ABOUT THIS EPISODE
Most networking is expensive. Not in dollars...in hours. Breakfasts, mixers, coffee meetings, the same faces in the same rooms trading the same elevator pitches. And at the end of the quarter, you can't point to a single thing it produced.
In this episode, Karl Diffenderfer is joined by Chris Gittings of Cogent to talk about results-based networking, what it actually looks like to walk into a room with a strategy instead of a stack of business cards. Chris brings a practical, no-fluff view of how relationships turn into revenue, and why most business owners are working the wrong rooms in the wrong way for the wrong reasons.
They dig into how to maximize networking inside your business: who you should actually be looking for, what a productive connection looks like versus a pleasant one, and how to build a referral engine that runs whether you're in the room or not.
Networking isn't about being known. It's about being known for something, by the right people.
If your calendar is full of meetings that don't move the needle, start here.
