WEBVTT
00:00:58.399 --> 00:01:01.520
Welcome everyone to Doing Business with a Service Heart Podcast.
00:01:01.600 --> 00:01:02.880
I'm your host, Stephen Ronan.
00:01:03.039 --> 00:01:05.359
I am thrilled to have you join us today.
00:01:05.519 --> 00:01:12.640
This podcast is dedicated to exploring the idea of doing business in life with a purpose, serving others, and yes, achieving success.
00:01:12.799 --> 00:01:17.920
We believe that when we approach our work and our lives with a service heart, we can truly make a difference.
00:01:25.200 --> 00:01:26.319
Key word is your world.
00:01:26.879 --> 00:01:28.000
Let's change that first.
00:01:28.319 --> 00:01:34.719
Whether you're an entrepreneur, a community leader, or simply someone looking to more purpose in your daily life, this podcast is here to support you.
00:01:35.040 --> 00:01:40.799
So while you're listening to my most incredible guest, you're gonna love her, get your pad and paper up, take notes.
00:01:40.959 --> 00:01:44.959
I want you to think about how you're gonna serve today and what impact that will create.
00:01:45.120 --> 00:01:46.159
Don't wait till tomorrow.
00:01:46.239 --> 00:01:47.760
Let's serve somebody today.
00:01:48.319 --> 00:01:49.840
I guarantee you're gonna love doing that.
00:01:50.319 --> 00:01:53.680
Today's episode is brought to you by our amazing sponsor, Pantheon Alliance.
00:01:54.079 --> 00:02:04.159
Picture yourself joining a leaked community of thriving business owners for a variety of industries, from a variety of industries, all working together to create a powerful referral marketplace.
00:02:04.560 --> 00:02:08.879
It's an incredible opportunity to expand your network and elevate your business to new higher.
00:02:09.599 --> 00:02:11.759
With that being said, impact.
00:02:12.080 --> 00:02:13.360
Impact, impact, impact.
00:02:13.759 --> 00:02:17.680
You know, you talk about impact, but we need it more than ever in this world because you know what?
00:02:18.240 --> 00:02:19.280
It's a crazy world out there.
00:02:19.759 --> 00:02:23.599
But if we can impact people in a positive way, game changer.
00:02:24.159 --> 00:02:27.120
That's what this guest is doing, and you're gonna learn more about her right now.
00:02:27.360 --> 00:02:28.479
Jill, welcome to the show.
00:02:29.520 --> 00:02:31.120
Steve, I'm happy to be here.
00:02:32.080 --> 00:02:33.120
Let's jump right into it.
00:02:33.280 --> 00:02:34.800
Servant's heart, all that.
00:02:34.960 --> 00:02:38.960
What's an impact of a digital magazine for an entrepreneur or a business owner?
00:02:41.680 --> 00:02:53.039
When you talk about connecting and how when you are connected to your audience and you're serving your audience, magazines do that in a really profound way.
00:02:53.840 --> 00:03:03.919
When you are when you are connecting with your same audience every two months or however often you put out the magazine, some of our publishers put them out every month.
00:03:04.159 --> 00:03:06.479
Mine is going to be every two months.
00:03:06.879 --> 00:03:23.439
It gives you a chance to first of all communicate information that people are looking for, which helps them make better decisions, live their best life, feel like they are getting information that moves them forward.
00:03:23.599 --> 00:03:31.759
And by publishing a magazine and being available, you've got your masthead, they've got your email address.
00:03:31.919 --> 00:03:40.800
We like to encourage our publishers to send surveys to their audience so that we're really communicating what people want to know.
00:03:40.960 --> 00:03:48.879
But the thing I love most, I think, about the whole thing is the way it takes competitors and turns them into collaborators.
00:03:49.120 --> 00:04:06.639
So you're as a business owner, when you're in a niche, so you're in podcasting, other people are so if you're going to do a podcasting, for instance, magazine, the first people you're going to reach out to are the people that are already doing great podcasts.
00:04:06.960 --> 00:04:16.800
And so that person who might feel like a competitor in one way, then becomes not just a collaborator, but a friend.
00:04:17.040 --> 00:04:22.560
And you're you're able to use the people in your space, use this the wrong word.
00:04:22.720 --> 00:04:33.439
And and they win too, because you know, you do your magazine, you're talking to this, and all the people that are interested, not only they get exposed to people that they may not have been exposed to before.
00:04:33.680 --> 00:04:40.160
And it really builds industries, it builds teamwork in a way that I just think is magical.
00:04:40.800 --> 00:04:45.120
I I love that you jumped in the competition and taking working with your competition.
00:04:45.279 --> 00:04:46.560
That's what a servant heart does.
00:04:46.720 --> 00:04:48.079
Audience, that's why she's on here.
00:04:48.240 --> 00:04:49.199
How powerful is that?
00:04:49.279 --> 00:04:52.879
And I talk about it's always collaboration, it's never competition, you know.
00:04:53.199 --> 00:04:54.240
Never competition.
00:04:54.399 --> 00:04:56.720
I mean, a little bit of competition is good.
00:04:56.800 --> 00:05:00.560
And I I think it it keeps us sharp and it keeps us engaged.
00:05:00.639 --> 00:05:02.720
And like, you know, we all we all compete.
00:05:02.800 --> 00:05:06.800
I compete a little bit with my husband on various things, I compete with my kids a little bit.
00:05:07.120 --> 00:05:12.639
Competition is good as long as it's not the only thing, right?
00:05:12.879 --> 00:05:22.639
Like, and and anytime competition leads to like negative emotions about the people you're commit competing with, you're doing yourself damage.
00:05:22.879 --> 00:05:24.240
Nobody else cares.
00:05:24.399 --> 00:05:26.240
You're just doing yourself damage.
00:05:26.560 --> 00:05:33.519
But by pulling people in, and and actually pulling people in is a thought that I've been really resonating with.
00:05:33.759 --> 00:05:35.680
And magazines do that too.
00:05:35.839 --> 00:05:39.519
And it and they pull in your competitors, they pull in your friends.
00:05:39.759 --> 00:05:50.480
I just I love I love that idea of pulling people to you instead of trying to push out your message and interrupt somebody's dinner by calling them, you know, old cold calls.
00:05:50.800 --> 00:06:02.720
Magazines are are such a pull energy, they just they allow you to build your brand, build your business, build your network in a way that I think is like podcasting.
00:06:03.040 --> 00:06:06.959
Yeah, no, I think it's powerful and it's educational, it's not salesy.
00:06:07.439 --> 00:06:11.839
I've seen some of your magazines very good on education, which is the focus of it.
00:06:12.399 --> 00:06:12.959
Yeah.
00:06:13.600 --> 00:06:14.000
Yeah.
00:06:14.240 --> 00:06:19.600
So you know, I've talked to people about what you do, and you know, we've I introduced to some people.
00:06:19.920 --> 00:06:21.519
One guy had a very interesting question.
00:06:21.680 --> 00:06:24.879
What's the difference between a newsletter and a and a digital magazine?
00:06:25.759 --> 00:06:30.879
Oh, well, so length, so the how big it is, is one.
00:06:31.600 --> 00:06:35.759
A newsletter tends to be one, maybe two subjects.
00:06:36.000 --> 00:06:42.959
Or and often people's newsletters have uh bursts of sales pitches, right?
00:06:43.040 --> 00:06:45.120
Like here's this, here's this.
00:06:45.360 --> 00:06:56.160
Whereas a magazine, first of all, the pictures are beautiful, the marketing is done much more subtly, and it's it's quite a bit bigger.
00:06:56.240 --> 00:07:02.079
So you're talking about 200 pages instead of you know two pages or one page.
00:07:02.399 --> 00:07:12.000
And and most of those pages are filled with beautiful images or useful, you know, marketing.
00:07:12.560 --> 00:07:21.920
Because magazines are, you know, toothpaste commercials as much as they are about, you know, reaching out to people and having a healthy relationship.
00:07:22.000 --> 00:07:27.680
Or in my case, I'm talking about Savor Europe is a magazine about living in Europe.
00:07:27.920 --> 00:07:35.360
So not short-term travels, but if you're gonna go and you're gonna rent a house, you're gonna be somewhere for three, four, or five months.
00:07:35.680 --> 00:07:42.800
And so, you know, our pictures are gonna be obviously better than anybody else's pitches because Europe is stunning.
00:07:43.120 --> 00:07:51.199
But the information is is different and it's it's it can be it can build on itself, right?
00:07:51.360 --> 00:08:00.399
Like a may a newsletter just tends to be this is what I'm doing today, this is why you need to know, and this is what you should buy for me.
00:08:00.720 --> 00:08:05.839
Whereas a magazine is these are the possibilities that you have in your life.
00:08:06.079 --> 00:08:07.839
Yeah, and and I'm gonna throw that out there.
00:08:07.920 --> 00:08:11.680
I think both would be just two great ways to market your business and brand.
00:08:12.079 --> 00:08:13.199
Of course, of course.
00:08:13.360 --> 00:08:22.560
And there's no, like a lot of our publishers send out newsletters, like a lot of our publishers have courses or programs that they sell.
00:08:22.639 --> 00:08:28.959
We have a great magazine called Calligraphy Crush, and they they teach calligraphy workshops.
00:08:29.279 --> 00:08:38.960
So obviously they talk about that in their magazine, but they can they also send out newsletters in between that say, here's an upcoming, you know, course and how to, I don't know.
00:08:39.039 --> 00:08:46.399
I'm not that into calligraphy at this moment, but they have huge response from both their newsletters and their magazines.
00:08:47.200 --> 00:08:49.840
And a cool thing about magazines, I'm 63.
00:08:49.919 --> 00:08:52.879
I remember as a five-year-old walking to grocery store magazines.
00:08:52.960 --> 00:08:55.679
I just went to the grocery store last week, and I was thinking about you.
00:08:55.759 --> 00:08:58.000
This all those magazines are still there.
00:08:58.320 --> 00:08:59.440
What's the difference?
00:08:59.759 --> 00:09:04.480
One, it's you're not gonna start a people magazine, let's say it's grow.
00:09:04.720 --> 00:09:08.879
But what's the difference from that when I'm holding to the digital one that you guys have?
00:09:10.639 --> 00:09:14.080
So you're not gonna start a people.
00:09:14.399 --> 00:09:18.080
I mean, people would be insane to start for one thing because it's like a weekly magazine.
00:09:18.240 --> 00:09:21.039
Yeah, uh, that's a lot of work for one person.
00:09:21.519 --> 00:09:38.240
Um but on a honestly, on an iPad, which everybody many, many, many people have an iPad or other device, when you're flipping through, it looks very similar to what it would look like if you're flipping through people on your on your thing.
00:09:38.399 --> 00:09:43.360
In fact, I would say it looks almost almost hard to tell the difference.
00:09:43.759 --> 00:09:50.799
The the best magazines on our platform are done are so professional and so polished.
00:09:51.039 --> 00:09:56.799
And if anybody wants to send me an email or reach out to me, I'll get Steve to put my email there.
00:09:57.120 --> 00:10:00.320
Um, I will send you a copy of one of those magazines.
00:10:00.399 --> 00:10:09.360
If you just want to look at what they look like and see what is possible, I'm happy to have a conversation or send you an example.
00:10:09.840 --> 00:10:16.480
Now, there's magazine publishing, digital magazine publishing, allow you to connect your customers uh for an existing business.
00:10:16.720 --> 00:10:18.000
I know you talked about a little bit.
00:10:18.159 --> 00:10:21.120
Talk more about that, how it's gonna ROI of a business.
00:10:21.200 --> 00:10:22.879
That's the big elephant always in the room.
00:10:23.120 --> 00:10:24.240
Hey, I'm gonna start something.
00:10:24.320 --> 00:10:25.440
What's the ROI?
00:10:26.320 --> 00:10:32.240
Yeah, so boy, like it can be kind of unlimited.
00:10:34.159 --> 00:10:53.840
For somebody who's so our magazines are really meant for somebody who's got zero publishing experience, and we take them through that whole uh arc from zero to how to build your network, how to build your mailing list, how you're gonna get information, how you're gonna find your contributors, all of that stuff.
00:10:54.159 --> 00:11:11.919
So that even though your first issue, so um a yearly membership is three thousand dollars, and there's a few other little it's and bits, very little, like you have to pay$25 to the Google Play Store and$100 to Apple to get an app, those kind of little things.
00:11:12.080 --> 00:11:14.159
And those are pretty minor.
00:11:14.240 --> 00:11:24.000
So you're basically looking at let's call it three and a half all in to get your first issue out the door, and you can put out as many issues as you want for that$3,000.
00:11:24.399 --> 00:11:27.039
So you can put out an issue every week if you want.
00:11:27.360 --> 00:11:33.200
So return on investment for a business owner would depend on a couple of things.
00:11:33.360 --> 00:11:34.960
What are you selling out of that?
00:11:35.120 --> 00:11:37.200
What is your connection to your customer?
00:11:37.360 --> 00:11:43.440
How are they going to to to how are they going to communicate with you on an ongoing basis?
00:11:43.519 --> 00:11:50.720
So in the case of Calligraphy Crush, their biggest monetization for that is the courses that they sell.
00:11:50.879 --> 00:11:53.679
And so they do these online programs and courses.
00:11:53.759 --> 00:12:00.000
And I think they're about$500 each, but you get 50 people in one of those, you've got a really good month.
00:12:00.720 --> 00:12:09.440
Some of our magazines, we've got um one called Acquisition, Afficienado is what it's called.
00:12:09.600 --> 00:12:12.559
So they monetize in in maybe a few different ways.
00:12:12.720 --> 00:12:18.480
They they people pay to be presented in the magazine, they pay to be on the front cover.
00:12:19.039 --> 00:12:29.519
So each individual niche will have a whole different kind of a basket of ways to monetize.
00:12:30.240 --> 00:12:38.480
And depending on what your how good you are at that, your return on investment should be before your first magazine comes out.
00:12:39.759 --> 00:12:50.240
Because you're gonna pre-sell your first magazine, and and before you've even launched, even with a pretty small email list, you're gonna see a return on investment.
00:12:50.480 --> 00:13:12.879
And and you know, with a good partner in the Philippines or somewhere that can help do some of the repetitive stuff, we have publishers who put out an issue, and it takes them, you know, down the road, let's say their third, fourth issue, probably somewhere between eight and 30 hours to put out an issue.
00:13:13.039 --> 00:13:22.720
And if your return on investment for that is somewhere between$10,000 and$20,000 an issue, depending on what your niche is, that's a pretty good return on investment.
00:13:23.200 --> 00:13:25.360
And it is a completely sellable asset.
00:13:25.440 --> 00:13:28.320
So you can do it for a couple years and then you can sell it off.
00:13:28.559 --> 00:13:30.000
We don't control any of that.
00:13:30.080 --> 00:13:32.799
You own the magazine, you have all the rights.
00:13:33.039 --> 00:13:45.120
It it's pretty, it's it's a pretty good way to and it builds connections, and and even connections are so hard to because people are hard to put a number on.
00:13:45.360 --> 00:13:45.759
Yeah, yeah.
00:13:46.000 --> 00:13:50.559
RLP, yeah, and then that's okay because as I tell people, you're a people asset.
00:13:50.639 --> 00:13:54.159
The more people you meet, it's just natural than its numbers game.
00:13:54.240 --> 00:13:57.039
You meet 100 people, there are more chance you're gonna make money than you meet five.
00:13:57.200 --> 00:13:58.960
Just yeah, it's as simple as that.
00:13:59.120 --> 00:14:00.879
That's the ROI with people.
00:14:01.039 --> 00:14:02.559
Now, do people get analytics?
00:14:02.799 --> 00:14:07.759
Because I know some people are very analytically like that analytics of their of their absolutely.
00:14:07.919 --> 00:14:15.039
So you will so your analytics would look like so you would get analytics from Apple, so you would be able to see what was happening with the Apple store.
00:14:15.200 --> 00:14:22.240
You would get Apple or from the Google Play Store, and then the third way to for people to purchase a magazine is through the Magcast app.
00:14:22.960 --> 00:14:33.279
So all of that, and then you would get you would so let's say I was gonna do an article for you in my podcast, and we're gonna talk about podcasts.
00:14:33.440 --> 00:14:44.480
I can link that, I can actually include the video of this podcast right in the magazine with a QR code or whatever, which you can't do with people magazine that buy at the drugstore.
00:14:44.879 --> 00:14:50.159
And and then, you know, when you program that, you can get all your analytics like figured out through that.
00:14:50.320 --> 00:14:54.799
So you so you can you can get more information than you possibly need.
00:14:56.320 --> 00:14:58.240
What brings joy in your life?
00:14:58.480 --> 00:15:04.399
What brings so I didn't tell you this in the pre-thing, but I'll tell you what brings the most joy today.
00:15:04.559 --> 00:15:06.879
Yes, is I have a new grandbaby.
00:15:07.120 --> 00:15:09.279
Congratulations, that's awesome, right?
00:15:09.440 --> 00:15:10.639
So it's my second one.
00:15:10.799 --> 00:15:20.240
His name is Jack, and uh he was born on Monday, so in Canada Canada Day, it because I'm in Canada, so there will always be fireworks for his birthday.
00:15:20.960 --> 00:15:22.799
And uh I'm going to meet him tonight.
00:15:22.879 --> 00:15:23.679
I'm on my way there.
00:15:23.759 --> 00:15:30.480
As soon as we're done this conversation, I'm gonna get in a car, and so that some family obviously brings joy.
00:15:30.799 --> 00:15:37.200
Obviously, like and and bless me, I've had a fantastic, I have fantastic family.
00:15:37.440 --> 00:15:44.080
Um travel brings me joy, good conversations with people like strangers.
00:15:44.320 --> 00:15:53.600
We were we were in Bulgaria last week, and we were at a wine festival, and I nobody hardly anybody spoke English.
00:15:53.679 --> 00:16:00.720
My husband was doing his thing, he was off somewhere, and I was going around tasting with all these strangers that didn't speak English, right?
00:16:00.799 --> 00:16:03.279
And so I didn't speak Bulgarian, they didn't speak English.
00:16:03.440 --> 00:16:10.639
We were just having the best time, and I I just love meeting people and being in a space with people.
00:16:10.799 --> 00:16:12.960
I love being in a space where there's other languages.
00:16:13.039 --> 00:16:16.639
It makes my brain work in a way that I think is good.
00:16:16.879 --> 00:16:24.159
Um, but I I really love just meeting with people and spending time talking about what makes people tick.
00:16:24.960 --> 00:16:27.840
What brings you joy in the magazine business?
00:16:28.960 --> 00:16:33.039
Uh, just that feeling of possibility, right?
00:16:33.200 --> 00:16:45.840
Every time you start to put a story together and you're thinking about how people are going to connect to that story and to the writer of that story, who's usually a blogger and they've got lots of things going on.
00:16:46.080 --> 00:16:49.120
I that that really excites me.
00:16:49.440 --> 00:17:15.839
And watching, I have a couple pretty good friends that are are getting magazines ready, either first-time magazines or their next issue, and watching them put it tell a story in a way that really brings what they're trying to do in their life or what they are doing, whether whatever that might be, to life is really exciting.
00:17:16.400 --> 00:17:17.119
I like that.
00:17:17.279 --> 00:17:18.400
I like that a lot.
00:17:18.640 --> 00:17:25.119
Um one thing we didn't talk about, which I think is very important, people are gonna pay a fee for this this magazine.
00:17:25.279 --> 00:17:28.079
So that's where some of the monetation comes in as well, right?
00:17:28.319 --> 00:17:29.759
Right, yeah, yeah.
00:17:30.000 --> 00:17:32.960
So people pay like my magazine's a little bit more expensive.
00:17:33.039 --> 00:17:39.279
I've got a a you know, um a different kind of audience.
00:17:39.440 --> 00:17:45.759
So uh uh mine is$23.99, but some of them are$10,$6, whatever they are.
00:17:45.920 --> 00:17:50.720
But the longer your list is, and we teach them how to develop develop a list.
00:17:50.880 --> 00:18:00.240
But the more people you're talking to, the more people you're sending out your newsletter saying the next magazine's coming, the the more subscriptions you get.
00:18:00.319 --> 00:18:03.359
And of course, subscriptions help you pay the bills.
00:18:03.599 --> 00:18:04.640
Yeah, no, that's good.
00:18:04.720 --> 00:18:06.480
That's something I want to make sure people knew about.
00:18:06.640 --> 00:18:07.279
Because that's another one.
00:18:07.599 --> 00:18:10.319
And here's the fun thing about it it changes your marketing.
00:18:10.400 --> 00:18:12.400
So everybody who's got a business has to market.
00:18:12.480 --> 00:18:15.839
Like you have to go out and you do Facebook ads, you do whatever you're gonna do.
00:18:16.400 --> 00:18:21.359
Instead of marketing costing you money, it's a profit center in your business.
00:18:22.400 --> 00:18:29.440
So instead of having to pay every month to do all your ads, people are paying you to read your ads, they're paying you to communicate with them.
00:18:29.680 --> 00:18:33.039
It's a very it flips the script in a way that's fantastic.
00:18:33.279 --> 00:18:34.079
Yeah, I like that.
00:18:34.240 --> 00:18:36.559
That's a what makes it unique.
00:18:36.799 --> 00:18:38.720
Uh opportunity to market.
00:18:38.880 --> 00:18:40.720
That's what it really is, a marketing tool.
00:18:40.880 --> 00:18:43.359
Um, when is the time to completely change your life?
00:18:44.160 --> 00:18:45.440
Sorry, what was that question?
00:18:45.680 --> 00:18:47.839
When is it time to completely change your life?
00:18:48.720 --> 00:18:50.160
When is it time to?
00:18:50.480 --> 00:18:51.680
When you're bored.
00:18:53.279 --> 00:18:54.160
Didn't expect that.
00:18:54.880 --> 00:18:57.519
Anytime you're bored, change something up.
00:18:57.839 --> 00:19:03.920
I I yeah, I think anytime you're bored, something needs to change.
00:19:04.480 --> 00:19:06.640
Well, we're on a Friday night.
00:19:06.799 --> 00:19:08.960
What does Jill do on a Friday night?
00:19:09.279 --> 00:19:13.200
Well, this Friday night, I'm going to go meet my grandbaby.
00:19:13.599 --> 00:19:27.200
But normally on Friday night, I would either go out for a glass of wine with my sister-in-law and my daughter, who are also the people I spend the most time with, or I would go for a nice long walk in the park and read a book.
00:19:27.839 --> 00:19:32.880
So either I'm out with, you know, or I'm I'm hermiting one or the other.
00:19:33.519 --> 00:19:34.880
Hermiting or people.
00:19:35.759 --> 00:19:37.440
I do like to hermit as well.
00:19:37.599 --> 00:19:38.000
Yeah.
00:19:38.319 --> 00:19:40.240
You do like the people too, and I like that.
00:19:40.480 --> 00:19:47.119
I know, but but if you're gonna like the people, I think you also have to hermit because you you know you gotta have time for yourself.
00:19:47.279 --> 00:19:48.400
I totally agree that.
00:19:48.559 --> 00:19:49.039
Yeah.
00:19:49.359 --> 00:19:51.119
So I'm gonna ask you a great question.
00:19:51.200 --> 00:19:53.039
It's I asked all my guests now.
00:19:53.200 --> 00:19:55.519
Uh you weren't prepped, so I don't do this purposely.
00:19:56.000 --> 00:19:59.359
So we're at a restaurant, there's a table of four.
00:19:59.839 --> 00:20:00.079
Okay.
00:20:00.480 --> 00:20:03.519
You're sitting at one of the seats, so there's three empty seats.
00:20:03.839 --> 00:20:07.279
Who would sit in those seats, dead or alive, and why?
00:20:07.519 --> 00:20:10.240
But most importantly, what food would you order?
00:20:11.119 --> 00:20:12.079
Oh, okay.
00:20:12.240 --> 00:20:16.079
Well, Colette, who's a French author, would be for sure one of them.
00:20:16.240 --> 00:20:18.960
She's my writing idol.
00:20:20.079 --> 00:20:21.920
Oh, this is a hard question.
00:20:22.559 --> 00:20:23.039
Good.
00:20:25.200 --> 00:20:37.359
Um you know, I think I'd I'd like writers like Alden Nolan, who's a great Canadian poet, who has a really interesting kind of way of looking at at things.
00:20:43.839 --> 00:21:00.480
And maybe Ruperi Korr, like who's a Canadian poet, who uh modern Canadian poet, who I just love the way she writes, and she does little illustrations in her book, books that are that are just really pulley in.
00:21:00.720 --> 00:21:03.680
I think I mean that would be a great table.
00:21:03.920 --> 00:21:06.799
May not be the table I choose every day, but it's a table today.
00:21:07.759 --> 00:21:13.920
And because Colette's there, it would have to be some French wine, so like a sincer, something lovely.
00:21:14.079 --> 00:21:26.880
She grew up in Burgundy, so maybe a you know, burgundy, like a a ha French food, French wine, good conversation, a cake at the end.
00:21:27.279 --> 00:21:29.200
You're the first French food that I've had.
00:21:29.279 --> 00:21:30.480
So this is a good one.
00:21:30.640 --> 00:21:31.839
Oh, yeah.
00:21:32.480 --> 00:21:34.240
You're you're different than most, which is great.
00:21:34.319 --> 00:21:35.599
That's why I asked the question.
00:21:35.839 --> 00:21:37.680
Again, people get to learn a little bit about you.
00:21:37.920 --> 00:21:44.480
Food and people are always a great uh description of what people are about, what their spirit and their what they're right.
00:21:45.039 --> 00:21:46.880
So um people are listening on.
00:21:47.039 --> 00:21:48.559
I want to know more about this magazine.
00:21:48.640 --> 00:21:50.160
How can they find you, Joe?
00:21:50.559 --> 00:21:57.440
Um, they can send an email to publisher at saver europe.com.
00:21:58.720 --> 00:22:05.440
Or they can join find me on LinkedIn, find me on Facebook.
00:22:05.599 --> 00:22:11.839
Oh I just lost you there.
00:22:12.079 --> 00:22:13.119
Uh you're still here.
00:22:13.839 --> 00:22:14.319
Oh good.
00:22:14.880 --> 00:22:15.599
You're still here.
00:22:16.160 --> 00:22:25.359
Um yeah, so Facebook, LinkedIn, probably not Facebook because I don't actually take Facebook requests from strangers.
00:22:25.680 --> 00:22:27.279
LinkedIn is the best way.
00:22:27.440 --> 00:22:35.200
Find me on LinkedIn, send me a little message that says you saw this podcast, and uh, and I'll send you a copy of the magazine.
00:22:35.680 --> 00:22:36.480
There you go.
00:22:36.640 --> 00:22:37.839
I love a servant heart.
00:22:37.920 --> 00:22:40.000
She's giving away and talking about competition.
00:22:40.079 --> 00:22:40.640
I love it.
00:22:40.960 --> 00:22:44.559
Yeah, just send me a message and I will send you a copy of the magazine.
00:22:44.799 --> 00:22:45.599
It's beautiful.
00:22:45.680 --> 00:22:46.160
I love it.
00:22:46.319 --> 00:22:50.000
You can see she's a servant's heart with a unique way of marketing your business.
00:22:50.079 --> 00:22:51.359
So reach out, talk to her.
00:22:51.519 --> 00:22:54.799
Um, don't forget my TV show is actually Friday uh 2 p.m.
00:22:54.960 --> 00:22:55.920
Pacific, 5 p.m.
00:22:56.079 --> 00:22:56.400
Eastern.
00:22:56.480 --> 00:22:58.000
So it'll be today at two o'clock.
00:22:58.160 --> 00:23:01.119
But you won't hear this because you'll get this probably on Monday.
00:23:01.279 --> 00:23:02.720
Uh but more importantly.
00:23:02.880 --> 00:23:03.599
But next Friday.
00:23:04.000 --> 00:23:07.759
Next Friday, come and listen and watch and learn and have some fun.
00:23:08.000 --> 00:23:10.319
See this big old head on your 70-inch TV.
00:23:10.400 --> 00:23:11.599
That's what I love to hear.
00:23:12.480 --> 00:23:17.680
So, with that being said, me and Jill, thank you so much for watching and listening to this podcast.
00:23:17.920 --> 00:23:18.480
Thank you again.
00:23:19.279 --> 00:23:20.559
Thank you for everybody for watching.
00:23:20.720 --> 00:23:21.279
I appreciate it.
00:23:21.680 --> 00:23:26.400
Yeah, we'll see you all in the next episode of Doing Business where the servants are.
00:23:27.039 --> 00:23:27.359
See y'all.
00:00:58.399 --> 00:01:01.520
Welcome everyone to Doing Business with a Service Heart Podcast.
00:01:01.600 --> 00:01:02.880
I'm your host, Stephen Ronan.
00:01:03.039 --> 00:01:05.359
I am thrilled to have you join us today.
00:01:05.519 --> 00:01:12.640
This podcast is dedicated to exploring the idea of doing business in life with a purpose, serving others, and yes, achieving success.
00:01:12.799 --> 00:01:17.920
We believe that when we approach our work and our lives with a service heart, we can truly make a difference.
00:01:25.200 --> 00:01:26.319
Key word is your world.
00:01:26.879 --> 00:01:28.000
Let's change that first.
00:01:28.319 --> 00:01:34.719
Whether you're an entrepreneur, a community leader, or simply someone looking to more purpose in your daily life, this podcast is here to support you.
00:01:35.040 --> 00:01:40.799
So while you're listening to my most incredible guest, you're gonna love her, get your pad and paper up, take notes.
00:01:40.959 --> 00:01:44.959
I want you to think about how you're gonna serve today and what impact that will create.
00:01:45.120 --> 00:01:46.159
Don't wait till tomorrow.
00:01:46.239 --> 00:01:47.760
Let's serve somebody today.
00:01:48.319 --> 00:01:49.840
I guarantee you're gonna love doing that.
00:01:50.319 --> 00:01:53.680
Today's episode is brought to you by our amazing sponsor, Pantheon Alliance.
00:01:54.079 --> 00:02:04.159
Picture yourself joining a leaked community of thriving business owners for a variety of industries, from a variety of industries, all working together to create a powerful referral marketplace.
00:02:04.560 --> 00:02:08.879
It's an incredible opportunity to expand your network and elevate your business to new higher.
00:02:09.599 --> 00:02:11.759
With that being said, impact.
00:02:12.080 --> 00:02:13.360
Impact, impact, impact.
00:02:13.759 --> 00:02:17.680
You know, you talk about impact, but we need it more than ever in this world because you know what?
00:02:18.240 --> 00:02:19.280
It's a crazy world out there.
00:02:19.759 --> 00:02:23.599
But if we can impact people in a positive way, game changer.
00:02:24.159 --> 00:02:27.120
That's what this guest is doing, and you're gonna learn more about her right now.
00:02:27.360 --> 00:02:28.479
Jill, welcome to the show.
00:02:29.520 --> 00:02:31.120
Steve, I'm happy to be here.
00:02:32.080 --> 00:02:33.120
Let's jump right into it.
00:02:33.280 --> 00:02:34.800
Servant's heart, all that.
00:02:34.960 --> 00:02:38.960
What's an impact of a digital magazine for an entrepreneur or a business owner?
00:02:41.680 --> 00:02:53.039
When you talk about connecting and how when you are connected to your audience and you're serving your audience, magazines do that in a really profound way.
00:02:53.840 --> 00:03:03.919
When you are when you are connecting with your same audience every two months or however often you put out the magazine, some of our publishers put them out every month.
00:03:04.159 --> 00:03:06.479
Mine is going to be every two months.
00:03:06.879 --> 00:03:23.439
It gives you a chance to first of all communicate information that people are looking for, which helps them make better decisions, live their best life, feel like they are getting information that moves them forward.
00:03:23.599 --> 00:03:31.759
And by publishing a magazine and being available, you've got your masthead, they've got your email address.
00:03:31.919 --> 00:03:40.800
We like to encourage our publishers to send surveys to their audience so that we're really communicating what people want to know.
00:03:40.960 --> 00:03:48.879
But the thing I love most, I think, about the whole thing is the way it takes competitors and turns them into collaborators.
00:03:49.120 --> 00:04:06.639
So you're as a business owner, when you're in a niche, so you're in podcasting, other people are so if you're going to do a podcasting, for instance, magazine, the first people you're going to reach out to are the people that are already doing great podcasts.
00:04:06.960 --> 00:04:16.800
And so that person who might feel like a competitor in one way, then becomes not just a collaborator, but a friend.
00:04:17.040 --> 00:04:22.560
And you're you're able to use the people in your space, use this the wrong word.
00:04:22.720 --> 00:04:33.439
And and they win too, because you know, you do your magazine, you're talking to this, and all the people that are interested, not only they get exposed to people that they may not have been exposed to before.
00:04:33.680 --> 00:04:40.160
And it really builds industries, it builds teamwork in a way that I just think is magical.
00:04:40.800 --> 00:04:45.120
I I love that you jumped in the competition and taking working with your competition.
00:04:45.279 --> 00:04:46.560
That's what a servant heart does.
00:04:46.720 --> 00:04:48.079
Audience, that's why she's on here.
00:04:48.240 --> 00:04:49.199
How powerful is that?
00:04:49.279 --> 00:04:52.879
And I talk about it's always collaboration, it's never competition, you know.
00:04:53.199 --> 00:04:54.240
Never competition.
00:04:54.399 --> 00:04:56.720
I mean, a little bit of competition is good.
00:04:56.800 --> 00:05:00.560
And I I think it it keeps us sharp and it keeps us engaged.
00:05:00.639 --> 00:05:02.720
And like, you know, we all we all compete.
00:05:02.800 --> 00:05:06.800
I compete a little bit with my husband on various things, I compete with my kids a little bit.
00:05:07.120 --> 00:05:12.639
Competition is good as long as it's not the only thing, right?
00:05:12.879 --> 00:05:22.639
Like, and and anytime competition leads to like negative emotions about the people you're commit competing with, you're doing yourself damage.
00:05:22.879 --> 00:05:24.240
Nobody else cares.
00:05:24.399 --> 00:05:26.240
You're just doing yourself damage.
00:05:26.560 --> 00:05:33.519
But by pulling people in, and and actually pulling people in is a thought that I've been really resonating with.
00:05:33.759 --> 00:05:35.680
And magazines do that too.
00:05:35.839 --> 00:05:39.519
And it and they pull in your competitors, they pull in your friends.
00:05:39.759 --> 00:05:50.480
I just I love I love that idea of pulling people to you instead of trying to push out your message and interrupt somebody's dinner by calling them, you know, old cold calls.
00:05:50.800 --> 00:06:02.720
Magazines are are such a pull energy, they just they allow you to build your brand, build your business, build your network in a way that I think is like podcasting.
00:06:03.040 --> 00:06:06.959
Yeah, no, I think it's powerful and it's educational, it's not salesy.
00:06:07.439 --> 00:06:11.839
I've seen some of your magazines very good on education, which is the focus of it.
00:06:12.399 --> 00:06:12.959
Yeah.
00:06:13.600 --> 00:06:14.000
Yeah.
00:06:14.240 --> 00:06:19.600
So you know, I've talked to people about what you do, and you know, we've I introduced to some people.
00:06:19.920 --> 00:06:21.519
One guy had a very interesting question.
00:06:21.680 --> 00:06:24.879
What's the difference between a newsletter and a and a digital magazine?
00:06:25.759 --> 00:06:30.879
Oh, well, so length, so the how big it is, is one.
00:06:31.600 --> 00:06:35.759
A newsletter tends to be one, maybe two subjects.
00:06:36.000 --> 00:06:42.959
Or and often people's newsletters have uh bursts of sales pitches, right?
00:06:43.040 --> 00:06:45.120
Like here's this, here's this.
00:06:45.360 --> 00:06:56.160
Whereas a magazine, first of all, the pictures are beautiful, the marketing is done much more subtly, and it's it's quite a bit bigger.
00:06:56.240 --> 00:07:02.079
So you're talking about 200 pages instead of you know two pages or one page.
00:07:02.399 --> 00:07:12.000
And and most of those pages are filled with beautiful images or useful, you know, marketing.
00:07:12.560 --> 00:07:21.920
Because magazines are, you know, toothpaste commercials as much as they are about, you know, reaching out to people and having a healthy relationship.
00:07:22.000 --> 00:07:27.680
Or in my case, I'm talking about Savor Europe is a magazine about living in Europe.
00:07:27.920 --> 00:07:35.360
So not short-term travels, but if you're gonna go and you're gonna rent a house, you're gonna be somewhere for three, four, or five months.
00:07:35.680 --> 00:07:42.800
And so, you know, our pictures are gonna be obviously better than anybody else's pitches because Europe is stunning.
00:07:43.120 --> 00:07:51.199
But the information is is different and it's it's it can be it can build on itself, right?
00:07:51.360 --> 00:08:00.399
Like a may a newsletter just tends to be this is what I'm doing today, this is why you need to know, and this is what you should buy for me.
00:08:00.720 --> 00:08:05.839
Whereas a magazine is these are the possibilities that you have in your life.
00:08:06.079 --> 00:08:07.839
Yeah, and and I'm gonna throw that out there.
00:08:07.920 --> 00:08:11.680
I think both would be just two great ways to market your business and brand.
00:08:12.079 --> 00:08:13.199
Of course, of course.
00:08:13.360 --> 00:08:22.560
And there's no, like a lot of our publishers send out newsletters, like a lot of our publishers have courses or programs that they sell.
00:08:22.639 --> 00:08:28.959
We have a great magazine called Calligraphy Crush, and they they teach calligraphy workshops.
00:08:29.279 --> 00:08:38.960
So obviously they talk about that in their magazine, but they can they also send out newsletters in between that say, here's an upcoming, you know, course and how to, I don't know.
00:08:39.039 --> 00:08:46.399
I'm not that into calligraphy at this moment, but they have huge response from both their newsletters and their magazines.
00:08:47.200 --> 00:08:49.840
And a cool thing about magazines, I'm 63.
00:08:49.919 --> 00:08:52.879
I remember as a five-year-old walking to grocery store magazines.
00:08:52.960 --> 00:08:55.679
I just went to the grocery store last week, and I was thinking about you.
00:08:55.759 --> 00:08:58.000
This all those magazines are still there.
00:08:58.320 --> 00:08:59.440
What's the difference?
00:08:59.759 --> 00:09:04.480
One, it's you're not gonna start a people magazine, let's say it's grow.
00:09:04.720 --> 00:09:08.879
But what's the difference from that when I'm holding to the digital one that you guys have?
00:09:10.639 --> 00:09:14.080
So you're not gonna start a people.
00:09:14.399 --> 00:09:18.080
I mean, people would be insane to start for one thing because it's like a weekly magazine.
00:09:18.240 --> 00:09:21.039
Yeah, uh, that's a lot of work for one person.
00:09:21.519 --> 00:09:38.240
Um but on a honestly, on an iPad, which everybody many, many, many people have an iPad or other device, when you're flipping through, it looks very similar to what it would look like if you're flipping through people on your on your thing.
00:09:38.399 --> 00:09:43.360
In fact, I would say it looks almost almost hard to tell the difference.
00:09:43.759 --> 00:09:50.799
The the best magazines on our platform are done are so professional and so polished.
00:09:51.039 --> 00:09:56.799
And if anybody wants to send me an email or reach out to me, I'll get Steve to put my email there.
00:09:57.120 --> 00:10:00.320
Um, I will send you a copy of one of those magazines.
00:10:00.399 --> 00:10:09.360
If you just want to look at what they look like and see what is possible, I'm happy to have a conversation or send you an example.
00:10:09.840 --> 00:10:16.480
Now, there's magazine publishing, digital magazine publishing, allow you to connect your customers uh for an existing business.
00:10:16.720 --> 00:10:18.000
I know you talked about a little bit.
00:10:18.159 --> 00:10:21.120
Talk more about that, how it's gonna ROI of a business.
00:10:21.200 --> 00:10:22.879
That's the big elephant always in the room.
00:10:23.120 --> 00:10:24.240
Hey, I'm gonna start something.
00:10:24.320 --> 00:10:25.440
What's the ROI?
00:10:26.320 --> 00:10:32.240
Yeah, so boy, like it can be kind of unlimited.
00:10:34.159 --> 00:10:53.840
For somebody who's so our magazines are really meant for somebody who's got zero publishing experience, and we take them through that whole uh arc from zero to how to build your network, how to build your mailing list, how you're gonna get information, how you're gonna find your contributors, all of that stuff.
00:10:54.159 --> 00:11:11.919
So that even though your first issue, so um a yearly membership is three thousand dollars, and there's a few other little it's and bits, very little, like you have to pay$25 to the Google Play Store and$100 to Apple to get an app, those kind of little things.
00:11:12.080 --> 00:11:14.159
And those are pretty minor.
00:11:14.240 --> 00:11:24.000
So you're basically looking at let's call it three and a half all in to get your first issue out the door, and you can put out as many issues as you want for that$3,000.
00:11:24.399 --> 00:11:27.039
So you can put out an issue every week if you want.
00:11:27.360 --> 00:11:33.200
So return on investment for a business owner would depend on a couple of things.
00:11:33.360 --> 00:11:34.960
What are you selling out of that?
00:11:35.120 --> 00:11:37.200
What is your connection to your customer?
00:11:37.360 --> 00:11:43.440
How are they going to to to how are they going to communicate with you on an ongoing basis?
00:11:43.519 --> 00:11:50.720
So in the case of Calligraphy Crush, their biggest monetization for that is the courses that they sell.
00:11:50.879 --> 00:11:53.679
And so they do these online programs and courses.
00:11:53.759 --> 00:12:00.000
And I think they're about$500 each, but you get 50 people in one of those, you've got a really good month.
00:12:00.720 --> 00:12:09.440
Some of our magazines, we've got um one called Acquisition, Afficienado is what it's called.
00:12:09.600 --> 00:12:12.559
So they monetize in in maybe a few different ways.
00:12:12.720 --> 00:12:18.480
They they people pay to be presented in the magazine, they pay to be on the front cover.
00:12:19.039 --> 00:12:29.519
So each individual niche will have a whole different kind of a basket of ways to monetize.
00:12:30.240 --> 00:12:38.480
And depending on what your how good you are at that, your return on investment should be before your first magazine comes out.
00:12:39.759 --> 00:12:50.240
Because you're gonna pre-sell your first magazine, and and before you've even launched, even with a pretty small email list, you're gonna see a return on investment.
00:12:50.480 --> 00:13:12.879
And and you know, with a good partner in the Philippines or somewhere that can help do some of the repetitive stuff, we have publishers who put out an issue, and it takes them, you know, down the road, let's say their third, fourth issue, probably somewhere between eight and 30 hours to put out an issue.
00:13:13.039 --> 00:13:22.720
And if your return on investment for that is somewhere between$10,000 and$20,000 an issue, depending on what your niche is, that's a pretty good return on investment.
00:13:23.200 --> 00:13:25.360
And it is a completely sellable asset.
00:13:25.440 --> 00:13:28.320
So you can do it for a couple years and then you can sell it off.
00:13:28.559 --> 00:13:30.000
We don't control any of that.
00:13:30.080 --> 00:13:32.799
You own the magazine, you have all the rights.
00:13:33.039 --> 00:13:45.120
It it's pretty, it's it's a pretty good way to and it builds connections, and and even connections are so hard to because people are hard to put a number on.
00:13:45.360 --> 00:13:45.759
Yeah, yeah.
00:13:46.000 --> 00:13:50.559
RLP, yeah, and then that's okay because as I tell people, you're a people asset.
00:13:50.639 --> 00:13:54.159
The more people you meet, it's just natural than its numbers game.
00:13:54.240 --> 00:13:57.039
You meet 100 people, there are more chance you're gonna make money than you meet five.
00:13:57.200 --> 00:13:58.960
Just yeah, it's as simple as that.
00:13:59.120 --> 00:14:00.879
That's the ROI with people.
00:14:01.039 --> 00:14:02.559
Now, do people get analytics?
00:14:02.799 --> 00:14:07.759
Because I know some people are very analytically like that analytics of their of their absolutely.
00:14:07.919 --> 00:14:15.039
So you will so your analytics would look like so you would get analytics from Apple, so you would be able to see what was happening with the Apple store.
00:14:15.200 --> 00:14:22.240
You would get Apple or from the Google Play Store, and then the third way to for people to purchase a magazine is through the Magcast app.
00:14:22.960 --> 00:14:33.279
So all of that, and then you would get you would so let's say I was gonna do an article for you in my podcast, and we're gonna talk about podcasts.
00:14:33.440 --> 00:14:44.480
I can link that, I can actually include the video of this podcast right in the magazine with a QR code or whatever, which you can't do with people magazine that buy at the drugstore.
00:14:44.879 --> 00:14:50.159
And and then, you know, when you program that, you can get all your analytics like figured out through that.
00:14:50.320 --> 00:14:54.799
So you so you can you can get more information than you possibly need.
00:14:56.320 --> 00:14:58.240
What brings joy in your life?
00:14:58.480 --> 00:15:04.399
What brings so I didn't tell you this in the pre-thing, but I'll tell you what brings the most joy today.
00:15:04.559 --> 00:15:06.879
Yes, is I have a new grandbaby.
00:15:07.120 --> 00:15:09.279
Congratulations, that's awesome, right?
00:15:09.440 --> 00:15:10.639
So it's my second one.
00:15:10.799 --> 00:15:20.240
His name is Jack, and uh he was born on Monday, so in Canada Canada Day, it because I'm in Canada, so there will always be fireworks for his birthday.
00:15:20.960 --> 00:15:22.799
And uh I'm going to meet him tonight.
00:15:22.879 --> 00:15:23.679
I'm on my way there.
00:15:23.759 --> 00:15:30.480
As soon as we're done this conversation, I'm gonna get in a car, and so that some family obviously brings joy.
00:15:30.799 --> 00:15:37.200
Obviously, like and and bless me, I've had a fantastic, I have fantastic family.
00:15:37.440 --> 00:15:44.080
Um travel brings me joy, good conversations with people like strangers.
00:15:44.320 --> 00:15:53.600
We were we were in Bulgaria last week, and we were at a wine festival, and I nobody hardly anybody spoke English.
00:15:53.679 --> 00:16:00.720
My husband was doing his thing, he was off somewhere, and I was going around tasting with all these strangers that didn't speak English, right?
00:16:00.799 --> 00:16:03.279
And so I didn't speak Bulgarian, they didn't speak English.
00:16:03.440 --> 00:16:10.639
We were just having the best time, and I I just love meeting people and being in a space with people.
00:16:10.799 --> 00:16:12.960
I love being in a space where there's other languages.
00:16:13.039 --> 00:16:16.639
It makes my brain work in a way that I think is good.
00:16:16.879 --> 00:16:24.159
Um, but I I really love just meeting with people and spending time talking about what makes people tick.
00:16:24.960 --> 00:16:27.840
What brings you joy in the magazine business?
00:16:28.960 --> 00:16:33.039
Uh, just that feeling of possibility, right?
00:16:33.200 --> 00:16:45.840
Every time you start to put a story together and you're thinking about how people are going to connect to that story and to the writer of that story, who's usually a blogger and they've got lots of things going on.
00:16:46.080 --> 00:16:49.120
I that that really excites me.
00:16:49.440 --> 00:17:15.839
And watching, I have a couple pretty good friends that are are getting magazines ready, either first-time magazines or their next issue, and watching them put it tell a story in a way that really brings what they're trying to do in their life or what they are doing, whether whatever that might be, to life is really exciting.
00:17:16.400 --> 00:17:17.119
I like that.
00:17:17.279 --> 00:17:18.400
I like that a lot.
00:17:18.640 --> 00:17:25.119
Um one thing we didn't talk about, which I think is very important, people are gonna pay a fee for this this magazine.
00:17:25.279 --> 00:17:28.079
So that's where some of the monetation comes in as well, right?
00:17:28.319 --> 00:17:29.759
Right, yeah, yeah.
00:17:30.000 --> 00:17:32.960
So people pay like my magazine's a little bit more expensive.
00:17:33.039 --> 00:17:39.279
I've got a a you know, um a different kind of audience.
00:17:39.440 --> 00:17:45.759
So uh uh mine is$23.99, but some of them are$10,$6, whatever they are.
00:17:45.920 --> 00:17:50.720
But the longer your list is, and we teach them how to develop develop a list.
00:17:50.880 --> 00:18:00.240
But the more people you're talking to, the more people you're sending out your newsletter saying the next magazine's coming, the the more subscriptions you get.
00:18:00.319 --> 00:18:03.359
And of course, subscriptions help you pay the bills.
00:18:03.599 --> 00:18:04.640
Yeah, no, that's good.
00:18:04.720 --> 00:18:06.480
That's something I want to make sure people knew about.
00:18:06.640 --> 00:18:07.279
Because that's another one.
00:18:07.599 --> 00:18:10.319
And here's the fun thing about it it changes your marketing.
00:18:10.400 --> 00:18:12.400
So everybody who's got a business has to market.
00:18:12.480 --> 00:18:15.839
Like you have to go out and you do Facebook ads, you do whatever you're gonna do.
00:18:16.400 --> 00:18:21.359
Instead of marketing costing you money, it's a profit center in your business.
00:18:22.400 --> 00:18:29.440
So instead of having to pay every month to do all your ads, people are paying you to read your ads, they're paying you to communicate with them.
00:18:29.680 --> 00:18:33.039
It's a very it flips the script in a way that's fantastic.
00:18:33.279 --> 00:18:34.079
Yeah, I like that.
00:18:34.240 --> 00:18:36.559
That's a what makes it unique.
00:18:36.799 --> 00:18:38.720
Uh opportunity to market.
00:18:38.880 --> 00:18:40.720
That's what it really is, a marketing tool.
00:18:40.880 --> 00:18:43.359
Um, when is the time to completely change your life?
00:18:44.160 --> 00:18:45.440
Sorry, what was that question?
00:18:45.680 --> 00:18:47.839
When is it time to completely change your life?
00:18:48.720 --> 00:18:50.160
When is it time to?
00:18:50.480 --> 00:18:51.680
When you're bored.
00:18:53.279 --> 00:18:54.160
Didn't expect that.
00:18:54.880 --> 00:18:57.519
Anytime you're bored, change something up.
00:18:57.839 --> 00:19:03.920
I I yeah, I think anytime you're bored, something needs to change.
00:19:04.480 --> 00:19:06.640
Well, we're on a Friday night.
00:19:06.799 --> 00:19:08.960
What does Jill do on a Friday night?
00:19:09.279 --> 00:19:13.200
Well, this Friday night, I'm going to go meet my grandbaby.
00:19:13.599 --> 00:19:27.200
But normally on Friday night, I would either go out for a glass of wine with my sister-in-law and my daughter, who are also the people I spend the most time with, or I would go for a nice long walk in the park and read a book.
00:19:27.839 --> 00:19:32.880
So either I'm out with, you know, or I'm I'm hermiting one or the other.
00:19:33.519 --> 00:19:34.880
Hermiting or people.
00:19:35.759 --> 00:19:37.440
I do like to hermit as well.
00:19:37.599 --> 00:19:38.000
Yeah.
00:19:38.319 --> 00:19:40.240
You do like the people too, and I like that.
00:19:40.480 --> 00:19:47.119
I know, but but if you're gonna like the people, I think you also have to hermit because you you know you gotta have time for yourself.
00:19:47.279 --> 00:19:48.400
I totally agree that.
00:19:48.559 --> 00:19:49.039
Yeah.
00:19:49.359 --> 00:19:51.119
So I'm gonna ask you a great question.
00:19:51.200 --> 00:19:53.039
It's I asked all my guests now.
00:19:53.200 --> 00:19:55.519
Uh you weren't prepped, so I don't do this purposely.
00:19:56.000 --> 00:19:59.359
So we're at a restaurant, there's a table of four.
00:19:59.839 --> 00:20:00.079
Okay.
00:20:00.480 --> 00:20:03.519
You're sitting at one of the seats, so there's three empty seats.
00:20:03.839 --> 00:20:07.279
Who would sit in those seats, dead or alive, and why?
00:20:07.519 --> 00:20:10.240
But most importantly, what food would you order?
00:20:11.119 --> 00:20:12.079
Oh, okay.
00:20:12.240 --> 00:20:16.079
Well, Colette, who's a French author, would be for sure one of them.
00:20:16.240 --> 00:20:18.960
She's my writing idol.
00:20:20.079 --> 00:20:21.920
Oh, this is a hard question.
00:20:22.559 --> 00:20:23.039
Good.
00:20:25.200 --> 00:20:37.359
Um you know, I think I'd I'd like writers like Alden Nolan, who's a great Canadian poet, who has a really interesting kind of way of looking at at things.
00:20:43.839 --> 00:21:00.480
And maybe Ruperi Korr, like who's a Canadian poet, who uh modern Canadian poet, who I just love the way she writes, and she does little illustrations in her book, books that are that are just really pulley in.
00:21:00.720 --> 00:21:03.680
I think I mean that would be a great table.
00:21:03.920 --> 00:21:06.799
May not be the table I choose every day, but it's a table today.
00:21:07.759 --> 00:21:13.920
And because Colette's there, it would have to be some French wine, so like a sincer, something lovely.
00:21:14.079 --> 00:21:26.880
She grew up in Burgundy, so maybe a you know, burgundy, like a a ha French food, French wine, good conversation, a cake at the end.
00:21:27.279 --> 00:21:29.200
You're the first French food that I've had.
00:21:29.279 --> 00:21:30.480
So this is a good one.
00:21:30.640 --> 00:21:31.839
Oh, yeah.
00:21:32.480 --> 00:21:34.240
You're you're different than most, which is great.
00:21:34.319 --> 00:21:35.599
That's why I asked the question.
00:21:35.839 --> 00:21:37.680
Again, people get to learn a little bit about you.
00:21:37.920 --> 00:21:44.480
Food and people are always a great uh description of what people are about, what their spirit and their what they're right.
00:21:45.039 --> 00:21:46.880
So um people are listening on.
00:21:47.039 --> 00:21:48.559
I want to know more about this magazine.
00:21:48.640 --> 00:21:50.160
How can they find you, Joe?
00:21:50.559 --> 00:21:57.440
Um, they can send an email to publisher at saver europe.com.
00:21:58.720 --> 00:22:05.440
Or they can join find me on LinkedIn, find me on Facebook.
00:22:05.599 --> 00:22:11.839
Oh I just lost you there.
00:22:12.079 --> 00:22:13.119
Uh you're still here.
00:22:13.839 --> 00:22:14.319
Oh good.
00:22:14.880 --> 00:22:15.599
You're still here.
00:22:16.160 --> 00:22:25.359
Um yeah, so Facebook, LinkedIn, probably not Facebook because I don't actually take Facebook requests from strangers.
00:22:25.680 --> 00:22:27.279
LinkedIn is the best way.
00:22:27.440 --> 00:22:35.200
Find me on LinkedIn, send me a little message that says you saw this podcast, and uh, and I'll send you a copy of the magazine.
00:22:35.680 --> 00:22:36.480
There you go.
00:22:36.640 --> 00:22:37.839
I love a servant heart.
00:22:37.920 --> 00:22:40.000
She's giving away and talking about competition.
00:22:40.079 --> 00:22:40.640
I love it.
00:22:40.960 --> 00:22:44.559
Yeah, just send me a message and I will send you a copy of the magazine.
00:22:44.799 --> 00:22:45.599
It's beautiful.
00:22:45.680 --> 00:22:46.160
I love it.
00:22:46.319 --> 00:22:50.000
You can see she's a servant's heart with a unique way of marketing your business.
00:22:50.079 --> 00:22:51.359
So reach out, talk to her.
00:22:51.519 --> 00:22:54.799
Um, don't forget my TV show is actually Friday uh 2 p.m.
00:22:54.960 --> 00:22:55.920
Pacific, 5 p.m.
00:22:56.079 --> 00:22:56.400
Eastern.
00:22:56.480 --> 00:22:58.000
So it'll be today at two o'clock.
00:22:58.160 --> 00:23:01.119
But you won't hear this because you'll get this probably on Monday.
00:23:01.279 --> 00:23:02.720
Uh but more importantly.
00:23:02.880 --> 00:23:03.599
But next Friday.
00:23:04.000 --> 00:23:07.759
Next Friday, come and listen and watch and learn and have some fun.
00:23:08.000 --> 00:23:10.319
See this big old head on your 70-inch TV.
00:23:10.400 --> 00:23:11.599
That's what I love to hear.
00:23:12.480 --> 00:23:17.680
So, with that being said, me and Jill, thank you so much for watching and listening to this podcast.
00:23:17.920 --> 00:23:18.480
Thank you again.
00:23:19.279 --> 00:23:20.559
Thank you for everybody for watching.
00:23:20.720 --> 00:23:21.279
I appreciate it.
00:23:21.680 --> 00:23:26.400
Yeah, we'll see you all in the next episode of Doing Business where the servants are.
00:23:27.039 --> 00:23:27.359
See y'all.
