ABOUT THIS PODCAST 🔗
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Update frequency:
weekly
Average audio length:
23 minutes
Guest interviews
Video podcast
English
United States
52 episodes
since Oct. 22, 2024
episodic
LATEST EPISODE 🔗
Ahead of the Formula 1 United States Grand Prix in Austin, we revisit our conversation with Jonathan Linden, producer of the F1 Exhibition. Explore why fandom isn't always about comfortable, quiet consumption, and how leaning into the loud, visceral, and overwhelming rush of a crowd creates th…
PREVIOUS EPISODES 🔗
The moment someone walks through your venue's doors, you can feel it: they’re carrying expectations, nerves, excitement, and a very specific picture of how the night should go. We sit down with Ashley Voorhees, VP of Patron Services at Omaha Performing Arts, to talk about what happens when ven…
September brings an industry-wide reset across Broadway, television, museums, and performing arts centers. But as PBS Vice President of Multiplatform Marketing and Content Amy Wigler points out, past loyalty and nostalgia are great hooks, but they can't be the final destination. Discover why l…
A baseball season gives you 81 chances to get it right, and 81 chances to lose someone if you don’t. We sit down with Anthony Esposito, Senior Vice President of Ticket Operations for the Atlanta Braves, to unpack what actually creates lasting fandom when the calendar is packed and the expectations …
What turns attendance into loyalty? In this episode of Fandom Unpacked: In Case You Missed It, Heather revisits a conversation with Mel Barry of the New Orleans Pelicans about the rituals, energy, and sense of place that keep fans coming back. Because when an experience starts to feel familiar, mea…
Ticketing works best when it disappears, and that’s exactly why we wanted this conversation. We’re joined by Andrew Bragman, VP of Ticket Operations for SoFi Stadium, YouTube Theater, and Hollywood Park, to unpack what it takes to deliver a seamless fan experience for everything from NFL crowds to …
As the US Open returns to New York, we revisit our conversation with Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA. Nicole shares how the US Open's Fan Week has become a more accessible and diverse entry point to tennis, and how that experience is hel…
With D23 2026 just days away, we revisit our conversation with Michael Vargo, Senior Vice President of D23, Corporate Events, and the Walt Disney Archives. Michael reflects on Mousequerade, D23’s fan costume competition, and what makes it such a powerful example of fans becoming active participants…
A period-instrument orchestra relocates to a working-class public school, teams up with student street dancers, and suddenly Bach becomes a sold-out, standing-ovation collaboration. That real story, “Breaking Bach,” is our jumping-off point for a bigger question: how do arts and culture organizatio…
The arts don’t have a marketing problem. They have a mission translation problem, and it’s hiding in plain sight. From the floor of the Tessitura Learning and Community Conference in Washington, D.C., we talk about what happens when financial pressure pushes nonprofit arts organizations toward shor…
Disclaimer: The podcast and artwork embedded on this page are from Situation, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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