ABOUT THIS EPISODE
Have you ever posted something because you knew it would perform, not because it actually felt like you?
If you've ever caught yourself buying a prop everyone else has, or leaning into a colour palette because it's 'doing well' right now, this episode is for you.
We've both been there. We came up through the light and bright era, and we leaned into it. Not blindly, but because that's part of how style discovery actually works.
In this episode, we get honest about our own trend-following history, and what it taught us about the difference between a trend that's helping you discover your style and one that's just performing for the algorithm.
We talk through the specific ways this shows up in food photography (think props, palettes, angles) and share a practical framework for staying trend-aware without becoming trend-dependent. Because virality is random, but a recognisable body of work is what actually builds a business.
Topics covered on following trends in food photography:
- The difference between trend-following and trend-dependency
- Instagram trends vs. broader photography trends
- The prop-buying spiral and building a collection that's yours
- How to try a trend without losing your visual identity
- Why consistency, not virality, builds sustainable photography businesses
Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative entrepreneurs who want to build structured, sustainable, and profitable businesses. Hosted by Marta Grabowska and Linda Hermans, the show combines real-life experiences with practical strategies around marketing, pricing, workflows, and mindset.
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