ABOUT THIS EPISODE
"AI can create a post for you, but it's not going to write your story for you." - Elmer Lopez, Founder of Contento
In 2021, Elmer was accepted into PA school, the culmination of his immigrant parents' American dream.
A month before it started, he turned it down.
A conversation with a nurse friend who was ready to leave healthcare made it clear he wasn't passionate about it.
His roommate, an SDR, taught him cold calling and cold email. Two weeks later, Elmer had an SDR job.
He was new to all of it, a first-generation Latino American with no network, making around 200 cold calls a day.
After four months a bigger company offered him a new role, and he went on to hit 100% to 150% of quota and make Presidents Club.
Then he built a second career on LinkedIn. He's been posting for four years and has about 40K followers, and his bio credits that following with over $100K in a single year.
Now he teaches executives and salespeople to turn content into pipeline.
His advice: tell your own story and tie it back to what you sell, because a real story sounds authentic.
Treat the first message like a hook, keep it short, and earn the reply before going longer.
His parents still think he's a stockbroker. But they've seen where tech sales has taken him, and they trust him now.
"Tech sales can literally change your life. Tech in general can literally change your life. It's changed my life for sure."
