SPECIAL SERIES ==> 🤖 Scared to Share Your Data With AI? That’s the Real Risk <== | BATHROOM Break #129 COLLAB: The Marketing Millennials + Do This, Not That

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

ㅤ

Twelve sugars and four creams in a coffee ordered at night on a JetBlue flight is a lot to process, but the marketing in this one is worth staying for. Jay Schwedelson and Daniel Murray explain why October through January rewards a very specific kind of content. They also trade the AI tools they actually use every day, and they make a pointed argument about who should really be nervous about handing their data to AI.

ㅤ

Best Moments:

(00:51) Why a long voice note is secretly the only read receipt that actually works

(02:17) Gated calendar content sees over a 75% lift from October through the end of January

(04:04) The four words to put in your subject lines and offer titles right now

(06:02) Reverse engineering a Lovable prompt to rebuild a website section in Claude

(08:58) Meta’s Muse spots a duplicate NBA League Pass subscription without being asked

(12:17) The hot take that nobody on earth actually likes black coffee