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The Concept of the Week is the illusory truth effect. Repeat a lie often enough, Peter says, and it stops being something you have heard and becomes something you know. The news then obliges with three demonstrations. The AfD has won Saxony-Anhalt with 44 per cent of the vote and 39 of the 83 seats…
Peter opens with the Concept of the Week and it turns out to explain almost everything else in the episode. Variable ratio reinforcement is why the fox keeps coming back to Peter's garden, why the fruit machine keeps taking your pound, and why you keep scrolling. Reward someone every time and they …
Peter has retired. Not from being a psychologist, but from the university, and the Concept of the Week is the term for precisely that. Role exit. The original paper says you should mark the moment with some sort of ceremony. Peter handed in his lanyard and went. Which turns out to be this week's st…
This week runs from the heavy to the daft. We start with the emergency alert and the wildfire risk behind it, which leads Peter into the Concept of the Week. Then the hard part: the death of Professor Jason Arday, the Cambridge academic who faced a sustained campaign of online abuse, and what publi…
The Concept of the Week is motivated reasoning: judging an argument by whether it gets you the answer you already wanted. Peter's version is unsparing. His well motivated donation is a bid to improve the life of the nation, hers is shameless self promotion. His climate pledge is aspirational, hers …
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