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Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer. In this episode, Alli…
In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create real connection, build demand, and make her newsletter something people actually look forward to reading.Megan's approach to her newsletter doesn't involve crammi…
Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before.In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, …
In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button.Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’…
In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn’t difficult or impossible to sell to, they’ve just been burned before, and they’re reading your emails with a little sid…
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