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Welcome to Flight Path, the podcast where we explore the journeys behind bold leadership, innovation, and lasting impact.
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Each episode we sit down with leaders, innovators, and rule breakers who built their success by doing the work, learning the lessons, and sometimes ignoring the map altogether.
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Whether you're navigating leadership, healthcare, technology, entrepreneurship, or simply trying to figure out what's next without losing your mind, you're in the right place.
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Before we take flight, we'd like to thank our sponsor, EFAX, helping businesses and professionals stay connected with a secure, important document chair.
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Facts online with EFAX.
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Now fasten your seatbelt, adjust your altitude, and get ready for stories, insights, and conversations that just might change your course.
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Welcome aboard.
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This is Flight Path.
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Well, welcome to Flight Path.
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Here we are again.
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I'm Don Whitney.
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I'm so excited to be here in Austin.
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And I have really special, special guests today.
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Some of our new sponsors, brand new to Bluebird Leaders, and it's their first conference.
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However, one person is brand new to me who I just met and already adore.
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Thank you.
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This is Christy Moore.
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She is the owner, co-founder of HERS Advisory.
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And this person over here, I know really well.
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This is Tiffany Coulter.
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Tiffany and I have known each other how long?
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Gosh, four, four or five years.
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Yeah.
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Yeah.
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So I hired crazy story.
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I hired Tiffany many years ago when I had my staffing company.
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And then when we were acquired by another company, she came with me and we have worked together.
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And honestly, one of the best, the best recruiters in the business.
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And you know this.
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You are so lucky to have her.
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We are very lucky.
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So welcome to Flight Path.
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Welcome to your first Bluebird Leader SOAR event.
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How are you feeling about it so far?
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This is really fun.
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You know, I always had imposter syndrome.
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Okay.
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And now I feel like I have a seat at the table.
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You know, I have 18 years of recruitment experience in healthcare IT, and I've always kind of shied away from events like this.
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And I feel as though Bluebird has given us more of a stage because women and leadership in healthcare IT is near and dear to my heart just based on the 18 years of experience that I have.
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And you know, I've watched a lot of women move up the ranks over the years.
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And I feel as though this is a great platform to get for women and not only women, men of course, yes are welcome as well.
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Yes.
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But just with my company, hers advisors, you know, honest, ethical, responsible solutions, you know, and what we stand for for I love that.
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Say that again.
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Honest, ethical, responsible solutions.
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I love that.
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Yeah.
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And the honest and ethical are my two near and dear beliefs in hers.
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So I love that.
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Yeah.
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So you and your partner, Deirdre, right?
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Deirdre Hudson.
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Okay.
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Started the company what, six years ago?
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Six years ago.
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Okay.
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Um, you know, it was the middle of the pandemic.
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We both had been laid off from our positions, but I had met her because she was town acquisition at Molina Healthcare.
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Oh, yeah.
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So I was trying to get her to work with me, but we hit it off.
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And she said in our first meeting ever, she's like, I want to start a business and call it hers, and I want you to do it with me.
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And I was like, oh no, this isn't gonna happen.
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This was like a year before the pandemic.
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And so it was her birthday in July, and I took her out to sushi, one of her favorite things.
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And it's and she's like, Let's do this, let's start it.
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And let me ask you something.
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What was that when you said, oh no, what what was it in your head?
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What were you thinking?
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Well, at the time I was working for another company, and I already had owned a recruitment firm before that I had sold, and I was like, I'm not going there again.
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Ah, yes, you know this sounds familiar.
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Yeah.
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A hundred percent.
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But you know what?
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It's it's been amazing.
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You know, like this journey that we have been on for the last six years has been amazing.
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I mean, I can't believe that we started from nothing and what we've grown.
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Yeah.
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It's you know, she works in the legal space, I work in the IT space.
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So we work parallel together.
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Okay.
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But, you know, we work together as well to create everything from the logo to the back end.
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So I remember those days building, building the business uh that I had for 17 years, and and you know, it's it's like that beginning part, it just starts taking off.
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And then there's a plateau, and then you have to figure out how to scale it.
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Yes, without you being in all the weeds and all the operations.
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Right now, you're in it, right?
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Yeah, which is fun.
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It is, and and just like you said, I feel like we're plateauing and I'm ready for the next step.
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So I brought in Tiffany.
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Yay! She started working with us in June, and she's gonna be helping us with both recruiting and account management.
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That's what she's been doing.
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And it's been great so far.
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Yeah.
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Um, far, she says.
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I know.
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Um side note, why did you not do business development when you worked for me?
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And now you're doing it and you're so good at it.
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We were so good, so there's never a need.
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Well, yeah, but I didn't want to do it all the time.
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I wanted you to do it.
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But we worked together.
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I know, right?
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We worked together on some really big accounts.
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We did.
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And you were like the go-to.
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I mean, the clients, which I know is what is like one of the most important things for your organization, is the client.
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You're very client-centric.
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I saw that on your website.
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Yeah.
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Talk about it a lot.
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Perfect person for this because you instantly know how to build relationships.
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Right.
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So talk a little bit about your background, Tiffany.
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How long you've been doing this?
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Long time.
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Long time.
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I mean, I've started in healthcare IT back in 2013, uh, staffing coding as far as health and hospice coders, and then just jumped in the deep end of Epic.
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And so I've just never got out of that deep end, you know, always treading water there.
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Yeah.
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But staffed all across the United States and Canada.
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Just truly love that space.
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Yeah.
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And the client part you love.
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Oh, I love the client part.
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Yeah, building those relationships is key, right?
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Really just coming in, getting to know what their need is, listening to that, and then being able to find the right people.
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Yes.
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Right fit.
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One of the clients that we had was Cottage.
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Yeah.
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And uh Sherry was the CIO of near and dear to my heart, Sherry Rubiero.
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And you were staffing for a lot of really hard positions.
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Like we would, I'm sure you get this.
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Like we would get these roles, and I'd be like, okay, Tiffany.
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And and the other recruiters on the team would work on it as well.
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But you were always the one that just had the top numbers coming in.
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And I think it's because you had such an incredible pipeline.
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Yeah.
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Right?
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Yeah.
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Building that pipeline, as you know, because you do it too, and bringing those people in and having them be those long-lasting relationships on the candidate side is the key because we talk about the client side so much, but it's these candidates that follow you.
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Uh-huh.
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They move from one thing to another.
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All of a sudden, they might be a coder one day.
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Yeah.
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Now they're a CIO.
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Absolutely.
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Yeah.
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And you know, Tiffany did bring that up to me.
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She's like, no, I follow people, you know, and that's really important.
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And, you know, back to your point of us being client-centric, I do like to put our consultants in the same level.
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You know, we do provide a 401k, we do provide health insurance to our consultants.
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And they we also have an amazing COO, Erica Conda.
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She's been in the business for 18 years.
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Okay.
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She and I worked together at one company, and I'll never forget, like 17 years ago, she was like, you need to start your own company, and I'll come with you.
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And I laughed at her.
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I was like, this isn't gonna happen.
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And then it did.
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And then it did.
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And she's amazing as well.
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And so you get that touch point that we have.
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It's very personal.
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Yes.
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You know.
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Well, and I love this because it is because you're a woman-owned business, it is so important that you're a part of a community like Bloobers Leaders.
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Yes.
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And I've been, I you know, the last company you were at prior to this one was a short period of time.
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And we kept trying to get them there and you there, and we couldn't.
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And I love that you were like, yeah, I'm in.
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It just resonated with me, women in IT, healthcare IT leadership.
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It was like, I'm kind of a leader in healthcare IT too in the recruitment space, right?
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Like a lot of people know my name.
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I've had a, you know, I used to work exclusively in Cerner, and people like Christy, like I remember calling someone like, Christy Moore, the infamous Christy Moore.
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Oh, that's beautiful.
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Like, oh, my name, I'm out there.
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So I kind of need to get back out there.
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Now it's a little harder to get your name going in the age of AI and all the crazy stuff that we have.
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Yes.
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And this space, so when I started 17, 18, whatever years ago it was, there weren't very many staffing companies doing this work or consulting companies or that focused on Epic.
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Yes.
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And now it's like a nail salon.
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There's one on every corner, right?
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Okay.
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Nail salon.
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That's a great analogy but but you know, like every nail salon, you know, they have specific clients and specific, you know, relationships and personalities, right?
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So what do you think makes your organization so unique outside of the fact of what you specialize in?
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What is it?
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What's the culture like?
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Like, give give me some thoughts around that.
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That's a really good question, actually.
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Can you answer that?
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Like just being working on the well, I just got here.
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Um thanks for putting me on the spot, boss.
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But no, I love that.
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I love that for you.
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What what do you think?
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Oh man.
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I mean, don't don't compare your your new boss to my old boss from your old boss.
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I want to hear.
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No, I can't.
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I just put you on the spot.
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I think what makes us unique is just that we are a boutique company that we can take the time to care about each of the clients, each of the candidates that are coming through and building those relationships deeper where you don't necessarily always have that ability when you're a larger organization.
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There's just so much, you're juggling so many things out once.
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But I feel like we have that opportunity to be more intimate.
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I love that.
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Like you could go into a situation where there's an RFP or there's some kind of a thing, and you can game plan in the war room like we used to do, and and and the decision can be made right there versus having to go through corporate and having to go through yes?
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Yes, 100%.
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You know, we we've seen a lot of these companies start in the garage and then be bought over and over again into private equity.
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And what happens to those companies?
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And I'm not gonna name names, yeah, but we know who they are.
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Yeah.
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Where like they they used to have those special touch points and those are gone now.
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You know, I have a lot of candidates like say to me, like, oh, I'm not interested because you know, you're not gonna give me great health insurance or or whatnot.
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You know, I'm like, well, wait a minute, let's back up a little bit.
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Yeah.
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We do give you money towards the cost of your health insurance a month.
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You know, we give the stipend.
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It's great.
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And we provide it.
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You have HMO, PPO.
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Um, we've been able to find ways around it.
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For me, that's like a big deal, and Aaron, dear to my heart, that people feel taken care of by their employer, right?
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And you don't just do healthcare.
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So you've said legal, but you also said carnival cruise line, right?
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Yeah, we do hospitality as well.
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Oh, I love that.
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And that's been really fun.
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And like also with healthcare IT, not only do we do the EHR stuff, we also help with infrastructure and data.
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Okay.
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Data is big right now, data analytics and uh digital transformation.
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A lot of these health systems, you know, put these these box applications in and they don't have the infrastructure for it.
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Right, right.
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And so I love those projects.
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I'm working with uh Ray V Children's Health in Southern California.
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Historical.
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And I am helping them with their digital transformation in the data space.
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That's really what Tiffany and I have been working on lately.
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That's a great account, too.
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Yeah.
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I remember when Albert was there when he was the CIO, and he's he was beloved.
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I don't know who's the new CIO.
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John Henderson, and he's also beloved, and he's also tasked with the merger that they did with San Diego.
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So they have a lot going on down there.
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I love it.
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And you know, it's a nonprofit children's, and I I was blessed to be able to participate in their golf tournament.
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Oh, do you golf?
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I I'm trying to get into it.
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My husband loves to golf, and he's like really trying to get me into it.
00:12:43.120 --> 00:12:46.799
But I invited um Caroline Pekka to join me.
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She is the director of their uh digital space and their data analytics.
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Good.
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And so she's brought in some amazing products, and you know, now she's tasked with this new epic implementation.
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She's like, what is it called?
00:13:00.639 --> 00:13:02.720
Caboodle, clarity, you know.
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Yeah.
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And she's like, but I have this other thing, but she's just been so amazing to work with.
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And I'm very lucky to be able to work with great people.
00:13:12.559 --> 00:13:22.480
Yeah, well, I mean, you both have just created such a great connection, just getting to know each other and working together in just a short amount of time.
00:13:22.720 --> 00:13:30.399
Like as soon as I met you, you know, we were like screaming and hugging and kissing each other when we saw each other, because this has been so long.
00:13:30.639 --> 00:13:30.799
Right.
00:13:31.120 --> 00:13:45.120
Um, and but you are having this opportunity to work with Tiffany in these last few months, and it seems like there's such a great connection between the two of you already, and how you help each other kind of lift each other, rise, and grow.
00:13:45.279 --> 00:13:47.919
And that's what that's what this conference is about.
00:13:48.080 --> 00:13:50.159
That's what Bluebird Leaders is about.
00:13:50.480 --> 00:13:59.039
Um, so have you met like any people here that are brand like you've met brand new people that you're just like, oh, everybody to know?
00:13:59.120 --> 00:13:59.919
Yeah, tell me about that.
00:14:00.159 --> 00:14:01.919
Yeah, like I met Taylor.
00:14:02.159 --> 00:14:06.399
She is the clinical informatics manager at San Mateo.
00:14:06.639 --> 00:14:07.200
Okay, yes.
00:14:07.360 --> 00:14:10.559
And her boss, Rich Bailey, yeah, is an amazing guy.
00:14:10.639 --> 00:14:14.320
Yeah, like super nice, and he's like what like he's kind of a champion of ours.
00:14:14.399 --> 00:14:22.559
It's kind of a long story, but like he's always been like really supportive of her advisors, and even though we don't work directly together, he's he's really cool.
00:14:22.720 --> 00:14:25.039
So I was like, and she recognized me.
00:14:25.200 --> 00:14:27.519
Oh Christy Moore, yes.
00:14:27.679 --> 00:14:28.320
Oh, that's so great.
00:14:28.480 --> 00:14:30.480
I was you didn't know they were gonna be here.
00:14:30.799 --> 00:14:33.279
I did know she was gonna be here, but there were so many people, right?
00:14:33.360 --> 00:14:39.679
Yeah, she remembered me, which is unusual because like as the vendor, we were having to like know who's who.
00:14:39.919 --> 00:14:41.919
So I thought that was a really cool intro.
00:14:42.159 --> 00:14:47.440
And Mindy, yeah, Mindy, she is uh huge in the AI space.
00:14:47.679 --> 00:14:50.879
So she was working with the DOJ or DOD.
00:14:51.200 --> 00:14:51.519
Okay.
00:14:51.679 --> 00:14:54.000
Um, and she is a nurse by trade.
00:14:54.240 --> 00:14:54.639
Oh, good.
00:14:55.039 --> 00:14:56.879
AI is near and dear to her heart.
00:14:57.039 --> 00:14:59.440
And so I was able to like connect her with other people too.
00:14:59.679 --> 00:14:59.840
Yeah.
00:15:00.639 --> 00:15:04.000
She wrote a book, and she's here as just an attendee.
00:15:04.240 --> 00:15:04.559
Attendee.
00:15:04.720 --> 00:15:07.840
And I go, you should be speaking, you know, and she's like, usually I do.
00:15:07.919 --> 00:15:09.679
And then she she's just a cool lady.
00:15:10.000 --> 00:15:10.399
That's so great.
00:15:10.799 --> 00:15:12.240
That was fun to like talk to her.
00:15:23.759 --> 00:15:29.120
Like in the in the suite last night when we were, I was trying to introduce you to people.
00:15:29.519 --> 00:15:30.000
Fire code.
00:15:30.240 --> 00:15:33.200
And we were so it was so loud in there.
00:15:33.440 --> 00:15:39.200
And I looked at you, I think, and I was like, I, or you, and I said, I'm I'm hearing this is how I know I'm old.
00:15:39.279 --> 00:15:42.480
I'm like, I'm hearing buzzing in my like what?
00:15:42.559 --> 00:15:42.960
Yes, right.
00:15:43.120 --> 00:15:46.720
I used to be right up front in the concerts, you know, right front row.
00:15:46.799 --> 00:15:48.480
And now I'm like, what is happening?
00:15:48.559 --> 00:15:49.519
I need earplugs.
00:15:49.919 --> 00:15:57.679
But that was how beautiful that event was just this gathering of brand new members to Bluebird leaders.
00:15:57.759 --> 00:15:58.000
Yeah.
00:15:58.159 --> 00:16:02.080
And, you know, do you kind of feel like, how did I not know this thing was around?
00:16:02.240 --> 00:16:03.840
Because I felt that way when I joined.
00:16:04.080 --> 00:16:05.120
Yeah, exactly.
00:16:05.279 --> 00:16:07.279
I mean, I know you guys had an event in Long Beach.
00:16:07.360 --> 00:16:12.480
There's actually two events, and I was just kind of like, oh, well, I recognize that person and I that person.
00:16:12.559 --> 00:16:15.279
And then Tiffany's like, no, no, no, this is why we need to do this.
00:16:15.519 --> 00:16:15.840
Yeah.
00:16:16.159 --> 00:16:17.519
And so she convinced me.
00:16:17.840 --> 00:16:18.639
Yeah, good.
00:16:18.960 --> 00:16:25.600
Well, being on the board, I have to say I joined the board three years ago, and it's just been an incredible journey because it's grown a lot.
00:16:25.840 --> 00:16:39.519
We get to see everything behind the scenes, we get to have input and and make, you know, tweaks on things, and these kind of events, everything comes back, and then we, you know, the surveys and we learn like how we can improve and that kind of thing.
00:16:39.759 --> 00:16:50.720
What's just kind of in our wrap-up here, what's what are some things that you're seeing as you're as you're learning and you're walking around that you're like, okay, they need to make sure they do this again.
00:16:51.600 --> 00:16:56.240
Or maybe they should have a panel of XYZ.
00:16:56.559 --> 00:16:59.519
Is there anything that kind of pops up in your mind about that?
00:16:59.759 --> 00:17:03.679
Because I know we had that one panel this morning that was so good with Lisa.
00:17:03.919 --> 00:17:05.200
You know what I really like about the panel?
00:17:05.279 --> 00:17:06.480
So I'm gonna show you what I really like.
00:17:06.799 --> 00:17:08.480
Because I don't really think you need to change much.
00:17:08.720 --> 00:17:08.960
Great.
00:17:09.119 --> 00:17:11.519
Maybe last night it was too many people for the suite.
00:17:11.680 --> 00:17:11.839
Yeah.
00:17:12.000 --> 00:17:12.720
And it was very loud.
00:17:12.799 --> 00:17:14.559
Maybe that could have been an outdoor event, right?
00:17:14.640 --> 00:17:14.880
Correct.
00:17:15.039 --> 00:17:16.079
It would have been a little better.
00:17:16.319 --> 00:17:17.680
That would be my only criticism.
00:17:18.000 --> 00:17:25.039
You know, um I like the fact that it is focused on IT, but it's also focusing on empowerment of women.
00:17:25.279 --> 00:17:27.839
That's like, how did like the keynote speaker?
00:17:28.000 --> 00:17:28.160
Yeah.
00:17:28.319 --> 00:17:28.960
She was in these.
00:17:29.440 --> 00:17:30.240
Yeah, she's wonderful.
00:17:30.400 --> 00:17:32.799
You know, like quit apologizing, you know.
00:17:33.359 --> 00:17:34.400
It's okay to say no.
00:17:34.559 --> 00:17:36.000
It's okay to walk out of a room.
00:17:36.079 --> 00:17:39.680
You know, I just thought that was really cool, that it's not just IT focus.
00:17:39.839 --> 00:17:42.240
That it's it everyone can get something out of this.
00:17:42.480 --> 00:17:43.279
Absolutely, absolutely.
00:17:43.519 --> 00:17:44.000
What do you think?
00:17:44.640 --> 00:17:45.039
Absolutely.
00:17:45.119 --> 00:17:49.440
I mean, I've loved all the speakers that have been up there on the different panels.
00:17:49.599 --> 00:17:55.119
So just getting to listen to different perspectives and just take different pieces away has been huge.
00:17:55.359 --> 00:17:56.319
Yeah, it's huge.
00:17:56.559 --> 00:18:03.440
Tomorrow I'm doing the young leader panel, and that's from 10 to 1045, I believe.
00:18:03.599 --> 00:18:05.680
And you are not gonna believe these women.
00:18:05.839 --> 00:18:18.400
I they are half my age, and I said to them on our call, I can't believe the way you think about leadership and the way you you you like think about empowering one another as women.
00:18:18.799 --> 00:18:23.440
That was not the case when I was starting out 30 something years ago.
00:18:23.599 --> 00:18:30.559
Like women were I mean, there's still a few that do this, but like women were literally elbowing their way to the table, right?
00:18:30.720 --> 00:18:36.400
100% and clawing their way to the top, and because you had to, because that was the only way you got there.
00:18:36.720 --> 00:18:39.519
But these women are just so impressive, right?
00:18:39.759 --> 00:18:45.359
Because they are like, oh no, I, you know, I'm gonna elevate this person, and then like they're complimenting each other.
00:18:45.440 --> 00:18:46.720
I'm just like, what is happening?
00:18:46.960 --> 00:18:47.119
Right.
00:18:47.519 --> 00:18:55.440
It's amazing to see how women have evolved with mentorship, sponsors, allies, yeah, coaches.
00:18:55.599 --> 00:18:55.680
Yeah.
00:18:55.839 --> 00:18:58.160
The four things that you need to have, which I don't know.
00:18:58.240 --> 00:18:59.039
Did you have any of that?
00:18:59.200 --> 00:18:59.519
I didn't.
00:18:59.680 --> 00:19:00.000
Not really.
00:19:00.160 --> 00:19:00.400
Yeah.
00:19:00.559 --> 00:19:00.880
No.
00:19:01.119 --> 00:19:04.319
I did I did have some leadership that was great, you know.
00:19:04.480 --> 00:19:05.839
Yeah, but also not so great.
00:19:06.079 --> 00:19:06.799
Not so great, yeah.
00:19:06.960 --> 00:19:08.400
You know, and I want to learn from that.
00:19:09.200 --> 00:19:09.599
Absolutely.
00:19:09.759 --> 00:19:10.240
How about you?
00:19:10.480 --> 00:19:13.519
I mean, my first opportunity was when I started working for you.
00:19:13.599 --> 00:19:15.119
So and that was amazing.
00:19:15.440 --> 00:19:16.480
Amazing, right?
00:19:16.720 --> 00:19:17.440
So yeah.
00:19:17.680 --> 00:19:31.920
But you came from uh you came from another industry, or not industry, but you came from somewhere where it wasn't awesome because there was not a lot of mentorship and pouring into to elevate you to the next level.
00:19:32.880 --> 00:19:38.640
Feels like this company, like hers is the company that's gonna get you there, which is exciting.
00:19:38.880 --> 00:19:39.279
I hope so.
00:19:40.000 --> 00:19:40.720
That's the plan.
00:19:41.359 --> 00:19:42.640
I want to lead differently now.
00:19:43.119 --> 00:19:47.039
Yeah, Dawn, it's been amazing, and we appreciate you bringing us in.
00:19:47.200 --> 00:19:50.160
Yes, and embracing us and introducing us to everybody.
00:19:50.319 --> 00:19:51.599
It's really fun.
00:19:51.920 --> 00:19:53.920
I have so many people to introduce you to.
00:19:54.079 --> 00:19:56.079
You all need to know these two lovely ladies.
00:19:56.160 --> 00:20:03.119
So if you see them walking around, please come up and introduce yourself to Tiffany and Christy, hers advisories.
00:20:03.440 --> 00:20:06.319
And I'm Dawn signing off from Flight Path.
00:20:06.640 --> 00:20:07.440
Thank you so much, Don.
00:20:07.680 --> 00:20:08.000
Thank you.
00:20:08.160 --> 00:20:08.880
Thank you, Don.