ABOUT THIS EPISODE
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ehud Segev, known as The Mentalist, an Amazon marketing expert and co-creator of Logie AI. Ehud shares his journey from performing as a mentalist worldwide to becoming a successful Amazon seller. He emphasizes the importance of building a genuine brand, understanding your audience through customer reviews, and leveraging influencer partnerships. The conversation highlights how Logi AI is revolutionizing e-commerce by connecting sellers with content creators. Ehud also recommends key books, productivity tools like Make and Airtable, and praises James Thompson for his contributions to the e-commerce community.
Timestamps:
Introduction to Ehud Segev and Logie AI (00:00:00)
Host Josh Hadley introduces guest Ehud Segev, the brain behind Logi AI, and the episode's focus on influencer marketing.
Ehud Segev's Background and Entry into Amazon (00:02:26)
Ehud shares his journey from being a world-renowned mentalist to discovering Amazon selling through an online course ten years ago.
Early Success and the Importance of Branding (00:06:11)
Ehud discusses his initial, magical success on Amazon and how he immediately focused on building a brand, unlike other sellers.
Three Actionable Takeaways for Sellers (00:08:58)
Josh summarizes three key steps: understand your brand, analyze one-star reviews to find your audience, and partner with content creators.
Most Influential Book Recommendation (00:12:07)
Ehud recommends "Fall in Love with the Problem, Not the Solution" by Uri Levine, the creator of Waze.
Favorite Productivity Tool (00:13:44)
Ehud suggests using no-code automation tools like Make (formerly Integromat) and Airtable to streamline business processes and save time.
Most Admired Person in E-commerce (00:15:28)
Ehud names James Thompson, co-founder of the Prosper Show, as someone he admires for his willingness to help others.
How to Connect with Ehud Segev (00:16:54)
Ehud shares how listeners can learn more about Logi AI and provides his direct contact information for follow-up.
Links and Mentions:
Tools and Websites
"Ecomm Breakthrough Consulting": "00:01:05"
"Logie AI": "00:02:14"
"Make (formerly Integromat)": "00:13:57"
"Airtable": "00:14:59"
Books
"The Alchemist": "00:12:22"
"The Best Salesman in the World": "00:12:22"
"Fall in Love with the Problem, Not the Solution": "00:13:31"
Influential People
"James Thompson": "00:16:03"
Contact Information
"Ehud Segev's Email": "00:17:11"
Transcript:
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of the E! Myth, and Steven Pope. Today, I'm speaking with Ehud Segev, the brain behind the new technology Logie AI, and we are going to be talking a lot about increasing your sales on Amazon through influencer and content creators, and how it's going to fundamentally change the e-commerce game over the next decade. This episode is brought to you by Ecom Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Ehud, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I had a lot of self-doubt, whether I could be a leader and manage a team of people, or whether my brand could survive and become a household name, or if I could even have the financial stability to continue to stay in the game.
Josh Hadley 00:01:05 I wish I would have had a guide along the way that would have helped me overcome some of those obstacles and know the next steps to take. So for our listeners that have hit stumbling blocks or roadblocks and want to know the next steps to take their business to the next level, then go to E-comm breakthrough. That's E-comm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh at Ecom Breakthrough Comm and in your subject line say strategy audit and then plead your case as to why I should choose you and your business to work with for this month. But everybody, I am super excited to be introducing you to Ehud Segev. Ehud is a renowned mentalist who combines his knowledge of the subconscious mind with business and marketing. He is also known as The Mentalist. And has appeared on TV and stages worldwide. He is. He became interested in Amazon over ten years ago after publishing two bestselling books that were translated into several languages.
Josh Hadley 00:02:14 He is an authority in Amazon marketing and has helped many sellers increase their income on the platform. So with that introduction, welcome to the show.
Ehud Segev 00:02:24 Ed, thank you so much for having me. Josh.
Josh Hadley 00:02:26 I am super excited to have you on the show today, because what you are going to share with everybody is going to be game changing, and some jaws are going to drop as people listen to this podcast episode. So if you're driving, hold on tight, because this is going to be some deep knowledge that we get into and it's going to be really exciting. So ahead, before we dive into all of that, why don't you provide just a brief background about how you, you know, got interested in the Amazon space over ten years ago and what led you to kind of where you are today in kind of helping be the brains behind this new software, Logi AI that we're going to be diving into.
Ehud Segev 00:03:09 That's a great question. And, you know, I, I didn't even know what Amazon was when I was just back in Israel, in Tel Aviv, flying all over the world to perform my show as the mind reader, mentalist and all that, all these things that I did, I was performing a lot.
Ehud Segev 00:03:25 I was performing, you know, all the way from Broadway to Hollywood to Bollywood, you know, and all over the world. and I just remember one day, you know, flying back to Israel, and my mother came to pick me up from the airport in Tel Aviv, and we were driving all the way to the Upper Galilee. And, as we were, doing the drive, I'm checking my emails on my phone, and I get this email. I don't even remember why or how I signed up to this list, but I'm getting some kind of an email about a course called, ASM amazing selling machines like ten years ago. Something like that. Yeah, it was literally ten years ago. and it was so expensive. It was just so super expensive. But they were so convincing by saying that, that you can make so much money from selling on Amazon. Now, that was the time after I already knew what Amazon is, because I actually wrote a couple of books and I published them, and because of my, appearances all over the place, every time I would do my show, I'd say, and guys, you know, you should definitely read my book.
Ehud Segev 00:04:27 I would show my books and all that stuff, and you know how it is. I don't need to teach yo...
