll audit your account. We'll look under the hood and tell you if you're doing things the right way or the wrong way, and help you optimize that spend. You can reach me, and I'll direct you in the right direction at Mike at TreadPartners.com, or feel free to go to TreadPartners.com, the website. To all our listeners, thank you for being part of Gain Traction. If you'd like to find more podcasts like this, visit gaintractionpodcast.com. If you'd like to make a guest recommendation, please email me at mike@treadpartners.com. This episode has been powered by Tread Partners, the leader in paid search marketing such as Google Ads and LSAs for multi-location tire and auto repair shops. To learn more about Tread Partners, visit treadpartners.com. Don't forget to like and subscribe. We will see you here next time on the Gain Traction podcast.
