ABOUT THIS EPISODE
Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively.
We’ll cover what GA4 is, what data it collects (and what it shouldn’t collect), and how to set it up ethically to protect client privacy. You’ll also learn how to read your data to improve user experience and make informed decisions without crossing ethical lines.
By the end, you’ll see how GA4 can become a powerful ally in growing your practice—while staying fully aligned with your professional values.
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