ABOUT THIS EPISODE
There's a pricing trap I see firm owners fall into constantly, and it has nothing to do with lacking information. They know they need to raise prices, they have every tool to do it, and they still freeze for months.
In this episode, I break down why the smartest move in that moment usually isn't the biggest possible one, and how the same pattern shows up in delegation, hiring, niching, and sales conversations.
English
United States
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