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00:00:17.600Welcome to the Esthetician Podcast, the podcast for estheticians who are tired of working nonstop, feeling stuck in their business.
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00:00:21.920Hey, I'm Kari Jo and I'm an esthetician of 20 years.
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00:00:29.120I built and I sold my aesthetics company after learning the business side that nobody ever teaches us.
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00:00:43.759And each week we are going to figure out what is actually happening in your business and what to fix first and how to build a business that actually is going to give you more freedom, more profit, and most importantly, more peace.
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00:00:46.560So let's get into today's episode.
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00:00:47.520Okay, guys.
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00:00:53.200So I know on this podcast, I talk a lot about diagnosing your business.
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00:01:00.479But one of the things that I feel like we have a hard time with is a lot of times we need that extra education piece.
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00:01:07.519And I've noticed on my podcast, when I do these education specials, they get so many massive listening to.
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00:01:10.400So I decided it's time for another one.
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00:01:19.120And so if you offer microneedling, or let's say you've been thinking about adding it to your treatment room, then you are going to love today's episode.
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00:01:28.079Because just like I do with all my other episodes, is I like to know what aestheticians are saying, what questions they have about microneedling.
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00:01:31.519And what I did was I started researching.
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00:01:34.000And a lot of the questions were the exact same.
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00:01:37.760They were like, what depth should I be using?
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00:01:41.040What products can I use during the treatment?
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00:01:42.640What should it actually look like?
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00:01:43.439Is this normal?
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00:01:44.719Is this not normal?
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00:01:49.280Contraindications, how many treatments are you doing to get good results?
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00:01:53.280And then I also noticed another question that kept coming up.
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00:01:57.359And it was, what microneedling pen should I buy?
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00:02:05.840And so I started thinking about it and I was like, hey, all of these questions, like, they aren't actually that separate.
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00:02:16.960Because before you can decide what device you want to start using, you probably need to understand what creates a good microneedling treatment in the first place.
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00:02:19.280So that is what we're gonna do today.
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00:02:24.719I'm sitting down with Bree from JuvePen, and we are going to start with the treatment itself.
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00:02:31.360What aestheticians are getting wrong, what actually matters and what creates great results?
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00:02:35.520So, Bri, I am so pumped to have you on today's episode.
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00:02:36.879I'm so happy.
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00:02:38.560Thank you so much for having me.
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00:02:39.120Yeah.
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00:02:44.800So tell my audience like a little bit about you and your background and all of that.
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00:02:45.439Yeah.
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00:02:46.400So I'm Bri.
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00:02:51.199I'm the head of education at JuvePen, and I'm super excited to be here.
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00:02:54.400Uh we sell a microneedling device.
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00:02:58.400So I work as the head of education and head of sales for them.
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00:03:00.639And so I kind of just help providers.
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00:03:02.319I educate them on the device.
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00:03:05.280I educate them on microneedering every day, and that's my day.
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00:03:06.400It's amazing.
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00:03:14.800Yeah, I love that because there, listen, I was in the field and there is so many misconceptions about micro annualine.
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00:03:21.919So me myself, I'm pumped because I don't feel like we get good education in school, and then you have to learn it out on the ground.
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00:03:30.479So I want to pick your brain and I want to know what are the biggest mistakes when you are like working with those aestheticians.
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00:03:34.479What are some that you see them doing that is making the worst mistakes?
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00:03:36.639Well, not the worst, but the biggest mistakes in micro.
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00:03:37.120Yeah.
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00:03:39.120No, I love that question.
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00:03:43.199I think one of the biggest mistakes I see is overtreating the skin.
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00:03:52.560So a lot of providers that a lot of providers, I think that the redder the patients are or the more pinpoint bleeding that they have or see, the better results that they're going to get.
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00:03:54.400Um, but that's actually not true.
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00:03:59.199So the more aggressive does not equal better outcomes.
00:03:59.199 -->
00:04:05.919The goal is to create controlled micro injuries in the skin that stimulate the body's natural healing response.
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00:04:08.800We don't want unnecessary trauma to the skin.
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00:04:16.720So when you over-treat it, you're increasing inflammation and recovery time without necessarily improving the results.
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00:04:25.759You want to give the skin just enough stimulation to trigger the collagen production while still respecting the skin barrier at the same time.
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00:04:26.639Yeah.
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00:04:32.079And I feel like that is something that is so big and misleading.
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00:04:41.360Sometimes, like use, like I feel like sometimes we think that in order to get them a better result, that they need to leave and be like completely red.
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00:04:43.600And and you've seen the photos.
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00:04:44.480Do you know what I mean?
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00:04:44.959Exactly.
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00:04:52.240I know I always tell my my providers, you don't need to have them leaving like they just got beat up or hit by a train.
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00:04:56.560Like it's okay for them to leave with just inflammation and redness.
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00:04:57.680That's what we want.
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00:04:58.319Yes.
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00:05:00.079And I love the way you just said that.
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00:05:02.639Like it's more just a little inflammation.
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00:05:06.319It's not like we need to be blood, bloody mess over.
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00:05:07.839Exactly.
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00:05:09.040Exactly.
00:05:09.040 -->
00:05:12.639So that leads me to like my next question.
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00:05:15.199What is, and it's not the needle depth, right?
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00:05:18.319What do we need to understand about the depth of the needle?
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00:05:19.279Yes.
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00:05:22.639So the needle depth shouldn't come from a chart.
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00:05:26.800And just to be clear, this is probably my number one question I get every single day.
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00:05:29.439I probably get this question 12 times a day from people.
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00:05:32.319So it doesn't, it doesn't need to come from a chart.
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00:05:34.079It's not a one size fits all.
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00:05:37.439It should come from the patient sitting in front of you.
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00:05:48.639So I look at the area I'm treating, the patient's skin thickness, how much collagen elastin I think they have, their skin sensitivity, and what we're actually trying to accomplish.
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00:05:51.920So the forehead's very different than the cheeks.
00:05:51.920 -->
00:05:55.759Acne scarring is very different than treating fine lines and wrinkles.
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00:06:04.560I'm going to treat a 60-year-old woman with more fragile skin very different than I would treat a 25-year-old girl with thicker, more resilient skin.
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00:06:08.319So it's hard to give you, oh, everyone should be at 0.5.
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00:06:20.800That's not necessarily true because someone might have a lot of pinpoint bleeding and inflammation from 0.5, and you might need to take it down a notch to 0.25 until you build up that collagen and elastin in that area.
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00:06:23.600So it's just not a one size fits all.
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00:06:24.959Yeah, that makes sense.
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00:06:32.399Cause I mean, when you look at it, I don't know, even like some of the girls that I had working for me, like you could tell that their skin was a lot thicker than mine.
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00:06:44.079So, like, what is one of the things that we should look for when choosing the depth to be like, okay, I think we're getting, or do you start at a certain one and then kind of change it as you go along?
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00:06:46.079How do you prefer to do it?
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00:06:46.800Yes.
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00:06:52.560So I do a little patch on the forehead because it is a thinner area, just thinner skin in that area.
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00:07:05.759So I do a little patch in that area, knowing obviously on the cheeks, I could probably take it up a notch if I can, and we'll obviously patch that area, but we can always take it up a notch on the cheeks because there's more, there's just more to the skin in that area.
00:07:05.759 -->
00:07:14.480So I do a little patch on the forehead, and I usually start if it's a brand new patient, I start at 0.25 millimeters and I see how they react.
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00:07:16.879Usually people react really well.
00:07:16.879 -->
00:07:23.920So I take it to 0.5, and 0.5 is really my like my starter point for most people, and I see how they react.
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00:07:27.600I'm looking for pinpoint bleeding, I'm looking for inflammation and redness.
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00:07:32.319It should come 30 to 60 seconds after you go over that area.
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00:07:36.639So I put my pen down, I chat with the patient, and I look and see what happened.
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00:07:46.560If there's a ton of pinpoint bleeding, I might take it down a little bit, just knowing that they obviously need more collagen and elastin in that area and it's a thinner area.
00:07:46.560 -->
00:07:51.600And then if they react well to it, then we can go up and try it again.
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00:07:54.720And okay, yeah, that's really great advice.
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00:08:03.839So I feel like sometimes with microneedling, like we have a client and they we all have those clients, right?
00:08:03.839 -->
00:08:06.000That are like, I want the result.
00:08:06.000 -->
00:08:07.680Go aggressive.
00:08:07.680 -->
00:08:14.079I mean, so I was wondering, is there a misconception about going deeper?
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00:08:18.959You're gonna get more aggressive, which means you're gonna get like a better result.
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00:08:20.800Totally.
00:08:20.800 -->
00:08:22.800There is a huge misconception.
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00:08:32.000I always like to set my patient expectations like from the get-go and help them understand this is not going to be like a one and done fix.
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00:08:37.600Us doing microneedling one time is not going to just take away all acne scarring.
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00:08:40.799So I set the expectations early.
00:08:40.799 -->
00:08:49.519Usually it's going to be anywhere from at least three treatments to six treatments with more intense acne scarring or fine lines and wrinkles.
00:08:49.519 -->
00:08:52.399It might even be up to 12 and then some maintenance after that.
00:08:52.399 -->
00:08:59.440But I like to set those expectations early because saying just go super deep, and that's not really how it works.
00:08:59.440 -->
00:09:03.200Your body does have to repair itself and it needs to repair itself properly.
00:09:03.200 -->
00:09:07.279If it's too damaged, it actually can cause more issues down the line.
00:09:07.279 -->
00:09:10.320So that's not something that we want to happen.
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00:09:19.039Yeah, I love setting it from the get-go because I do feel like there are those clients that are like, just go aggressive.
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00:09:20.000Do you know what I mean?
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00:09:20.799Totally.
00:09:21.440 -->
00:09:23.759You're just like totally was one of those at the beginning.
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00:09:25.200Like, let's just get it over with.
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00:09:26.080But yeah.
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00:09:28.240Not how it works, unfortunately.
00:09:28.559 -->
00:09:45.919So, okay, following up with that, like another question that I get all the time what you should actually put in on the skin during the microneedling treatment, or like what can or what shouldn't be used during a treatment.
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00:09:48.639So, do you have any thoughts on that?
00:09:49.279 -->
00:09:49.759Yes.
00:09:49.759 -->
00:09:59.840So, whatever you're applying to the skin during microneedling obviously has the potential to penetrate much deeper than just what you're putting on top of the skin on your everyday life.
00:09:59.840 -->
00:10:07.440I always recommend sterile medical-grade products like growth factors or peptides that are designed specifically for microneedling.
00:10:07.440 -->
00:10:12.480I avoid anything with fragrance in it, any acids, retinoids, what else?
00:10:12.480 -->
00:10:23.919Just any unnecessary ingredients just because just because it's safe to be put on top of the skin doesn't mean it's it should be introduced to into the skin, if that makes sense.
00:10:24.240 -->
00:10:32.000Are there some favorites that you have found by chance that you're like wanting to shout out or not necessarily?
00:10:32.240 -->
00:10:32.879No, totally.
00:10:32.879 -->
00:10:36.480I am a ride or die for antiage growth factors.
00:10:36.480 -->
00:10:38.000That's what we use every day.
00:10:38.000 -->
00:10:39.759That's what I've been using for years.
00:10:39.759 -->
00:10:41.600And I love their products.
00:10:41.600 -->
00:10:43.919It's who we partner with with our pen.
00:10:43.919 -->
00:10:46.240And they're the best.
00:10:46.240 -->
00:10:48.639I love they also have exosomes as well.
00:10:48.639 -->
00:10:55.360So I love their, I love both the growth factors and exosomes that they provide are awesome and really good ingredients.
00:10:55.679 -->
00:11:10.000And for those who, and I feel like we know growth factors in aesthetics world, but have you found a good way to explain what is a growth factor to aestheticians that maybe a new aesthetician that's like, what is that?
00:11:10.240 -->
00:11:10.720Yeah.
00:11:10.720 -->
00:11:19.600Well, so the the funny thing is when you do microneedling, you're and you, you know, you penetrate the skin with the with the device.
00:11:19.600 -->
00:11:23.120It actually creates growth factors during that time.
00:11:23.120 -->
00:11:25.519And it's natural growth factors in the skin.
00:11:25.519 -->
00:11:30.720So your brain's sending inflammation to the area and sending growth factors to the area to help repair.
00:11:30.720 -->
00:11:40.240And that's essentially what a topical growth factor would be doing as well, is helping repair that area in a more holistic way, I would say.
00:11:40.720 -->
00:11:41.200Yeah.
00:11:41.200 -->
00:11:46.799So let's say that you do a microneedling treatment.
00:11:46.799 -->
00:11:54.000What would you say that normal skin should look like immediately after you did a proper treatment?
00:11:54.000 -->
00:11:57.120So there's like an end result that we're shooting for.
00:11:57.120 -->
00:12:00.159Like this is the vision that you should be seeing.
00:12:00.399 -->
00:12:00.960Yes.
00:12:00.960 -->
00:12:10.399I tell patients to expect pinkness, like mild redness, a little bit of tightness, sometimes slight swelling for the first day or two.
00:12:10.399 -->
00:12:12.320That is completely normal.
00:12:12.320 -->
00:12:19.600What isn't normal is excessive bleeding, a ton of swelling, signs of infection, or like major irritation.
00:12:19.600 -->
00:12:20.639We don't want that.
00:12:20.639 -->
00:12:24.799Um, I always tell providers I don't want my patients, like I told you, leaving like they got beat up.
00:12:24.799 -->
00:12:28.720So we want controlled inflammation, not trauma to the skin.
00:12:29.039 -->
00:12:30.480Yeah, that's so good.
00:12:30.480 -->
00:12:39.360I um when I was learning, I was I went to a PRP course to learn about like the PRP with micro-needoline.
00:12:39.360 -->
00:12:46.559That's where for those who don't know what that is, they like draw your blood, they spin it, separate it, microneedle with the plasmin.
00:12:46.559 -->
00:12:51.919Anyways, they were like, Does anyone want to be a test dummy?
00:12:51.919 -->
00:12:54.000And I was like, Oh, I do.
00:12:54.000 -->
00:12:54.960Why not?
00:12:54.960 -->
00:12:55.840You know what I mean?
00:12:55.840 -->
00:12:58.639So I I totally did it.
00:12:58.639 -->
00:13:06.639And then I I should have known not to do it because you're doing out on a like you're having a bunch of students do it.
00:13:06.639 -->
00:13:18.720And it's so funny because it's PRP and you have a lot more medical like nurses and those people who haven't been in the necessarily the aesthetics industry, like aestheticians, so that they still have to get their touch.
00:13:18.720 -->
00:13:23.120I got out and I have I'm gonna post them on my story.
00:13:23.120 -->
00:13:27.519I like roadmaps of these lines everywhere.
00:13:27.519 -->
00:13:31.679And like some people were like, So were we doing right?
00:13:31.679 -->
00:13:32.720Was the pressure right?
00:13:32.720 -->
00:13:35.519And the instructor was like, see all those lines?
00:13:35.519 -->
00:13:39.519No, those are no, yeah.
00:13:39.519 -->
00:13:48.240So that you see as staticians overlooking that they don't understand well enough.
00:13:48.240 -->
00:13:49.039Yeah.
00:13:49.360 -->
00:13:50.159Totally.
00:13:50.159 -->
00:13:58.159I think one of the biggest contraindications I see, and like you said, is overlooked is active inflammatory skin conditions.
00:13:58.159 -->
00:14:04.320So someone who has active rosacea, an eczema flare, psoriasis, cystic acne, what else?
00:14:04.320 -->
00:14:08.879Dermatitis, even in like a sunburn, that's not the time to microneedle.
00:14:08.879 -->
00:14:11.200Not saying that you can never microneedle those people.
00:14:11.200 -->
00:14:12.320It's just not the time.
00:14:12.320 -->
00:14:17.679The skin is already inflamed, and that's the last thing we want to do is create additional injury to the skin.
00:14:17.679 -->
00:14:27.440So performing microneedling on those patients and like on already compromised skin can really worsen the inflammation and can prolong that healing.
00:14:27.440 -->
00:14:36.240So I always focus on calming the inflammation first, getting the skin healthy, using microneedling like when it's the time.
00:14:36.240 -->
00:14:46.000I think, yeah, that's probably the biggest one is some the um the inflammatory skin conditions that often get overlooked.
00:14:46.320 -->
00:14:46.960Yeah.
00:14:46.960 -->
00:14:59.600So one thing that I see and I've seen in aesthetics, right, is you have these two patients and they both get microneedling done.
00:14:59.600 -->
00:15:04.639And you did the procedure, you followed protocol on both of them.
00:15:04.639 -->
00:15:12.960And then something I find really interesting is that sometimes one of them can get this incredible result, right?
00:15:12.960 -->
00:15:20.559And then the other one is maybe a little less, I don't know, underwhelmed, I guess how I would put it.
00:15:20.559 -->
00:15:25.039So I'm just wondering why is that actually happening?
00:15:25.039 -->
00:15:27.200Can you like tell us behind that?
00:15:27.519 -->
00:15:28.320Totally.
00:15:28.320 -->
00:15:40.399I think there's so many factors that contribute to great results, but the technique matters, obviously, the device matters, the products you're using matter, and so does the patient's commitment to home care.
00:15:40.399 -->
00:15:51.360So every patient's different, but their age, their lifestyle, sun exposure, consistency like with the treatments, obviously, is a huge, a huge thing.
00:15:51.360 -->
00:15:56.480Microneedling is not just about the treatment itself, it's about the entire treatment plan.
00:15:56.480 -->
00:15:59.679So I think all of those things can be taken into account.
00:15:59.679 -->
00:16:11.440One of those girls could have gone and sat in the sun for days afterwards and not allowed the skin to fully heal, you know, or maybe that they're not using the proper aftercare.
00:16:11.440 -->
00:16:13.840I think those are all things that can contribute.
00:16:14.159 -->
00:16:31.759And so on the flip side of that, what is one of the things that you have found that can determine the best result that you're like, okay, these are the pieces that if I'm doing microneedling and I want my clients to have the best result, right?
00:16:31.759 -->
00:16:37.600There's a few things that I feel like you definitely need to like pay attention to.
00:16:37.600 -->
00:16:39.200What would those be?
00:16:39.679 -->
00:16:42.639I would say what biologic you're using is a huge thing.
00:16:42.639 -->
00:16:45.679So that's either the glide or something you put on afterwards.
00:16:45.679 -->
00:16:47.679Um, like I said, we use antiage.
00:16:47.679 -->
00:16:50.720So I really believe in their products and their ingredients.
00:16:50.720 -->
00:16:51.600That's huge.
00:16:51.600 -->
00:17:00.080Their aftercare, what what they're doing at home, how they're eating, sun exposure, those are definitely all ones that I would say are huge.
00:17:00.639 -->
00:17:06.640You said it earlier, like all the different things, like what pen you're using and things like that.
00:17:06.640 -->
00:17:13.119So can you be limited by the actual device that you're using?
00:17:13.519 -->
00:17:14.880Yes, totally.
00:17:14.880 -->
00:17:18.880I think there's so much marketing in this industry specifically.
00:17:18.880 -->
00:17:22.400So I always tell my providers to look beyond like the brand name.
00:17:22.400 -->
00:17:34.480And what really matters is the quality of the motor, the needle stability, the depth, the cartridge quality, like overall consistency, that really makes a huge difference.
00:17:34.480 -->
00:17:38.559You want a device that creates clean, controlled micro channels.
00:17:38.559 -->
00:17:44.880And that is, I think, the biggest piece of this that a lot of providers don't understand.
00:17:44.880 -->
00:17:50.640Not one that vibrates, you know, excessively or creates unnecessary trauma to the skin.
00:17:50.640 -->
00:17:56.720You want proper needle depth and you want one that creates those clean controlled micro channels.
00:17:57.359 -->
00:18:01.839So explain that a little bit more, the micro channels.
00:18:01.839 -->
00:18:03.680Like what exactly is that?
00:18:03.680 -->
00:18:06.960What do you mean by a clean micro channel?
00:18:07.200 -->
00:18:07.839Yeah.
00:18:07.839 -->
00:18:17.680So there are devices on the market that can not create clean microchannels, for example, and that can cause dragging on the skin.
00:18:17.680 -->
00:18:20.319And that's where you would see those lines happen.
00:18:20.319 -->
00:18:26.960Um, you want the needle to go into the skin clean and come out of the skin clean, and that's how it should be.
00:18:26.960 -->
00:18:31.359And obviously, in a sterile environment and sterile needle cartridges as well.
00:18:31.359 -->
00:18:34.720So that's what I'm referring to.
00:18:35.039 -->
00:18:37.519Okay, yeah, because you do see the drag.
00:18:37.519 -->
00:18:39.759So kind of like when it sticks.
00:18:39.759 -->
00:18:41.440You don't want any dragging.
00:18:41.440 -->
00:18:41.759Yes.
00:18:41.759 -->
00:18:57.680That is one question that I kept seeing when I was researching for this interview is so many estheticians are like, I mean, like, really, what's the difference between a $300 device and a $2,000 device?
00:18:58.559 -->
00:18:59.440I love this question.
00:18:59.440 -->
00:19:00.799I'm so passionate about it.
00:19:00.799 -->
00:19:03.680All my friends, all my family, they're like, can we just buy this pen?
00:19:03.680 -->
00:19:04.880It's so much cheaper.
00:19:04.880 -->
00:19:11.440And I see so many people buying those cheap pens and unfortunately damaging their skin barrier, which is super sad.
00:19:11.440 -->
00:19:14.799People forget that microneedling is still a professional procedure.
00:19:14.799 -->
00:19:23.920So when it's done incorrectly, it can really lead to infection or scarring or too much inflammation, hyperpigmentation, long-term, long-term damage.
00:19:23.920 -->
00:19:28.079It's also just not about the device, it's also about the provider, like I said earlier.
00:19:28.079 -->
00:19:35.759So professionals who understand anatomy, the proper needle depth, and how to maintain a sterile environment, those are huge.
00:19:35.759 -->
00:19:41.839Um, when you pair both of those together, I think you set yourself up for way better outcomes.
00:19:42.559 -->
00:19:43.119Yeah.
00:19:43.119 -->
00:19:48.160This is so long ago, but I'm not that long ago, but probably like eight years ago.
00:19:48.160 -->
00:19:58.720But I was talking to one of my clients and she followed this girl on Instagram and she got a microneedling treatment done.
00:19:58.720 -->
00:20:02.960And then, like, you're talking about sanitation of like the device.
00:20:02.960 -->
00:20:09.680Well, this girl got an infection from all of the microneedling, and she pulled up this photo.
00:20:09.680 -->
00:20:12.640If I can find it, I'll post it on my stories, guys.
00:20:12.640 -->
00:20:16.160Well, actually, I probably can't because it's definitely not share.
00:20:16.160 -->
00:20:19.279But she showed it to me and it was like crazy.
00:20:19.279 -->
00:20:27.920But the pen, it wasn't like they did a bunch of research into it, and I followed the story, and it was a big sanitation issue.
00:20:27.920 -->
00:20:36.720So I think like you're saying that I mean, like, how do we know we're getting it's sanitized good?
00:20:36.880 -->
00:20:37.680You know what I'm saying?
00:20:37.680 -->
00:20:38.480Totally.
00:20:38.480 -->
00:20:38.960Yeah.
00:20:38.960 -->
00:20:56.960I mean, you obviously have to do your research, and I feel like you want to look at FDA clearance, you want to look at what the science behind each pen and the technology and the studies behind each pen, I think is really important and their before and afters and clinical trials, that's what you want to look at.
00:20:57.440 -->
00:21:12.799I think that kind of answered my next question because I was gonna ask you, I was gonna say, you know, if I'm an esthetician and I'm shopping for a microneedling pen, what is the first thing that you're like, look at this first before anything else?
00:21:13.440 -->
00:21:22.160I would look at clinical trials and the technology, making sure it has that anti-back flow.
00:21:22.160 -->
00:21:25.359There's no dragging, it's creating clean micro channels.
00:21:25.359 -->
00:21:29.440I would really make sure that that pen has that reputation.
00:21:29.440 -->
00:21:37.279And then obviously, if you want to go even deeper, you can look into FDA clearance as well, which is super important.
00:21:37.759 -->
00:21:46.079I think a lot of estheticians are thinking if I buy a micronataling pen online for $300, why not?
00:21:46.079 -->
00:21:51.440What am I actually paying for when I invest in a professional device?
00:21:52.160 -->
00:21:52.720Yeah.
00:21:52.720 -->
00:22:01.359Once you understand, I think, and I hope that everyone gets this from this podcast like once you understand what matters in Microneedling device.
00:22:01.359 -->
00:22:05.279That's where I think pens like JuvePen can really stand out.
00:22:05.279 -->
00:22:11.759So it gives providers complete control with the adjustable needle depth or the speed settings.
00:22:11.759 -->
00:22:15.119So every treatment can be tailored towards each patient.
00:22:15.119 -->
00:22:31.119I think having a lightweight pen, making sure it's quiet and not freaking out your patients, and having one that's designed with excellent needle stability and backflow protection, like we were talking about earlier, I think those are things that I really look for.
00:22:31.119 -->
00:22:43.839And from a business standpoint, I think you want to look for pens that also have a decent consumable price because it makes a really big difference in your margins over time.
00:22:44.240 -->
00:22:44.880Yeah.
00:22:44.880 -->
00:22:50.240So speaking of Juve pen, what would you say is different about Juve pen?
00:22:51.519 -->
00:22:52.000Yes.
00:22:52.000 -->
00:22:54.160And I've used so many pens on the market.
00:22:54.160 -->
00:23:02.960So I really feel like I can I can vouch for this, but I think it is one of the quietest pens I've seen on the market.
00:23:02.960 -->
00:23:04.319It's so lightweight.
00:23:04.319 -->
00:23:07.119And I think that gets overlooked as well.
00:23:07.119 -->
00:23:12.640Like microneedling all day long, it starts to hurt the aesthetician's hands over time.
00:23:12.640 -->
00:23:14.400You're like holding this big device.
00:23:14.400 -->
00:23:19.440You want one that's lightweight, easily able to be moved, like used all day.
00:23:19.440 -->
00:23:29.839And I think one thing that really stands out with me, and something our CEO is really passionate about, is making this something that is can be used by anyone.
00:23:29.839 -->
00:23:35.440So new aestheticians who don't have a huge clientele can come in and in a Florida pen like this.
00:23:35.440 -->
00:23:37.680Our consumable costs are really low.
00:23:37.680 -->
00:23:48.000So, like I told you, you know, there's people who have consumable costs sitting at like $60 to $80 per needle cartridge, and ours is sitting at $20 per needle cartridge.
00:23:48.000 -->
00:23:54.799And that's something that we're really passionate about here at Juve Pen is making sure this pen is accessible to everyone.
00:23:55.519 -->
00:23:56.000Yeah.
00:23:56.000 -->
00:24:02.960And I think that is something that we should talk about for a minute is the consumables, right?
00:24:02.960 -->
00:24:09.680Because so many times you're like, oh my gosh, you can make so much money with microneedling, right?
00:24:09.680 -->
00:24:10.640Like, yeah.
00:24:10.640 -->
00:24:15.440I mean, like, how I mean, I don't think people are talking about when you're going to buy it.
00:24:15.440 -->
00:24:17.119They're not talking about the cartridges.
00:24:17.119 -->
00:24:23.440So how much does that cartridge really affect the profit of your treatments over time?
00:24:23.680 -->
00:24:24.960So much, so much.
00:24:24.960 -->
00:24:29.759And I I tell all of my providers, like, I wouldn't focus on the cost of the device.
00:24:29.759 -->
00:24:32.400Look at what the overall treatment costs you.
00:24:32.400 -->
00:24:39.200So your cartridge cost, your biologic, your glide that you're using, your treatment time, all of your overhead, it all adds up.
00:24:39.200 -->
00:24:44.640A lot of providers just don't realize how much consumable costs really affect their margins over time, like I was mentioning earlier.
00:24:44.640 -->
00:24:56.160So I think really looking at you want to look at your needle cartridge and you want to look at the glide or the biologic that you're using with it, because that's what's going to really make a difference in the margins.
00:24:56.480 -->
00:25:12.319So for those who are looking at maybe implementing microneedling because they haven't done it, what would you say, like approximately how many treatments do you think that they would need to do or perform in order to like get the device?
00:25:12.640 -->
00:25:14.319Like to make their investment back?
00:25:14.319 -->
00:25:15.119Yes.
00:25:15.119 -->
00:25:15.680Okay.
00:25:15.680 -->
00:25:19.680So I love the ROI of microneedling.
00:25:19.680 -->
00:25:20.880I think it's the best.
00:25:20.880 -->
00:25:23.599If you're charging, let's just say $300.
00:25:23.599 -->
00:25:25.839And that's honestly kind of cheap for most.
00:25:25.839 -->
00:25:27.359Like most people do charge more than that.
00:25:27.359 -->
00:25:32.160But let's just say $300 a treatment for each microneedling treatment.
00:25:32.160 -->
00:25:34.799Um your device costs $2,000.
00:25:34.799 -->
00:25:39.920You're looking at roughly seven treatments to pay off your investment.
00:25:39.920 -->
00:25:43.200And then after that, everything else is just a revenue generator.
00:25:43.200 -->
00:25:48.559So especially when your consumable costs are low, that's easily achievable.
00:25:48.559 -->
00:25:51.119And that's the one of the reasons I really do love JuPen.
00:25:51.119 -->
00:25:53.599Like I said, our cartridges are $20.
00:25:53.599 -->
00:26:01.839Providers can keep more of what they're earning instead of watching it disappear into consumable costs, which is a bummer sometimes.
00:26:02.079 -->
00:26:03.279Yeah, for sure.
00:26:03.279 -->
00:26:05.680Those consumables like eat you up.
00:26:05.680 -->
00:26:12.000Like I when I went when I was started off in my business, I it was crazy.
00:26:12.000 -->
00:26:14.480I wasn't paying myself.
00:26:14.480 -->
00:26:18.960And then I hired a mentor and I started learning how to like read my numbers, right?
00:26:18.960 -->
00:26:22.960And my mentor is like, Carrie, do you want to know why you're not paying yourself?
00:26:22.960 -->
00:26:24.240And I was like, why?
00:26:24.240 -->
00:26:26.640She's like, it's all on your back bar.
00:26:26.640 -->
00:26:29.279And I was like, it is added.
00:26:29.279 -->
00:26:43.359So like that is and that is such a big thing that I don't feel like estheticians pay attention to because the more you are spending on your back bar, like that is the money that you really aren't paying for yourself.
00:26:43.359 -->
00:26:45.920So you gotta be a smart consumer.
00:26:46.559 -->
00:26:47.440Totally.
00:26:47.680 -->
00:26:48.240Totally.
00:26:48.480 -->
00:26:53.279And that's something I think people come in and they don't even think about the consumable cost, truly.
00:26:53.279 -->
00:27:01.440I don't think that I think they think of the overall device price itself, which is also huge, but like that will get paid off over time.
00:27:01.440 -->
00:27:04.559Consumable costs are sticking with you no matter what.
00:27:04.880 -->
00:27:06.799Yeah, yeah, for sure.
00:27:06.799 -->
00:27:16.559Well, okay, so I want to know where if I'm a new esthetician and I'm listening and I'm like, okay, I want to bring in microneedling.
00:27:16.559 -->
00:27:18.799I don't know a lot about it.
00:27:18.799 -->
00:27:21.039I don't even know if I can offer it.
00:27:21.039 -->
00:27:22.960Where do you start?
00:27:22.960 -->
00:27:26.079How would you recommend getting in to this?
00:27:26.880 -->
00:27:27.440Yes.
00:27:27.440 -->
00:27:36.799If you're ready to add microneedling or even want to upgrade from a different device that you're using, I will send a link to Carrie and maybe we can put it in the show notes.
00:27:36.799 -->
00:27:38.960I don't know how we would how you do it, Carrie.
00:27:38.960 -->
00:27:45.119And using the link, you can inquire directly with me and I'd be happy to have a conversation with you guys.
00:27:45.119 -->
00:27:49.839We're also offering 20% off our juve pen device bundle.
00:27:49.839 -->
00:27:59.359So if you've been thinking about investing in one or just have questions, I'm happy to hop on a call or email or text with you guys anytime.
00:27:59.359 -->
00:28:01.680And hopefully that's helpful.
00:28:02.000 -->
00:28:02.319Yeah.
00:28:02.319 -->
00:28:03.920How can they find you?
00:28:04.240 -->
00:28:08.079So you can go to juvepen.com and inquire there.
00:28:08.079 -->
00:28:14.720We're also, um, if you go to whispermed.com, our device is under there as well.
00:28:14.720 -->
00:28:18.480And then you'll get in contact directly with me, actually.
00:28:18.480 -->
00:28:23.200So no matter what, however you inquire, I'll be the one chatting with you, which is so fun.
00:28:23.440 -->
00:28:23.680Yeah.
00:28:23.680 -->
00:28:25.039And you guys will love Brie.
00:28:25.039 -->
00:28:27.599She's the best of the best.
00:28:27.599 -->
00:28:40.880I feel like my biggest takeaway from sitting here and talking to Brie today is that choosing a microneedling pen should really start with asking which pen should I buy?
00:28:40.880 -->
00:28:49.279Because you need to understand what's going to create a safe and effective treatment and a good client's results.
00:28:49.279 -->
00:28:55.119And then once you understand what matters, then you know what questions to ask.
00:28:55.119 -->
00:28:55.759Totally.
00:28:55.759 -->
00:28:56.640You hit it.
00:28:56.640 -->
00:28:57.599Exactly.
00:28:57.599 -->
00:28:58.720Awesome.
00:28:58.720 -->
00:28:59.359Okay.
00:28:59.359 -->
00:29:02.079Thank you so much for coming on today, Bri.
00:29:02.079 -->
00:29:03.440You were amazing.
00:29:03.440 -->
00:29:05.920And I hope you guys check out Juve Pen.
00:29:05.920 -->
00:29:08.720That 20% off is an incredible deal.
00:29:08.720 -->
00:29:10.319How long is that going for?
00:29:10.720 -->
00:29:13.920We will have it for probably one to two months with you guys.
00:29:13.920 -->
00:29:15.039Let's just say two months.
00:29:15.039 -->
00:29:17.440We'll keep it for two months for your any of your listeners.
00:29:17.440 -->
00:29:20.400I don't know how long it takes for the podcast to come out.
00:29:20.400 -->
00:29:22.079So we'll we'll keep it up.
00:29:22.400 -->
00:29:22.720Okay.
00:29:22.720 -->
00:29:23.440Awesome.
00:29:23.440 -->
00:29:25.519Guys, jump in while you can.
00:29:25.519 -->
00:29:31.920Save your money because, again, like I said, I wasn't paying myself because I was spending out too much on my back bar.
00:29:31.920 -->
00:29:33.440So don't do that.
00:29:33.440 -->
00:29:34.160All right.
00:29:34.160 -->
00:29:34.799Thanks, guys.
00:29:34.799 -->
00:29:37.920We'll see you next week on the esthetician podcast.
00:29:37.920 -->
00:29:48.079If today's episode hit home for you, the next thing I want you to do is go and download my free esthetician weekly number tracker.
00:29:48.079 -->
00:29:52.559Most estheticians are trying to fix everything all at once.
00:29:52.559 -->
00:29:59.359When really, it's usually one number that is quietly breaking the business.
00:29:59.359 -->
00:30:05.200This tracker, it helps you figure out what number is actually hurting your business first.
00:30:05.200 -->
00:30:13.359So when you know what to focus on, instead of feeling like you're all over the place, you can start changing your company.
00:30:13.359 -->
00:30:19.200You can download it at carryjopatterson.com forward slash start.
00:30:19.200 -->
00:30:23.200And remember, you don't need to fix everything at once.
