WEBVTT
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Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
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Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
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Along the way, we're gonna bring in the change makers from our community that are already elevating.
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We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield.
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Alright, let's go, Springfield.
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Time to 10X your day, y'all.
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Time to level up, time to crush it.
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Hey, you are listening to the Elevate Springfield Podcast.
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Robert Farrell here, certified 10x coach, speaker, and mentor, here to bring you actionable strategies.
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You bring the discipline and follow through.
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And together, we're gonna Elevate Springfield.
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Well, you are listening to another segment of Communities Grow Together on the Elevate Springfield podcast.
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As you know, we drop these segments each week.
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The Communities Grow Together segment will touch on all things nonprofit associations and how we as a community are working together so we can all grow together.
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This segment is brought to you by David Hilst, American Family Insurance Agency over on West Wabash.
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Whatever you need insurance-wise, whether that's business, life, home, auto, or anything in between.
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Hey, David and his team can take care of you.
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Give them a shout, or hey, stop by and visit them over on West Wabash.
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These segments are quick hits of actionable strategies and what's going on in our hair area to help you level up and grow together.
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Be right back after the break.
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Looking for personalized insurance with hometown care, David Hilst, American Family Insurance Agent's here to help you protect what matters most: your family, your home, and your dreams.
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Whether it's auto, home, life, business, David and his team are proud to serve the Springfield community with trusted advice and reliable coverage.
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Local service, real relationships, peace of mind.
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Call today or stop by their office.
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They can build your dream protection plan together.
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Call 217-726-6343.
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All right, and we are back for another edition of Communities Grow Together, brought to you by David Hillst, American Family Insurance Agency.
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Hey, anything you need insurance-wise, David and his team will take care of you.
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Give them a shout.
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Or stop by their office over on West Wabash.
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Hey, familiar face with me today.
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Obviously, I'm not in the studio, but I am right down the street from the studio, about a block and a half away.
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We've got Jessica Kasurik, and we are sitting in Willow and Birch.
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Jessica, how are we doing?
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I'm so good.
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Thank you for stopping by.
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Absolutely.
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I know you got a cool event coming up, and we're going to talk about that here in a moment.
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But remind everybody what you guys do at Willow and Birch.
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Yeah, we're a full-service salon, spa, and boutique.
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And then we also are a home to the nest, which is what we're sitting in right now, which is our alternative hair studio selling wigs, toppers, and doing customized services for all alternative hair.
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And when you're talking about the nest here, you guys are very unique in that.
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Not very many people do that, right?
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We are.
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So we are truly one of the only places in central Illinois.
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There are similar things in Chicago or St.
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Louis, but as far as the central region, we are the only option.
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And then in addition, we're the only option that has a salon connected to it.
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So our focus is to really give everyone an amazing salon experience, regardless of the amount of biohair that they have.
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So we're able to connect all the dots here and give like a very unique experience.
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Love it.
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So how long has the nest been here?
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Has it been the whole time you've had Willow and Birch?
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No, not at all.
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So we actually opened the nest right about a year ago, but it was actually upstairs on our salon floor in just a small room in the back.
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And we thought, oh, this will be a great thing for our clients, like that are going through hair loss, perhaps going through cancer treatments.
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We've had clients that have had alopecia and needed to source a wig before.
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So the thought was really just we'll do this.
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We'll be able to help the small handful of people that might need this.
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But boy, were we wrong.
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It has grown so quickly.
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And in a year's time, we ended up expanding it already, moving it down here on our boutique level.
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And it, we've taken over this entire space now with tons and tons of stock options.
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So we have nearly 75 in-stock wigs on display, and then probably another 100, 150 on back stock.
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So our goal is to really have a solution for you when you come in.
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It takes a lot of courage to make that first appointment.
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And a lot of times for people, that's very emotional.
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So we really wanted to make sure we have as many options in stock as possible.
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Sure, sure.
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Just so that you can leave feeling like salon ready in whatever capacity that is for you.
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Well, and I'll tell you, you talk about options.
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So behind us, of course, you have some, but I'm looking at the wall over here, and there's probably what, 35, 40 sitting on the wall there.
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So with these here, how do how do they work, I guess?
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How do you take care of them?
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What is what's the whole process?
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So it's really interesting.
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We have multiple fibers.
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So when we talk about fibers, that's the type of hair, if you will.
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So of course we have human hair wigs, but then in addition, we also have traditional synthetic and a heat-friendly fiber.
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So you get a little bit of different options for every price point, for every lifestyle, depending on if you want to style it or not.
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So there's a lot of different components, and we discover all of that through a consultation and really match you with what would be the best solution.
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In addition to the hair fiber, we have lots of different cap constructions.
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So how the wig is made can vastly make a difference on the way that it feels on the head, the way that it sits.
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There's different sized caps, there's different um additions like silicone or polyurethane, where you could then use an adhesive with it.
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So there are literally endless options, like thousands and thousands of options.
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So it's great because we truly have a solution, no matter like the reason for your hair loss, or just you simply don't like your biological hair.
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So yeah.
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So you talk about styling and the adhesive and the whole thing.
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So I would imagine you guys take care of folks on a regular basis when they come in with that.
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Yeah.
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So depending on your lifestyle, some people want to be able to take care of their piece at home.
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And we absolutely educate you on how to do that and sell the products that are necessary to do so.
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But then in addition, we have clients who are like, I don't want to touch it, I don't want to mess it up.
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Or maybe they're just not feeling up to it based on what their journey is.
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So we offer shampoo and style services in-house.
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So people will just drop off wigs and we'll shampoo them, style them, get them back ready to go.
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They come back and get them.
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So it's it's a very interesting never in a million years when I went to hair school because I think this is what I would be doing.
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But I will say I we love it so much.
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And we've met so many amazing people through the process of it for sure.
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So do a lot of folks get multiple ones because they like different styles?
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How does that all work?
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Yeah, so it's funny because you know, especially when people are stepping into alternative hair for the first time, whether a topper or a wig, they get just one piece, right?
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Because you're like, I'll just see if I'll wear it or if I'll like it.
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Well, then it's like quickly that they make another appointment because you almost start to build, like, you know, a wig wardrobe, if you will.
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You start to build options so that, you know, if this one's dirty, like you wore this one to fajita night for margaritas, and now it smells like fajitas.
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So, and if you don't have time to wash it, you're not gonna want to wear that the next morning.
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So a lot of times people will get what we call sister styles.
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So maybe they're the same color, but the style's a little different.
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Or maybe they're the same style, but one's a little brighter blonde and one's a little bit more of an everyday blonde, you know.
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So we have variances that are slight, but give you a little bit of a difference.
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So it's also really interesting, you know, as a hairstylist for so many years, pick people would come in and be like, I think I want bangs.
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And we'd be like, Are you sure?
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Because like it's a commitment.
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You know, now we can be like, okay, you're not sure.
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Right.
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So what if we try a topper where you can have bangs and clip them in and clip them out?
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And then then if you really love them, we can always cut them later.
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So it's like it's exposing us to a lot of different options that's giving even clients who have quite a bit of biological hair options to switch things up without making that level of commitment.
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Right.
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Okay.
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Now it's interesting, it's the fajita smell.
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It's uh I mean, do how do you wash them?
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Is it just normal?
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Just normal washing.
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So the difference is is that you're not gonna like scrub them like you would scrub your own head.
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It's more of like under running cool water, and you just kind of like rinse, rinse, rinse, and then you work some shampoo in, more like a body lotion versus a lather, if you will.
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And yeah, you just kind of rinse it thoroughly and and lightly scrub to clean, and then we let them air dry overnight on back.
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So yeah, it's it's a different, it's a different approach for sure.
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Right.
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Right.
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But it's become a really fun thing to discover.
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And I think that the people we've been able to take care of, like our clients are just absolutely amazing that have came in.
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And so I think it's been really cool to be a part of their story, regardless of what it is, right?
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Like we have people who are undergoing chemotherapy, we have people who've struggled with alopecia for their whole life.
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We have people who are just simply thinning and maybe they went through menopause or they've had hormonal changes, or you know, post-COVID hair loss, or a big one for us is people that have lost a ton of weight, right?
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Whether they did a surgery or they're on a GLP, they lose 100 pounds.
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Well, your hair's gonna change that.
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That's a shock to your system in so many ways.
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So we really have helped so many people with so many different reasons for the loss or change or shift.
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Um, but that's been really cool to see.
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And I'm learning new stuff every day, which I think in any career, to be able to say I'm 20 years in and I'm exploring something that I know nothing about and it's challenging me differently than anything I've ever done is really cool.
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I mean, I like that.
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I I'm never comfortable with complacency.
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So I'm like, if there's not a project, I'll just create one.
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And that's kind of where we've been for the last year.
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And it's like, there's so much to learn and and master, it's like I could do this for the next 20.
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So all right, cool.
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No, I I guess I didn't even think about that.
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So you lose a bunch of weight.
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What is that, what does that really do to the hair?
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I mean, how does it affect?
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I really didn't know.
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So whenever you think about your hair, your hair's an appendage of the body and it's getting whatever nutrients are left over.
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So, you know, just like the GLP1 conversation, that's been everywhere.
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And a huge component of that, if you're on a GLP or if you undergo a weight loss surgery, you have to consume so much protein, right?
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And they're like suggesting 150, 200 milligrams of protein a day, which is a lot of protein, especially if you're not hungry.
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Right?
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It's a lot of protein if you are hungry.
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Right.
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So then you take the fact that your hair is made up of protein, keratin.
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So if your body's not giving up getting enough protein, your hair's absolutely not going to get what's left, right?
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That makes sense.
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So your hair, your nails typically start to suffer a little bit.
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And then also just the shock of something happening so quick in the body.
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So you drop 100 pounds, people get a weight loss surgery that they drop 100 pounds in six months.
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Well, your body composition is like, oh my gosh, what is going on?
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And again, it's it's goal is to keep you alive, not to make your hair pretty.
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Right.
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Right.
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True.
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So we, you know, of course, encourage vitamins and additional protein and all of those things, but it's hard.
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It's hard in that transition when you're coming out of a surgery or your body's coming out of something that's a huge change.
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And it it will balance back out, but it just takes time.
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So in the interim, you feel great because you've lost a hundred pounds, but then you hate the way you look because your hair is not what it what it once was.
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And typically there's just not enough nutrients to give the hair what's left over that your body isn't using.
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And that's where you come in in this big.
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And here we are.
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There you go.
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That's right.
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That's right.
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So take us back again one more.
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You said a little over a year ago you decided to do this.
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So what what was the impetus?
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What'd you say?
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Hey, this is this is what I want to do and why I want to do it.
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Yeah.
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And so I I love telling this story.
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One of our clients, Lauren, she's been a client here forever.
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She's actually a downtown business owner as well.
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She has had alopecia since she was very young and has worn wigs most of her life.
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And she had previously been getting wigs and then having us color them.
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So she would order a human hair wig from someone who had ordered them for her for years.
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Um, and this person ended up not doing it anymore.
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So she came to us probably two years ago or so now, three years ago, and was like, I need a new wig.
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I need you to find me a wig.
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And we're like, okay.
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Um, and at the time I was in a salon owner's network and we had been at an award show, and a guy stepped on stage who owns a salon in Virginia Beach, and he was like, you know, they were earning like a lifetime achievement award type thing.
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And he said, I really credit most of our growth to getting into the wig business.
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I never would have thought that that's where our salon would go, but here we are.
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And they were sharing some of the numbers they were achieving.
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And I was like, Woo! The girls that were with me were like, we need to be doing wigs, you know, kind of jokingly.
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And then we came back and Lauren asked us to get her a wig.
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It was a very, very weird scenario.
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So nonetheless, I called him and I said, Hey, would you be willing to share with me how you got into this?
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And he said, I partnered with John Renault.
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We went to a class, they have education for salons, they're an amazing company.
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They're really the luxury side of it.
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But if you're gonna do anything, their education's unmatched.
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I said, Okay, great.
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So I'm filled out the inquiry, made a couple phone calls, got signed up.
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And my my rep with John Renault Casey is just amazing.
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And I swear we're like sisters from different Mr.
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But I love her so much and she supported our business in ways that I never would have anticipated having someone help me do.
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And so yeah, really Lauren was the driving force.
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We ordered her a wig.
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We didn't have to color it because John Renault's options for colors are so vast in comparison to like the standard wig market.
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So it was great.
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And then once we did that, we kind of realized, okay, maybe this is something we should think about doing and you know, just get a few stock options.
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And then we put it in a little room, and then quickly that was growing.
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And people were like, Wait, you have wigs now.
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My mom needs a wig, my sister needs a wig, my and it was just it's just exploded in in ways that I never would have imagined.
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Absolutely.
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And now you have this large space dedicated to it, and that's awesome.
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Yeah, because we were getting to a point where we had we had five stations up in the room, but they were pretty close together.
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And so we were getting to a point where we had like multiple days, we'd have five people getting a consultation, and we're like, You're getting a consultation in somebody's butts in your face because they're right next to the room.
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So we're like, okay, this is not working anymore.
00:14:43.039 --> 00:14:43.519
You need more room.
00:14:43.679 --> 00:14:45.600
So we ended up taking this space over.
00:14:45.919 --> 00:14:48.399
And yeah, it was the it was a really good decision for sure.
00:14:48.720 --> 00:14:49.039
So cool.
00:14:49.120 --> 00:14:49.519
So cool.
00:14:49.600 --> 00:14:51.120
Well, congrats on the growth of that everything.
00:14:51.360 --> 00:14:51.679
Very nice.
00:14:52.080 --> 00:14:54.080
You've got an event coming up though, later this week, right?
00:14:54.399 --> 00:14:54.799
Tell us about it.
00:14:55.840 --> 00:14:59.759
So um, about every six months, we do a trunk show with John Renault.
00:14:59.919 --> 00:15:04.000
So they come out and bring whatever the newest collection is and what they're launching.
00:15:04.159 --> 00:15:12.240
So they are going to be launching the cool brunette collection, which is gonna be like a whole new range of colors and all fibers that they're bringing.
00:15:12.320 --> 00:15:15.679
It doesn't launch until the following week, but they're bringing it on Saturday for a year.
00:15:16.399 --> 00:15:17.360
Right here in Springfield.
00:15:17.440 --> 00:15:17.600
Come on.
00:15:17.840 --> 00:15:21.519
So if you're a brunette and you are a wig wearer, you want to see these for sure.
00:15:21.679 --> 00:15:24.960
But in addition, they offer deals on everything that we have.
00:15:25.039 --> 00:15:28.240
So we're gonna be offering 20% off of everything.
00:15:28.559 --> 00:15:32.879
So that's your products, that's all wigs, all toppers, everything in stock.
00:15:33.039 --> 00:15:35.120
And if we need to order it as well.
00:15:35.360 --> 00:15:37.200
In addition, we've got some other incentives.
00:15:37.360 --> 00:15:41.120
We've got swag bags for people as they arrive with John Renault goodies.
00:15:41.440 --> 00:15:48.720
If you buy a human hair piece, either a topper or wig, you're gonna get a free duo styler, which is$125 value.
00:15:48.799 --> 00:15:52.320
It's like their flat iron that is made for alternative hair.
00:15:52.559 --> 00:15:53.279
That's a huge bonus.
00:15:53.440 --> 00:15:54.080
It's a huge bonus.
00:15:54.159 --> 00:15:59.200
Yeah, plus you're getting 20% off the human piece, which is like the wig world doesn't really go on sale ever.
00:15:59.440 --> 00:16:03.440
So these events give us an opportunity to let our clients take advantage of great savings.
00:16:03.679 --> 00:16:07.519
So yeah, we're gonna be doing that from nine to two this Saturday.
00:16:07.759 --> 00:16:08.720
There aren't appointments.
00:16:08.799 --> 00:16:10.159
It's first come, first serve.
00:16:10.240 --> 00:16:11.600
So we suggest coming early.
00:16:11.679 --> 00:16:15.039
Um, and you get your name in, and then we'll text you like when you're up in the queue.
00:16:15.279 --> 00:16:18.639
But we do consultations and we'll go through kind of what your needs are.
00:16:18.799 --> 00:16:23.279
If it's your first time exploring the world of alternative hair, this is a great opportunity to see it in action.
00:16:23.600 --> 00:16:32.480
It's also a great time for our existing clients or previous wig wearers to come in and save some big money and take advantage of getting a couple new pieces for the fall, winter season.
00:16:32.639 --> 00:16:34.720
So it should be a really, really fun event.
00:16:34.879 --> 00:16:35.679
It's always a good time.
00:16:35.759 --> 00:16:38.320
We we staff we staff like everyone to do it.
00:16:38.559 --> 00:16:39.279
Oh, I bet, I bet.
00:16:39.440 --> 00:16:44.240
When we did our first one in March, we had over a hundred people come through the door and we did not anticipate it.
00:16:44.399 --> 00:16:45.600
This time we're way more prepared.
00:16:45.759 --> 00:16:48.480
We know we we kind of are like, I know what to expect.
00:16:48.639 --> 00:16:51.279
And then there's also a downtown shopping event happening that day.
00:16:51.440 --> 00:16:59.759
So a lot of people were like, this will be great because you can come put your name in and we'll text you whenever you're almost up, and you can go shop the other amazing downtown shops during it.
00:17:00.000 --> 00:17:02.320
All the stores are doing different little discounts and things.
00:17:02.559 --> 00:17:04.240
So it'll be a good day to be downtown.
00:17:04.559 --> 00:17:05.039
No doubt about it.
00:17:05.119 --> 00:17:07.359
No, I was thinking that'd be great for like all of your clients.
00:17:07.519 --> 00:17:10.319
Like I said, even if they've never been here, it's a great opportunity for them to check you out.
00:17:10.400 --> 00:17:14.079
And then the ones that already are utilizing your services, hey, come save a bunch of money.
00:17:14.480 --> 00:17:22.000
Well, yeah, and I think the thing that people don't think about is that I can't tell you for how many years behind the chair, clients would sit down and be like, I hate my hair.
00:17:22.400 --> 00:17:23.920
And it would not matter what we did.
00:17:24.079 --> 00:17:26.240
It's like I can't make you have more hair, right?
00:17:26.400 --> 00:17:27.599
Especially through the top region.
00:17:27.920 --> 00:17:35.039
So I think, you know, wigs, everybody kind of understands like if you don't have hair or you're going through a medical thing, wigs are the answer, right?
00:17:35.200 --> 00:17:46.640
But toppers open you up to an entire world where you're adding hair to integrate with yours, similar to hair extensions, but it's focusing on the top, which that is where a lot of people have thinning and they don't like the way it looks.
00:17:46.880 --> 00:17:53.119
So that's something that can be like a very easy way to integrate it in and give you a completely different look.
00:17:53.279 --> 00:17:58.319
And I that's like where I feel like there's so much room for opportunity for people to explore.
00:17:58.480 --> 00:18:03.680
Because if you're not happy with your hair, alternative hair could be the solution that makes your life so much easier.
00:18:03.839 --> 00:18:06.400
Like imagine waking up and you don't have to style the top of your hair.
00:18:06.720 --> 00:18:07.039
Absolutely.
00:18:07.200 --> 00:18:07.359
Absolutely.
00:18:08.960 --> 00:18:09.839
Yeah, no doubt about it.
00:18:10.000 --> 00:18:10.720
It's a whole new world.
00:18:11.039 --> 00:18:12.000
Well, random question.
00:18:12.160 --> 00:18:12.319
Yeah.
00:18:12.480 --> 00:18:16.160
Do you is it primarily women that utilize your services or are there some men?
00:18:16.319 --> 00:18:22.559
Yeah, I would say primarily we do offer hair replacement, which that tends to be, I would say, more a male service.
00:18:22.799 --> 00:18:33.839
So if you think about the world of toupees where you are at utilizing adhesive, either tape or a glue bond to adhere the toupee to the top of the head, those we do up in a private room.
00:18:34.000 --> 00:18:34.240
Okay.
00:18:34.400 --> 00:18:43.920
So we have a stock for that that's different than this, I would say, because those pieces, the base of them are different because they have to have a polyurethane or a skin-like material that can adhere.
00:18:44.079 --> 00:18:47.680
So it just like is a little different how they're made, but we do offer those services as well.
00:18:47.839 --> 00:18:54.880
And the wigs, I would say, are not necessarily they're geared towards women, yes, but anyone can wear them, right?
00:18:55.039 --> 00:19:01.279
So I actually believe I have an upcoming appointment for a male who's looking for a wig for he performs, you know.
00:19:01.359 --> 00:19:03.200
And so we have different cap sizes.
00:19:03.279 --> 00:19:08.240
So I would say a lot of times depending on the client, but the male clientele might have a larger head.
00:19:08.640 --> 00:19:13.759
So we would channel the large caps for those clients, but there's options for everyone for sure.
00:19:14.240 --> 00:19:14.559
Love it.
00:19:14.960 --> 00:19:16.480
Will everybody come out on Saturday?
00:19:16.559 --> 00:19:19.359
But uh Jessica, remind everybody outside of the nest here.
00:19:19.519 --> 00:19:20.640
Again, what else you guys do?
00:19:21.200 --> 00:19:21.440
Of course.
00:19:21.519 --> 00:19:29.680
So on our lower level, we have all of our spa services, and our spa has facials, massages, nails, waxing, you name it.
00:19:29.839 --> 00:19:31.680
Stevie does microblading services.
00:19:31.759 --> 00:19:36.000
There's really a whole gamut of this relaxing oasis downstairs.
00:19:36.240 --> 00:19:41.759
And then upstairs, of course, on our salon floor, we offer all of your traditional hair services.
00:19:41.839 --> 00:19:46.400
So cutting, coloring, um, we have makeup services, special occasion styling.
00:19:46.559 --> 00:19:50.720
And then we absolutely have our what was the old nest is now our extension room.
00:19:50.880 --> 00:19:56.960
So that's where we have all of our WB extension wefs, as well as very early stage toppers and fun hair pieces.
00:19:57.119 --> 00:20:00.160
So we really have something for everyone here.
00:20:00.319 --> 00:20:03.119
And if you haven't been by, come by for sure.
00:20:03.359 --> 00:20:07.119
And if you don't want to get services done, we have a whole boutique of things you can get.
00:20:07.359 --> 00:20:07.680
You sure do.
00:20:08.160 --> 00:20:13.440
So when you're exploring downtown, it's like I'm often, you know, I often like, we don't want you to leave your hairdresser.
00:20:13.599 --> 00:20:16.160
If you love your hairdresser, do not leave them, please.
00:20:16.319 --> 00:20:19.599
But we have so many other things that you can come explore and see what we're about.
00:20:19.680 --> 00:20:20.640
So absolutely.
00:20:20.720 --> 00:20:25.519
And if you haven't been here yet, Saturday would be a great time to come visit nine to two for the trunk show, is that right?
00:20:25.839 --> 00:20:33.039
And it's 20% off literally our whole store because the downtown shopping event is giving 20% off of our clothing and things of that nature.
00:20:33.119 --> 00:20:36.720
And then obviously everything in the nest is gonna be 20% off.
00:20:36.799 --> 00:20:42.400
So we're doing 20% off store wide so that my front desk doesn't have to keep track of 87 discounts, right?
00:20:42.799 --> 00:20:46.480
So yeah, you can take advantage of savings across the board on Saturday for sure.
00:20:47.119 --> 00:20:48.720
Well, Jessica, appreciate you hanging out with me today.
00:20:49.039 --> 00:20:50.160
Looking forward to your event on Saturday.
00:20:50.480 --> 00:20:51.119
Yeah, thanks.
00:20:51.279 --> 00:20:52.240
Thanks for having me.
00:20:52.559 --> 00:20:54.559
All right, make sure you show up on Saturday.
00:20:54.640 --> 00:20:58.160
But in the meantime, we're gonna let Jessica get back to Elevate in Springfield.
00:20:58.319 --> 00:21:00.160
For the rest of y'all, we'll be right back.
00:21:00.400 --> 00:21:06.319
Hey, Springfield, when it comes to reliable, high-quality roofing, you don't want to leave things to chance.
00:21:06.480 --> 00:21:25.039
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00:21:46.240 --> 00:21:55.119
Well, thank you for joining us today, everybody, on another segment of Communities Grow Together on the Elevate Springfield Podcast.
00:21:55.440 --> 00:22:02.640
Thank you again to David Hilst, American Family Insurance Agency, for partnering with us on this segment.
00:22:02.799 --> 00:22:05.440
A take what you learn today.
00:22:05.759 --> 00:22:11.440
You bring the discipline and follow through, and together, that's right, y'all, we're gonna Elevate Springfield.
00:22:11.680 --> 00:22:12.079
Be great.
00:22:12.319 --> 00:22:17.920
Looking for expert tree care with hometown integrity, look no further than Sangamon Tree Service.
00:22:18.079 --> 00:22:25.359
They're your trusted local pros, delivering quality workmanship, exceptional customer service, and fair, honest pricing.
00:22:25.599 --> 00:22:26.480
Every time.
00:22:26.720 --> 00:22:35.200
Whether it's trimming, removal, or storm cleanup, their team brings professionalism and care to every job, big or small.
00:22:35.440 --> 00:22:42.079
Call the name your neighbors trust, Sangamon Tree Service, or visit them today at SangamentTreeService.com.
00:22:42.400 --> 00:22:46.559
Sangamon Tree Service, rooted in quality, built on trust.
00:00:00.320 --> 00:00:07.120
Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential.
00:00:07.440 --> 00:00:16.719
Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you.
00:00:16.960 --> 00:00:23.920
Along the way, we're gonna bring in the change makers from our community that are already elevating.
00:00:24.160 --> 00:00:31.280
We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield.
00:00:31.519 --> 00:00:34.159
Alright, let's go, Springfield.
00:00:34.320 --> 00:00:37.359
Time to 10X your day, y'all.
00:00:37.520 --> 00:00:40.799
Time to level up, time to crush it.
00:00:41.039 --> 00:00:44.079
Hey, you are listening to the Elevate Springfield Podcast.
00:00:44.240 --> 00:00:51.920
Robert Farrell here, certified 10x coach, speaker, and mentor, here to bring you actionable strategies.
00:00:52.240 --> 00:00:54.240
You bring the discipline and follow through.
00:00:54.320 --> 00:00:56.880
And together, we're gonna Elevate Springfield.
00:00:57.280 --> 00:01:05.359
Well, you are listening to another segment of Communities Grow Together on the Elevate Springfield podcast.
00:01:05.519 --> 00:01:08.959
As you know, we drop these segments each week.
00:01:09.439 --> 00:01:23.040
The Communities Grow Together segment will touch on all things nonprofit associations and how we as a community are working together so we can all grow together.
00:01:23.599 --> 00:01:30.079
This segment is brought to you by David Hilst, American Family Insurance Agency over on West Wabash.
00:01:30.159 --> 00:01:38.400
Whatever you need insurance-wise, whether that's business, life, home, auto, or anything in between.
00:01:38.640 --> 00:01:41.359
Hey, David and his team can take care of you.
00:01:41.519 --> 00:01:46.079
Give them a shout, or hey, stop by and visit them over on West Wabash.
00:01:46.799 --> 00:01:58.000
These segments are quick hits of actionable strategies and what's going on in our hair area to help you level up and grow together.
00:01:58.719 --> 00:02:00.560
Be right back after the break.
00:02:00.879 --> 00:02:11.599
Looking for personalized insurance with hometown care, David Hilst, American Family Insurance Agent's here to help you protect what matters most: your family, your home, and your dreams.
00:02:11.759 --> 00:02:21.520
Whether it's auto, home, life, business, David and his team are proud to serve the Springfield community with trusted advice and reliable coverage.
00:02:21.840 --> 00:02:26.000
Local service, real relationships, peace of mind.
00:02:26.240 --> 00:02:28.400
Call today or stop by their office.
00:02:28.639 --> 00:02:32.080
They can build your dream protection plan together.
00:02:32.319 --> 00:02:37.039
Call 217-726-6343.
00:02:37.280 --> 00:02:44.159
All right, and we are back for another edition of Communities Grow Together, brought to you by David Hillst, American Family Insurance Agency.
00:02:44.319 --> 00:02:47.680
Hey, anything you need insurance-wise, David and his team will take care of you.
00:02:47.840 --> 00:02:48.479
Give them a shout.
00:02:48.639 --> 00:02:52.240
Or stop by their office over on West Wabash.
00:02:52.319 --> 00:02:54.400
Hey, familiar face with me today.
00:02:54.479 --> 00:03:00.400
Obviously, I'm not in the studio, but I am right down the street from the studio, about a block and a half away.
00:03:00.479 --> 00:03:03.840
We've got Jessica Kasurik, and we are sitting in Willow and Birch.
00:03:03.919 --> 00:03:04.639
Jessica, how are we doing?
00:03:05.039 --> 00:03:05.599
I'm so good.
00:03:05.680 --> 00:03:06.560
Thank you for stopping by.
00:03:06.879 --> 00:03:07.199
Absolutely.
00:03:07.280 --> 00:03:10.560
I know you got a cool event coming up, and we're going to talk about that here in a moment.
00:03:10.719 --> 00:03:13.680
But remind everybody what you guys do at Willow and Birch.
00:03:13.919 --> 00:03:16.479
Yeah, we're a full-service salon, spa, and boutique.
00:03:16.560 --> 00:03:26.960
And then we also are a home to the nest, which is what we're sitting in right now, which is our alternative hair studio selling wigs, toppers, and doing customized services for all alternative hair.
00:03:27.199 --> 00:03:30.000
And when you're talking about the nest here, you guys are very unique in that.
00:03:30.159 --> 00:03:31.439
Not very many people do that, right?
00:03:31.680 --> 00:03:32.000
We are.
00:03:32.159 --> 00:03:35.520
So we are truly one of the only places in central Illinois.
00:03:35.680 --> 00:03:38.080
There are similar things in Chicago or St.
00:03:38.240 --> 00:03:42.560
Louis, but as far as the central region, we are the only option.
00:03:42.719 --> 00:03:47.120
And then in addition, we're the only option that has a salon connected to it.
00:03:47.280 --> 00:03:53.520
So our focus is to really give everyone an amazing salon experience, regardless of the amount of biohair that they have.
00:03:53.759 --> 00:03:58.240
So we're able to connect all the dots here and give like a very unique experience.
00:03:58.560 --> 00:03:58.960
Love it.
00:03:59.120 --> 00:04:00.800
So how long has the nest been here?
00:04:00.879 --> 00:04:02.800
Has it been the whole time you've had Willow and Birch?
00:04:03.039 --> 00:04:03.680
No, not at all.
00:04:03.840 --> 00:04:10.800
So we actually opened the nest right about a year ago, but it was actually upstairs on our salon floor in just a small room in the back.
00:04:10.960 --> 00:04:16.879
And we thought, oh, this will be a great thing for our clients, like that are going through hair loss, perhaps going through cancer treatments.
00:04:16.959 --> 00:04:20.800
We've had clients that have had alopecia and needed to source a wig before.
00:04:20.959 --> 00:04:22.879
So the thought was really just we'll do this.
00:04:22.959 --> 00:04:26.000
We'll be able to help the small handful of people that might need this.
00:04:26.240 --> 00:04:27.600
But boy, were we wrong.
00:04:27.759 --> 00:04:29.279
It has grown so quickly.
00:04:29.519 --> 00:04:34.879
And in a year's time, we ended up expanding it already, moving it down here on our boutique level.
00:04:35.040 --> 00:04:40.639
And it, we've taken over this entire space now with tons and tons of stock options.
00:04:40.800 --> 00:04:48.160
So we have nearly 75 in-stock wigs on display, and then probably another 100, 150 on back stock.
00:04:48.399 --> 00:04:51.680
So our goal is to really have a solution for you when you come in.
00:04:51.839 --> 00:04:54.480
It takes a lot of courage to make that first appointment.
00:04:54.560 --> 00:04:56.959
And a lot of times for people, that's very emotional.
00:04:57.199 --> 00:05:01.040
So we really wanted to make sure we have as many options in stock as possible.
00:05:01.360 --> 00:05:01.839
Sure, sure.
00:05:02.000 --> 00:05:06.560
Just so that you can leave feeling like salon ready in whatever capacity that is for you.
00:05:06.800 --> 00:05:08.319
Well, and I'll tell you, you talk about options.
00:05:08.399 --> 00:05:15.519
So behind us, of course, you have some, but I'm looking at the wall over here, and there's probably what, 35, 40 sitting on the wall there.
00:05:15.759 --> 00:05:18.319
So with these here, how do how do they work, I guess?
00:05:18.399 --> 00:05:19.279
How do you take care of them?
00:05:19.360 --> 00:05:20.399
What is what's the whole process?
00:05:20.639 --> 00:05:21.600
So it's really interesting.
00:05:21.680 --> 00:05:23.040
We have multiple fibers.
00:05:23.199 --> 00:05:26.000
So when we talk about fibers, that's the type of hair, if you will.
00:05:26.160 --> 00:05:32.319
So of course we have human hair wigs, but then in addition, we also have traditional synthetic and a heat-friendly fiber.
00:05:32.480 --> 00:05:40.480
So you get a little bit of different options for every price point, for every lifestyle, depending on if you want to style it or not.
00:05:40.720 --> 00:05:47.839
So there's a lot of different components, and we discover all of that through a consultation and really match you with what would be the best solution.
00:05:48.079 --> 00:05:51.360
In addition to the hair fiber, we have lots of different cap constructions.
00:05:51.600 --> 00:05:58.480
So how the wig is made can vastly make a difference on the way that it feels on the head, the way that it sits.
00:05:58.639 --> 00:06:05.519
There's different sized caps, there's different um additions like silicone or polyurethane, where you could then use an adhesive with it.
00:06:05.680 --> 00:06:10.639
So there are literally endless options, like thousands and thousands of options.
00:06:11.199 --> 00:06:19.279
So it's great because we truly have a solution, no matter like the reason for your hair loss, or just you simply don't like your biological hair.
00:06:21.199 --> 00:06:22.480
So yeah.
00:06:22.720 --> 00:06:25.199
So you talk about styling and the adhesive and the whole thing.
00:06:25.279 --> 00:06:29.120
So I would imagine you guys take care of folks on a regular basis when they come in with that.
00:06:29.360 --> 00:06:29.519
Yeah.
00:06:29.600 --> 00:06:34.720
So depending on your lifestyle, some people want to be able to take care of their piece at home.
00:06:34.800 --> 00:06:39.279
And we absolutely educate you on how to do that and sell the products that are necessary to do so.
00:06:39.439 --> 00:06:43.839
But then in addition, we have clients who are like, I don't want to touch it, I don't want to mess it up.
00:06:44.079 --> 00:06:47.199
Or maybe they're just not feeling up to it based on what their journey is.
00:06:47.360 --> 00:06:49.759
So we offer shampoo and style services in-house.
00:06:49.839 --> 00:06:54.240
So people will just drop off wigs and we'll shampoo them, style them, get them back ready to go.
00:06:54.480 --> 00:06:55.360
They come back and get them.
00:06:55.519 --> 00:07:00.959
So it's it's a very interesting never in a million years when I went to hair school because I think this is what I would be doing.
00:07:01.120 --> 00:07:03.439
But I will say I we love it so much.
00:07:03.600 --> 00:07:06.720
And we've met so many amazing people through the process of it for sure.
00:07:07.439 --> 00:07:11.279
So do a lot of folks get multiple ones because they like different styles?
00:07:11.600 --> 00:07:12.399
How does that all work?
00:07:12.639 --> 00:07:20.560
Yeah, so it's funny because you know, especially when people are stepping into alternative hair for the first time, whether a topper or a wig, they get just one piece, right?
00:07:20.639 --> 00:07:23.279
Because you're like, I'll just see if I'll wear it or if I'll like it.
00:07:23.519 --> 00:07:31.279
Well, then it's like quickly that they make another appointment because you almost start to build, like, you know, a wig wardrobe, if you will.
00:07:31.439 --> 00:07:40.560
You start to build options so that, you know, if this one's dirty, like you wore this one to fajita night for margaritas, and now it smells like fajitas.
00:07:41.519 --> 00:07:44.639
So, and if you don't have time to wash it, you're not gonna want to wear that the next morning.
00:07:44.879 --> 00:07:48.160
So a lot of times people will get what we call sister styles.
00:07:48.240 --> 00:07:50.720
So maybe they're the same color, but the style's a little different.
00:07:50.879 --> 00:07:56.240
Or maybe they're the same style, but one's a little brighter blonde and one's a little bit more of an everyday blonde, you know.
00:07:56.319 --> 00:08:01.759
So we have variances that are slight, but give you a little bit of a difference.
00:08:02.000 --> 00:08:09.040
So it's also really interesting, you know, as a hairstylist for so many years, pick people would come in and be like, I think I want bangs.
00:08:09.120 --> 00:08:10.240
And we'd be like, Are you sure?
00:08:10.399 --> 00:08:11.759
Because like it's a commitment.
00:08:12.160 --> 00:08:14.800
You know, now we can be like, okay, you're not sure.
00:08:14.959 --> 00:08:15.120
Right.
00:08:15.279 --> 00:08:19.120
So what if we try a topper where you can have bangs and clip them in and clip them out?
00:08:19.199 --> 00:08:22.000
And then then if you really love them, we can always cut them later.
00:08:22.160 --> 00:08:32.080
So it's like it's exposing us to a lot of different options that's giving even clients who have quite a bit of biological hair options to switch things up without making that level of commitment.
00:08:32.480 --> 00:08:32.720
Right.
00:08:32.799 --> 00:08:33.039
Okay.
00:08:33.279 --> 00:08:35.519
Now it's interesting, it's the fajita smell.
00:08:35.679 --> 00:08:37.840
It's uh I mean, do how do you wash them?
00:08:38.000 --> 00:08:38.559
Is it just normal?
00:08:38.720 --> 00:08:39.279
Just normal washing.
00:08:39.759 --> 00:08:43.840
So the difference is is that you're not gonna like scrub them like you would scrub your own head.
00:08:44.000 --> 00:08:54.240
It's more of like under running cool water, and you just kind of like rinse, rinse, rinse, and then you work some shampoo in, more like a body lotion versus a lather, if you will.
00:08:54.480 --> 00:09:01.360
And yeah, you just kind of rinse it thoroughly and and lightly scrub to clean, and then we let them air dry overnight on back.
00:09:01.600 --> 00:09:04.720
So yeah, it's it's a different, it's a different approach for sure.
00:09:04.879 --> 00:09:05.120
Right.
00:09:05.279 --> 00:09:05.440
Right.
00:09:05.840 --> 00:09:09.440
But it's become a really fun thing to discover.
00:09:09.519 --> 00:09:15.600
And I think that the people we've been able to take care of, like our clients are just absolutely amazing that have came in.
00:09:15.759 --> 00:09:21.120
And so I think it's been really cool to be a part of their story, regardless of what it is, right?
00:09:21.200 --> 00:09:26.240
Like we have people who are undergoing chemotherapy, we have people who've struggled with alopecia for their whole life.
00:09:26.480 --> 00:09:38.799
We have people who are just simply thinning and maybe they went through menopause or they've had hormonal changes, or you know, post-COVID hair loss, or a big one for us is people that have lost a ton of weight, right?
00:09:38.960 --> 00:09:42.240
Whether they did a surgery or they're on a GLP, they lose 100 pounds.
00:09:42.320 --> 00:09:43.679
Well, your hair's gonna change that.
00:09:43.759 --> 00:09:46.000
That's a shock to your system in so many ways.
00:09:46.240 --> 00:09:52.399
So we really have helped so many people with so many different reasons for the loss or change or shift.
00:09:52.559 --> 00:09:54.559
Um, but that's been really cool to see.
00:09:54.639 --> 00:10:06.639
And I'm learning new stuff every day, which I think in any career, to be able to say I'm 20 years in and I'm exploring something that I know nothing about and it's challenging me differently than anything I've ever done is really cool.
00:10:07.600 --> 00:10:08.639
I mean, I like that.
00:10:08.720 --> 00:10:11.600
I I'm never comfortable with complacency.
00:10:11.759 --> 00:10:14.639
So I'm like, if there's not a project, I'll just create one.
00:10:14.720 --> 00:10:16.399
And that's kind of where we've been for the last year.
00:10:16.480 --> 00:10:21.360
And it's like, there's so much to learn and and master, it's like I could do this for the next 20.
00:10:21.519 --> 00:10:22.320
So all right, cool.
00:10:22.480 --> 00:10:24.240
No, I I guess I didn't even think about that.
00:10:24.320 --> 00:10:25.679
So you lose a bunch of weight.
00:10:26.000 --> 00:10:27.440
What is that, what does that really do to the hair?
00:10:27.600 --> 00:10:28.240
I mean, how does it affect?
00:10:28.639 --> 00:10:29.039
I really didn't know.
00:10:29.440 --> 00:10:34.639
So whenever you think about your hair, your hair's an appendage of the body and it's getting whatever nutrients are left over.
00:10:34.799 --> 00:10:38.159
So, you know, just like the GLP1 conversation, that's been everywhere.
00:10:38.240 --> 00:10:46.000
And a huge component of that, if you're on a GLP or if you undergo a weight loss surgery, you have to consume so much protein, right?
00:10:46.159 --> 00:10:52.480
And they're like suggesting 150, 200 milligrams of protein a day, which is a lot of protein, especially if you're not hungry.
00:10:52.799 --> 00:10:52.960
Right?
00:10:53.039 --> 00:10:54.320
It's a lot of protein if you are hungry.
00:10:54.799 --> 00:10:54.960
Right.
00:10:55.279 --> 00:11:00.559
So then you take the fact that your hair is made up of protein, keratin.
00:11:00.720 --> 00:11:06.320
So if your body's not giving up getting enough protein, your hair's absolutely not going to get what's left, right?
00:11:06.559 --> 00:11:06.960
That makes sense.
00:11:07.120 --> 00:11:10.080
So your hair, your nails typically start to suffer a little bit.
00:11:10.159 --> 00:11:14.639
And then also just the shock of something happening so quick in the body.
00:11:14.799 --> 00:11:18.960
So you drop 100 pounds, people get a weight loss surgery that they drop 100 pounds in six months.
00:11:19.200 --> 00:11:22.960
Well, your body composition is like, oh my gosh, what is going on?
00:11:23.200 --> 00:11:28.000
And again, it's it's goal is to keep you alive, not to make your hair pretty.
00:11:28.159 --> 00:11:28.320
Right.
00:11:28.480 --> 00:11:28.559
Right.
00:11:28.799 --> 00:11:28.960
True.
00:11:29.279 --> 00:11:34.799
So we, you know, of course, encourage vitamins and additional protein and all of those things, but it's hard.
00:11:34.960 --> 00:11:41.120
It's hard in that transition when you're coming out of a surgery or your body's coming out of something that's a huge change.
00:11:41.279 --> 00:11:43.600
And it it will balance back out, but it just takes time.
00:11:43.759 --> 00:11:50.720
So in the interim, you feel great because you've lost a hundred pounds, but then you hate the way you look because your hair is not what it what it once was.
00:11:50.960 --> 00:11:56.159
And typically there's just not enough nutrients to give the hair what's left over that your body isn't using.
00:11:56.399 --> 00:11:57.519
And that's where you come in in this big.
00:11:57.679 --> 00:11:58.000
And here we are.
00:11:58.320 --> 00:11:58.639
There you go.
00:11:58.799 --> 00:11:59.200
That's right.
00:11:59.279 --> 00:11:59.759
That's right.
00:11:59.919 --> 00:12:01.519
So take us back again one more.
00:12:01.600 --> 00:12:03.840
You said a little over a year ago you decided to do this.
00:12:04.080 --> 00:12:05.279
So what what was the impetus?
00:12:05.360 --> 00:12:05.919
What'd you say?
00:12:06.000 --> 00:12:08.240
Hey, this is this is what I want to do and why I want to do it.
00:12:08.480 --> 00:12:08.639
Yeah.
00:12:08.720 --> 00:12:10.639
And so I I love telling this story.
00:12:10.799 --> 00:12:13.200
One of our clients, Lauren, she's been a client here forever.
00:12:13.279 --> 00:12:14.960
She's actually a downtown business owner as well.
00:12:15.200 --> 00:12:19.840
She has had alopecia since she was very young and has worn wigs most of her life.
00:12:20.159 --> 00:12:23.679
And she had previously been getting wigs and then having us color them.
00:12:23.840 --> 00:12:28.799
So she would order a human hair wig from someone who had ordered them for her for years.
00:12:28.879 --> 00:12:32.240
Um, and this person ended up not doing it anymore.
00:12:32.799 --> 00:12:38.240
So she came to us probably two years ago or so now, three years ago, and was like, I need a new wig.
00:12:38.320 --> 00:12:39.360
I need you to find me a wig.
00:12:39.440 --> 00:12:40.639
And we're like, okay.
00:12:40.799 --> 00:12:53.519
Um, and at the time I was in a salon owner's network and we had been at an award show, and a guy stepped on stage who owns a salon in Virginia Beach, and he was like, you know, they were earning like a lifetime achievement award type thing.
00:12:53.679 --> 00:12:58.720
And he said, I really credit most of our growth to getting into the wig business.
00:12:58.879 --> 00:13:02.559
I never would have thought that that's where our salon would go, but here we are.
00:13:02.720 --> 00:13:04.879
And they were sharing some of the numbers they were achieving.
00:13:04.960 --> 00:13:10.480
And I was like, Woo! The girls that were with me were like, we need to be doing wigs, you know, kind of jokingly.
00:13:10.559 --> 00:13:13.679
And then we came back and Lauren asked us to get her a wig.
00:13:14.240 --> 00:13:16.240
It was a very, very weird scenario.
00:13:16.399 --> 00:13:21.759
So nonetheless, I called him and I said, Hey, would you be willing to share with me how you got into this?
00:13:21.919 --> 00:13:23.600
And he said, I partnered with John Renault.
00:13:23.840 --> 00:13:27.279
We went to a class, they have education for salons, they're an amazing company.
00:13:27.440 --> 00:13:29.279
They're really the luxury side of it.
00:13:29.440 --> 00:13:32.399
But if you're gonna do anything, their education's unmatched.
00:13:32.480 --> 00:13:33.360
I said, Okay, great.
00:13:33.519 --> 00:13:37.200
So I'm filled out the inquiry, made a couple phone calls, got signed up.
00:13:37.360 --> 00:13:41.200
And my my rep with John Renault Casey is just amazing.
00:13:41.279 --> 00:13:44.399
And I swear we're like sisters from different Mr.
00:13:45.279 --> 00:13:51.440
But I love her so much and she supported our business in ways that I never would have anticipated having someone help me do.
00:13:51.679 --> 00:13:53.919
And so yeah, really Lauren was the driving force.
00:13:54.240 --> 00:13:55.120
We ordered her a wig.
00:13:55.200 --> 00:14:01.759
We didn't have to color it because John Renault's options for colors are so vast in comparison to like the standard wig market.
00:14:02.320 --> 00:14:03.200
So it was great.
00:14:03.360 --> 00:14:10.720
And then once we did that, we kind of realized, okay, maybe this is something we should think about doing and you know, just get a few stock options.
00:14:10.879 --> 00:14:14.080
And then we put it in a little room, and then quickly that was growing.
00:14:14.159 --> 00:14:15.840
And people were like, Wait, you have wigs now.
00:14:15.919 --> 00:14:22.720
My mom needs a wig, my sister needs a wig, my and it was just it's just exploded in in ways that I never would have imagined.
00:14:22.960 --> 00:14:23.360
Absolutely.
00:14:23.440 --> 00:14:26.159
And now you have this large space dedicated to it, and that's awesome.
00:14:26.480 --> 00:14:31.519
Yeah, because we were getting to a point where we had we had five stations up in the room, but they were pretty close together.
00:14:31.759 --> 00:14:40.960
And so we were getting to a point where we had like multiple days, we'd have five people getting a consultation, and we're like, You're getting a consultation in somebody's butts in your face because they're right next to the room.
00:14:41.120 --> 00:14:42.720
So we're like, okay, this is not working anymore.
00:14:43.039 --> 00:14:43.519
You need more room.
00:14:43.679 --> 00:14:45.600
So we ended up taking this space over.
00:14:45.919 --> 00:14:48.399
And yeah, it was the it was a really good decision for sure.
00:14:48.720 --> 00:14:49.039
So cool.
00:14:49.120 --> 00:14:49.519
So cool.
00:14:49.600 --> 00:14:51.120
Well, congrats on the growth of that everything.
00:14:51.360 --> 00:14:51.679
Very nice.
00:14:52.080 --> 00:14:54.080
You've got an event coming up though, later this week, right?
00:14:54.399 --> 00:14:54.799
Tell us about it.
00:14:55.840 --> 00:14:59.759
So um, about every six months, we do a trunk show with John Renault.
00:14:59.919 --> 00:15:04.000
So they come out and bring whatever the newest collection is and what they're launching.
00:15:04.159 --> 00:15:12.240
So they are going to be launching the cool brunette collection, which is gonna be like a whole new range of colors and all fibers that they're bringing.
00:15:12.320 --> 00:15:15.679
It doesn't launch until the following week, but they're bringing it on Saturday for a year.
00:15:16.399 --> 00:15:17.360
Right here in Springfield.
00:15:17.440 --> 00:15:17.600
Come on.
00:15:17.840 --> 00:15:21.519
So if you're a brunette and you are a wig wearer, you want to see these for sure.
00:15:21.679 --> 00:15:24.960
But in addition, they offer deals on everything that we have.
00:15:25.039 --> 00:15:28.240
So we're gonna be offering 20% off of everything.
00:15:28.559 --> 00:15:32.879
So that's your products, that's all wigs, all toppers, everything in stock.
00:15:33.039 --> 00:15:35.120
And if we need to order it as well.
00:15:35.360 --> 00:15:37.200
In addition, we've got some other incentives.
00:15:37.360 --> 00:15:41.120
We've got swag bags for people as they arrive with John Renault goodies.
00:15:41.440 --> 00:15:48.720
If you buy a human hair piece, either a topper or wig, you're gonna get a free duo styler, which is$125 value.
00:15:48.799 --> 00:15:52.320
It's like their flat iron that is made for alternative hair.
00:15:52.559 --> 00:15:53.279
That's a huge bonus.
00:15:53.440 --> 00:15:54.080
It's a huge bonus.
00:15:54.159 --> 00:15:59.200
Yeah, plus you're getting 20% off the human piece, which is like the wig world doesn't really go on sale ever.
00:15:59.440 --> 00:16:03.440
So these events give us an opportunity to let our clients take advantage of great savings.
00:16:03.679 --> 00:16:07.519
So yeah, we're gonna be doing that from nine to two this Saturday.
00:16:07.759 --> 00:16:08.720
There aren't appointments.
00:16:08.799 --> 00:16:10.159
It's first come, first serve.
00:16:10.240 --> 00:16:11.600
So we suggest coming early.
00:16:11.679 --> 00:16:15.039
Um, and you get your name in, and then we'll text you like when you're up in the queue.
00:16:15.279 --> 00:16:18.639
But we do consultations and we'll go through kind of what your needs are.
00:16:18.799 --> 00:16:23.279
If it's your first time exploring the world of alternative hair, this is a great opportunity to see it in action.
00:16:23.600 --> 00:16:32.480
It's also a great time for our existing clients or previous wig wearers to come in and save some big money and take advantage of getting a couple new pieces for the fall, winter season.
00:16:32.639 --> 00:16:34.720
So it should be a really, really fun event.
00:16:34.879 --> 00:16:35.679
It's always a good time.
00:16:35.759 --> 00:16:38.320
We we staff we staff like everyone to do it.
00:16:38.559 --> 00:16:39.279
Oh, I bet, I bet.
00:16:39.440 --> 00:16:44.240
When we did our first one in March, we had over a hundred people come through the door and we did not anticipate it.
00:16:44.399 --> 00:16:45.600
This time we're way more prepared.
00:16:45.759 --> 00:16:48.480
We know we we kind of are like, I know what to expect.
00:16:48.639 --> 00:16:51.279
And then there's also a downtown shopping event happening that day.
00:16:51.440 --> 00:16:59.759
So a lot of people were like, this will be great because you can come put your name in and we'll text you whenever you're almost up, and you can go shop the other amazing downtown shops during it.
00:17:00.000 --> 00:17:02.320
All the stores are doing different little discounts and things.
00:17:02.559 --> 00:17:04.240
So it'll be a good day to be downtown.
00:17:04.559 --> 00:17:05.039
No doubt about it.
00:17:05.119 --> 00:17:07.359
No, I was thinking that'd be great for like all of your clients.
00:17:07.519 --> 00:17:10.319
Like I said, even if they've never been here, it's a great opportunity for them to check you out.
00:17:10.400 --> 00:17:14.079
And then the ones that already are utilizing your services, hey, come save a bunch of money.
00:17:14.480 --> 00:17:22.000
Well, yeah, and I think the thing that people don't think about is that I can't tell you for how many years behind the chair, clients would sit down and be like, I hate my hair.
00:17:22.400 --> 00:17:23.920
And it would not matter what we did.
00:17:24.079 --> 00:17:26.240
It's like I can't make you have more hair, right?
00:17:26.400 --> 00:17:27.599
Especially through the top region.
00:17:27.920 --> 00:17:35.039
So I think, you know, wigs, everybody kind of understands like if you don't have hair or you're going through a medical thing, wigs are the answer, right?
00:17:35.200 --> 00:17:46.640
But toppers open you up to an entire world where you're adding hair to integrate with yours, similar to hair extensions, but it's focusing on the top, which that is where a lot of people have thinning and they don't like the way it looks.
00:17:46.880 --> 00:17:53.119
So that's something that can be like a very easy way to integrate it in and give you a completely different look.
00:17:53.279 --> 00:17:58.319
And I that's like where I feel like there's so much room for opportunity for people to explore.
00:17:58.480 --> 00:18:03.680
Because if you're not happy with your hair, alternative hair could be the solution that makes your life so much easier.
00:18:03.839 --> 00:18:06.400
Like imagine waking up and you don't have to style the top of your hair.
00:18:06.720 --> 00:18:07.039
Absolutely.
00:18:07.200 --> 00:18:07.359
Absolutely.
00:18:08.960 --> 00:18:09.839
Yeah, no doubt about it.
00:18:10.000 --> 00:18:10.720
It's a whole new world.
00:18:11.039 --> 00:18:12.000
Well, random question.
00:18:12.160 --> 00:18:12.319
Yeah.
00:18:12.480 --> 00:18:16.160
Do you is it primarily women that utilize your services or are there some men?
00:18:16.319 --> 00:18:22.559
Yeah, I would say primarily we do offer hair replacement, which that tends to be, I would say, more a male service.
00:18:22.799 --> 00:18:33.839
So if you think about the world of toupees where you are at utilizing adhesive, either tape or a glue bond to adhere the toupee to the top of the head, those we do up in a private room.
00:18:34.000 --> 00:18:34.240
Okay.
00:18:34.400 --> 00:18:43.920
So we have a stock for that that's different than this, I would say, because those pieces, the base of them are different because they have to have a polyurethane or a skin-like material that can adhere.
00:18:44.079 --> 00:18:47.680
So it just like is a little different how they're made, but we do offer those services as well.
00:18:47.839 --> 00:18:54.880
And the wigs, I would say, are not necessarily they're geared towards women, yes, but anyone can wear them, right?
00:18:55.039 --> 00:19:01.279
So I actually believe I have an upcoming appointment for a male who's looking for a wig for he performs, you know.
00:19:01.359 --> 00:19:03.200
And so we have different cap sizes.
00:19:03.279 --> 00:19:08.240
So I would say a lot of times depending on the client, but the male clientele might have a larger head.
00:19:08.640 --> 00:19:13.759
So we would channel the large caps for those clients, but there's options for everyone for sure.
00:19:14.240 --> 00:19:14.559
Love it.
00:19:14.960 --> 00:19:16.480
Will everybody come out on Saturday?
00:19:16.559 --> 00:19:19.359
But uh Jessica, remind everybody outside of the nest here.
00:19:19.519 --> 00:19:20.640
Again, what else you guys do?
00:19:21.200 --> 00:19:21.440
Of course.
00:19:21.519 --> 00:19:29.680
So on our lower level, we have all of our spa services, and our spa has facials, massages, nails, waxing, you name it.
00:19:29.839 --> 00:19:31.680
Stevie does microblading services.
00:19:31.759 --> 00:19:36.000
There's really a whole gamut of this relaxing oasis downstairs.
00:19:36.240 --> 00:19:41.759
And then upstairs, of course, on our salon floor, we offer all of your traditional hair services.
00:19:41.839 --> 00:19:46.400
So cutting, coloring, um, we have makeup services, special occasion styling.
00:19:46.559 --> 00:19:50.720
And then we absolutely have our what was the old nest is now our extension room.
00:19:50.880 --> 00:19:56.960
So that's where we have all of our WB extension wefs, as well as very early stage toppers and fun hair pieces.
00:19:57.119 --> 00:20:00.160
So we really have something for everyone here.
00:20:00.319 --> 00:20:03.119
And if you haven't been by, come by for sure.
00:20:03.359 --> 00:20:07.119
And if you don't want to get services done, we have a whole boutique of things you can get.
00:20:07.359 --> 00:20:07.680
You sure do.
00:20:08.160 --> 00:20:13.440
So when you're exploring downtown, it's like I'm often, you know, I often like, we don't want you to leave your hairdresser.
00:20:13.599 --> 00:20:16.160
If you love your hairdresser, do not leave them, please.
00:20:16.319 --> 00:20:19.599
But we have so many other things that you can come explore and see what we're about.
00:20:19.680 --> 00:20:20.640
So absolutely.
00:20:20.720 --> 00:20:25.519
And if you haven't been here yet, Saturday would be a great time to come visit nine to two for the trunk show, is that right?
00:20:25.839 --> 00:20:33.039
And it's 20% off literally our whole store because the downtown shopping event is giving 20% off of our clothing and things of that nature.
00:20:33.119 --> 00:20:36.720
And then obviously everything in the nest is gonna be 20% off.
00:20:36.799 --> 00:20:42.400
So we're doing 20% off store wide so that my front desk doesn't have to keep track of 87 discounts, right?
00:20:42.799 --> 00:20:46.480
So yeah, you can take advantage of savings across the board on Saturday for sure.
00:20:47.119 --> 00:20:48.720
Well, Jessica, appreciate you hanging out with me today.
00:20:49.039 --> 00:20:50.160
Looking forward to your event on Saturday.
00:20:50.480 --> 00:20:51.119
Yeah, thanks.
00:20:51.279 --> 00:20:52.240
Thanks for having me.
00:20:52.559 --> 00:20:54.559
All right, make sure you show up on Saturday.
00:20:54.640 --> 00:20:58.160
But in the meantime, we're gonna let Jessica get back to Elevate in Springfield.
00:20:58.319 --> 00:21:00.160
For the rest of y'all, we'll be right back.
00:21:00.400 --> 00:21:06.319
Hey, Springfield, when it comes to reliable, high-quality roofing, you don't want to leave things to chance.
00:21:06.480 --> 00:21:25.039
That's why you should reach out to Acosta Angeli Ruffing, your local roughing expert serving Springfield and surrounding communities, from quick dependable repairs to full replacement, from residential to commercial, they are your trusted pros.
00:21:25.519 --> 00:21:35.359
Call them today at 217-993-2748, or visit their website to book your free quote and inspection.
00:21:35.599 --> 00:21:36.240
Don't wait.
00:21:36.400 --> 00:21:39.680
A little leak now could lead to major damage later.
00:21:39.920 --> 00:21:46.000
Trust the local experts, protect your home, and get peace of mind with Acosta Angeli Roofing.
00:21:46.240 --> 00:21:55.119
Well, thank you for joining us today, everybody, on another segment of Communities Grow Together on the Elevate Springfield Podcast.
00:21:55.440 --> 00:22:02.640
Thank you again to David Hilst, American Family Insurance Agency, for partnering with us on this segment.
00:22:02.799 --> 00:22:05.440
A take what you learn today.
00:22:05.759 --> 00:22:11.440
You bring the discipline and follow through, and together, that's right, y'all, we're gonna Elevate Springfield.
00:22:11.680 --> 00:22:12.079
Be great.
00:22:12.319 --> 00:22:17.920
Looking for expert tree care with hometown integrity, look no further than Sangamon Tree Service.
00:22:18.079 --> 00:22:25.359
They're your trusted local pros, delivering quality workmanship, exceptional customer service, and fair, honest pricing.
00:22:25.599 --> 00:22:26.480
Every time.
00:22:26.720 --> 00:22:35.200
Whether it's trimming, removal, or storm cleanup, their team brings professionalism and care to every job, big or small.
00:22:35.440 --> 00:22:42.079
Call the name your neighbors trust, Sangamon Tree Service, or visit them today at SangamentTreeService.com.
00:22:42.400 --> 00:22:46.559
Sangamon Tree Service, rooted in quality, built on trust.
