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The average person in America gets about 13,000 messages thrown into their brain every single day. Fundamentals for deliverability. Learn about Email Service Provider (ESP) authentication for communications to go to inboxes. If you are sending from a new domain, send a small number of emails …
“I had to understand and document what I was doing in order to train other people on how to do it.” Document processes and procedures using Google docs, Loom video - written instruction and video.  Break up processes and procedures into individual steps. If you are given a detailed process and …
“For every dollar spent on email, you can usually expect at least four dollars in return.” Explore the components of an effective email campaign. It is important to evaluate your market (B2C or B2B) and price point of offer. Number one - everyone loves a sale. Number two - what are your buyer…
“If you like your results, you can tune me out.” The number one characteristic of self made entrepreneurs is objective reality (staying out of delusion).  Maybe it’s not even in your business but you have delusions in your relationships. Set a unifying goal to address delusions.  If there is …
“A life spent seeking comfort results in an entirely uncomfortable existence.” - Chris Felton The number one concept for a high performer world class thinker is called objective reality. Hear examples of objective reality - the ability to own your results without getting emotional. “Ego is no…
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