29 | Lily Ray – Link Attribution, EAT, Google Survey, Green Fish Wallpaper

Today Jeff Byer (@globaljeff) talks with Lily Ray (@lilyraynyc) about the Google link attribution announcement and its Twitter backlash, EAT, PubCon, Music, and green fish wallpaper.
About Lily Ray
Twitter @lilyraynycDirector of SEO at Path Interactive Personal Site lilyray.nyc
Show Links & Mentions
Quality Rater Guidelines – Updateshttps://moz.com/blog/new-google-survey-resultshttps://moz.com/blog/nofollow-sponsored-ugchttps://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfhttps://www.pubcon.com/las-vegas-2019
I think this is the main reason for the nofollow changes. Many authoritative sites will use a blanket nofollow which, in the old system, made it so that Google would ignore those authoritative mentions other than for entity recognition. Now Google can use those links. https://t.co/oj9qHAeN0N— Marie Haynes (@Marie_Haynes) September 12, 2019
Tools
https://sitebulb.com/
https://www.botify.com/
https://www.screamingfrog.co.uk/seo-spider/
https://www.searchmetrics.com/
https://www.conductor.com/
https://getstat.com/
https://moz.com/
https://www.semrush.com/
https://ahrefs.com/
https://www.sistrix.com/
Transcript
Jeff Byer: 00:08 Welcome to Digital Rage. The podcast about all things internet and the people who make it great. My Name Is Jeff Byer. Today we talk to Lily Ray, she is the director of SEO at Path Interactive and we talk about link attribution, FAQ schema, quality rater guideline updates, Google survey results, PUBCON, and my prediction for what the Google search engine result pages are going to look like in the future.
Jeff Byer: 00:33 And one surprise topic that nobody ever thought was going to come out of this podcast. Green Fish wallpaper. And to find out what’s what’s up with green fish wallpaper. You will have to listen to the podcast. So here is our interview with Lily Ray
Jeff Byer: 00:53 I’m based in Los Angeles. You’re in your office?
Lily Ray: 01:02 Yeah, New York. I’m from the bay area though. Good friends in la.
Jeff Byer: 01:14 Well if you ever need a place, nice to hang out or just want to stop by and say hi right now.
Lily Ray: 01:20 You play guitars? I take it.
Jeff Byer: 01:21 Yeah, I’ve been in and out of bands since I was 12 years old and uh,
Lily Ray: 01:27 yeah, me to actually, but drums, drums.
Jeff Byer: 01:32 Drummers are very hard to find.
Lily Ray: 01:34 I know. It’s so weird? It’s just an ex such a big instrument. I think that’s the issue. Yeah.
Jeff Byer: 01:39 Well I mean when we were trying out drummers, our original drummer left and we are trying out drummers. Um, they’re just so loud and most of them couldn’t keep tying, you know, because you have a drum set doesn’t mean you’re a drummer. You know, just, we always had a hard time finding one with the right fit, cause we’re kind of a mellow like acoustic band and, right. Yeah.
Lily Ray: 02:03 Right. it’s tricky. Drum drummers always want to be allowed.
Jeff Byer: 02:08 Yeah. We had one that, that uh, in rehearsal he was fine. Everything went great. And then when we got live it just took over the whole thing. We stopped playing and he kept playing. He didn’t even realize we stopped playing.
Lily Ray: 02:20 Wow. That’s kind of embarrassing.
Jeff Byer: 02:25 Are you ready to get started?
Lily Ray: 02:27 Yeah, let’s do it.
Jeff Byer: 02:28 Okay. So, uh, today we’re talking to lily ray. She says on Twitter, she’s an SEO by day and DJ by night. How are you today?
Lily Ray: 02:39 Doing well, thanks for having me.
Jeff Byer: 02:41 So, um, I wanted to start with, uh, how your trip was. I saw you were in Berlin.
Lily Ray: 02:48 Yes, I went to London, Berlin and Barcelona. Um, so my husband and I go to Europe pretty much once a year, Berlin pretty much once a year for the