ABOUT THIS EPISODE
My first coaching session almost made me quit.
I was sitting in my laundry room on a landline doing a practice session as part of my coaching certification. Forty-five minutes in, the woman just goes off on me. "Colin, you are pissing me off." I walked out and told my wife, "I don't know if this is for me."
Now, over 17 years later, I've done over 4,500 hours of paid coaching at $3,800/hour. I keynoted at the American Institute of Hypnotherapy and Neurolinguistic Programming. And this week, I've got 55+ people flying in from around the world to spend three days with me.
In this episode of The Expert Edge, I break down the exact three skills that transformed my coaching from "I'm pissing people off" to commanding premium rates and creating real breakthroughs with high-level clients.
This isn't about being nice. It's about being transformational.
What you'll learn:
→ Master powerful questions - Why asking the right questions creates breakthroughs (not giving advice first)
→ Use reframes to shift perspective - Stories, metaphors, and the feel-felt-found structure that changes how clients see their situation
→ Blend all three together - Questions + reframes + advice = transformational results
→ The difference between okay coaching and premium coaching
→ How to hold space for new possibility in your clients
→ Why awareness creates breakthroughs (not information)
→ Real questions that work with high-level clients
→ The metaphor approach (airplane in liftoff example)
→ How to give advice without being prescriptive
Real insights from the episode:
- My first coaching disaster in the laundry room (and what it taught me)
- Why that experience was actually the best thing that happened to my coaching
- The mentor who saved my coaching career with one question
- How I went from free coaching to $125/hour to $3,800/hour
- Why questions create awareness and awareness creates breakthroughs
- "For what purpose are you choosing to be angry?" - The question that reframes everything
- "When did you create that belief?" - Getting people to take responsibility for their own beliefs
- "Who taught you that?" - Tracing beliefs back to the source
- The airplane metaphor - Why liftoff is supposed to be hard
- The feel-felt-found structure - How to pace, lead, and reframe in one move
- Why the best coaching is a blend of asking, showing, and telling
- How versatility and behavioral flexibility separates transformational coaches from transactional ones
Premium Private Client Masterclass:
I'm hosting a live masterclass on building premium private clients-everything from positioning and messaging to structuring your offers and attracting the right clients. Discover how to add $10-20K/month in new revenue by working with just 3-6 premium clients per year. Go to colinboyd.co/premium to register. It's completely free and I'll be answering questions live.
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode339
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
