ABOUT THIS EPISODE
Only 28% of MedTech companies have a documented marketing strategy—are you in the 72% falling behind?
In this episode of Digital Clinic, Aaron Burnett sits down with Saul Marquez, CEO of Outcomes Rocket. Drawing from his MedTech sales experience and 2,000 interviews, Saul reveals why rushing into execution is a costly mistake. Together, they explore the foundational role of strategy and how to craft a winning commercial story. In this episode, you'll learn:
• Why the "marketing treadmill" traps teams in execution mode
• Why FDA clearance is a "license to hunt," not a sales guarantee
• How a strong commercial story beats having the best product
• How to create urgency and pitch your vision in five minutes
• Why the convergence of MedTech and HealthTech demands a new approach
CHAPTERS:
00:00 Welcome
03:19 Spotting Marketing Gaps
03:56 Execution Without Strategy
05:12 Discover, Define, Deliver
08:20 From Insights to Action
10:19 Lessons From 2000 Interviews
11:30 Clarity Creates Urgency
14:50 Approval Is Not Sales
18:25 Sales Lens Advantage
25:59 Future and Wrap Up
In this episode of Digital Clinic, Aaron Burnett sits down with Saul Marquez, CEO of Outcomes Rocket. Drawing from his MedTech sales experience and 2,000 interviews, Saul reveals why rushing into execution is a costly mistake. Together, they explore the foundational role of strategy and how to craft a winning commercial story. In this episode, you'll learn:
• Why the "marketing treadmill" traps teams in execution mode
• Why FDA clearance is a "license to hunt," not a sales guarantee
• How a strong commercial story beats having the best product
• How to create urgency and pitch your vision in five minutes
• Why the convergence of MedTech and HealthTech demands a new approach
CHAPTERS:
00:00 Welcome
03:19 Spotting Marketing Gaps
03:56 Execution Without Strategy
05:12 Discover, Define, Deliver
08:20 From Insights to Action
10:19 Lessons From 2000 Interviews
11:30 Clarity Creates Urgency
14:50 Approval Is Not Sales
18:25 Sales Lens Advantage
25:59 Future and Wrap Up
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving inadequate. …
Abby Lovett spent 26 years at the world's foremost PR agencies doing the kind of work AI is worst at: building credibility that cannot be bought. Now, as founder of CTP Visibility Advisors, she's making the case that the AI visibility challenge facing brands today isn't an SEO or a GEO problem. It'…
In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into t…
Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction.
Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies i…
In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient j…
Disclaimer: The podcast and artwork embedded on this page are from Wheelhouse DMG, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
