ABOUT THIS EPISODE
Digital Shelf Insider Podcast by MetricsCart | Season 2, Episode 15
Callie Wilde (E-Commerce Sales Manager at Ruiz Foods) joins Shreshta Joy this week to dive into what the holiday season actually asks of high-velocity frozen CPG brands like El Monterey and Tornados.
Rather than leaning on the reflex to promote harder, Callie makes the case for staying discoverable around the big meal, bidding with discipline when Q4 CPCs spike, and turning a flood of digital shelf metrics into decisions a sales team can actually run with.
MetricsCart is a digital shelf analytics platform that monitors 150+ retailers worldwide, helping consumer brands, agencies, and research firms protect pricing, availability, share of shelf, and buy box across every store they sell in.
Get MetricsCart’s MAP Compliance & Buy Box Report, and request a free MAP compliance audit for your brand during holiday peak season here.
In this episode:
(00:00) Trailer
(00:57) Intro
(01:23) Meet Callie Wilde, E-Commerce Sales Manager, Ruiz Foods
(02:21) How does the holiday season look for a high-velocity frozen brand
(04:42) Pack sizes and product mix: the digital signals that matter
(06:37) Mid-roll break
(07:15) Retail media in Q4: rising CPCs and where frozen brands should actually bid
(09:13) Moving fast vs planning ahead: how the calls get made
(10:47) Turning digital shelf metrics into insights that teams can act on
(13:43) The one mistake brands can’t afford during the holiday season
(15:38) Wrap Up
ABOUT DIGITAL SHELF INSIDER
Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail.
Subscribe for a masterclass in digital commerce every week!
