WEBVTT
00:00:00.160 --> 00:00:03.279
Alright, I wanna record something for you guys.
00:00:03.520 --> 00:00:09.279
I just could film this sh I got I filmed for Vero's and Hurts today and we had some line.
00:00:09.439 --> 00:00:11.599
So I'm gonna say the algorithm.
00:00:11.759 --> 00:00:13.039
Film exactly what you want to film.
00:00:13.119 --> 00:00:14.640
Who cares about the goddamn algorithm?
00:00:14.800 --> 00:00:15.919
So here's some of my thoughts.
00:00:16.079 --> 00:00:19.440
Every creator conversation sounds exactly the same.
00:00:19.679 --> 00:00:23.600
People are making the same damn content everywhere they go.
00:00:23.760 --> 00:00:24.719
It's ridiculous.
00:00:24.879 --> 00:00:32.159
I turn on and I watch videos that people are making, and I'm blown away by how everyone sounds exactly the same.
00:00:32.320 --> 00:00:34.560
And it's kind of starting to be a problem for me.
00:00:34.799 --> 00:00:42.880
Man, I miss the days of Casey Neistad, Peter McKinnon crushing it with stuff that they wanted to shoot, videos they wanted to make.
00:00:42.960 --> 00:00:46.799
And it was genuinely authentic without the the authenticity catchword.
00:00:47.039 --> 00:00:51.200
Cause come on, man, every company out there is now trying to be authentic.
00:00:51.359 --> 00:00:54.560
Let's connect and connect with creators who are authentic.
00:00:54.719 --> 00:00:55.759
Man, f that.
00:00:55.920 --> 00:01:05.280
Uh editors, please leave all of those fanks and everyone talks about your fing retention, your hook, your SEO, AI.
00:01:05.519 --> 00:01:09.040
And God, like part of this script was generated by AI.
00:01:09.120 --> 00:01:10.000
That's the funny sh.
00:01:10.480 --> 00:01:13.680
I kind of brainstormed with it because I was like, what should I say?
00:01:13.760 --> 00:01:16.159
And ChatGPT was like, this is a good idea.
00:01:16.319 --> 00:01:17.840
We need to make a video like that.
00:01:18.079 --> 00:01:19.200
God damn it, man.
00:01:19.359 --> 00:01:21.680
I'm tired of the bots telling us what to create.
00:01:21.840 --> 00:01:24.480
So today, I made videos I wanted to create.
00:01:24.560 --> 00:01:26.799
And I don't give a crap if people don't watch them.
00:01:26.959 --> 00:01:28.319
I genuinely care about them.
00:01:28.480 --> 00:01:31.120
My daughter wanted to do a K-pop makeover for me.
00:01:31.200 --> 00:01:33.120
So I let her do a K-pop makeover.
00:01:33.200 --> 00:01:37.599
Then she wanted to do kind of like a skincare thing, and I let her do skincare for me.
00:01:37.760 --> 00:01:40.719
Not because it's gonna get good views, but because she wanted to.
00:01:40.959 --> 00:01:41.680
We had fun.
00:01:41.840 --> 00:01:43.680
And who cares more than that, you know?
00:01:43.840 --> 00:01:45.760
We've started creating for machines.
00:01:45.920 --> 00:01:49.359
Machines that tell us what to watch, what to do, where to go, and who to be.
00:01:49.519 --> 00:01:50.400
Stop doing that.
00:01:50.560 --> 00:01:52.079
Make whatever you wanna make.
00:01:52.239 --> 00:01:56.879
In this day and age, the single most important thing you can do is to be you.
00:01:57.120 --> 00:02:00.799
We literally are dealing with some Terminator right now.
00:02:01.040 --> 00:02:02.879
We're not gonna make it, are we?
00:02:03.120 --> 00:02:08.240
As these AI companies are not stopping to thinking, should we be using AI for all of this?
00:02:08.400 --> 00:02:11.599
Probably not! James Cameron showed us that.
00:02:11.759 --> 00:02:14.479
It's not a good idea, it doesn't end well.
00:02:14.639 --> 00:02:18.800
Then at some point, we all have to ask, do we want to make this anymore?
00:02:18.960 --> 00:02:23.039
If we're just optimizing for b, why are we even doing it?
00:02:23.280 --> 00:02:28.960
Unless we stop and we reset shit and say, hmm, what do I want to make today?
00:02:29.199 --> 00:02:42.800
For me, it was making this video after polishing off probably about a half a bottle of wine, we had two bottles, I had about a half a bottle myself, of some of the finest champagne and sparkling wine that comes out of France and California.
00:02:42.960 --> 00:02:49.439
Hands down, Jeff Plant, this guy right here, you are a fing wizard with wine.
00:02:49.599 --> 00:02:50.080
Hands down.
00:02:50.240 --> 00:02:53.360
You know, and people are constantly asking, will YouTube like this?
00:02:53.520 --> 00:02:54.960
Will YouTube like this video?
00:02:55.199 --> 00:02:55.919
Probably not.
00:02:56.000 --> 00:02:58.080
But maybe it will because it's so out there.
00:02:58.159 --> 00:02:59.759
And I don't know what I don't care.
00:02:59.919 --> 00:03:00.879
I really don't care.
00:03:01.039 --> 00:03:04.879
If you're out and you like mountain biking, show people that you like mountain biking.
00:03:04.960 --> 00:03:07.360
If you have puppies, I wanna see your puppies.
00:03:07.520 --> 00:03:14.879
I'm gonna trust you way more whether you are a business leader, a doctor, uh, an astronaut if you show me your puppies.
00:03:15.039 --> 00:03:16.400
Hey, where are my puppies?
00:03:16.719 --> 00:03:19.120
Elvis, Mariah, where are you guys?
00:03:19.280 --> 00:03:21.039
Mariah! I don't know where my dogs are at.
00:03:21.120 --> 00:03:22.159
They're probably upstairs.
00:03:22.319 --> 00:03:24.400
You know, but at the end of the day, who cares?
00:03:24.479 --> 00:03:26.400
I'm gonna finish this video by finding my puppies.
00:03:26.479 --> 00:03:27.599
I'm gonna just tell you guys that.
00:03:27.759 --> 00:03:29.840
Optimization is useful, is it?
00:03:30.000 --> 00:03:32.159
Like, that's what the AI script told me to say.
00:03:32.240 --> 00:03:33.759
I don't care about optimization.
00:03:34.000 --> 00:03:35.520
AI made this problem worse.
00:03:35.680 --> 00:03:36.719
Packaging tools.
00:03:36.879 --> 00:03:37.439
Who cares?
00:03:37.599 --> 00:03:43.120
Make a thumbnail that just says what people are gonna see, and a title that helps them understand what's in this damn video.
00:03:43.280 --> 00:03:44.560
Stop trying to overthink it.
00:03:44.639 --> 00:03:46.560
Man, we have A B testing?
00:03:46.719 --> 00:03:48.319
Dude, just tell people what's in it.
00:03:48.479 --> 00:03:49.280
Show them what's in it.
00:03:49.439 --> 00:03:53.840
Like, everyone's like, oh, you need to have a place, a thing, and you have to show them what's happening there.
00:03:54.000 --> 00:03:54.879
Man, who cares?
00:03:55.039 --> 00:03:57.039
Make a video, a title that you like.
00:03:57.280 --> 00:04:02.639
Sean losing his shit talking about AI and talking about he doesn't give a f about the algorithm.
00:04:02.719 --> 00:04:03.680
Okay, that's a great video.
00:04:03.840 --> 00:04:09.280
Uh, I probably should have a censored title over it because I'm swearing a sh load in this video, and I don't fing care.
00:04:09.439 --> 00:04:11.360
Kinda care, but don't fing care.
00:04:11.520 --> 00:04:13.759
We live in a time where shit is changing.
00:04:13.840 --> 00:04:18.480
I have a kid who spends all day experiencing the world.
00:04:18.639 --> 00:04:20.240
Over here, we've got a piano.
00:04:20.639 --> 00:04:27.839
Um, in here I've got computers, I've got cameras, I've got all of these tools to document my life and the life of the people around me.
00:04:28.079 --> 00:04:30.399
The reason I do that is to spread hope.
00:04:30.560 --> 00:04:31.600
So why should we give a f?
00:04:31.920 --> 00:04:35.199
I found out that an old friend committed suicide a couple days ago.
00:04:35.439 --> 00:04:37.920
Three of my fans that killed themselves.
00:04:38.079 --> 00:04:39.360
Uh, one of them was Brian.
00:04:39.519 --> 00:04:41.199
Brian was my jiu-jitsu teacher.
00:04:41.360 --> 00:04:45.199
Um, Brian had a skin condition that left him in constant pain.
00:04:45.360 --> 00:04:48.959
I remember all the time he was doing all these treatments to try to feel relief.
00:04:49.519 --> 00:04:50.800
And he couldn't.
00:04:51.120 --> 00:04:52.399
He never found relief.
00:04:52.639 --> 00:04:54.959
All around us, there are people who are suffering.
00:04:55.120 --> 00:04:58.240
Social media wants us to tell people how to win, that everything's okay.
00:04:58.399 --> 00:04:59.920
There are a lot of days that it's not okay.
00:05:00.079 --> 00:05:04.639
Today I had some glasses of wine with my family so that I can kind of relax and unwind.
00:05:04.800 --> 00:05:08.639
But on all the time with my family, I came up here so I can have a little time away to make this video.
00:05:08.879 --> 00:05:11.439
My wife, both of us deal with stress and anxiety.
00:05:11.600 --> 00:05:17.439
The other day, there was this video where they talked about the guy who made this one app, the beer drinking app.
00:05:17.600 --> 00:05:20.319
And uh, it was one of the first apps that went like absolutely viral.
00:05:20.399 --> 00:05:21.920
I don't know if you would say it went viral.
00:05:22.000 --> 00:05:24.000
It just got really popular on the app store.
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And it was this app that an iPhone one, you turned the phone and it made it look like you were drinking a beer.
00:05:31.120 --> 00:05:40.480
In the article, the news article, or the Facebook, I don't know what it was, where it was, but they said, and the guy gave up media and content and just moved to the countryside where he now lives on a farm.
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What a beautiful life.
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Spending time with family doing things that he loves.
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If I could walk away from content in this moment, I would.
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But I don't, and I'll tell you why.
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Because I used to be a teacher.
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For 20 years, I was an English teacher.
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And this is something I tried to cover up for a long time.
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I wanted to say that I was a filmmaker, I wanted to say that I was always crushing it, I wanted to say that I had it all together.
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That I was an English teacher.
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I love showing up to class and teaching kids.
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I love being the person who could shape a young person's life.
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I had one kid named Boris.
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Boris was a kid that no one understood.
00:06:13.279 --> 00:06:17.120
And I think that if I hadn't been there, Boris might have gone a different direction.
00:06:17.279 --> 00:06:21.680
I had so many students that years later would send me these letters telling me, uh, Mr.
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Sean, you were one of the people who made the biggest impact in my life.
00:06:24.720 --> 00:06:31.439
So when I make content, I hope and pray that by showing up, I'm making that impact in someone's life.
00:06:31.600 --> 00:06:37.600
You know, for those three friends I lost, I wonder if someone had been there, if they might have that still been here.
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We can't know that.
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But I can know that today I can show up and make a difference.
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That's why I'm making this video.
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The algorithm.
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Make stuff that connects with other humans.
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And hopefully makes a difference in the long term.
00:06:49.120 --> 00:06:49.920
I'll see you guys next time.
00:06:50.000 --> 00:06:52.160
I'm gonna go back down and have some fun with my family.
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Because uh, that's what life's all about, right?
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We only have a certain number of time, certain amount of time, certain number of years on this planet.
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You do not know what's happening tomorrow.
00:07:01.600 --> 00:07:03.600
I almost got hit by a truck two days ago.
00:07:03.759 --> 00:07:14.000
Some jackass was driving recklessly, zipped down the road, I was turning left, and he passed some guy illegally, and for two seconds I had a truck coming at me at full speed while on a motorcycle.
00:07:14.160 --> 00:07:16.720
It made me think what's important, family's important.
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Beyond that, nothing much else.
00:07:18.480 --> 00:07:19.759
Hope you guys have a beautiful day.
00:07:19.920 --> 00:07:22.079
Get out there and make an impact.
00:07:22.319 --> 00:07:25.279
If you're creating content, make content that changes this world.
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The next generations of future generations are gonna thank us for it.
00:07:29.199 --> 00:07:30.079
See you guys next time.
00:07:30.480 --> 00:07:34.639
And this is my dog.
00:00:00.160 --> 00:00:03.279
Alright, I wanna record something for you guys.
00:00:03.520 --> 00:00:09.279
I just could film this sh I got I filmed for Vero's and Hurts today and we had some line.
00:00:09.439 --> 00:00:11.599
So I'm gonna say the algorithm.
00:00:11.759 --> 00:00:13.039
Film exactly what you want to film.
00:00:13.119 --> 00:00:14.640
Who cares about the goddamn algorithm?
00:00:14.800 --> 00:00:15.919
So here's some of my thoughts.
00:00:16.079 --> 00:00:19.440
Every creator conversation sounds exactly the same.
00:00:19.679 --> 00:00:23.600
People are making the same damn content everywhere they go.
00:00:23.760 --> 00:00:24.719
It's ridiculous.
00:00:24.879 --> 00:00:32.159
I turn on and I watch videos that people are making, and I'm blown away by how everyone sounds exactly the same.
00:00:32.320 --> 00:00:34.560
And it's kind of starting to be a problem for me.
00:00:34.799 --> 00:00:42.880
Man, I miss the days of Casey Neistad, Peter McKinnon crushing it with stuff that they wanted to shoot, videos they wanted to make.
00:00:42.960 --> 00:00:46.799
And it was genuinely authentic without the the authenticity catchword.
00:00:47.039 --> 00:00:51.200
Cause come on, man, every company out there is now trying to be authentic.
00:00:51.359 --> 00:00:54.560
Let's connect and connect with creators who are authentic.
00:00:54.719 --> 00:00:55.759
Man, f that.
00:00:55.920 --> 00:01:05.280
Uh editors, please leave all of those fanks and everyone talks about your fing retention, your hook, your SEO, AI.
00:01:05.519 --> 00:01:09.040
And God, like part of this script was generated by AI.
00:01:09.120 --> 00:01:10.000
That's the funny sh.
00:01:10.480 --> 00:01:13.680
I kind of brainstormed with it because I was like, what should I say?
00:01:13.760 --> 00:01:16.159
And ChatGPT was like, this is a good idea.
00:01:16.319 --> 00:01:17.840
We need to make a video like that.
00:01:18.079 --> 00:01:19.200
God damn it, man.
00:01:19.359 --> 00:01:21.680
I'm tired of the bots telling us what to create.
00:01:21.840 --> 00:01:24.480
So today, I made videos I wanted to create.
00:01:24.560 --> 00:01:26.799
And I don't give a crap if people don't watch them.
00:01:26.959 --> 00:01:28.319
I genuinely care about them.
00:01:28.480 --> 00:01:31.120
My daughter wanted to do a K-pop makeover for me.
00:01:31.200 --> 00:01:33.120
So I let her do a K-pop makeover.
00:01:33.200 --> 00:01:37.599
Then she wanted to do kind of like a skincare thing, and I let her do skincare for me.
00:01:37.760 --> 00:01:40.719
Not because it's gonna get good views, but because she wanted to.
00:01:40.959 --> 00:01:41.680
We had fun.
00:01:41.840 --> 00:01:43.680
And who cares more than that, you know?
00:01:43.840 --> 00:01:45.760
We've started creating for machines.
00:01:45.920 --> 00:01:49.359
Machines that tell us what to watch, what to do, where to go, and who to be.
00:01:49.519 --> 00:01:50.400
Stop doing that.
00:01:50.560 --> 00:01:52.079
Make whatever you wanna make.
00:01:52.239 --> 00:01:56.879
In this day and age, the single most important thing you can do is to be you.
00:01:57.120 --> 00:02:00.799
We literally are dealing with some Terminator right now.
00:02:01.040 --> 00:02:02.879
We're not gonna make it, are we?
00:02:03.120 --> 00:02:08.240
As these AI companies are not stopping to thinking, should we be using AI for all of this?
00:02:08.400 --> 00:02:11.599
Probably not! James Cameron showed us that.
00:02:11.759 --> 00:02:14.479
It's not a good idea, it doesn't end well.
00:02:14.639 --> 00:02:18.800
Then at some point, we all have to ask, do we want to make this anymore?
00:02:18.960 --> 00:02:23.039
If we're just optimizing for b, why are we even doing it?
00:02:23.280 --> 00:02:28.960
Unless we stop and we reset shit and say, hmm, what do I want to make today?
00:02:29.199 --> 00:02:42.800
For me, it was making this video after polishing off probably about a half a bottle of wine, we had two bottles, I had about a half a bottle myself, of some of the finest champagne and sparkling wine that comes out of France and California.
00:02:42.960 --> 00:02:49.439
Hands down, Jeff Plant, this guy right here, you are a fing wizard with wine.
00:02:49.599 --> 00:02:50.080
Hands down.
00:02:50.240 --> 00:02:53.360
You know, and people are constantly asking, will YouTube like this?
00:02:53.520 --> 00:02:54.960
Will YouTube like this video?
00:02:55.199 --> 00:02:55.919
Probably not.
00:02:56.000 --> 00:02:58.080
But maybe it will because it's so out there.
00:02:58.159 --> 00:02:59.759
And I don't know what I don't care.
00:02:59.919 --> 00:03:00.879
I really don't care.
00:03:01.039 --> 00:03:04.879
If you're out and you like mountain biking, show people that you like mountain biking.
00:03:04.960 --> 00:03:07.360
If you have puppies, I wanna see your puppies.
00:03:07.520 --> 00:03:14.879
I'm gonna trust you way more whether you are a business leader, a doctor, uh, an astronaut if you show me your puppies.
00:03:15.039 --> 00:03:16.400
Hey, where are my puppies?
00:03:16.719 --> 00:03:19.120
Elvis, Mariah, where are you guys?
00:03:19.280 --> 00:03:21.039
Mariah! I don't know where my dogs are at.
00:03:21.120 --> 00:03:22.159
They're probably upstairs.
00:03:22.319 --> 00:03:24.400
You know, but at the end of the day, who cares?
00:03:24.479 --> 00:03:26.400
I'm gonna finish this video by finding my puppies.
00:03:26.479 --> 00:03:27.599
I'm gonna just tell you guys that.
00:03:27.759 --> 00:03:29.840
Optimization is useful, is it?
00:03:30.000 --> 00:03:32.159
Like, that's what the AI script told me to say.
00:03:32.240 --> 00:03:33.759
I don't care about optimization.
00:03:34.000 --> 00:03:35.520
AI made this problem worse.
00:03:35.680 --> 00:03:36.719
Packaging tools.
00:03:36.879 --> 00:03:37.439
Who cares?
00:03:37.599 --> 00:03:43.120
Make a thumbnail that just says what people are gonna see, and a title that helps them understand what's in this damn video.
00:03:43.280 --> 00:03:44.560
Stop trying to overthink it.
00:03:44.639 --> 00:03:46.560
Man, we have A B testing?
00:03:46.719 --> 00:03:48.319
Dude, just tell people what's in it.
00:03:48.479 --> 00:03:49.280
Show them what's in it.
00:03:49.439 --> 00:03:53.840
Like, everyone's like, oh, you need to have a place, a thing, and you have to show them what's happening there.
00:03:54.000 --> 00:03:54.879
Man, who cares?
00:03:55.039 --> 00:03:57.039
Make a video, a title that you like.
00:03:57.280 --> 00:04:02.639
Sean losing his shit talking about AI and talking about he doesn't give a f about the algorithm.
00:04:02.719 --> 00:04:03.680
Okay, that's a great video.
00:04:03.840 --> 00:04:09.280
Uh, I probably should have a censored title over it because I'm swearing a sh load in this video, and I don't fing care.
00:04:09.439 --> 00:04:11.360
Kinda care, but don't fing care.
00:04:11.520 --> 00:04:13.759
We live in a time where shit is changing.
00:04:13.840 --> 00:04:18.480
I have a kid who spends all day experiencing the world.
00:04:18.639 --> 00:04:20.240
Over here, we've got a piano.
00:04:20.639 --> 00:04:27.839
Um, in here I've got computers, I've got cameras, I've got all of these tools to document my life and the life of the people around me.
00:04:28.079 --> 00:04:30.399
The reason I do that is to spread hope.
00:04:30.560 --> 00:04:31.600
So why should we give a f?
00:04:31.920 --> 00:04:35.199
I found out that an old friend committed suicide a couple days ago.
00:04:35.439 --> 00:04:37.920
Three of my fans that killed themselves.
00:04:38.079 --> 00:04:39.360
Uh, one of them was Brian.
00:04:39.519 --> 00:04:41.199
Brian was my jiu-jitsu teacher.
00:04:41.360 --> 00:04:45.199
Um, Brian had a skin condition that left him in constant pain.
00:04:45.360 --> 00:04:48.959
I remember all the time he was doing all these treatments to try to feel relief.
00:04:49.519 --> 00:04:50.800
And he couldn't.
00:04:51.120 --> 00:04:52.399
He never found relief.
00:04:52.639 --> 00:04:54.959
All around us, there are people who are suffering.
00:04:55.120 --> 00:04:58.240
Social media wants us to tell people how to win, that everything's okay.
00:04:58.399 --> 00:04:59.920
There are a lot of days that it's not okay.
00:05:00.079 --> 00:05:04.639
Today I had some glasses of wine with my family so that I can kind of relax and unwind.
00:05:04.800 --> 00:05:08.639
But on all the time with my family, I came up here so I can have a little time away to make this video.
00:05:08.879 --> 00:05:11.439
My wife, both of us deal with stress and anxiety.
00:05:11.600 --> 00:05:17.439
The other day, there was this video where they talked about the guy who made this one app, the beer drinking app.
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And uh, it was one of the first apps that went like absolutely viral.
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I don't know if you would say it went viral.
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It just got really popular on the app store.
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And it was this app that an iPhone one, you turned the phone and it made it look like you were drinking a beer.
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In the article, the news article, or the Facebook, I don't know what it was, where it was, but they said, and the guy gave up media and content and just moved to the countryside where he now lives on a farm.
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What a beautiful life.
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Spending time with family doing things that he loves.
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If I could walk away from content in this moment, I would.
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But I don't, and I'll tell you why.
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Because I used to be a teacher.
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For 20 years, I was an English teacher.
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And this is something I tried to cover up for a long time.
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I wanted to say that I was a filmmaker, I wanted to say that I was always crushing it, I wanted to say that I had it all together.
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That I was an English teacher.
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I love showing up to class and teaching kids.
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I love being the person who could shape a young person's life.
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I had one kid named Boris.
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Boris was a kid that no one understood.
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And I think that if I hadn't been there, Boris might have gone a different direction.
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I had so many students that years later would send me these letters telling me, uh, Mr.
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Sean, you were one of the people who made the biggest impact in my life.
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So when I make content, I hope and pray that by showing up, I'm making that impact in someone's life.
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You know, for those three friends I lost, I wonder if someone had been there, if they might have that still been here.
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We can't know that.
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But I can know that today I can show up and make a difference.
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That's why I'm making this video.
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The algorithm.
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Make stuff that connects with other humans.
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And hopefully makes a difference in the long term.
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I'll see you guys next time.
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I'm gonna go back down and have some fun with my family.
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Because uh, that's what life's all about, right?
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We only have a certain number of time, certain amount of time, certain number of years on this planet.
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You do not know what's happening tomorrow.
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I almost got hit by a truck two days ago.
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Some jackass was driving recklessly, zipped down the road, I was turning left, and he passed some guy illegally, and for two seconds I had a truck coming at me at full speed while on a motorcycle.
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It made me think what's important, family's important.
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Beyond that, nothing much else.
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Hope you guys have a beautiful day.
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Get out there and make an impact.
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If you're creating content, make content that changes this world.
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The next generations of future generations are gonna thank us for it.
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See you guys next time.
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And this is my dog.
