ABOUT THIS EPISODE
Brand ambassadors have long been part of the watch industry. From actors and athletes to musicians and explorers, these familiar faces help bring brands' watches to a wider audience. But can that visibility do more than sell watches? Can it spark interest in horology among people who might never have given the hobby a second thought?
In this episode of Fratello Talks, Nacho, RJ, and Daan discuss the role of brand ambassadors and their potential to introduce watches to a new generation of enthusiasts. We look at what makes an ambassador effective, whether a celebrity connection can translate into genuine enthusiasm, and how these partnerships fit into an industry that increasingly reaches people through social media and popular culture.
English
United States
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