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Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years. When the book was finally published it sold over 8 million copies. David Ogilvy said that nob…
Claude Shannon changed your life and you probably don't even know it. Claude is the father of information theory. He transformed information into bits and created the intellectual foundation for computers, the Internet, digital media, high-speed communication, and Artificial Intelligence. The way…
Raymond Plank founded Apache Corporation with just $250,000 in 1954. 50 years later his company was worth $50 billion. This episode examines the life and entrepreneurial philosophy of Raymond Plank through his memoir A Small Difference Rather than presenting a conventional history of Apache, th…
Obsession is the engine of Nolan’s career. This episode examines Christopher Nolan’s life, working methods, and philosophy through The Nolan Variations by Tom Shone. Made possible by: Ramp: ⁠⁠⁠https://ramp.com⁠⁠⁠ Applovin: ⁠⁠⁠https://www.applovin.com⁠ Vanta: ⁠⁠⁠https://vanta.com/founders⁠ ⁠A…
What I learned from rereading Bob Dylan's autobiography. Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders
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