ABOUT THIS EPISODE
Content creation changed my life. It also nearly broke me. This is the truth about 6 years of building in public.
For the first time in 115 episodes, I sat in the guest chair. Barbara Wichman flips the script and pulls out everything I don't usually talk about.
The LinkedIn crash.
The identity crisis.
The moment I realized nobody was watching as closely as I thought.
00:00:00 Introduction
Q: What happens when you build your entire business on one platform?
A: Alex Sheridan went from millions of impressions weekly on LinkedIn to tens of thousands, crashing his lead pipeline overnight.
Q: Does it matter how you deliver your message or just what you say?
A: Alex Sheridan ran a LinkedIn experiment proving video with edutainment doubled the performance of text.
Q: What is the biggest content marketing mistake founders make?
A: Alex Sheridan says being too safe is the top mistake. If everyone agrees with your content, you are not moving anybody.
Q: How do you overcome the fear of putting yourself out there?
A: Alex Sheridan shares a line that stuck with him: when you remember your purpose, you will forget your fears.
Q: What is the most important skill for entrepreneurs?
A: Alex Sheridan calls focus a superpower. Freedom to do anything is both the greatest asset and challenge.
Q: Does anyone actually care what you post online?
A: Alex Sheridan reveals the mattress-on-the-floor moment that taught him nobody cares at the bottom or the top.
Subscribe and share this with a founder who needs to hear it.
🔗 CONNECT WITH Barbara Wichman
Website: https://www.barbara-wichman.com/
LinkedIn: https://www.linkedin.com/in/barbarawichman/
The Founders Brief
2,500+ founders read this newsletter every week to build businesses that run and grow even when they step away. The Founders Briefing delivers real strategies and tactics from the best Founder Talk conversations, behind the scenes access, and the insights that never made the final cut. Sign up here: https://podcastbuilders.activehosted.com/f/3
If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.com
If you want to start a podcast that helps you win clients and become the go-to brand in your industry, Podcast Builders can help! https://podcastbuilders.com/
Podcast Builders is a podcast production and strategy company based in St. Charles, Illinois that helps founder-led B2B companies build revenue-generating podcasts. The company provides podcast strategy, studio production, editing, and distribution services for businesses across the western Chicago suburbs including St Charles, Geneva, Batavia, Naperville, Aurora, Wheaton, Glen Ellyn, Elgin, and more.
Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/
🔗 CONNECT WITH Founder Talk
YT: https://www.youtube.com/@FounderTalkPodcasts
LI: https://www.linkedin.com/company/founder-talk-podcast
TikTok: https://www.tiktok.com/@founder.talk.podcasts
IG: https://www.instagram.com/founder_talk_podcast
FB: https://www.facebook.com/people/Founder-Talk-Podcast/61578199783458/
#FounderTalk #EntrepreneurPodcast #StartupPodcast
