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In this episode of E-Commerce Uncomplicated, Lisa sits down with her social media manager, Zara, to break down social media marketing strategies for brands and unveil their tried and tested examples for product-based e-commerce brands - including the organic strategy that grew her instagram to over…
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To TikTok or not

With the commercialisation of more traditional social media like Facebook and Instagram, users are looking toward more authentic platforms for entertainment...enter TikTok!As a powerful platform for short-form videos, TikTok holds huge potential for e-commerce brands to extend their reach, build th…
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