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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
This virtual round table discussion explores the pervasive issue of marketing dysfunction within organisations, particularly as they enter a new year. The panel, consisting of four chartered marketing experts, delves into the causes of this dysfunction, including leadership challenges, the impact of AI, and the importance of clear communication and strategy. They discuss the signs of dysfunction, the consequences of leaving it unresolved, and the critical role of effective leadership in marketing. The conversation also highlights the differences in marketing dysfunction across various business sizes and offers insights into diagnosing and addressing these issues to foster growth and effectiveness in marketing efforts.
Panel Experts
Lydia McLelland, Chartered Fractional CMO
Rachael Wheatley, Chartered Fractional CMO
Ruth Napier, Chartered Fractional CMO
Links to Useful Resources
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Take advantage of VCMO's free online diagnostic to assess your organisation's marketing performance across six core capabilities. In just 5 minutes you will receive your personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity. Plus, get a no-obligation review of your results with a VCMO Chartered Marketer.
Click this link to learn more and get your score
SOSTAC©
Discover SOSTAC© Planning Framework by clicking this link.
Book a Meeting
Book a no-obligation conversation with a Chartered Marketing Expert from VCMO. Click this link.
Key Takeaways
- Fractional CMOs provide strategic leadership on a part-time basis.
- The role is about embedding leadership, not just executing marketing tasks.
- Fractional CMOs are integrated into the senior leadership team.
- They help set marketing strategy and align it with commercial goals.
- The value of a fractional CMO comes from senior thinking, not hours worked.
- Flexibility in engagement allows businesses to scale support as needed.
- Fractional CMOs can add value at any stage of a business's lifecycle.
- Effective communication is key to successful fractional leadership.
- The model helps businesses avoid wa
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Fractional Marketing Leadership | Marketing Transformed.
