Be The Face

WEBVTT
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Tales from the Wild.
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Stories from the Heart.
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A journey into the mind and soul of FIDE business professionals where they share their vision for the future.
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And hear from a different nonprofit organization every month as they create awareness of their goals and their needs.
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Dive into a world of untamed passion.
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As we join our host, Shireen Botha, for this month's episode of Friends from Wild Places.
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I have one more question before we move on to the non-profit, but I'll have my question and then I'll let uh Tanya end off with the questions before we move on to the non-profit.
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But Paul, knowing the um intense highs and lows of building a specialized boutique business from the ground up, what is the single piece of unfiltered advice you would give to an aspiring entrepreneur who is currently sitting in the messy middle of his own business journey?
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It's a great question.
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Um I think especially if you're a niche business, I think the single the single greatest thing you can do for your business is realize that you you are the face of your business.
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That if you toil away in your office and do work and send it out and create maybe have a bit of a distance between that, that nothing is ever going to happen.
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You are your business.
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You have to get out, there's got to be a time when you take off the RD hat, the research and develop, and put on that that that owner's cap and shine your shoes and button up your shirt and get your ass out there and be the face of your business.
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To me, that is, it took for some God, I don't know why, but it took me some time to kind of get that.
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It's like what?
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I can't just like toil away in my little office and people are gonna come to me in droves and it's gonna be amazing.
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Why can't that happen?
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Can't happen.
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Um, you've got to get out there.
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Um, and you have to be, you are the face of your business.
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And it sounds stupid, but it is the key to every single success that I've had since I've started.
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Is I had to get myself and put myself out there in order for people to respond.
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And I don't have a brick and mortar space.
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I don't have a shop that you can simply just walk into.
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Um and the tickets to my classes aren't cheap.
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You know, so I there there has to be other ways.
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And now, as I run my business, as things are growing in a great direction, um, and I look for a new space in the city.
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Half my week is spent just get out of the damn office as best you can.
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Get out in the community, talk to people.
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You know what?
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Don't talk about wine.
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Talk about you, talk about them, talk about the weather, the the World Cup.
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Because it's all involved.
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It's about trust.
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It's about making a connection with someone, it's about saying, I trust that person.
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And I don't think you and I think that transcends wine, being a plumber, bookkeeper.
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That's with everybody.
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You know, this world is about connections.
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That's how we live and thrive.
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And if you're a business owner, you're in a forward position to execute something, you have to get out there.
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And people have to get to know you.
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Yeah, you're the face of your business, get out there.
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That's the single biggest piece of advice.
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And get a good bookkeeper.
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Awesome.
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Awesome.
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And uh, Paul, I have a question regarding so currently I understand you have the online store, you have you go do educational classes.
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Is this, I'm gonna throw this out there because I don't know, maybe this does exist already.
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But let's say you have your clients that buy, as you said, like your monthly subscription, or if there's a new wine out.
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Do you ever do what you're describing, but virtually?
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For example, like a virtual, like from your clients all over the world that could get that bottle of wine and come together for an hour or two, one day or night, depending on what time zone they're in, and have the experience even via Zoom virtually.
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Good.
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Absolutely.
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It's something that I did during COVID.
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So when COVID hit, I did not have a retail license at all.
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I was doing events and I had tickets out in the city sold, two different collaborations with an Italian chef and a class program, all that had to be refunded, all that had to go away.
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Um, and so the retail license, online retail licenses turned me on to that.
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And I did a number of virtual tastings, um, and I really enjoyed them.
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Um, it's just tricky overseas, um, just in terms of making sure that they have the same wine that you do.
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Um, for me, the virtual thing, I love it.
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Um, I actually want to find a system um where I can do a virtual class and be able to have maps and have it just be a little bit more interesting than can I share screen?
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Um, but a little bit more interactive.
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And um, so for me, I'm entirely open to it.
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It's just challenging.
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Um, when you're in the wine business, shipping wine is the biggest challenge you'll ever have.
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Um for me, that's the big biggest challenge I ever have.
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It's never about finding the good wine, it's always about can I get it to them?
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So that's the tricky part.
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Um, if that's something that I can relieve, or I once did it with someone who was in um in Australia and I found a local wine shop in their area.
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It was in Canberra, and but I still couldn't find a wine.
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They didn't really understand what I was talking about.
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So it was just it was tricky.
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I think that's a tricky part, but it's something I would love to do.
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If I could find a partnership of someone who has, you know, a retail shop or a business overseas who can fulfill that end and I just come in with the education, oh, that'd be amazing.
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That'd be amazing.
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Yeah, no, that's beautiful.
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And I want to just, you know, I want to just throw this out to our listeners because perhaps some of them listening today don't know anything about wine and maybe have never even tried wine.
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So what would you say for those folks?
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I mean, how can they maybe introduce themselves to it?
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Where would they start?
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Are there basic ones?
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You know, you've mentioned a lot of the Italian wines and um your top three favorites as of today.
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But um what words would you share for someone that's just wanting to get started?
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I mean, or how would you educate them?
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Absolutely, you know, forget countries, forget grape varietals, um, forget even where they grow wine around you.
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Go and find a local retailer or restaurant or wine bar owner and get into a conversation.
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Um, that is to me the best way of getting started.
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Rather than going to a shop and asking some kid, what should I start out at, and you know, or finding a label that looks pretty in your local grocery store, see if you can go and find and have a conversation with someone.
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Um, because that is always the best way to start and get a recommendation and start that way slowly.
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Um, it's wine is about people and culture and life, and I know I've said that before.
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Um, and for me, that's the way in.
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Um, I always have in my classes a handful of people, one, two, three people who just really aren't that interested in wine.
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They come to my classes and because they want to hear about the history and the geography and where it is and why it is, and that opens people up to doing little deep dives into history and learning about language and culture and all that stuff.
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So if there's a favorite place in the world that you love to visit, you know, maybe start there.
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Um, but there's especially if you live in a city, there's going to be someone, and they're not going to be in Bevmo or Total Wine.
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I mean, they might be, but I don't think so.
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Um, find your little local shop, find the person in the shop that tastes the wines and makes the decisions which wines come in.
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Take them out for a glass of wine.
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Start a conversation.
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Um, to me, that is your quickest way in.
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And the world of wine is so vast and so complicated, but that doesn't mean you have to take it all in at once.
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Um start with that one person, start with that one grape varietal, start with that one region.
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Maybe you went to the Loire Valley once in your life and really loved it and have great memories.
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Spend three months drinking every Loire Valley wine you can find.
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Guarantee you, at the end of that three months, you're gonna have an opinion about the Loire Valley.
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And that opinion is gonna seed an interest into perhaps Chablis or into perhaps the southern part of France, or maybe to Italy, or maybe to Greece, who knows?
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Be curious and don't let a fancy Somalia talk you out of anything.
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I love this.
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I think this is so cool.
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Thank you, Paul.
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I really appreciate it.
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Uh, listeners, it is that time of the podcast where we're gonna talk about a nonprofit.
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If you haven't got an organization that you support and would like to help someone in need or just try and spend some volunteer hours, who knows?
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Um, we have a suggestion for you this month.
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Uh, this month, thanks to Paul, we're going to support Tina's Wish Ovarian Cancer Research.
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That's Tina's Wish Ovarian Cancer Research.
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We're gonna have the links in the show notes for you to go check out.
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But, Paul, why don't you just share with us and the listeners a little bit more about the organization, what it's about, and how we can help.
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Absolutely.
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Um, Tina's Wish, I first came across.
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Um, my mother had ovarian cancer for about 15 years of her life, stage three.
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Um, and that's not a cancer that you typically survive from.
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And she was a it wound up the doctors were studying her at the end.
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Or the doctors were asking her questions at the end rather than the other way around, figuring out why this woman was still alive.
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Um, Tina's Wish um was a foundation that I first learned about through Dana Farber Cancer Institute in Boston, Massachusetts.
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I think one of the foremost cancer institutes for ovarian cancer and others.
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And uh, they do really good work.
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And my mother was convinced that they were kind of the gold standard when it came to fundraising and research.
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Um, and they also recognize my mother as being someone who was kind of a pioneer in in living with such a devastating disease like ovarian cancer.
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And uh they had her come and do talks, and they were very, very supportive of her, and I'll never forget that.
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Um close second is UCSF.
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Um they also are very, very special.
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Um, but yeah, Tina's wish through through Dana Farber Cancer Institute, they're doing great work um on a disease that we know very, very little about.
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Um they they seem to very much be interested in in engaging with quality of life, which when it comes to these scary diseases um that are that wreck such havoc in our systems, um, quality of life is everything.
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It's absolutely everything.
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And uh to me, that was in conjunction with the Zacem Center, part of uh data fibric cancer research.
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You know, those those guys are my gold standard.
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And so uh yeah, Tina's wish, um, they're always after the research and they're good people.
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And uh yeah, that's the that's the foundation I recommend for sure.
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Thank you so much.
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Uh yeah, listeners, we'll have the links in the show notes for you to go and check out and do your your own research.
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But yeah, I agree with Paul.
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I think um this is important that we try and support um the findings of ways to either slow down such diseases or um cure them.
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Or assist.
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Assist is also what many people that are suffering from these diseases need.
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So thank you very much for that.
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Um yeah, we get into the fun part of the podcast, which we're gonna play a little bit of a a game, an association word game.
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I don't know if uh I know Tanya has played this with me.
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I don't know, Paul, if you've played the word association game, but in a nutshell, we're gonna start off with a word.
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I'm gonna go around the room, myself, Tanya, and then back to you, Paul, and then back to me, and then we'll keep on going in a circle.
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You you can't you you have uh a certain, it has to be fast, so you can't um pause too long, and you have to find a word that associates with that word.
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So if you have the word is cloud, the next person says rain, the next person says lightning, and the next it goes around and around.
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But to end the game, you either take too long to answer, you can't think of a word, or you repeat a word that's already been said out of the three of us.
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Okay, okay.
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Who's going after you?
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Uh you, Tanya.
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Okay, okay.
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Okay, so the word for today will be wine.
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Okay, so since we're talking about wine, let's do it.
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So we got wine, go, Tanya.
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Glass.
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Uh grapes.
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Champagne.
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I said wine.
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Uh vineyard.
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What did you say?
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I said vineyard.
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Oh, I did, I did I said it right away.
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Vineyard.
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Okay, vineyard.
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Um three year old.
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A three year old.
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A child of a meaning.
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A three year old.
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I think you said clown.
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I'm sorry.
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I think I said clown.
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I think I said clown.
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Yeah, yeah.
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Um big shoes.
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Nail polish.
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Uh uh.
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Bad wine.
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Oh my gosh, no, you know.
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Bad wine smells like nail polish.
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You still have wine in the word wine?
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Oh my gosh.
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Okay, listen, that wasn't the best.
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We've done we've had better rounds, Tanya.
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Okay, never mind.
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This is my first word association game game, guys.
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Cut me some slack.
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You didn't know.
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It's fun, it's fun.
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You did good.
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You did good.
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All right, guys.
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Yes, um, before we go, I know some of the listeners might be just inspired by you or either one of us and want to reach out and get to know us a little bit more.
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They have a question and they need um just to ask and and hear from you.
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Where can they find you?
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Uh, Paul, go ahead.
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Absolutely.
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Um, so my website has everything.
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It's bottivino.com.
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Um, that's two words.
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The first word is botti, which is b-o-t-ti- and boti are the really big barrels that they use to age great wine like Brunello and Barolo and wines like that.
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Um, and I've spent some time living at a barrel cooperage and watched these big giants being made by hand and like had a little religious experience.
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Um, vino is the second word, which means wine in Italian, so Bottivino.
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So everything's on my website.
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You can go to the about section, write me an email, give me a phone call, or or it I'm I'm very easy to get in touch with.
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Um, and you don't, if you if you reach out to me, it doesn't have to be about a wine sale.
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We can just have a conversation about your palate.
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I'm I'm probably a bit more interested in that.
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And then if we want to move forward and you want to buy some wine or go to a class or something like that, we can get there.
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But if you just want to have a conversation, I'm always, always open to having a conversation about your palate.
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Love that.
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Tanya, what about yourself?
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Awesome.
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Yes, I will share.
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But I have I have one um interesting question, Paul.
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My dad was was from Italy, born and raised um in Bisaccia, which is right outside of Avellino, outside of a few hours from yeah, so on the top of the mountaintop.
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And I have a question.
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In his hometown of Bizace, they have a bottle, which it almost looks like a um, I'm gonna describe it like a tree.
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It almost looks like a tree, um, like tree bark, but it's obviously a bottle.
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I don't know if there's wine in the bottle, but they always sell it in like a the small one and only gift shop back when I was there.
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I'm just wondering, in your opinion, if you've ever encountered a small um Italian, you know, shop that has, would that, in your opinion, maybe be a local, you know, a local wine shop carrying a local wine?
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Because it's it's such a remote part of Italy.
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That's why I'm asking.
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It is.
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Um I'm sorry.
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That so the question is.
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So this bottle, this bottle that my dad had, it looked like a tree bark and it was called it had the like it was bizarre.
00:18:42.480 --> 00:18:45.680
It had a picture of the of the town on this bottle.
00:18:46.240 --> 00:18:50.880
But what was it a glass bottle with like things on it to make it look like wood?
00:18:51.119 --> 00:18:59.200
It was actually almost I don't know what it was made out of, but it did not look like a wine bottle, but it was it held something like a liqueur.
00:18:59.200 --> 00:19:03.839
I'm just questioning if it would have been wine because it was Italy in a small town.
00:19:03.839 --> 00:19:06.240
Do you have any idea what it I don't?
00:19:06.319 --> 00:19:07.599
So two two things come to mind.
00:19:07.599 --> 00:19:17.680
First and foremost, where your dad comes from is very famous, it's next to a very, very famous wine region um called Erpinia, I-R-P-I-N-I-A.
00:19:17.680 --> 00:19:28.160
And it's um it's a historic area in Campania, home to three very important wines Taurasi, Greco de Tufo, and Fiano de Avellino.
00:19:28.160 --> 00:19:29.279
Avellino.
00:19:29.279 --> 00:19:31.599
Um, so very famous area.
00:19:31.599 --> 00:19:34.559
We're talking famous back to the Roman Empire.
00:19:34.559 --> 00:19:38.799
Romans talked about the grapes being grown in this area.
00:19:38.799 --> 00:19:46.880
There was a wine called uh Apinium, uh Vitis Appiana from the grape Fiano, um, and that's the grape from the village of Avellino.
00:19:46.880 --> 00:19:53.039
So even the little wine shops in that area, I think, are gonna carry some pretty prestigious wines.
00:19:53.039 --> 00:19:56.480
This is not an obscure region, you know, in Sicily or something.
00:19:56.480 --> 00:19:59.359
This is like in important fundamental regions.
00:19:59.359 --> 00:20:07.119
When I talk about and I teach about southern Italian wine, the first area I talk about is Erpigna in Campania.
00:20:07.119 --> 00:20:09.359
So there's a good chance it may be something.
00:20:09.359 --> 00:20:13.759
The second thing I want to say is it sounds like it may not be wine.
00:20:13.759 --> 00:20:29.599
Um, typically, when I see, you know, bottles of some kind of liquid, and the bottle is not a regular wine bottle, and it's got an interesting top, and it could be an amaro, could be a liqueur, could be some kind of cordial.
00:20:29.599 --> 00:20:31.599
And the Italians are famous for that.
00:20:31.599 --> 00:20:43.119
They're famous for these interesting little like things that they make um out of hazelnuts, and uh every town, every uh region has its own amaro and things like that.
00:20:43.119 --> 00:20:46.960
So it may be something unique along those lines.
00:20:46.960 --> 00:20:51.279
Um you remember did you ever see it poured in a glass?
00:20:51.599 --> 00:20:56.240
No, no one ever opened it, everybody was saving it for the rainy day, or you know, saving it for the rain.
00:20:56.400 --> 00:20:58.400
I mean, now you have me thoroughly interested.
00:20:58.480 --> 00:21:01.200
Yeah, is there any way to get a picture of that to me?
00:21:01.200 --> 00:21:07.200
Um, I'll see if if we have a bottle in the family, otherwise, I'll try to research it and I'll I'll ship it to you.
00:21:07.440 --> 00:21:08.559
Don't go, oh my god.
00:21:08.559 --> 00:21:09.839
I mean, that would be that would be amazing.
00:21:09.839 --> 00:21:12.400
Just take see if you can just get the name of it.
00:21:12.400 --> 00:21:18.559
And I can uh and I'll I'll do a little research and email you back and be like, hey, this is what that is.
00:21:18.559 --> 00:21:23.359
Um if you want to send it to me, I'll never say no to that, but let's figure out what it is first.
00:21:23.359 --> 00:21:25.200
Um, but I'm totally intrigued.
00:21:25.200 --> 00:21:28.960
Italy is full of really cool little little secrets like that.
00:21:28.960 --> 00:21:30.799
Um, so I think that sounds so cool.
00:21:30.799 --> 00:21:31.279
Wow.
00:21:31.599 --> 00:21:32.880
Thank you, thank you so much.
00:21:32.880 --> 00:21:33.599
Thank you.
00:21:33.599 --> 00:21:39.440
So for the folks interested in connecting with me, um, and I'd love to have a future conversation, Paul.
00:21:39.440 --> 00:21:43.519
So I'm in the death care space, uh, funeral director embalmer.
00:21:43.519 --> 00:21:50.880
I actually am the director of the program at Miami Dade College for folks wanting to become funeral directors and embalmers.
00:21:50.880 --> 00:22:00.559
Um so I always see some collaboration there with the the macabre side of things, maybe having a glass of wine, discussing the Shakespearean uh death and dying concepts.
00:22:00.559 --> 00:22:02.559
I there's some similarities there.
00:22:02.559 --> 00:22:07.839
Um I also serve as an expert witness for legal cases against funeral home and cemetery.
00:22:07.839 --> 00:22:11.599
Um so both I work for the plaintiff and the defense.
00:22:11.599 --> 00:22:18.799
Um so if a funeral home has a case that a family has brought against them, be happy to serve as an expert witness.
00:22:18.799 --> 00:22:20.960
So looking to connect with attorneys.
00:22:20.960 --> 00:22:25.759
And the last thing I do is the space of senior space, which is placement.
00:22:25.759 --> 00:22:32.880
So here in Florida, I cover the east and west coast of Florida, matching people with communities who can no longer live alone.
00:22:32.880 --> 00:22:36.319
So we do not place for nursing home or skilled nursing.
00:22:36.319 --> 00:22:40.160
This is strictly assisted living and assisted living memory care.
00:22:40.160 --> 00:22:45.039
And I'll turn it back over to you, Shereen, and uh you'll close us out.
00:22:45.440 --> 00:22:46.319
Well, thank you very much.
00:22:46.319 --> 00:22:49.359
So, first of all, I just want to say thank you very much for listening, everybody.
00:22:49.359 --> 00:22:58.400
If you want to follow my funny stories, you can follow me, Shireen Botha, on most um platforms, social media platforms.
00:22:58.400 --> 00:23:03.119
You can find uh Shireen's bookkeeping services mostly on LinkedIn.
00:23:03.119 --> 00:23:06.960
Um, but I'm I am on Instagram and Facebook.
00:23:06.960 --> 00:23:10.480
Um, and then lastly, Friends from Wild Places.
00:23:10.480 --> 00:23:12.000
Oh my gosh, my camera.
00:23:12.000 --> 00:23:15.519
Okay, well, thank goodness you're just listening to us, hopefully.
00:23:15.519 --> 00:23:19.440
So friends from wildplaces.buzzbrout.com is the website.
00:23:19.440 --> 00:23:22.160
Please go ahead and leave some remarks.
00:23:22.160 --> 00:23:23.680
Tell us what you think.
00:23:23.680 --> 00:23:26.240
Um, we'd love to hear from you.
00:23:26.240 --> 00:23:29.279
And remember, you got this and stay wild.
00:23:29.279 --> 00:23:30.240
Bye guys.
00:23:31.039 --> 00:23:32.240
Thank you, everyone.
00:23:39.599 --> 00:23:43.839
You've been listening to Friends from Wild Places with Shireen Botha.
00:23:43.839 --> 00:23:50.559
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