Founder Publishing | Podcast & Content Strategy for Architects, Interior Designers, Builders, Event Planners, Photographers & Bespoke Service Businesses

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Founder Publishing is a podcast for established founders who already have a podcast and want it to do more for their business.

You're investing time and money into producing episodes. But is your podcast reaching potential clients, helping them understand your expertise, and giving them a reason to trust your company before they inquire?

Maybe you're publishing consistently, but you're not sure what the business is getting from it. Your episodes attract industry peers rather than prospective clients. You have dozens of episodes sitting in your archive, yet very little of that content is being discovered, reused, or brought into sales conversations.

And despite having an editor or producer, you're still responsible for planning topics, coordinating guests, and figuring out what happens after each episode goes live.

Founder Publishing explores how to make your existing business podcast worth the investment.

Hosted by Tiana Ned, podcast producer and publishing strategist, the show is for founders running high-value service businesses, including architecture and interior design studios, custom home builders, luxury event businesses, photography studios, creative agencies, consulting firms, SaaS companies, private clinics, and wealth advisory firms.

These are businesses where clients need to understand your judgment, process, and expertise before making a significant investment.

Each week, we explore how to attract the right listeners, choose topics that matter to prospective clients, improve podcast discoverability, and turn existing episodes into articles, newsletters, and other content that continues working long after publication.

You'll also hear real podcast case studies, industry-specific publishing plans, and practical breakdowns of what I'd change if I were managing a company's existing show.

We cover the business decisions behind podcasting, too: what founders should delegate, when an editor is enough, and when bringing in a publishing partner makes sense.

This isn't a podcast about microphones, editing tutorials, download hacks, or building a creator business around courses, sponsorships, and audience monetization. It's for people who sell expensive, bespoke, considered, mostly 1:1 services or products and want to use thought leadership and podcast content to build client trust before the first conversation.

If your company already has a podcast, Founder Publishing will help you understand what's working, what's missing, and what better publishing could look like.

New episodes twice a week.