EARN THE RIGHT with Trevor Young
EARN THE RIGHT with Trevor Young
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325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale

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325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

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In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the grey.

In this episode, I revisit this general theme, with a focus on the customer journey and how people buy today, especially in B2B, and more specifically, services-based businesses, where the path to purchase can often be somewhat complex, or convoluted.

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ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co


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316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR ES…
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319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

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317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

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318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread…
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320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building…
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