Redefining Financial Leadership and Business Growth with Fractional CFOs

This episode focuses on the evolving role of the modern CFO, from fractional recruitment to why financial leadership is critical for business growth.
BCCD CEO Katy Keenan speaks with Adnan Haroon, Founding Regional Director at The CFO Centre, a proven leader with over 24 years of experience driving financial performance across multiple geographies. Adnan breaks down what it takes to succeed as a CFO today and how the role continues to expand beyond the numbers.
What you'll learn in this episode:
• What fractional recruitment is and how it’s changing CFO roles
• The experience required to become a fractional CFO and the value of regional and entrepreneurial expertise
• How CFOs are evolving into strategic leaders and even CEOs
• The impact of client experience, stakeholder engagement, and end-goal thinking on business success
• How mentoring, training, and AI are reshaping the CFO’s responsibilities
• Key pain points for SMEs, including why cash flow remains a top challenge
If you are a business leader, startup founder, or finance professional, this episode is for you - tune in to learn more about how CFOs can drive growth, strategy and long-term success.
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