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Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
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Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
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Along the way, we're going to bring in the change makers from our community that are already elevating.
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We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield.
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Alright, let's go, Springfield.
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Time to 10X your life, your business, all of it.
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Time to crush those goals, time to get after it.
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Let's go.
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You are listening to the Elevate Springfield Podcast.
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Robert Farrell here, certified 10X coach, speaker, and mentor here to bring you actionable strategies.
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You bring the discipline and follow through.
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And together, we're going to Elevate Springfield.
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We're coming to you again from beautiful downtown Springfield in the Big Dog Construction Studio.
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Hey, we've got so much going on in Springfield right now.
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Make sure you are participating.
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Get out there, network with folks, be a part of the community, support local businesses, support local nonprofits, and let's go.
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We can all grow together.
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So, hey, another great episode for you today.
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We're gonna get right to our guest after the break.
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All right, and we are back.
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Hey, you can tell I'm in the studio, but I got two folks joining me today that are not.
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You know, if you're a fan of Elevate Springfield, you hear a lot about 10X, you hear a lot about Grant Cardone, Cardone Enterprises, the whole nine.
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So, hey, I am super excited about our guest today.
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We've got somebody joining us from 10X headquarters down in Florida, Mr.
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Jared Glant.
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He is the president of Cardone Enterprises, been with Grant for 16 years.
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Jared, thanks for taking the time to talk with us today, man.
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It's great to be here with you guys.
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I'm excited to uh to chat.
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Awesome.
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And we also have friend of the show, my business partner.
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Y'all know him, the big dog himself, Mr.
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Chris Hartsook.
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How are we doing today, Chris?
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Doing great.
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Excited to be here in this joint collaboration room.
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Love it.
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Love it.
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Well, Jared, uh, we always like to start with a little bit about the background.
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Of course, we're going to get into 10X and your time with Cardone and the whole thing, but let's learn a little bit about Jared pre-Cardone Enterprises.
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Give us a little bit of background, man.
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I grew up in San Diego.
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I got a uh a job selling advertising for the auto trader.
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If you guys remember the auto trader, you know the paper, the paper books.
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Oh, yeah.
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I got it, I got a job selling advertising for the auto trader when I was 20 years old.
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I grew up, my dad ran motorcycle dealerships, and so I had always worked in sales jobs for him.
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But like my first like real job is what I call it, where I wasn't working for dad, was selling advertising.
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Um by that point, I kind of had a little bit of a sales knack.
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I tell people it's personality-based sales success.
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So just because I could talk to people and I had a good attitude, you know, I I sold product.
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And um, and I got this job and and uh in seven months I became the number two rep in the country.
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And I was the youngest rep in the company.
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And so, you know, I was 20 years old living at home with my parents still.
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The only bill I had was uh was a a diesel truck payment, and uh and I was making like 20 grand a month and and I was turned 21 and I was like, let's go to the clubs.
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That's right.
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So so developed uh some bad habits.
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I'll just leave it at that.
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You know, living that nightlife life and uh ended up leaving that job because they started messing around with my pay.
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Ended up by that point, the, you know, I I left that job.
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I left the money.
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The only thing I took along with me was a little bit of a drug problem and um and ended up on unemployment, living at a friend's house for free because I couldn't afford anything.
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And then my dad was like, hey, I'm gonna move to Austin.
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It was during 2008-ish, 2009.
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I'm gonna move to Austin and go run a dealership out there.
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And so I was like, I need to get out of here.
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And so I left and uh was like, I gotta get my life together and was in Austin for two years and then came back to San Diego, was working for a buddy, didn't really love the job.
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I knew it wasn't gonna be my landing place.
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And my dad knew that I was unhappy and he sent me a video, YouTube video, this guy named Grant Cardone.
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And because I worked in retail and and retail sales before, I had heard the name, but never really studied him.
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Tom Hopkins was always like the guy that, you know, I studied.
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Um and I saw, you know, Grant at the time had, I don't know, 15 videos on his YouTube channel back then.
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This was 2009, 2010.
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And um, I was like, I gotta go.
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I watched every video while I was working at the job that I hated.
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And I was like, I gotta go work for this guy.
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And so I started calling the office every day for about a month and a half, finally got an interview.
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He hired me.
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At the time, the company was doing about 2 million bucks a year, had three employees, and uh the rest is history.
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That was five companies,$700 million a year today, a thousand employees.
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I'm a partner in the business now.
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So we've built a really incredible business that that helps a lot of people.
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And so obviously, there's a lot of uh juice and stories uh along the way, but but that's the reader's digest version.
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Absolutely.
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And you've been instrumental in that growth of all that.
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So when you first started with Grant, what all were you doing?
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Making a lot of cold calls, man.
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It was 2010, financial collapse had happened.
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You know, if you guys remember back then, it took a little bit for the effect of everything to like really reach main street, right?
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Like people were obviously freaked out, but the real damage started coming out like a year, year and a half later.
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Right.
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I was cold calling car dealers.
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Half of the car dealers in the country got shut down.
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2010, we did 2 million bucks.
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2011, we did 3.9.
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2012, we did just under six.
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And so during a very difficult time, we were able to grow the business.
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And, you know, I I thank God for Grant because I was talking to him yesterday.
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I'm like, man, I couldn't have imagined having as much fun over the last 16 years as I've had with you.
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And I would assume that there's not a better person that you would have rather done this with because we've had fun the entire time.
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And obviously, there's times when we don't see eye to eye on things, and he's the one with the jet and 60 million of real estate and all this stuff.
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So, you know, I try to I try to always understand his viewpoint on things, but we really have had an amazing working relationship, building this all out.
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And the thing that I'm most proud of is that we've helped millions of people along the way.
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That's a paycheck you can't deposit in the bank, but it's the most valuable thing you can have in life is knowing that you came here and you were on this planet and you did good work and you had impact.
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Absolutely.
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So those first few years when you were, you know, doubling 1.9 to 36, et cetera, what were some things you guys were doing at that point to really drive that growth?
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Back then, organic social was working really well.
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And so we just leaned really hard into that.
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We had a really strong sales culture.
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We worked a bunch.
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The first two years I worked for Grant, I was still broke at the time.
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Uh, slept on an air mattress for two years because I had remembered I had bit gone gone from making money to being on unemployment.
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And so now I got to the point where I started making a little bit of money and I didn't want to spend a nickel.
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At the time, I was getting paid off a residual book of business and I was making like 12 grand a month and I was still sleeping on an air mattress.
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So I was like, I held on to that.
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And then obviously I started investing in real estate along the way and was able to keep my expenses pretty low for a pretty long period of time.
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Like I remember I was making five or six hundred grand a year and my bills were seven grand a month.
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And so I was investing all my money into real estate and uh was able to do that until I got married and had kids.
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And even before, even when I got married, thank God, you know, my wife is just she's the greatest thing that ever happened to me.
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She was on board with that whole play.
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And so, you know, despite the fact that I was making money, like she was good living how we were living, and we just kept investing all of our money into real estate.
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So I've built a pretty good little nest egg of real estate investments, and obviously the business continued to grow.
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Absolutely.
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You don't have her on an air mattress still, do you, Jared?
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Only when she's naughty.
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Okay.
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All right, all right, gotcha.
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How important was that kind of stay broke mindset back then?
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It's everything.
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And I tell people, I'm like the first two years, I slept on an air mattress and I was working probably 70 hours plus a week, 75 hours a week.
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I tell people those two years are what's responsible for what I have today.
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And it's a like once you get that work ethic in and that discipline in, like, we still work a lot, but the ability to like continue to show up, you know, when you get more swings at the bat, the like professional athletes, you hear about them, like the the greats are constantly, they train all the time.
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Kobe Bryant was waking up.
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He had some four-hour sleep schedule, and he would train at two o'clock in the morning and then eight o'clock in the morning, and then hit the gym and then go back to the gym at three o'clock in the afternoon.
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And, you know, the more swings you get at the bat at bat, the better you do.
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The more you learn, the faster you learn.
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And so, you know, nobody wants to hear just do more.
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But but it really is an effective way to pull time forward.
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And that's ultimately if you could have money and be young or have money and be old, most people would rather figure out how to make money sooner.
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And so I just figured out the hack because I wasn't an Ivy League kid or like the smartest guy in the in the room.
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I was just like, hey, I'm just gonna work.
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And the work is what led me to becoming great.
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And so, you know, those those lessons just kind of stick with you.
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So in your previous position, you were successful as a salesperson.
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You said you're making 20 grand a month, right?
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So what was what was different when you got with Grant on the sales side to be able to see that exponential growth moving forward?
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I figured out how to sell.
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Like I really figured out how to sell.
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You know, we were selling via cold calls, which is like the hardest way.
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And when you can get great at that, you can be great at anything.
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When I was selling ads for Auto Trader, I was going around to clients that were running ads every week.
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It was really order taking.
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You know, I brought in a few new clients here and there, but but that was really not that was relationship.
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That wasn't transactional.
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When you, as brutal as it is, like when you figure out how to make cold calls work, you can do anything.
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Like you can sell any product because cold calling is really just a function of I gotta make a lot of dials, I gotta be really sharp and really quick in the first 40 seconds of the phone call, get somebody to not hang up on me, and then make another compelling pitch over the next 90 seconds.
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And then hopefully at that point, you've earned either an appointment or an actual presentation.
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And so, like when you can create something out of nothing, it's a very empowering.
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Definitely.
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Yeah, no doubt about it.
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So, you know, we talk a lot in 10x about money following attention, right?
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So, and you talked about earlier when you first started with Grant, he had like 15 YouTube videos, you know, now he's got thousand, you know, hundreds of hours of of content everywhere.
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When when was that switch flipped to where we're really gonna be omnipresent all over the place and really be out there?
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That was like 2011.
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And it was really just like, hey, these platforms are free, they don't throttle me.
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I'm just gonna create a ton of content.
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At the time, all the social media experts were like, that is the wrong way to do it.
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Quantity, all the volume, too much.
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It's just right, and and now, like everybody knows the hack to growing an audience is producing a ton of content and gaining the algorithms and you know, there's all these strategies around that now.
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So, you know, Grant's always been ahead of his time and um he sees things before most people do.
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And uh, we didn't start running ads till 2016.
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I'm not proud of that.
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We should have done it sooner.
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But the business just, I mean, you had the business growing double every year.
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You're just like, oh, you know, we're whatever we're doing is working, don't change a thing.
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And then when we started running ads and we started doing the live events again, then it was like our revenue went from like 24 million to 40 million in a year.
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Like it was, it was wild.
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Wow.
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And it's a little different today because it it's not as easy.
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There's so many more people on social, and there's so many people creating content on social.
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So it's not easy to build what we built, but people still do it.
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But it's the content matters now, and the strategy matters, and how your scripting things matters and how you're editing things matter.
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Like back in the day, that stuff mattered a lot less.
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And so it was easier back then.
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But you know, what do they say?
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Like the best time to get started it was yesterday, the next best time is today.
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Right.
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Exactly.
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Depending on where you're at in your business, you just got to get started.
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If you're not fully committed and all into social to promote your business, you've got to do it.
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You've got to figure out how to start at least building the discipline and the muscle of using the most powerful promotional tool given ever to businesses.
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And you got to figure out how to use it and get great at it.
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And and unfortunately, it's like if I went and planted a bunch of palm trees that were seeds in my my yard, like I got to take care of those things for years before they grow up and be and turn into something that like looks good.
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And social media, even then, was not an overnight success.
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You got to plant, you got to water, you got to get sunlight, you got to take care of it, you got to be consistent, you got to show up, you got to go all in.
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You, you know, you got to do that over a period of time.
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And then what happens is you build a lot of momentum.
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And even in business, when you're getting started, it's I always give people the example because I think it's such a vivid picture.
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It's like if you have a big, huge freight train that's sitting at the at the train station and it's got a hundred cars stacked up to it, you know, when that thing gets rolling, it's a it's so much energy and effort just to try to get the thing moving.
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And then next thing you know, it starts kind of moving a little bit.
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And then, you know, you start getting some speed, and then and then once that thing gets going, it's hard to stop.
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Now the hard becomes slowing the machine down, not getting it started.
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And most business owners in the beginning stage, you know, that first year, 18 months, 24 months.
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Number one, I think they don't have the expectation of how hard it's gonna be, and so they quit.
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Absolutely.
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Or they think it's gonna happen faster, so they quit.
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You know, so so it's just like you got to have this expectation.
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You know, whenever expectations are misaligned with reality, it always leads to disappointment.
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And disappointment is what leads to failure, it leads to people quitting.
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And and if you can just have the right expectation and just know, yeah, dude, dude, this is gonna be hard.
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People, you know, they're making 150 grand a year and they're like, I want to go do my own thing and start my own business.
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They they have no idea because they're operating in a bubble of this business that they're in right now.
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People that work here, they're like, they operate in this bubble.
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They have no idea what it took to get the business to the point where it is today for the sales guy to just show up and there's leads and they trust us and they want to buy.
00:15:08.080 --> 00:15:08.240
Right.
00:15:08.720 --> 00:15:09.840
I want to go start my new thing.
00:15:09.919 --> 00:15:15.440
And then they go from 150 grand to like losing money the first year and they're like, oh my gosh, what did I do?
00:15:15.600 --> 00:15:18.080
I thought this was gonna be easy, but that's just the game.
00:15:18.320 --> 00:15:24.639
And then if you work all in, regardless of the result, and you keep getting more swings at the bat, you start figuring things out quicker.
00:15:24.799 --> 00:15:38.639
And as long as you don't get discouraged by what's happening in the beginning and you stay at it and you stay the course, you know, you give yourself the opportunity to actually get past that first year, that first 18 months, and you start seeing wins, and then you actually start getting better at what you're doing.
00:15:38.720 --> 00:15:45.440
And that's when you start incrementally increasing profit, revenue, and and adding people and headcount.
00:15:45.519 --> 00:15:54.399
And then next thing you know, you're actually a business owner running a team rather than what most small business owners are, which is I just have a job working for myself.
00:15:55.039 --> 00:15:56.240
Yeah, no, absolutely right.
00:15:56.320 --> 00:16:01.519
You know, we talk a lot in 10x about underestimate the amount of action it's gonna take to get to where we want to be.
00:16:01.679 --> 00:16:03.679
Now, you talked about your train analogy.
00:16:04.080 --> 00:16:09.919
Do you remember the time where you really felt that with you guys where, hey, this puppy's rolling now?
00:16:10.000 --> 00:16:11.200
We're chugging down there.
00:16:11.519 --> 00:16:13.600
Yeah, from 2019 on.
00:16:14.240 --> 00:16:17.039
You know, we've made a lot of changes in the business in the last year.
00:16:17.120 --> 00:16:19.600
So I think we're kind of in a reinvention mode right now.
00:16:19.759 --> 00:16:23.120
And so we're we're revisiting that hard part of the business.
00:16:23.279 --> 00:16:24.720
We've created a new program.
00:16:24.960 --> 00:16:29.120
We're kind of shifting our core offer from education just because of AI.
00:16:29.279 --> 00:16:33.679
Like, I believe that education and information is gonna become more and more commoditized.
00:16:33.840 --> 00:16:41.440
And um, and now we we we're we're pivoting the business into like real services where we're actually just doing stuff with and for the client.
00:16:41.840 --> 00:16:50.799
Before we used to just teach them how, and we still do that, but but the big money, I believe, for us and in our position is gonna be continuing to to do more for the client.
00:16:51.440 --> 00:16:52.159
The FRC.
00:16:52.639 --> 00:16:54.399
Yeah, fractional revenue consulting, yeah.
00:16:54.799 --> 00:17:01.919
So on the on the marketing side, was Grant always all in on the social stuff, or did you have to push a little bit to get out there more?
00:17:02.639 --> 00:17:10.079
He he just he just he is a promoter and and he was like, hey, I've got a free mechanism to promote a message, even to this day.
00:17:10.240 --> 00:17:15.119
Now, I can't tell you he loves it, but he knows it's what's required to get the outcome.
00:17:15.599 --> 00:17:17.920
And he's like, uh, you know, I have to do it.
00:17:18.000 --> 00:17:19.920
It's not, it's not whether I like doing it.
00:17:20.079 --> 00:17:29.599
I'm sure he would rather not be promoting content and creating content and doing all that stuff, but he knows it's such a powerful lever for the business that um, you know, it's it's not an option.
00:17:29.680 --> 00:17:34.319
I mean, and for businesses, social media is as valuable of a department as finance today.
00:17:34.400 --> 00:17:36.799
It's something you you can't play around with it.
00:17:36.880 --> 00:17:47.039
Some businesses still work without it, but like I had a guy in a in a marketing workshop and he was a contractor and his business was doing five million bucks a year and he'd been in business for 30 years.
00:17:47.359 --> 00:17:54.720
And he I was teaching a class of all this stuff, and I could just tell he was just like, this is bullshit, you know, like this stuff don't work.
00:17:54.799 --> 00:17:57.920
Like I've I've I got this five million dollar business, and I could see him.
00:17:58.000 --> 00:18:00.559
You guys, you know, 65, 70 years old.
00:18:00.720 --> 00:18:03.440
And I said, Um, you don't believe a word I'm saying, do you?
00:18:03.599 --> 00:18:05.759
He goes, Man, I never had to do any of this stuff.
00:18:05.839 --> 00:18:06.480
And I said, Okay.
00:18:06.640 --> 00:18:09.759
And I knew that there was a kid in the room who was 26 years old.
00:18:09.920 --> 00:18:11.440
And I said, What type of business do you have?
00:18:11.599 --> 00:18:13.039
He goes, I have a contracting business.
00:18:13.200 --> 00:18:15.039
And I said, What are you gonna do in revenue this year?
00:18:15.200 --> 00:18:16.160
He goes, 25 million.
00:18:16.240 --> 00:18:17.519
I said, How long have you been in business?
00:18:17.599 --> 00:18:18.559
He goes, four years.
00:18:18.799 --> 00:18:25.279
I said, the the difference between this guy and that guy, because I knew the kid, is this kid uses social media to promote his business.
00:18:25.440 --> 00:18:25.759
Right.
00:18:26.640 --> 00:18:28.160
Who's got more experience?
00:18:28.319 --> 00:18:29.200
Who's seen more?
00:18:29.279 --> 00:18:30.400
Who's done more?
00:18:30.640 --> 00:18:32.559
Who's handled more problems?
00:18:32.720 --> 00:18:35.119
It's not about best, it's about best known.
00:18:35.359 --> 00:18:42.640
And most businesses spend so much time trying to be the best that they forget that if nobody knows you, nobody can flow you.
00:18:42.960 --> 00:18:44.640
Omniproudness over perfection.
00:18:44.799 --> 00:18:45.119
Yep.
00:18:45.279 --> 00:18:45.680
That's right.
00:18:45.759 --> 00:18:47.920
Best known beats best all the time.
00:18:48.400 --> 00:18:52.000
Well, Jared, you mentioned revenues right now for you guys are at 700 million.
00:18:52.079 --> 00:18:55.359
Let's talk a little bit about all the different lines of the business you guys have right now.
00:18:55.680 --> 00:18:55.839
Yeah.
00:18:55.920 --> 00:18:58.720
So we have the uh the education consulting business.
00:18:58.960 --> 00:19:06.480
We have the uh the ventures business, Cardone Ventures, which is like uh uh operational management company private equity firm.
00:19:06.640 --> 00:19:10.000
We've got Cardone Capital, which is a real estate private equity firm.
00:19:10.160 --> 00:19:15.200
We've got 10x Health, which is a performance health business, and then we have the Grant Cardone Foundation.
00:19:15.440 --> 00:19:19.279
And a few of those are pretty recent, like Cardone Ventures and 10x Health, those are all within.
00:19:19.920 --> 00:19:21.759
We started Cardone Capital in 2016.
00:19:21.839 --> 00:19:25.359
And by the way, the only reason Cardone Capital worked is because we built a brand and an audience.
00:19:25.519 --> 00:19:29.200
And we just took something to the tell audience that they that they needed and wanted.
00:19:29.359 --> 00:19:33.039
You know, the the best audience to have if you're if you have a restaurant is a hungry audience.
00:19:33.119 --> 00:19:33.680
And that's right.
00:19:33.920 --> 00:19:37.440
So so so in in 2016, we created Cardone Capital.
00:19:37.519 --> 00:19:42.160
We've raised$2 billion online since then,$6 billion in assets under management.
00:19:42.400 --> 00:19:43.599
2019, same thing.
00:19:43.680 --> 00:19:46.880
We started Cardone Ventures, found a hungry audience for that product.
00:19:47.119 --> 00:19:49.519
They'll do probably$130 million in revenue this year.
00:19:49.759 --> 00:19:53.279
10X Health, we bought a company in 2021 for a million bucks.
00:19:53.440 --> 00:19:58.960
Uh last year, I think they did uh$108 million in revenue, all organic growth, just because of the audience.
00:19:59.279 --> 00:19:59.920
Come on.
00:20:00.559 --> 00:20:02.000
Love it, love it.
00:20:02.319 --> 00:20:09.279
So 10 years ago, or a little bit over 10 years ago, you guys started your 10x growth cons and had these big massive events.
00:20:09.440 --> 00:20:12.000
How important were those for the for the growth of the business?
00:20:12.240 --> 00:20:14.720
Yeah, I think obviously it was a huge branding play.
00:20:14.799 --> 00:20:18.319
You know, they're not super profitable events, they're a lot of work.
00:20:18.480 --> 00:20:25.119
But when I spend two million bucks on getting big celebrities there, people love coming and hearing them talk and hearing their stories.
00:20:25.200 --> 00:20:27.440
And, you know, people do like going to events.
00:20:27.680 --> 00:20:31.359
I have some clients that the only thing they ever did with us was come to the event.
00:20:31.519 --> 00:20:37.599
I have one guy that's never done anything with us, but he would buy a$20,000 seat and sit front row every single time we ran that.
00:20:37.839 --> 00:20:39.839
So they're great for building the brand.
00:20:39.920 --> 00:20:44.319
You know, it got us so much social content, but just more and more people started doing them.
00:20:44.400 --> 00:20:54.640
So it became less, you know, people started copying us and it became less of a um a differentiator, even though our events like we would spend$15 million on our event.
00:20:54.799 --> 00:20:57.440
Most of their businesses don't do$15 million in revenue.
00:20:57.599 --> 00:21:01.759
So we no matter what, still have the gold star of event for that format.
00:21:01.839 --> 00:21:09.039
Um, but we just got to the point in the business where we're like, hey, we've done 10, like, let's go try to pick up that revenue somewhere else in the business.
00:21:09.279 --> 00:21:10.079
And that's what we did.
00:21:10.160 --> 00:21:10.799
That's what we're doing.
00:21:11.039 --> 00:21:11.599
Absolutely.
00:21:11.839 --> 00:21:21.920
So over the course of these past 16 years with Cardone, what are some of the biggest things you see as the reason for you guys' success and growth over that time?
00:21:22.160 --> 00:21:24.160
Work, work, work, work.
00:21:24.480 --> 00:21:26.640
Grant still shows up in the office every day.
00:21:26.799 --> 00:21:28.400
We still work a lot of weekends.
00:21:28.559 --> 00:21:33.920
You just got to work and you have a product that works that that you believe in, that that helps people.
00:21:34.079 --> 00:21:41.680
And then you got to figure out how to get great at complicated things, like figuring out running ads and setting a CRM up the right way, like all these things.
00:21:41.759 --> 00:21:45.440
I see so many businesses, three, four, five million bucks a year and they have no CRM.
00:21:45.519 --> 00:21:54.160
I'm like, man, if you guys just organize how you communicate to your clients and you had better process for how you manage leads, your business would be three times as big as it is today.
00:21:55.359 --> 00:21:59.759
But you know, marketing is there's a lot of complication with it, there's a lot of different types.
00:22:00.160 --> 00:22:02.720
Technologies with it and it changes all the time.
00:22:02.880 --> 00:22:23.680
And so it's like it's a really difficult thing to be all over, especially if you have employees and problems and all these other things that you're working with, which is why we created fractional revenue consulting, because we want to be able to take what we know and have spent hundreds of millions of dollars, literally years of trial and error, and literally just shortcut that process for our clients.
00:22:23.920 --> 00:22:24.319
Absolutely.
00:22:24.559 --> 00:22:27.680
So, Jared, I know we talk a lot about the 10x business wheel.
00:22:27.839 --> 00:22:34.720
We don't have enough time to get into all of it today, but the first part of that, and one of the things that Grant talks about all the time, is targets.
00:22:34.880 --> 00:22:35.920
That's the first part of that.
00:22:36.160 --> 00:22:38.880
How important are targets for folks and businesses?
00:22:39.119 --> 00:22:39.759
It's everything.
00:22:39.920 --> 00:22:41.039
It's your North Star.
00:22:41.200 --> 00:22:43.599
It's it's your purpose, it's your reason for doing what you're doing.
00:22:43.759 --> 00:22:46.400
Targets isn't just, you know, we want to have a$5 million business.
00:22:46.480 --> 00:22:47.519
Targets is why.
00:22:48.079 --> 00:22:49.920
Why do you want to have a$5 million business?
00:22:50.079 --> 00:22:51.039
What changes for you?
00:22:51.200 --> 00:22:53.279
What type of life are you, you know, trying to build?
00:22:53.440 --> 00:22:55.039
Are you trying to build a company that you can sell?
00:22:55.200 --> 00:23:06.319
Oh, and then once you figure out why you want a$5 million business or a$10 million business or a$20 million business, then you got to do all the math to reverse engineer products, people, metrics.
00:23:06.480 --> 00:23:13.839
You got to break everything down so that you have a concrete number every day that you can benchmark against to go, are we moving closer to the target or not?
00:23:14.000 --> 00:23:25.039
And then the beautiful thing about numbers, and this is why tracking data is so important, is because every number you track in your business can be improved, it can be changed, it can be manipulated by doing an action.
00:23:25.200 --> 00:23:28.480
And what people miss about data is they think they're just it's tracking all this.
00:23:28.640 --> 00:23:33.839
No, it's telling you the most important story you can get out of your business, which is what is actually happening.
00:23:34.240 --> 00:23:37.519
In business, I think a lot of owners rely on what their people tell them.
00:23:37.680 --> 00:23:44.160
And because they don't have good data and good tracking and good reporting, they don't really know if what their people are telling them is true or not.
00:23:44.720 --> 00:23:46.640
It's anecdotal, it's a feeling.
00:23:46.880 --> 00:23:48.160
Numbers don't lie, people do.
00:23:48.400 --> 00:23:53.920
And even if it's even if it's unintentional, they just they they're they're just saying like it happens with my sales guys all the time.
00:23:54.000 --> 00:23:55.279
They're like, oh yeah, those leads are great.
00:23:55.359 --> 00:23:56.799
I'm like, you think those leads are great.
00:23:56.880 --> 00:23:59.920
I'm looking at campaign performance, and it is not the greatest campaign that we have.
00:24:00.079 --> 00:24:02.720
So your target is your why, your target is everything.
00:24:02.880 --> 00:24:04.559
And most people minimize the target.
00:24:04.720 --> 00:24:06.799
No, it's not that important, but it's everything.
00:24:07.039 --> 00:24:09.599
And it's actually one of the easiest things to do.
00:24:09.759 --> 00:24:14.000
It on that wheel, it is the easiest thing to do is to come up with a target.
00:24:14.160 --> 00:24:15.519
Everything else requires a lot of work.
00:24:15.839 --> 00:24:16.319
That's right.
00:24:17.519 --> 00:24:17.759
Yeah.
00:24:17.920 --> 00:24:18.079
Yeah.
00:24:18.240 --> 00:24:22.480
Well, Jared, what are some targets you have for yourself or for card owned enterprises?
00:24:22.640 --> 00:24:30.400
I mean, I would love to get this business in a position where we could sell it, where we could take it public, where we could have a big score and a big win.
00:24:30.559 --> 00:24:34.400
You know, for me, like I want to get to a million dollars a month of passive income.
00:24:34.559 --> 00:24:37.920
You know, that requires that I have a pretty big nugget to invest.
00:24:38.240 --> 00:24:38.960
Oh, yeah.
00:24:39.359 --> 00:24:44.319
And then figure out what the next thing Grant and I are going to do together is, you know, have my kids involved in the business.
00:24:44.400 --> 00:24:44.960
I'd love that.
00:24:45.039 --> 00:24:47.039
You know, I want to spend more time with my family.
00:24:47.200 --> 00:24:49.440
And, you know, we just got back from a pretty great trip.
00:24:49.519 --> 00:24:54.960
Uh, we went to Switzerland and Lake Coma, London, and and you know, those types of things.
00:24:55.119 --> 00:24:59.680
I love work, but I love experiences with my family also, not one or the other.
00:24:59.920 --> 00:25:03.200
Like some people just love work and they don't like doing anything but that.
00:25:03.359 --> 00:25:04.400
I love them both.
00:25:04.720 --> 00:25:07.920
And uh, and as long as I can do both, I'll keep working.
00:25:08.160 --> 00:25:08.559
There you go.
00:25:08.640 --> 00:25:10.160
That's the 10X super life, right?
00:25:10.240 --> 00:25:11.039
That's what we talk about.
00:25:11.359 --> 00:25:11.680
That's right.
00:25:11.920 --> 00:25:13.359
Yeah, come on.
00:25:13.839 --> 00:25:17.680
Well, Jared, whatever you get, you and Grant end up doing together, I know it's going to be phenomenal.
00:25:17.839 --> 00:25:27.920
Just in the time that I've been involved in 10X, I've seen explosive growth, and it has absolutely helped Chris and I in our businesses experience some of that explosive growth on our side too.
00:25:28.079 --> 00:25:30.799
So, Jared, I like to close with these last couple of questions.
00:25:31.279 --> 00:25:38.160
Let's give the audience a piece of advice, maybe one on the personal side, one on the professional side to help them elevate their life or business.
00:25:38.400 --> 00:25:44.160
I I would so tell you on the personal side is that you need to create your ideal life.
00:25:44.240 --> 00:25:50.720
And and you really need to spend time deciding what you want to do when you're on this planet, how you want to live and who you want to live it with.
00:25:50.880 --> 00:25:56.000
The woman or man that you marry, it's the most important decision you're ever gonna make in your life.
00:25:56.079 --> 00:25:57.839
And you want to make sure that they're aligned with you.
00:25:58.000 --> 00:26:04.480
Cause if if my wife, with the amount of hours that I work, if my wife wasn't aligned with that, we would be having lots of problems.
00:26:04.880 --> 00:26:12.160
And in that, it's like, well, you got to determine when once you get married and you have a partner, like it's no longer just your goals.
00:26:12.319 --> 00:26:13.440
They have goals too.
00:26:13.680 --> 00:26:16.079
Now, hopefully, both your goals are aligned.
00:26:16.319 --> 00:26:21.039
But if I'm the producer, I need to figure out how to make my goals happen and her goals happen.
00:26:21.200 --> 00:26:24.400
And if as long as I'm committed to both, we're not gonna have any problems.
00:26:24.559 --> 00:26:26.960
If all I'm working on is mine, then we're gonna have problems.
00:26:27.200 --> 00:26:31.039
So on the personal side, I would say goals and alignment with your partner are huge.
00:26:31.279 --> 00:26:41.039
And then on the business side, I would just tell people, even with our wheel, our our framework for running a business, like break a business down to simple steps.
00:26:41.200 --> 00:26:43.119
There is complexity when you look at the whole thing.
00:26:43.279 --> 00:26:45.279
When you break it down, it's less complex.
00:26:45.519 --> 00:26:49.519
And then and then whatever you don't understand about your business is what you need to learn.
00:26:49.599 --> 00:26:52.799
And most people, when they get out of school, they think the learning stops.
00:26:52.960 --> 00:26:57.920
They actually, because they think the learning stops, they stop educating themselves with books.
00:26:58.000 --> 00:27:10.240
So they think they've kind of stopped educating themselves, but they just educate them with real life and and they go through mistakes and problems and experiences, good and bad, that end up becoming their education.
00:27:10.400 --> 00:27:21.839
And so I would just say if there's things in your business that you don't understand, you need to seek out help in those areas from people that are smart in those areas so that you can learn how to solve those problems so that they ain't problems anymore.
00:27:21.920 --> 00:27:25.440
You know, any any business owner that's like, oh, I don't want to mess with social media.
00:27:25.519 --> 00:27:26.480
Well, you need to figure it out.
00:27:26.640 --> 00:27:27.839
I don't want to mess with the CRM.
00:27:27.920 --> 00:27:28.960
Well, you need to figure it out.
00:27:29.200 --> 00:27:35.359
You want to sell your business and you don't have a CRM and you don't have good data, you're gonna get crushed when somebody goes to comes to buy you.
00:27:35.519 --> 00:27:39.839
You could have sold your business for five million, but because your data is a mess, they're gonna give you 800 grand.
00:27:40.160 --> 00:27:40.400
Right.
00:27:40.640 --> 00:27:55.759
So you got to stop pushing away from the things that make you uncomfortable and actually move towards them because those are the things that make you a well-rounded business owner and an effective leader and ultimately give you the ability to build an asset that has value, which is what a business should be.
00:27:55.920 --> 00:27:59.599
It shouldn't be work, it should be an asset that you're growing that has value.
00:27:59.839 --> 00:28:00.720
Come on, strong.
00:28:01.039 --> 00:28:02.240
Jared's fitting fire.
00:28:02.319 --> 00:28:03.119
Appreciate it, brother.
00:28:03.279 --> 00:28:04.880
Hey, I know you got a lot going on, man.
00:28:04.960 --> 00:28:07.279
We appreciate you spending some time with us today.
00:28:07.519 --> 00:28:13.440
Hey, if anybody out there wants to learn more about the 10x movement, card owned enterprises, all that good stuff.
00:28:13.519 --> 00:28:18.240
Of course, they could come to Chris and I and get involved in the 10x ecosystem, but where else would you point them?
00:28:18.559 --> 00:28:20.160
I would tell them come to you guys.
00:28:20.240 --> 00:28:23.759
You guys are you guys are certified in uh the religion.
00:28:24.000 --> 00:28:26.480
So you guys are you guys can do everything we can do.
00:28:26.799 --> 00:28:28.960
Well, hey, I know one last thing.
00:28:29.119 --> 00:28:32.799
We've got the uh, which is gonna be coming across your desk soon through Dave Robards.
00:28:33.039 --> 00:28:37.599
We've got a 10x Midwest Business Summit we're gonna be hosting here in central Illinois.
00:28:37.759 --> 00:28:38.240
I love it, man.
00:28:38.400 --> 00:28:39.920
Let's coming up in October, man.
00:28:40.000 --> 00:28:42.240
We're gonna we're gonna get brother Dave Robards up here.
00:28:42.400 --> 00:28:42.880
I love it.
00:28:43.039 --> 00:28:44.240
So that's the plan.
00:28:44.400 --> 00:28:46.720
Let's bring the mid, let's bring the 10x to the Midwest.
00:28:46.880 --> 00:28:47.279
Let's go.
00:28:47.359 --> 00:28:49.359
You guys can usher uh save the way.
00:28:49.599 --> 00:28:50.160
Let's go.
00:28:50.319 --> 00:28:52.400
Well, Jared, appreciate you spending some time with us today.
00:28:52.640 --> 00:28:53.200
Likewise, guys.
00:28:53.279 --> 00:28:54.079
It was great chatting with you.
00:28:54.240 --> 00:28:54.720
Thanks, Jared.
00:28:54.799 --> 00:29:02.640
All right, we're gonna let Jared get back to elevating card-owned enterprises, Florida, the whole world for that matter, because 10X is omnipresent.
00:29:02.720 --> 00:29:03.200
Let's go.
00:29:03.279 --> 00:29:05.119
But for the rest of y'all, we'll be right back.
00:29:05.359 --> 00:29:10.799
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Well, thank you for joining us today, everybody.
00:30:18.319 --> 00:30:20.640
Appreciate you making us a part of your day.
00:30:20.799 --> 00:30:23.599
Hey, don't forget while you're out on social, check ours out.
00:30:23.680 --> 00:30:27.599
You can check my personal one out at RobertFarrell at everywhere.
00:30:28.000 --> 00:30:33.359
Check out those Elevate Springfield pages, those big dog business coaching pages as well.
00:30:33.599 --> 00:30:35.440
Check us out over on YouTube.
00:30:36.000 --> 00:30:40.640
Give us a subscribe, give us a like or a follow on any of those channels.
00:30:40.799 --> 00:30:42.880
We would certainly appreciate it.
00:30:43.119 --> 00:30:45.759
So hey, take what you learned today.
00:30:46.240 --> 00:30:49.279
You bring the discipline and follow through and together.
00:30:49.519 --> 00:30:50.480
That's right, y'all.
00:30:50.640 --> 00:30:52.160
We're gonna elevate Springfield.
00:30:52.400 --> 00:30:52.880
Be great.
00:00:00.320 --> 00:00:07.120
Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
00:00:07.440 --> 00:00:16.719
Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
00:00:16.960 --> 00:00:23.920
Along the way, we're going to bring in the change makers from our community that are already elevating.
00:00:24.160 --> 00:00:31.519
We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield.
00:00:31.839 --> 00:00:34.479
Alright, let's go, Springfield.
00:00:34.640 --> 00:00:38.799
Time to 10X your life, your business, all of it.
00:00:38.960 --> 00:00:42.479
Time to crush those goals, time to get after it.
00:00:42.640 --> 00:00:43.439
Let's go.
00:00:43.679 --> 00:00:46.399
You are listening to the Elevate Springfield Podcast.
00:00:46.560 --> 00:00:53.679
Robert Farrell here, certified 10X coach, speaker, and mentor here to bring you actionable strategies.
00:00:54.079 --> 00:00:56.159
You bring the discipline and follow through.
00:00:56.240 --> 00:00:58.880
And together, we're going to Elevate Springfield.
00:00:59.039 --> 00:01:05.120
We're coming to you again from beautiful downtown Springfield in the Big Dog Construction Studio.
00:01:05.280 --> 00:01:08.719
Hey, we've got so much going on in Springfield right now.
00:01:09.040 --> 00:01:11.519
Make sure you are participating.
00:01:11.760 --> 00:01:20.560
Get out there, network with folks, be a part of the community, support local businesses, support local nonprofits, and let's go.
00:01:20.799 --> 00:01:23.359
We can all grow together.
00:01:23.920 --> 00:01:26.079
So, hey, another great episode for you today.
00:01:26.239 --> 00:01:28.640
We're gonna get right to our guest after the break.
00:01:28.959 --> 00:01:34.799
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00:02:14.800 --> 00:02:16.240
All right, and we are back.
00:02:16.400 --> 00:02:22.240
Hey, you can tell I'm in the studio, but I got two folks joining me today that are not.
00:02:22.400 --> 00:02:30.319
You know, if you're a fan of Elevate Springfield, you hear a lot about 10X, you hear a lot about Grant Cardone, Cardone Enterprises, the whole nine.
00:02:30.400 --> 00:02:33.360
So, hey, I am super excited about our guest today.
00:02:33.439 --> 00:02:39.520
We've got somebody joining us from 10X headquarters down in Florida, Mr.
00:02:39.680 --> 00:02:40.800
Jared Glant.
00:02:40.960 --> 00:02:47.039
He is the president of Cardone Enterprises, been with Grant for 16 years.
00:02:47.280 --> 00:02:50.319
Jared, thanks for taking the time to talk with us today, man.
00:02:50.560 --> 00:02:51.919
It's great to be here with you guys.
00:02:52.000 --> 00:02:53.439
I'm excited to uh to chat.
00:02:53.680 --> 00:02:54.000
Awesome.
00:02:54.159 --> 00:02:57.120
And we also have friend of the show, my business partner.
00:02:57.280 --> 00:02:59.199
Y'all know him, the big dog himself, Mr.
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Chris Hartsook.
00:03:00.240 --> 00:03:01.280
How are we doing today, Chris?
00:03:01.599 --> 00:03:02.159
Doing great.
00:03:02.319 --> 00:03:05.120
Excited to be here in this joint collaboration room.
00:03:05.360 --> 00:03:05.680
Love it.
00:03:05.840 --> 00:03:06.240
Love it.
00:03:06.400 --> 00:03:09.759
Well, Jared, uh, we always like to start with a little bit about the background.
00:03:09.919 --> 00:03:17.120
Of course, we're going to get into 10X and your time with Cardone and the whole thing, but let's learn a little bit about Jared pre-Cardone Enterprises.
00:03:17.199 --> 00:03:18.639
Give us a little bit of background, man.
00:03:18.879 --> 00:03:20.319
I grew up in San Diego.
00:03:20.639 --> 00:03:25.360
I got a uh a job selling advertising for the auto trader.
00:03:25.759 --> 00:03:29.680
If you guys remember the auto trader, you know the paper, the paper books.
00:03:29.840 --> 00:03:30.240
Oh, yeah.
00:03:30.400 --> 00:03:34.479
I got it, I got a job selling advertising for the auto trader when I was 20 years old.
00:03:34.639 --> 00:03:39.199
I grew up, my dad ran motorcycle dealerships, and so I had always worked in sales jobs for him.
00:03:39.280 --> 00:03:44.560
But like my first like real job is what I call it, where I wasn't working for dad, was selling advertising.
00:03:44.719 --> 00:03:47.759
Um by that point, I kind of had a little bit of a sales knack.
00:03:47.840 --> 00:03:51.199
I tell people it's personality-based sales success.
00:03:51.360 --> 00:03:55.360
So just because I could talk to people and I had a good attitude, you know, I I sold product.
00:03:55.439 --> 00:04:02.080
And um, and I got this job and and uh in seven months I became the number two rep in the country.
00:04:02.240 --> 00:04:04.240
And I was the youngest rep in the company.
00:04:04.400 --> 00:04:08.719
And so, you know, I was 20 years old living at home with my parents still.
00:04:08.879 --> 00:04:19.600
The only bill I had was uh was a a diesel truck payment, and uh and I was making like 20 grand a month and and I was turned 21 and I was like, let's go to the clubs.
00:04:19.839 --> 00:04:20.399
That's right.
00:04:20.720 --> 00:04:23.199
So so developed uh some bad habits.
00:04:23.279 --> 00:04:24.160
I'll just leave it at that.
00:04:24.399 --> 00:04:30.800
You know, living that nightlife life and uh ended up leaving that job because they started messing around with my pay.
00:04:30.959 --> 00:04:34.639
Ended up by that point, the, you know, I I left that job.
00:04:34.800 --> 00:04:35.920
I left the money.
00:04:36.079 --> 00:04:45.439
The only thing I took along with me was a little bit of a drug problem and um and ended up on unemployment, living at a friend's house for free because I couldn't afford anything.
00:04:45.600 --> 00:04:48.560
And then my dad was like, hey, I'm gonna move to Austin.
00:04:48.720 --> 00:04:51.199
It was during 2008-ish, 2009.
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I'm gonna move to Austin and go run a dealership out there.
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And so I was like, I need to get out of here.
00:04:55.519 --> 00:05:04.000
And so I left and uh was like, I gotta get my life together and was in Austin for two years and then came back to San Diego, was working for a buddy, didn't really love the job.
00:05:04.079 --> 00:05:06.000
I knew it wasn't gonna be my landing place.
00:05:06.160 --> 00:05:11.040
And my dad knew that I was unhappy and he sent me a video, YouTube video, this guy named Grant Cardone.
00:05:11.199 --> 00:05:15.839
And because I worked in retail and and retail sales before, I had heard the name, but never really studied him.
00:05:16.000 --> 00:05:19.120
Tom Hopkins was always like the guy that, you know, I studied.
00:05:19.920 --> 00:05:25.439
Um and I saw, you know, Grant at the time had, I don't know, 15 videos on his YouTube channel back then.
00:05:25.519 --> 00:05:27.920
This was 2009, 2010.
00:05:28.079 --> 00:05:29.759
And um, I was like, I gotta go.
00:05:29.839 --> 00:05:33.279
I watched every video while I was working at the job that I hated.
00:05:33.360 --> 00:05:34.879
And I was like, I gotta go work for this guy.
00:05:34.959 --> 00:05:39.040
And so I started calling the office every day for about a month and a half, finally got an interview.
00:05:39.199 --> 00:05:39.920
He hired me.
00:05:40.079 --> 00:05:45.199
At the time, the company was doing about 2 million bucks a year, had three employees, and uh the rest is history.
00:05:45.279 --> 00:05:49.279
That was five companies,$700 million a year today, a thousand employees.
00:05:49.519 --> 00:05:50.800
I'm a partner in the business now.
00:05:50.879 --> 00:05:55.439
So we've built a really incredible business that that helps a lot of people.
00:05:55.680 --> 00:06:01.920
And so obviously, there's a lot of uh juice and stories uh along the way, but but that's the reader's digest version.
00:06:02.079 --> 00:06:02.560
Absolutely.
00:06:02.639 --> 00:06:04.800
And you've been instrumental in that growth of all that.
00:06:05.040 --> 00:06:06.959
So when you first started with Grant, what all were you doing?
00:06:07.199 --> 00:06:08.480
Making a lot of cold calls, man.
00:06:08.560 --> 00:06:11.759
It was 2010, financial collapse had happened.
00:06:11.920 --> 00:06:19.680
You know, if you guys remember back then, it took a little bit for the effect of everything to like really reach main street, right?
00:06:19.759 --> 00:06:25.680
Like people were obviously freaked out, but the real damage started coming out like a year, year and a half later.
00:06:25.839 --> 00:06:26.000
Right.
00:06:26.240 --> 00:06:28.000
I was cold calling car dealers.
00:06:28.160 --> 00:06:30.560
Half of the car dealers in the country got shut down.
00:06:31.279 --> 00:06:33.199
2010, we did 2 million bucks.
00:06:33.519 --> 00:06:35.439
2011, we did 3.9.
00:06:35.920 --> 00:06:38.240
2012, we did just under six.
00:06:38.480 --> 00:06:42.240
And so during a very difficult time, we were able to grow the business.
00:06:42.480 --> 00:06:46.160
And, you know, I I thank God for Grant because I was talking to him yesterday.
00:06:46.240 --> 00:06:51.120
I'm like, man, I couldn't have imagined having as much fun over the last 16 years as I've had with you.
00:06:51.279 --> 00:06:57.040
And I would assume that there's not a better person that you would have rather done this with because we've had fun the entire time.
00:06:57.199 --> 00:07:04.079
And obviously, there's times when we don't see eye to eye on things, and he's the one with the jet and 60 million of real estate and all this stuff.
00:07:04.240 --> 00:07:12.560
So, you know, I try to I try to always understand his viewpoint on things, but we really have had an amazing working relationship, building this all out.
00:07:12.720 --> 00:07:17.279
And the thing that I'm most proud of is that we've helped millions of people along the way.
00:07:17.439 --> 00:07:27.439
That's a paycheck you can't deposit in the bank, but it's the most valuable thing you can have in life is knowing that you came here and you were on this planet and you did good work and you had impact.
00:07:27.680 --> 00:07:28.079
Absolutely.
00:07:28.240 --> 00:07:36.319
So those first few years when you were, you know, doubling 1.9 to 36, et cetera, what were some things you guys were doing at that point to really drive that growth?
00:07:36.639 --> 00:07:39.120
Back then, organic social was working really well.
00:07:39.279 --> 00:07:41.199
And so we just leaned really hard into that.
00:07:41.279 --> 00:07:43.040
We had a really strong sales culture.
00:07:43.199 --> 00:07:44.000
We worked a bunch.
00:07:44.160 --> 00:07:47.519
The first two years I worked for Grant, I was still broke at the time.
00:07:47.680 --> 00:07:53.759
Uh, slept on an air mattress for two years because I had remembered I had bit gone gone from making money to being on unemployment.
00:07:53.920 --> 00:07:58.879
And so now I got to the point where I started making a little bit of money and I didn't want to spend a nickel.
00:07:59.040 --> 00:08:05.360
At the time, I was getting paid off a residual book of business and I was making like 12 grand a month and I was still sleeping on an air mattress.
00:08:06.319 --> 00:08:08.399
So I was like, I held on to that.
00:08:08.480 --> 00:08:15.439
And then obviously I started investing in real estate along the way and was able to keep my expenses pretty low for a pretty long period of time.
00:08:15.680 --> 00:08:20.160
Like I remember I was making five or six hundred grand a year and my bills were seven grand a month.
00:08:20.240 --> 00:08:26.160
And so I was investing all my money into real estate and uh was able to do that until I got married and had kids.
00:08:26.240 --> 00:08:32.080
And even before, even when I got married, thank God, you know, my wife is just she's the greatest thing that ever happened to me.
00:08:32.159 --> 00:08:33.679
She was on board with that whole play.
00:08:33.840 --> 00:08:40.799
And so, you know, despite the fact that I was making money, like she was good living how we were living, and we just kept investing all of our money into real estate.
00:08:40.960 --> 00:08:45.840
So I've built a pretty good little nest egg of real estate investments, and obviously the business continued to grow.
00:08:46.159 --> 00:08:46.320
Absolutely.
00:08:46.480 --> 00:08:48.559
You don't have her on an air mattress still, do you, Jared?
00:08:48.879 --> 00:08:49.919
Only when she's naughty.
00:08:50.240 --> 00:08:50.480
Okay.
00:08:50.639 --> 00:08:52.000
All right, all right, gotcha.
00:08:52.240 --> 00:08:55.679
How important was that kind of stay broke mindset back then?
00:08:56.000 --> 00:08:56.639
It's everything.
00:08:56.720 --> 00:09:05.360
And I tell people, I'm like the first two years, I slept on an air mattress and I was working probably 70 hours plus a week, 75 hours a week.
00:09:05.440 --> 00:09:08.879
I tell people those two years are what's responsible for what I have today.
00:09:08.960 --> 00:09:23.440
And it's a like once you get that work ethic in and that discipline in, like, we still work a lot, but the ability to like continue to show up, you know, when you get more swings at the bat, the like professional athletes, you hear about them, like the the greats are constantly, they train all the time.
00:09:23.679 --> 00:09:25.039
Kobe Bryant was waking up.
00:09:25.120 --> 00:09:32.879
He had some four-hour sleep schedule, and he would train at two o'clock in the morning and then eight o'clock in the morning, and then hit the gym and then go back to the gym at three o'clock in the afternoon.
00:09:32.960 --> 00:09:36.240
And, you know, the more swings you get at the bat at bat, the better you do.
00:09:36.399 --> 00:09:38.000
The more you learn, the faster you learn.
00:09:38.080 --> 00:09:41.279
And so, you know, nobody wants to hear just do more.
00:09:42.000 --> 00:09:45.679
But but it really is an effective way to pull time forward.
00:09:45.759 --> 00:09:52.080
And that's ultimately if you could have money and be young or have money and be old, most people would rather figure out how to make money sooner.
00:09:52.240 --> 00:09:58.000
And so I just figured out the hack because I wasn't an Ivy League kid or like the smartest guy in the in the room.
00:09:58.159 --> 00:09:59.919
I was just like, hey, I'm just gonna work.
00:10:00.080 --> 00:10:02.480
And the work is what led me to becoming great.
00:10:02.639 --> 00:10:05.919
And so, you know, those those lessons just kind of stick with you.
00:10:06.159 --> 00:10:09.440
So in your previous position, you were successful as a salesperson.
00:10:09.679 --> 00:10:11.840
You said you're making 20 grand a month, right?
00:10:12.000 --> 00:10:19.120
So what was what was different when you got with Grant on the sales side to be able to see that exponential growth moving forward?
00:10:19.679 --> 00:10:20.960
I figured out how to sell.
00:10:21.120 --> 00:10:23.360
Like I really figured out how to sell.
00:10:23.519 --> 00:10:27.360
You know, we were selling via cold calls, which is like the hardest way.
00:10:27.440 --> 00:10:29.759
And when you can get great at that, you can be great at anything.
00:10:29.840 --> 00:10:33.919
When I was selling ads for Auto Trader, I was going around to clients that were running ads every week.
00:10:34.000 --> 00:10:35.200
It was really order taking.
00:10:35.279 --> 00:10:40.559
You know, I brought in a few new clients here and there, but but that was really not that was relationship.
00:10:40.720 --> 00:10:42.000
That wasn't transactional.
00:10:42.159 --> 00:10:48.480
When you, as brutal as it is, like when you figure out how to make cold calls work, you can do anything.
00:10:48.720 --> 00:11:04.960
Like you can sell any product because cold calling is really just a function of I gotta make a lot of dials, I gotta be really sharp and really quick in the first 40 seconds of the phone call, get somebody to not hang up on me, and then make another compelling pitch over the next 90 seconds.
00:11:05.039 --> 00:11:09.600
And then hopefully at that point, you've earned either an appointment or an actual presentation.
00:11:09.759 --> 00:11:13.679
And so, like when you can create something out of nothing, it's a very empowering.
00:11:14.399 --> 00:11:14.799
Definitely.
00:11:14.879 --> 00:11:16.000
Yeah, no doubt about it.
00:11:16.159 --> 00:11:19.919
So, you know, we talk a lot in 10x about money following attention, right?
00:11:20.159 --> 00:11:29.840
So, and you talked about earlier when you first started with Grant, he had like 15 YouTube videos, you know, now he's got thousand, you know, hundreds of hours of of content everywhere.
00:11:30.080 --> 00:11:37.519
When when was that switch flipped to where we're really gonna be omnipresent all over the place and really be out there?
00:11:37.840 --> 00:11:39.279
That was like 2011.
00:11:39.440 --> 00:11:43.759
And it was really just like, hey, these platforms are free, they don't throttle me.
00:11:43.919 --> 00:11:45.440
I'm just gonna create a ton of content.
00:11:45.600 --> 00:11:50.000
At the time, all the social media experts were like, that is the wrong way to do it.
00:11:50.159 --> 00:11:52.320
Quantity, all the volume, too much.
00:11:52.399 --> 00:12:02.559
It's just right, and and now, like everybody knows the hack to growing an audience is producing a ton of content and gaining the algorithms and you know, there's all these strategies around that now.
00:12:02.639 --> 00:12:08.080
So, you know, Grant's always been ahead of his time and um he sees things before most people do.
00:12:08.240 --> 00:12:11.200
And uh, we didn't start running ads till 2016.
00:12:11.919 --> 00:12:12.799
I'm not proud of that.
00:12:12.879 --> 00:12:13.919
We should have done it sooner.
00:12:14.080 --> 00:12:16.799
But the business just, I mean, you had the business growing double every year.
00:12:16.879 --> 00:12:20.320
You're just like, oh, you know, we're whatever we're doing is working, don't change a thing.
00:12:20.480 --> 00:12:28.399
And then when we started running ads and we started doing the live events again, then it was like our revenue went from like 24 million to 40 million in a year.
00:12:28.480 --> 00:12:29.759
Like it was, it was wild.
00:12:29.919 --> 00:12:30.240
Wow.
00:12:30.799 --> 00:12:34.080
And it's a little different today because it it's not as easy.
00:12:34.159 --> 00:12:38.000
There's so many more people on social, and there's so many people creating content on social.
00:12:38.240 --> 00:12:42.480
So it's not easy to build what we built, but people still do it.
00:12:42.639 --> 00:12:51.120
But it's the content matters now, and the strategy matters, and how your scripting things matters and how you're editing things matter.
00:12:51.200 --> 00:12:53.679
Like back in the day, that stuff mattered a lot less.
00:12:54.720 --> 00:12:56.559
And so it was easier back then.
00:12:56.639 --> 00:12:57.919
But you know, what do they say?
00:12:58.000 --> 00:13:02.559
Like the best time to get started it was yesterday, the next best time is today.
00:13:02.879 --> 00:13:03.039
Right.
00:13:03.519 --> 00:13:03.759
Exactly.
00:13:04.240 --> 00:13:06.720
Depending on where you're at in your business, you just got to get started.
00:13:06.879 --> 00:13:10.720
If you're not fully committed and all into social to promote your business, you've got to do it.
00:13:10.799 --> 00:13:18.720
You've got to figure out how to start at least building the discipline and the muscle of using the most powerful promotional tool given ever to businesses.
00:13:18.799 --> 00:13:21.360
And you got to figure out how to use it and get great at it.
00:13:21.519 --> 00:13:31.919
And and unfortunately, it's like if I went and planted a bunch of palm trees that were seeds in my my yard, like I got to take care of those things for years before they grow up and be and turn into something that like looks good.
00:13:32.000 --> 00:13:35.039
And social media, even then, was not an overnight success.
00:13:35.279 --> 00:13:41.200
You got to plant, you got to water, you got to get sunlight, you got to take care of it, you got to be consistent, you got to show up, you got to go all in.
00:13:41.279 --> 00:13:43.360
You, you know, you got to do that over a period of time.
00:13:43.519 --> 00:13:47.279
And then what happens is you build a lot of momentum.
00:13:47.440 --> 00:13:52.799
And even in business, when you're getting started, it's I always give people the example because I think it's such a vivid picture.
00:13:53.039 --> 00:14:06.879
It's like if you have a big, huge freight train that's sitting at the at the train station and it's got a hundred cars stacked up to it, you know, when that thing gets rolling, it's a it's so much energy and effort just to try to get the thing moving.
00:14:07.039 --> 00:14:10.240
And then next thing you know, it starts kind of moving a little bit.
00:14:10.320 --> 00:14:15.360
And then, you know, you start getting some speed, and then and then once that thing gets going, it's hard to stop.
00:14:15.440 --> 00:14:19.600
Now the hard becomes slowing the machine down, not getting it started.
00:14:19.759 --> 00:14:25.840
And most business owners in the beginning stage, you know, that first year, 18 months, 24 months.
00:14:26.000 --> 00:14:29.840
Number one, I think they don't have the expectation of how hard it's gonna be, and so they quit.
00:14:30.399 --> 00:14:30.960
Absolutely.
00:14:31.279 --> 00:14:33.600
Or they think it's gonna happen faster, so they quit.
00:14:33.759 --> 00:14:36.720
You know, so so it's just like you got to have this expectation.
00:14:36.879 --> 00:14:41.440
You know, whenever expectations are misaligned with reality, it always leads to disappointment.
00:14:41.679 --> 00:14:44.960
And disappointment is what leads to failure, it leads to people quitting.
00:14:45.039 --> 00:14:49.039
And and if you can just have the right expectation and just know, yeah, dude, dude, this is gonna be hard.
00:14:49.200 --> 00:14:53.759
People, you know, they're making 150 grand a year and they're like, I want to go do my own thing and start my own business.
00:14:53.840 --> 00:14:58.799
They they have no idea because they're operating in a bubble of this business that they're in right now.
00:14:58.879 --> 00:15:00.879
People that work here, they're like, they operate in this bubble.
00:15:00.960 --> 00:15:08.000
They have no idea what it took to get the business to the point where it is today for the sales guy to just show up and there's leads and they trust us and they want to buy.
00:15:08.080 --> 00:15:08.240
Right.
00:15:08.720 --> 00:15:09.840
I want to go start my new thing.
00:15:09.919 --> 00:15:15.440
And then they go from 150 grand to like losing money the first year and they're like, oh my gosh, what did I do?
00:15:15.600 --> 00:15:18.080
I thought this was gonna be easy, but that's just the game.
00:15:18.320 --> 00:15:24.639
And then if you work all in, regardless of the result, and you keep getting more swings at the bat, you start figuring things out quicker.
00:15:24.799 --> 00:15:38.639
And as long as you don't get discouraged by what's happening in the beginning and you stay at it and you stay the course, you know, you give yourself the opportunity to actually get past that first year, that first 18 months, and you start seeing wins, and then you actually start getting better at what you're doing.
00:15:38.720 --> 00:15:45.440
And that's when you start incrementally increasing profit, revenue, and and adding people and headcount.
00:15:45.519 --> 00:15:54.399
And then next thing you know, you're actually a business owner running a team rather than what most small business owners are, which is I just have a job working for myself.
00:15:55.039 --> 00:15:56.240
Yeah, no, absolutely right.
00:15:56.320 --> 00:16:01.519
You know, we talk a lot in 10x about underestimate the amount of action it's gonna take to get to where we want to be.
00:16:01.679 --> 00:16:03.679
Now, you talked about your train analogy.
00:16:04.080 --> 00:16:09.919
Do you remember the time where you really felt that with you guys where, hey, this puppy's rolling now?
00:16:10.000 --> 00:16:11.200
We're chugging down there.
00:16:11.519 --> 00:16:13.600
Yeah, from 2019 on.
00:16:14.240 --> 00:16:17.039
You know, we've made a lot of changes in the business in the last year.
00:16:17.120 --> 00:16:19.600
So I think we're kind of in a reinvention mode right now.
00:16:19.759 --> 00:16:23.120
And so we're we're revisiting that hard part of the business.
00:16:23.279 --> 00:16:24.720
We've created a new program.
00:16:24.960 --> 00:16:29.120
We're kind of shifting our core offer from education just because of AI.
00:16:29.279 --> 00:16:33.679
Like, I believe that education and information is gonna become more and more commoditized.
00:16:33.840 --> 00:16:41.440
And um, and now we we we're we're pivoting the business into like real services where we're actually just doing stuff with and for the client.
00:16:41.840 --> 00:16:50.799
Before we used to just teach them how, and we still do that, but but the big money, I believe, for us and in our position is gonna be continuing to to do more for the client.
00:16:51.440 --> 00:16:52.159
The FRC.
00:16:52.639 --> 00:16:54.399
Yeah, fractional revenue consulting, yeah.
00:16:54.799 --> 00:17:01.919
So on the on the marketing side, was Grant always all in on the social stuff, or did you have to push a little bit to get out there more?
00:17:02.639 --> 00:17:10.079
He he just he just he is a promoter and and he was like, hey, I've got a free mechanism to promote a message, even to this day.
00:17:10.240 --> 00:17:15.119
Now, I can't tell you he loves it, but he knows it's what's required to get the outcome.
00:17:15.599 --> 00:17:17.920
And he's like, uh, you know, I have to do it.
00:17:18.000 --> 00:17:19.920
It's not, it's not whether I like doing it.
00:17:20.079 --> 00:17:29.599
I'm sure he would rather not be promoting content and creating content and doing all that stuff, but he knows it's such a powerful lever for the business that um, you know, it's it's not an option.
00:17:29.680 --> 00:17:34.319
I mean, and for businesses, social media is as valuable of a department as finance today.
00:17:34.400 --> 00:17:36.799
It's something you you can't play around with it.
00:17:36.880 --> 00:17:47.039
Some businesses still work without it, but like I had a guy in a in a marketing workshop and he was a contractor and his business was doing five million bucks a year and he'd been in business for 30 years.
00:17:47.359 --> 00:17:54.720
And he I was teaching a class of all this stuff, and I could just tell he was just like, this is bullshit, you know, like this stuff don't work.
00:17:54.799 --> 00:17:57.920
Like I've I've I got this five million dollar business, and I could see him.
00:17:58.000 --> 00:18:00.559
You guys, you know, 65, 70 years old.
00:18:00.720 --> 00:18:03.440
And I said, Um, you don't believe a word I'm saying, do you?
00:18:03.599 --> 00:18:05.759
He goes, Man, I never had to do any of this stuff.
00:18:05.839 --> 00:18:06.480
And I said, Okay.
00:18:06.640 --> 00:18:09.759
And I knew that there was a kid in the room who was 26 years old.
00:18:09.920 --> 00:18:11.440
And I said, What type of business do you have?
00:18:11.599 --> 00:18:13.039
He goes, I have a contracting business.
00:18:13.200 --> 00:18:15.039
And I said, What are you gonna do in revenue this year?
00:18:15.200 --> 00:18:16.160
He goes, 25 million.
00:18:16.240 --> 00:18:17.519
I said, How long have you been in business?
00:18:17.599 --> 00:18:18.559
He goes, four years.
00:18:18.799 --> 00:18:25.279
I said, the the difference between this guy and that guy, because I knew the kid, is this kid uses social media to promote his business.
00:18:25.440 --> 00:18:25.759
Right.
00:18:26.640 --> 00:18:28.160
Who's got more experience?
00:18:28.319 --> 00:18:29.200
Who's seen more?
00:18:29.279 --> 00:18:30.400
Who's done more?
00:18:30.640 --> 00:18:32.559
Who's handled more problems?
00:18:32.720 --> 00:18:35.119
It's not about best, it's about best known.
00:18:35.359 --> 00:18:42.640
And most businesses spend so much time trying to be the best that they forget that if nobody knows you, nobody can flow you.
00:18:42.960 --> 00:18:44.640
Omniproudness over perfection.
00:18:44.799 --> 00:18:45.119
Yep.
00:18:45.279 --> 00:18:45.680
That's right.
00:18:45.759 --> 00:18:47.920
Best known beats best all the time.
00:18:48.400 --> 00:18:52.000
Well, Jared, you mentioned revenues right now for you guys are at 700 million.
00:18:52.079 --> 00:18:55.359
Let's talk a little bit about all the different lines of the business you guys have right now.
00:18:55.680 --> 00:18:55.839
Yeah.
00:18:55.920 --> 00:18:58.720
So we have the uh the education consulting business.
00:18:58.960 --> 00:19:06.480
We have the uh the ventures business, Cardone Ventures, which is like uh uh operational management company private equity firm.
00:19:06.640 --> 00:19:10.000
We've got Cardone Capital, which is a real estate private equity firm.
00:19:10.160 --> 00:19:15.200
We've got 10x Health, which is a performance health business, and then we have the Grant Cardone Foundation.
00:19:15.440 --> 00:19:19.279
And a few of those are pretty recent, like Cardone Ventures and 10x Health, those are all within.
00:19:19.920 --> 00:19:21.759
We started Cardone Capital in 2016.
00:19:21.839 --> 00:19:25.359
And by the way, the only reason Cardone Capital worked is because we built a brand and an audience.
00:19:25.519 --> 00:19:29.200
And we just took something to the tell audience that they that they needed and wanted.
00:19:29.359 --> 00:19:33.039
You know, the the best audience to have if you're if you have a restaurant is a hungry audience.
00:19:33.119 --> 00:19:33.680
And that's right.
00:19:33.920 --> 00:19:37.440
So so so in in 2016, we created Cardone Capital.
00:19:37.519 --> 00:19:42.160
We've raised$2 billion online since then,$6 billion in assets under management.
00:19:42.400 --> 00:19:43.599
2019, same thing.
00:19:43.680 --> 00:19:46.880
We started Cardone Ventures, found a hungry audience for that product.
00:19:47.119 --> 00:19:49.519
They'll do probably$130 million in revenue this year.
00:19:49.759 --> 00:19:53.279
10X Health, we bought a company in 2021 for a million bucks.
00:19:53.440 --> 00:19:58.960
Uh last year, I think they did uh$108 million in revenue, all organic growth, just because of the audience.
00:19:59.279 --> 00:19:59.920
Come on.
00:20:00.559 --> 00:20:02.000
Love it, love it.
00:20:02.319 --> 00:20:09.279
So 10 years ago, or a little bit over 10 years ago, you guys started your 10x growth cons and had these big massive events.
00:20:09.440 --> 00:20:12.000
How important were those for the for the growth of the business?
00:20:12.240 --> 00:20:14.720
Yeah, I think obviously it was a huge branding play.
00:20:14.799 --> 00:20:18.319
You know, they're not super profitable events, they're a lot of work.
00:20:18.480 --> 00:20:25.119
But when I spend two million bucks on getting big celebrities there, people love coming and hearing them talk and hearing their stories.
00:20:25.200 --> 00:20:27.440
And, you know, people do like going to events.
00:20:27.680 --> 00:20:31.359
I have some clients that the only thing they ever did with us was come to the event.
00:20:31.519 --> 00:20:37.599
I have one guy that's never done anything with us, but he would buy a$20,000 seat and sit front row every single time we ran that.
00:20:37.839 --> 00:20:39.839
So they're great for building the brand.
00:20:39.920 --> 00:20:44.319
You know, it got us so much social content, but just more and more people started doing them.
00:20:44.400 --> 00:20:54.640
So it became less, you know, people started copying us and it became less of a um a differentiator, even though our events like we would spend$15 million on our event.
00:20:54.799 --> 00:20:57.440
Most of their businesses don't do$15 million in revenue.
00:20:57.599 --> 00:21:01.759
So we no matter what, still have the gold star of event for that format.
00:21:01.839 --> 00:21:09.039
Um, but we just got to the point in the business where we're like, hey, we've done 10, like, let's go try to pick up that revenue somewhere else in the business.
00:21:09.279 --> 00:21:10.079
And that's what we did.
00:21:10.160 --> 00:21:10.799
That's what we're doing.
00:21:11.039 --> 00:21:11.599
Absolutely.
00:21:11.839 --> 00:21:21.920
So over the course of these past 16 years with Cardone, what are some of the biggest things you see as the reason for you guys' success and growth over that time?
00:21:22.160 --> 00:21:24.160
Work, work, work, work.
00:21:24.480 --> 00:21:26.640
Grant still shows up in the office every day.
00:21:26.799 --> 00:21:28.400
We still work a lot of weekends.
00:21:28.559 --> 00:21:33.920
You just got to work and you have a product that works that that you believe in, that that helps people.
00:21:34.079 --> 00:21:41.680
And then you got to figure out how to get great at complicated things, like figuring out running ads and setting a CRM up the right way, like all these things.
00:21:41.759 --> 00:21:45.440
I see so many businesses, three, four, five million bucks a year and they have no CRM.
00:21:45.519 --> 00:21:54.160
I'm like, man, if you guys just organize how you communicate to your clients and you had better process for how you manage leads, your business would be three times as big as it is today.
00:21:55.359 --> 00:21:59.759
But you know, marketing is there's a lot of complication with it, there's a lot of different types.
00:22:00.160 --> 00:22:02.720
Technologies with it and it changes all the time.
00:22:02.880 --> 00:22:23.680
And so it's like it's a really difficult thing to be all over, especially if you have employees and problems and all these other things that you're working with, which is why we created fractional revenue consulting, because we want to be able to take what we know and have spent hundreds of millions of dollars, literally years of trial and error, and literally just shortcut that process for our clients.
00:22:23.920 --> 00:22:24.319
Absolutely.
00:22:24.559 --> 00:22:27.680
So, Jared, I know we talk a lot about the 10x business wheel.
00:22:27.839 --> 00:22:34.720
We don't have enough time to get into all of it today, but the first part of that, and one of the things that Grant talks about all the time, is targets.
00:22:34.880 --> 00:22:35.920
That's the first part of that.
00:22:36.160 --> 00:22:38.880
How important are targets for folks and businesses?
00:22:39.119 --> 00:22:39.759
It's everything.
00:22:39.920 --> 00:22:41.039
It's your North Star.
00:22:41.200 --> 00:22:43.599
It's it's your purpose, it's your reason for doing what you're doing.
00:22:43.759 --> 00:22:46.400
Targets isn't just, you know, we want to have a$5 million business.
00:22:46.480 --> 00:22:47.519
Targets is why.
00:22:48.079 --> 00:22:49.920
Why do you want to have a$5 million business?
00:22:50.079 --> 00:22:51.039
What changes for you?
00:22:51.200 --> 00:22:53.279
What type of life are you, you know, trying to build?
00:22:53.440 --> 00:22:55.039
Are you trying to build a company that you can sell?
00:22:55.200 --> 00:23:06.319
Oh, and then once you figure out why you want a$5 million business or a$10 million business or a$20 million business, then you got to do all the math to reverse engineer products, people, metrics.
00:23:06.480 --> 00:23:13.839
You got to break everything down so that you have a concrete number every day that you can benchmark against to go, are we moving closer to the target or not?
00:23:14.000 --> 00:23:25.039
And then the beautiful thing about numbers, and this is why tracking data is so important, is because every number you track in your business can be improved, it can be changed, it can be manipulated by doing an action.
00:23:25.200 --> 00:23:28.480
And what people miss about data is they think they're just it's tracking all this.
00:23:28.640 --> 00:23:33.839
No, it's telling you the most important story you can get out of your business, which is what is actually happening.
00:23:34.240 --> 00:23:37.519
In business, I think a lot of owners rely on what their people tell them.
00:23:37.680 --> 00:23:44.160
And because they don't have good data and good tracking and good reporting, they don't really know if what their people are telling them is true or not.
00:23:44.720 --> 00:23:46.640
It's anecdotal, it's a feeling.
00:23:46.880 --> 00:23:48.160
Numbers don't lie, people do.
00:23:48.400 --> 00:23:53.920
And even if it's even if it's unintentional, they just they they're they're just saying like it happens with my sales guys all the time.
00:23:54.000 --> 00:23:55.279
They're like, oh yeah, those leads are great.
00:23:55.359 --> 00:23:56.799
I'm like, you think those leads are great.
00:23:56.880 --> 00:23:59.920
I'm looking at campaign performance, and it is not the greatest campaign that we have.
00:24:00.079 --> 00:24:02.720
So your target is your why, your target is everything.
00:24:02.880 --> 00:24:04.559
And most people minimize the target.
00:24:04.720 --> 00:24:06.799
No, it's not that important, but it's everything.
00:24:07.039 --> 00:24:09.599
And it's actually one of the easiest things to do.
00:24:09.759 --> 00:24:14.000
It on that wheel, it is the easiest thing to do is to come up with a target.
00:24:14.160 --> 00:24:15.519
Everything else requires a lot of work.
00:24:15.839 --> 00:24:16.319
That's right.
00:24:17.519 --> 00:24:17.759
Yeah.
00:24:17.920 --> 00:24:18.079
Yeah.
00:24:18.240 --> 00:24:22.480
Well, Jared, what are some targets you have for yourself or for card owned enterprises?
00:24:22.640 --> 00:24:30.400
I mean, I would love to get this business in a position where we could sell it, where we could take it public, where we could have a big score and a big win.
00:24:30.559 --> 00:24:34.400
You know, for me, like I want to get to a million dollars a month of passive income.
00:24:34.559 --> 00:24:37.920
You know, that requires that I have a pretty big nugget to invest.
00:24:38.240 --> 00:24:38.960
Oh, yeah.
00:24:39.359 --> 00:24:44.319
And then figure out what the next thing Grant and I are going to do together is, you know, have my kids involved in the business.
00:24:44.400 --> 00:24:44.960
I'd love that.
00:24:45.039 --> 00:24:47.039
You know, I want to spend more time with my family.
00:24:47.200 --> 00:24:49.440
And, you know, we just got back from a pretty great trip.
00:24:49.519 --> 00:24:54.960
Uh, we went to Switzerland and Lake Coma, London, and and you know, those types of things.
00:24:55.119 --> 00:24:59.680
I love work, but I love experiences with my family also, not one or the other.
00:24:59.920 --> 00:25:03.200
Like some people just love work and they don't like doing anything but that.
00:25:03.359 --> 00:25:04.400
I love them both.
00:25:04.720 --> 00:25:07.920
And uh, and as long as I can do both, I'll keep working.
00:25:08.160 --> 00:25:08.559
There you go.
00:25:08.640 --> 00:25:10.160
That's the 10X super life, right?
00:25:10.240 --> 00:25:11.039
That's what we talk about.
00:25:11.359 --> 00:25:11.680
That's right.
00:25:11.920 --> 00:25:13.359
Yeah, come on.
00:25:13.839 --> 00:25:17.680
Well, Jared, whatever you get, you and Grant end up doing together, I know it's going to be phenomenal.
00:25:17.839 --> 00:25:27.920
Just in the time that I've been involved in 10X, I've seen explosive growth, and it has absolutely helped Chris and I in our businesses experience some of that explosive growth on our side too.
00:25:28.079 --> 00:25:30.799
So, Jared, I like to close with these last couple of questions.
00:25:31.279 --> 00:25:38.160
Let's give the audience a piece of advice, maybe one on the personal side, one on the professional side to help them elevate their life or business.
00:25:38.400 --> 00:25:44.160
I I would so tell you on the personal side is that you need to create your ideal life.
00:25:44.240 --> 00:25:50.720
And and you really need to spend time deciding what you want to do when you're on this planet, how you want to live and who you want to live it with.
00:25:50.880 --> 00:25:56.000
The woman or man that you marry, it's the most important decision you're ever gonna make in your life.
00:25:56.079 --> 00:25:57.839
And you want to make sure that they're aligned with you.
00:25:58.000 --> 00:26:04.480
Cause if if my wife, with the amount of hours that I work, if my wife wasn't aligned with that, we would be having lots of problems.
00:26:04.880 --> 00:26:12.160
And in that, it's like, well, you got to determine when once you get married and you have a partner, like it's no longer just your goals.
00:26:12.319 --> 00:26:13.440
They have goals too.
00:26:13.680 --> 00:26:16.079
Now, hopefully, both your goals are aligned.
00:26:16.319 --> 00:26:21.039
But if I'm the producer, I need to figure out how to make my goals happen and her goals happen.
00:26:21.200 --> 00:26:24.400
And if as long as I'm committed to both, we're not gonna have any problems.
00:26:24.559 --> 00:26:26.960
If all I'm working on is mine, then we're gonna have problems.
00:26:27.200 --> 00:26:31.039
So on the personal side, I would say goals and alignment with your partner are huge.
00:26:31.279 --> 00:26:41.039
And then on the business side, I would just tell people, even with our wheel, our our framework for running a business, like break a business down to simple steps.
00:26:41.200 --> 00:26:43.119
There is complexity when you look at the whole thing.
00:26:43.279 --> 00:26:45.279
When you break it down, it's less complex.
00:26:45.519 --> 00:26:49.519
And then and then whatever you don't understand about your business is what you need to learn.
00:26:49.599 --> 00:26:52.799
And most people, when they get out of school, they think the learning stops.
00:26:52.960 --> 00:26:57.920
They actually, because they think the learning stops, they stop educating themselves with books.
00:26:58.000 --> 00:27:10.240
So they think they've kind of stopped educating themselves, but they just educate them with real life and and they go through mistakes and problems and experiences, good and bad, that end up becoming their education.
00:27:10.400 --> 00:27:21.839
And so I would just say if there's things in your business that you don't understand, you need to seek out help in those areas from people that are smart in those areas so that you can learn how to solve those problems so that they ain't problems anymore.
00:27:21.920 --> 00:27:25.440
You know, any any business owner that's like, oh, I don't want to mess with social media.
00:27:25.519 --> 00:27:26.480
Well, you need to figure it out.
00:27:26.640 --> 00:27:27.839
I don't want to mess with the CRM.
00:27:27.920 --> 00:27:28.960
Well, you need to figure it out.
00:27:29.200 --> 00:27:35.359
You want to sell your business and you don't have a CRM and you don't have good data, you're gonna get crushed when somebody goes to comes to buy you.
00:27:35.519 --> 00:27:39.839
You could have sold your business for five million, but because your data is a mess, they're gonna give you 800 grand.
00:27:40.160 --> 00:27:40.400
Right.
00:27:40.640 --> 00:27:55.759
So you got to stop pushing away from the things that make you uncomfortable and actually move towards them because those are the things that make you a well-rounded business owner and an effective leader and ultimately give you the ability to build an asset that has value, which is what a business should be.
00:27:55.920 --> 00:27:59.599
It shouldn't be work, it should be an asset that you're growing that has value.
00:27:59.839 --> 00:28:00.720
Come on, strong.
00:28:01.039 --> 00:28:02.240
Jared's fitting fire.
00:28:02.319 --> 00:28:03.119
Appreciate it, brother.
00:28:03.279 --> 00:28:04.880
Hey, I know you got a lot going on, man.
00:28:04.960 --> 00:28:07.279
We appreciate you spending some time with us today.
00:28:07.519 --> 00:28:13.440
Hey, if anybody out there wants to learn more about the 10x movement, card owned enterprises, all that good stuff.
00:28:13.519 --> 00:28:18.240
Of course, they could come to Chris and I and get involved in the 10x ecosystem, but where else would you point them?
00:28:18.559 --> 00:28:20.160
I would tell them come to you guys.
00:28:20.240 --> 00:28:23.759
You guys are you guys are certified in uh the religion.
00:28:24.000 --> 00:28:26.480
So you guys are you guys can do everything we can do.
00:28:26.799 --> 00:28:28.960
Well, hey, I know one last thing.
00:28:29.119 --> 00:28:32.799
We've got the uh, which is gonna be coming across your desk soon through Dave Robards.
00:28:33.039 --> 00:28:37.599
We've got a 10x Midwest Business Summit we're gonna be hosting here in central Illinois.
00:28:37.759 --> 00:28:38.240
I love it, man.
00:28:38.400 --> 00:28:39.920
Let's coming up in October, man.
00:28:40.000 --> 00:28:42.240
We're gonna we're gonna get brother Dave Robards up here.
00:28:42.400 --> 00:28:42.880
I love it.
00:28:43.039 --> 00:28:44.240
So that's the plan.
00:28:44.400 --> 00:28:46.720
Let's bring the mid, let's bring the 10x to the Midwest.
00:28:46.880 --> 00:28:47.279
Let's go.
00:28:47.359 --> 00:28:49.359
You guys can usher uh save the way.
00:28:49.599 --> 00:28:50.160
Let's go.
00:28:50.319 --> 00:28:52.400
Well, Jared, appreciate you spending some time with us today.
00:28:52.640 --> 00:28:53.200
Likewise, guys.
00:28:53.279 --> 00:28:54.079
It was great chatting with you.
00:28:54.240 --> 00:28:54.720
Thanks, Jared.
00:28:54.799 --> 00:29:02.640
All right, we're gonna let Jared get back to elevating card-owned enterprises, Florida, the whole world for that matter, because 10X is omnipresent.
00:29:02.720 --> 00:29:03.200
Let's go.
00:29:03.279 --> 00:29:05.119
But for the rest of y'all, we'll be right back.
00:29:05.359 --> 00:29:10.799
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Well, thank you for joining us today, everybody.
00:30:18.319 --> 00:30:20.640
Appreciate you making us a part of your day.
00:30:20.799 --> 00:30:23.599
Hey, don't forget while you're out on social, check ours out.
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You can check my personal one out at RobertFarrell at everywhere.
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Check out those Elevate Springfield pages, those big dog business coaching pages as well.
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Check us out over on YouTube.
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Give us a subscribe, give us a like or a follow on any of those channels.
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We would certainly appreciate it.
00:30:43.119 --> 00:30:45.759
So hey, take what you learned today.
00:30:46.240 --> 00:30:49.279
You bring the discipline and follow through and together.
00:30:49.519 --> 00:30:50.480
That's right, y'all.
00:30:50.640 --> 00:30:52.160
We're gonna elevate Springfield.
00:30:52.400 --> 00:30:52.880
Be great.
