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How can we make sustainable behaviours more appealing? Dr. Brandi Shaw Morris suggests that neuroscience can help us catalyse sustainable change by understanding how our brains work and what drives our behaviour. Brandi has worked in both academia and the private sector for more than 15 years. Cu…
Sustainability is one of the biggest challenges facing the chemicals industry today. To reduce environmental impact, chemicals companies must move away from a defensive approach, delve into pain points, and invest heavily on innovation. After all, the goods they produce serve as key material fo…
“Long-term well-being for all is the ultimate goal of an economy.” Putting this insight into practice requires a radical rethinking of business-as-usual. Companies must recognize sustainability as their raison d'être. After all, what is sustainability if not the pursuit of long-term well-being fo…
Though all industries need to address environmental impact, **the path to sustainability is not homogenous**. Different business models and diverse socio-economic contexts require businesses to find unique solutions to sustainability challenges. Merging creativity with problem-solving, effective…
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