ABOUT THIS EPISODE
Three months building a new CRM. Then the staff walks into the first live training and asks, "What's this training for?" Nobody told them the agency was even considering a change.
- PFS Global supports accounting, tax, and payroll work. Learn more: https://pfs.ryanhanley.com
Mariah Gates, founder of Accelerated Automation, calls that the most common mistake she sees. The people who will use the tool hear about it last. Her fix starts before anyone logs in: build the why, tell people what you want them doing instead, and give their brains time to spiral. With automation and AI in the room, she says, people are legitimately afraid for their jobs.
I break down more field-tested decisions about trust, selling, and growth inside C.R.E.A.M. One useful experiment, playbook, teardown, or take each week. With receipts: https://ryanhanley.com/subscribe
Then it gets uncomfortable. Mariah says pushback usually comes from one or two loud people, and the owner who keeps caving is feeding it. Her line: "Everybody's replaceable. The business owner is replaceable." In one husband-and-wife agency, the wife was the parent who treats the rules as the rules, so the wife delivered the message.
I bring the question that got me in trouble on the keynote stage years ago. Are you running a business, or are you the best producer in the building who happens to own the most equity? Mariah's advice for owners who hate running the business is blunt: "Stop fighting it. You will just be miserable."
Hard Mode has a tell. The work drains you and still produces ordinary results. I'm writing the operating system for the alternative.
Join the Easy Mode waiting list: https://easymodebook.com
Connect with Mariah Gates:
- Website: https://acceleratedautomation.net
- LinkedIn: https://www.linkedin.com/in/mariah-gates-61459b277/
- Accelerated Automation on Instagram: https://www.instagram.com/realacceleratedautomation/
- Accelerated Automation on YouTube: https://www.youtube.com/@AcceleratedAutomation2023
Watch Finding Peak on YouTube: https://youtube.com/ryanmhanley
Follow Ryan:
- Website: https://ryanhanley.com
- Instagram: https://instagram.com/ryan_hanley
- X: https://x.com/rhanley
This is the way.
Hanley.
Disclosure: I currently work for PFS Global, the company behind this episode's sponsor read.
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