ABOUT THIS EPISODE
I’m excited to chat with Julia Zatta, a LinkedIn marketing expert who works with founders, entrepreneurs, and senior leaders to build strong personal brands. Julia has written more than 4,000 LinkedIn posts for clients across tech, wellness, finance, and marketing, and she hosts the podcast LinkedIn for Entrepreneurs. The conversation focuses on how authors can use LinkedIn to market their business books, starting with the foundation Julia insists every client must lay first: an optimized profile.
For authors marketing a book, the very first step is making sure your profile reflects your current offer. Julia stresses that your LinkedIn profile should function like a landing page with a clear value proposition, not a chronological career history. Your headline is the most important piece of copy on the page because it is the first thing people see when you send a connection request, and it determines whether they accept.
Once the profile is set, Julia recommends planning your LinkedIn strategy at least three months before your book launch. One underused tactic is creating LinkedIn events for book launches, which lets you invite up to 250 connections per month directly. Julia also highlights LinkedIn newsletters as an underrated tool: unlike regular posts, newsletters allow external links (like a book purchase link) without being penalized by the algorithm.
For authors starting from scratch with a small network, Julia sees this as an opportunity to build intentionally. Use Sales Navigator, which comes free for the first month with a LinkedIn Premium trial, to send up to 300 targeted connection requests by filtering for industry, location, company size, and recent activity. Julia shares a case study of an author client where they combined LinkedIn events, strategic tagging of publishers and editors, newsletter links, and regular posting to sustain momentum before and after launch.
Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!
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Podcast Resources
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Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
