ABOUT THIS EPISODE
Embarrassed to send people your website link? Putting off that redesign because you have no idea where to start? You're not alone — and the problem probably isn't your fonts, your colors, or your template. In this episode, Sydney sits down with website redesign expert Carolyn of Maypop Creative Studio to break down the unsexy-but-essential website prep that makes your site actually bring in clients instead of just sitting there looking pretty.
You'll learn the five foundational things to nail down before you hire a designer or buy a template — like giving your website one clear job, defining who it's really for, and organizing your offers and testimonials so visitors know exactly how to work with you. Carolyn explains why skipping this prep is the number one reason business owners end up redoing their sites a year later, how gathering it all is what finally gives you clarity in your business (not the other way around), and when AI-built websites are worth it — and when they'll cost you. If your website has been the thing you avoid instead of the thing that sells for you, this episode gives you a clear, doable starting point.
MENTIONED IN THIS EPISODE:
- Carolyn's free 5-day website prep challenge (August 3–7): https://maypopcreativestudio.com/website-project-plan
- Trail Mix site prep kit + "what's your best website approach" quiz: https://maypopcreativestudio.com/quiz
- Grab Sydney's Content Chaos Reset for 2 weeks of custom content: https://www.sydneyobrien.com/content-planning-system
