ABOUT THIS EPISODE
Digital Shelf Insider Podcast by MetricsCart | Season 2, Episode 17
Hai Mag (Chair & CEO at Eva) joins Shreshta Joy for our holiday edition to make the case for connected commerce.
Drawing on Eva’s work with 300+ brands, he explains why Amazon, Shopify, and TikTok Shop teams working in silos quietly drain profit, how to fund a new launch through to break-even before chasing ACoS or TACoS, and how pairing subscriptions with loyalty points cuts cancellations by 50%.
He also gets into why the demand lift TikTok Shop drives on Amazon and Shopify justifies the investment on its own, and why Black Friday shoppers expect an offer the moment they land on your site.
MetricsCart is a digital shelf analytics platform that monitors 150+ retailers worldwide, helping consumer brands, agencies, and research firms protect pricing, availability, share of shelf, and buy box across every store they sell in.
In this episode:
(00:00) Trailer
(01:06) Intro
(01:34) Meet Hai Mag, Chair and CEO, Eva
(02:30) Connected Commerce and the Profit Lost to Channel Silos
(06:32) Why AI Tools Are Creating Even More Silos
(07:35) Protecting Net Profit vs. Chasing ACoS and TACoS
(11:14) Repeat Purchase and Customer Lifetime Value
(12:47) Retention Through Loyalty Points and Subscriptions
(16:39) TikTok’s Demand Lift and the Case for Influencer Scale
(23:21) A Holiday Strategy Across TikTok, Amazon, and Shopify
(30:03) Wrap Up
ABOUT DIGITAL SHELF INSIDER
Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail.
Subscribe for a masterclass in digital commerce every week!
