EA679: Mark Lefitz - Turning Better Pricing Into Better Projects

Architectural pricing strategies can shape more than a firm’s bottom line. They can also improve the client experience. In this episode, Mark R. LePage talks with Mark Lefitz, COO and partner at EZ Plans Architects. Mark brings more than 20 years of experience across architecture, construction, operations, and technology.

Mark shares how EZ Plans built a more transparent approach to pricing and project delivery. The firm uses an online pricing tool to give potential clients an upfront estimate before a consultation. As a result, the team spends less time chasing proposals and more time working with qualified leads. Mark also explains how virtual site consultations and a network of licensed architects help the firm serve projects across California.

Finally, Mark explores how better systems can lead to stronger margins and a smoother client experience. He also introduces ArchiTech, a pricing platform designed to bring these tools to other architecture firms. Learn how transparency, technology, and smarter pricing can help architects build a more profitable and scalable practice.

This week at EntreArchitect Podcast, Turning Better Pricing Into Better Projects with Mark Lefitz.

Learn more about Mark at EZ Plans Architects, check out the ArchiTech pricing and proposal platform, and connect with him on LinkedIn.

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