ABOUT THIS EPISODE
Professor Kevin Lane Keller discusses the value of marketing in today's economy. He wants marketers to ask what kind of value are they creating for consumers and how it compares to what competitors are doing. Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Tuck.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Pony Ma, the creator and CEO of the Chinese Internet company Tencent, is Professor Finkelstein's third best CEO of 2013. What Ma has done is nothing short of revolutionary: after gaining 800 million active users and amazing revenue through his desktop platform, two years ago he decided to change ev…
John Idol, the chairman and CEO of Michael Kors, is Professor Finkelstein's fourth best CEO of 2013. When Idol, along with partners Lawrence Stroll and Silas Chou, acquired the luxury fashion brand Michael Kors in 2003 for close to $100 million, it was struggling.
Akio Toyoda, president and CEO of Toyota, is Professor Finkelstein's second best CEO of 2013. The grandson of the company's founder, Toyoda started in 2009 and weathered many disasters, from the sudden acceleration problem in many of his cars to the financial crisis and the impact of the tsunami.
Reed Hastings, CEO of Netflix, is Professor Finkelstein's fifth best CEO of 2013. While at first it might seem surprising to see Hastings here—he was on Professor Finkelstein's worst list of CEOs in 2011—he accomplished an amazing transition. Willing to admit his mistakes and change direction when …
Jeff Bezos, CEO of Amazon, is Professor Finkelstein's best CEO of 2013. In other hands, Amazon might seem to be a company with an identity crisis—is it UPS? A library? A warehouse? All of those things?—but under Bezos it has become one of the coolest, sexiest brands of all time.
Disclaimer: The podcast and artwork embedded on this page are from Tuck School of Business at Dartmouth, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
