ABOUT THIS EPISODE
Learn the three numbers that show whether your ads pay off, and how to measure organic social media before the sales show up.
Most business owners can't say what a customer costs them or what one is worth, so marketing gets judged by feel and cut when money gets tight. Will Stewart explains customer acquisition cost, lifetime value and return on ad spend, why leads per month matter while revenue lags, and how matchback ties sales back to ads. You'll also hear why organic content takes close to a year, what to measure in the meantime, and the one question to ask your agency.
In this episode
• Calculate CAC, LTV and ROAS before tracking anything else
• Track leads per month as your at-bats while revenue lags
• Use matchback to tie closed sales back to specific ads
• Judge organic content by watch time, follower growth and consistency
• Ask your agency to define what winning looks like
Chapters
0:00 Why owners don't know their numbers
1:36 CAC, LTV and ROAS explained
3:32 Tracking leads as at-bats
4:50 Matchback connects sales to ads
6:56 Measuring organic social media
8:47 Small YouTube channel, big clients
10:11 Why organic content takes a year
12:11 Ask your agency what winning means
13:20 Your know-your-numbers homework
We're a digital marketing agency located in Greenville, SC called 9/8 Central. If you need help with knowing if your ads are working, just reach out and our team will give you a free diagnostic.
