ABOUT THIS EPISODE
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete:
- Roadmap
- Brand Attributes
- Brand Voice
- Prioritizing Goals
- Customer Profiles
Want to sell strategy to your clients? Learn the CORE Discovery process
English
United States
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OTHER EPISODES IN THIS PODCAST
Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.
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If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Resources Mentioned in this Episode
https://www.google.com/ads
https://www.google.com/analytics
https://uifaces.co/
https://unsplash.com/
https://ge…
BOOKS
The Brand Gap: https://amzn.to/35aDPAx
The Business of Expertise: https://amzn.to/2ZiyEuC
More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /
TIMESTAMPS
00:00 - Introduction
00:46 - What is Strategy?
02:45 - Overcome Imposter Syndrome
03:56 - Teach Everything You Know
…
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Sites Mentioned:
https://www.…
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